Authentic Brand Integration

Nick Bare shares his approach to brand integration between his personal brand (Nick Bare Fitness) and supplement company (Bare Performance Nutrition/BPN), choosing authenticity over separation for potential exit value.

Key Points:

• Brand Integration Evolution:

  • Initially separated Nick Bare Fitness from BPN thinking it was "professional"
  • Found separation created loss of vision and brand identity
  • Recently consolidated teams back under one entity
  • All media team members now on BPN payroll

• Current Structure:

  • Multiple Revenue Streams:
    • Supplement company (BPN)
    • Training app ($19.99/month)
    • Content/media (YouTube, social)
    • Personal brand initiatives
  • Makes more money outside of BPN than from BPN personally

• Media Investment:

  • 10 person media team (videographers, photographers)
  • Additional social team
  • Decisions made on intuition rather than strict ROI metrics
  • Uses content to build supplement business

• Exit Strategy Philosophy:

  • Stopped worrying about how integration affects future valuation
  • Focused on building brand authentically regardless of exit implications
  • Willing to deal with IP negotiations/issues if acquisition opportunity arises
  • Priority on enjoying process over building for specific KPIs/milestones

The approach emphasizes authentic brand building over optimizing for exit, with content and personal brand fully integrated into supplement business operations.