Vintage Design Revival
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Sam Parr describes a branding strategy that involves finding and repurposing vintage design elements from past decades to create modern, compelling brand aesthetics.
Key Points:
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Research Historical Design Elements:
- Study cool designs from 60s/70s era
- Look at vintage luxury brand advertisements (e.g., old Rolex ads)
- Find elements that could still resonate today
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Specific Implementation Examples:
- Used color scheme from popular 70s Jaguar car for Hampton brand
- Referenced vintage Rolex advertisements for brand inspiration
- Similar to "Vacation" sunscreen company's approach using 80s/90s aesthetic
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Strategy Benefits:
- Creates unique, differentiated branding
- Leverages proven design elements that were successful in the past
- Combines nostalgic appeal with modern execution
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Application Method:
- Find what was cool in previous decades
- Identify elements that could be reused today
- Adapt and implement these elements in modern branding contexts
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.