Butterfly Pea Tea

A business idea centered on launching an Instagram-focused brand for Butterfly Pea Tea, a visually striking and color-changing tea from Thailand.

Key points:

• Product: Butterfly Pea Tea

  • Originally from Thailand
  • Turns bright blue when brewed
  • Changes to bright purple when lemon juice is added
  • Tastes good and has a visually appealing, "viral" quality

• Business model:

  • Source Butterfly Pea Tea cheaply from Thailand (or its origin)
  • Create an Instagram-focused business around the product
  • Leverage the tea's visual appeal for social media marketing

• Potential advantages:

  • Low cost to produce (estimated 10¢ per serving)
  • High potential for viral social media content
  • Unique product not widely available in many markets

• Strategy:

  • Use the color-changing effect as an initial hook to attract customers
  • Build out a broader tea business around this flagship product

• Target market:

  • Instagram users
  • Tea enthusiasts
  • People interested in novel food/drink experiences

This business idea capitalizes on the visual appeal and novelty of Butterfly Pea Tea to create social media buzz, with the potential to expand into a broader tea business.