Placer.ai Location Analytics

Placer.ai is a location analytics platform that uses cell phone data to provide granular location intelligence, primarily serving real estate clients and hedge funds. The company has achieved $100M in annual revenue by tracking and analyzing consumer movement patterns.

Key Points:

• Core Technology:

  • Uses cell phone data to track location and movement
  • Provides analytics on where people go and how they move through spaces
  • Originally focused on retail store analytics (parking lot entry, aisle movement)

• Revenue Streams:

  • Primary clients are real estate companies
  • Hedge funds purchase data for market intelligence
  • $100M in annual revenue achievement

• Business Details:

  • Israeli-founded company
  • Current valuation around $1B (10x revenue)
  • Growing quickly in the B2B software/analytics space
  • Positioned as an off-industry play with potential for 10x growth

• Use Cases:

  • Track customer movement in retail locations
  • Analyze parking lot traffic
  • Monitor store aisle patterns
  • Provide granular location-based analytics

The company represents a successful example of taking mobile data and turning it into actionable business intelligence for enterprise clients.