TikTok Shop Early Advantage

Shaan proposes capitalizing on TikTok Shop's early-stage affiliate program, which is currently experiencing a "golden era" similar to early Facebook ads or early Bitcoin. The platform allows anyone to be an affiliate for products without needing direct relationships with companies.

Key Points:

• Platform Features:

  • Anyone can be an affiliate for eligible products
  • No direct relationship with companies needed
  • Creators make commission on sales through their videos
  • Platform shows transparent sales data and performance metrics

• Current Advantages:

  • Low advertising costs
  • Limited saturation
  • High platform motivation to promote products
  • Customers not yet jaded by product promotions
  • High conversion rates

• TikTok Support:

  • Platform subsidizes certain products
  • Example: $60 products sold for $30, with TikTok covering the difference
  • Subsidies range from 30-50% of product cost

• Strategy Opportunities:

  • Monitor top-selling products
  • Study successful price points
  • Create competing products based on market data
  • Target product categories showing success
  • Use transparent sales data to inform product decisions

• Success Example:

  • Shadow Work Journal became #1 book globally
  • Sold 500,000+ copies through TikTok Shop
  • Additional 500,000+ through Amazon
  • Achieved in 2-3 month timeframe