Jordan Museum Revenue Streams
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A proposal to purchase Michael Jordan's house ($15M) and transform it into a modern sports museum and tourist attraction, leveraging its proximity to Chicago airport (20 mins) and the cultural significance of Michael Jordan.
Core Concept
- Convert Jordan's house into a hybrid museum/tourist attraction
- Combine modern photo-based experiences with traditional sports memorabilia displays
- Target both tourists and sports enthusiasts
Revenue Streams
- Museum Tours:
- Instagram-worthy photo exhibits throughout the house
- Interactive experiences (trying on Air Jordans, photos in Jordan's bed)
- Similar model to Museum of Ice Cream's successful format
- Sports Memorabilia Vault:
- Store rare sports collectibles and cards for collectors
- Display valuable sports memorabilia as part of museum experience
- Special Events:
- Bachelor parties
- Sports fan dream vacations
- Group experiences in "ultimate man cave"
Business Model Options
- Traditional Investment:
- Raise $2-3M from wealthy investors
- Additional millions for setup and operations
- Crowdfunding Approach:
- Gather 5,000 people to collectively purchase
- Creates built-in marketing and evangelists
- More PR-worthy story than traditional funding
Location Benefits
- 20 minutes from major airport
- Chicago is top 5 most populous US city
- Potential for consistent tourist traffic
Revenue Potential
- Comparable properties (Graceland, Monticello) generate $50M+ revenue
- Even at $2-3M annual revenue, could be profitable long-term investment
- Similar to successful house museums operating 50+ years
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.