Smoker Subscription Model

Austin proposes building a competitor to Traeger in the meat smoking space by creating a premium smoker brand combined with recurring pellet subscriptions and leveraging meat smoking influencers for distribution.

Key Points:

• Product Line:

  • Premium smoker grills (~$1,500 price point)
  • Monthly pellet subscriptions ($50/month)
  • Compete with established brands like Traeger and Green Egg

• Target Market:

  • Passionate meat smoking enthusiasts
  • Growing niche with dedicated following
  • Customers willing to spend significant money on equipment and supplies

• Distribution Strategy:

  • Partner with meat smoking influencers
  • Leverage existing content creators in Nashville and Texas
  • Use influencers who already have millions of views on smoking tutorials

• Content Integration:

  • Tap into existing content like "how to smoke a ribeye"
  • "How to smoke a brisket" tutorials
  • Build brand through educational content

• Revenue Model:

  • High-margin hardware sales ($1,500 smokers)
  • Recurring revenue from pellet subscriptions ($50/month)
  • Potential for additional accessories and supplies

The business model mirrors successful brands like Traeger, which Austin notes is already a billion-dollar brand, but focuses on building through influencer partnerships and content creation in the meat smoking space.