Ad-Driven Business Scales

Shaan describes building businesses around automated advertising instead of traditional sales methods, emphasizing the scalability and passive nature of ad-driven revenue.

Key Points:

• Focus on Ad-Driven Growth:

  • Build businesses that can scale through paid advertising
  • Avoid businesses requiring constant personal selling or cold emails
  • Remove dependency on calendar bookings and sales calls

• Benefits of Ad-Based Model:

  • Works 24/7 without direct involvement
  • Scales across cities and countries automatically
  • Requires only small commission/CPM fees
  • Functions like an automated sales employee

• Business Selection Strategy:

  • Work backwards from preferred sales method
  • Choose businesses that can grow through advertising
  • Avoid enterprises requiring direct sales teams
  • Focus on models compatible with content or paid advertising

• Key Insight:

  • Pick business based on sales method rather than product/industry
  • Ensures alignment with preferred growth strategy
  • Creates more sustainable and enjoyable business model