Alternative Lego Builds
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A marketplace for alternative Lego building instructions called Rebrickable that lets people create and sell new building plans using pieces from existing Lego sets. The platform helps users identify what they can build with their current Lego collection.
Key Points:
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Core Platform Features:
- Users input which Lego sets they own
- Algorithm matches their pieces to possible builds
- Designers upload alternative building instructions (called MOCs - My Own Creations)
- Users can purchase building instructions for $10-100
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Business Model:
- Revenue split between platform and designers
- Designers create and sell their own building plans
- ~30,000 designers uploading MOCs
- 11 million registered users in 2023
- ~160 million pageviews in 2023
- Estimated $5M in revenue (based on 3% conversion rate at $15 average sale)
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Community Aspects:
- Passionate user base of LEGO enthusiasts
- Active forum discussions
- Transparent metrics shared on blog
- Grown organically since 2010
- Started by an engineer in Australia as a side project
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Technical Infrastructure:
- Complex algorithm to match available pieces to possible builds
- Shows percentage match of pieces needed vs owned
- Links to purchase missing pieces
- Self-built platform (not WordPress)
The business leverages the passionate LEGO community while providing practical utility in helping users get more value from their existing LEGO collections.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.