Category Success Repeats

A strategy where successful entrepreneurs "speed run" new businesses by repeating their success in the same or similar category as their previous exit, rather than starting in a completely new industry.

Key Examples:

• Case Study 1:

  • Previous exit: ~$500M ecommerce company
  • New venture: Similar niche ecommerce company
  • Results: Hit $1M/month revenue in 2 months
  • Timeline: Less than 6 months to reach $2-3M monthly revenue

• Case Study 2:

  • Previous exit: 9-figure ($100M+) ecommerce company
  • New venture: Same category with 10% variation
  • Results: Tracking faster growth than first company

• Case Study 3:

  • Trigger: Observed arrogant competitor's operation
  • Strategy: Built lean competitor in same space
  • Results: $10M+ annual personal profit
  • Notable: No external capital raised, profitable within 5 years

Key Advantages:

• Leverage existing knowledge and playbook
• Faster execution due to experience
• Known pathways to success
• Reduced learning curve
• Proven market validation

Notable Example:

• RXBar founder sold for $600M to Kellogg
• After non-compete expired, launched new protein bar company (David Bar)
• Leveraging same industry knowledge and distribution channels