Candle Pouring Subscription

Shaan proposes creating a candle pouring kit subscription business that combines the growing adult craft market with the profitable candle industry. The idea leverages the tactile, relaxing nature of candle making while producing something practical that doesn't create clutter.

Key Points:

  • Product Concept:

    • Monthly candle pouring kits for adults
    • Focuses on the creative, hands-on experience
    • Results in a usable product that can be consumed/burned
  • Market Validation:

    • Candle MLMs are highly successful, indicating strong market demand
    • Taps into growing "kidult" trend of adults seeking creative activities
    • Appeals to TikTok audience where candle pouring content is popular
  • Business Advantages:

    • Recurring revenue through subscription model
    • Customers likely to continue buying if they enjoy the hobby
    • Product gets used up, creating natural repeat purchases
    • No clutter problem - customers can burn candles and make new ones
  • Value Proposition:

    • Provides relaxing, creative activity
    • Results in practical home goods
    • Combines craft experience with consumable product
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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