Alcatraz Paddle Race
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Sam proposes creating an experiential fitness event called "The Paddle Prison Break" - a paddle boat race from Alcatraz to the San Francisco coast. The concept combines physical challenge with theatrical elements to create a memorable experience.
Key Points:
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Core Event Concept:
- Paddle boat race from Alcatraz to San Francisco coast
- Participants start in handcuffs they need to escape from
- Must work together to get out of cuffs before racing
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Theatrical Elements:
- Gold patch/badge for participants with actual criminal records
- Incorporates prison break theme into the experience
- Creates story and drama around the event
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Business Model Elements:
- Based on successful experiential fitness events
- Needs to be:
- Challenging (70-75% completion rate ideal)
- Have a compelling story to tell friends
- Take place in a beautiful location
- Look good in photos
- Require learning new skills
Note: The idea was presented as a somewhat humorous concept but based on analysis of successful experiential fitness business models.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.