Ad Professor's Twitter Strategy

George Mack created an anonymous Twitter account called "Ad Professor" that shares and analyzes classic advertisements, which organically generates leads for his marketing agency through content marketing and thought leadership.

Key Points:

• Content Strategy:

  • Share classic advertisements and analyze what makes them effective
  • Create spec ads for major brands (like Tesla, Ryanair) to demonstrate capabilities
  • Thread format on Twitter showcasing "badass ads"
  • Light promotional content, focused primarily on value delivery

• Lead Generation Approach:

  • No heavy calls to action
  • People naturally DM the account after seeing the quality content
  • Works better than traditional sales outreach
  • Built credibility through anonymity and pure value-add content

• Results:

  • Viral reach (one recent post reached 30M people)
  • Successfully attracts clients without direct selling
  • Grew agency to 40 people
  • Created a strong brand presence in advertising community

• Example Content:

  • Analysis of classic Rolex campaigns
  • Created spec Tesla ad: "Takes 3.4 seconds to read this ad, same time it takes a Tesla to go 0 to 60"
  • Breakdown of Porsche advertising campaigns
  • Curated collection of effective advertising copy

The business model demonstrates how content marketing and thought leadership can be more effective than traditional sales approaches when executed well.