Hard Kombucha

Expand hard kombucha distribution to new regions where it's not yet popular.

Key Points:

• Product is currently popular in specific areas like California and Colorado
• Google Trends shows increasing search volume for hard kombucha
• Opportunity to be an early mover in new markets

Strategy:

• Target areas where hard kombucha isn't widely available yet
• Example: Start a hard kombucha brand in Wyoming
• Capitalize on the growing trend before it becomes saturated in new markets

Rationale:

• Future trends often start in specific regions before spreading
• Being an early adopter in new markets can lead to significant growth opportunities
• Leverage the success and popularity from existing markets to expand into new ones