Shop Pay Validates One-Click

Fast is a universal one-click checkout solution that aims to streamline e-commerce transactions by saving user information across multiple websites. The concept mirrors PayPal's functionality but focuses on simplifying the checkout experience.

Key Points:

  • Core Product:

    • Universal checkout button for e-commerce websites
    • Saves customer information for repeat purchases
    • Works across multiple websites/merchants
    • Similar to Shop Pay and PayPal
  • Business Model:

    • Helps websites increase conversion rates
    • Makes customer purchasing more convenient
    • Validates market opportunity through competitors:
      • Bolt (successful competitor)
      • Shop Pay (Shopify's version)
  • Company Performance:

    • 500 employees
    • $600,000 lifetime revenue
    • Secured significant funding despite low revenue
    • Had premium assets:
      • Fast.com domain
      • @fast Twitter handle
  • Marketing Approach:

    • Heavy focus on brand building
    • Active social media presence
    • High-profile promotional events
    • Emphasis on speed and convenience messaging

Note: This business ultimately failed despite significant investment and marketing efforts, with extremely low revenue relative to team size.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce