Author Platform Beyond Books
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Sam Parr proposes expanding Jack Carr's author platform into a comprehensive lifestyle media company, similar to MeatEater, leveraging his existing brand and audience to create multiple revenue streams and content types.
Key Points:
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Current Platform Elements:
- Book series with millions of copies sold
- Amazon Prime show starring Chris Pratt
- Podcast
- Custom gift boxes for influencers/supporters
- Includes personalized books, coins, stickers
- Currently not monetized, used for relationship building
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Potential Media Company Structure:
- Content Creation:
- Books (fiction and non-fiction)
- TV/Film adaptations
- Podcast content
- Merchandise:
- High-quality, curated products
- Focus on American-made items
- Preference for veteran-owned businesses
- Lifestyle Brand:
- Target audience: Men seeking personal development
- Focus on integrity, leadership, and masculine values
- Educational content around these themes
- Content Creation:
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Business Philosophy:
- Maintain authenticity over pure profit
- Reinvest profits into growth
- Focus on high-quality production values
- Build direct relationship with audience
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Revenue Model:
- Multiple income streams through various media channels
- Premium merchandise sales
- Content licensing
- Speaking and appearances
The goal is to create a comprehensive lifestyle brand while maintaining authenticity and providing value to the audience, similar to how MeatEater has expanded beyond its initial format.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.