Dr. Becky's Parenting Empire
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Dr. Becky built a parenting education empire by creating relatable content on social media, leading to a membership community and educational products. The business generates ~$13-14M annually from 50,000 paying members.
Key Components:
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Content Strategy:
- Creates relatable, informal content filmed in everyday settings
- Films quick parenting advice while on-the-go (e.g., picking up kids from soccer)
- Maintains authentic, non-polished aesthetic to build trust
- Uses clinical psychology expertise to provide credible advice
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Business Model:
- Core offering: $300/year membership community
- 50,000 paying members
- Access to community discussion area
- Video content library
- Ability to ask questions
- Staffed with "Good Inside clinicians" to answer member questions
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Growth Strategy:
- Raised $10M in funding
- Partnered with Erica Belsky (wife of Adobe CPO Scott Belsky)
- Leverages expertise and authority in child psychology
- Scales beyond 1:1 client work through media/community model
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Revenue:
- ~$13-14M annual revenue from membership fees
- Additional revenue streams from premium courses and events
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.