Non-Toxic Product Guide

A Wirecutter-style website focused on reviewing and recommending non-toxic, health-conscious products across all categories of daily life. The business addresses growing concerns about toxic ingredients in everyday products by helping consumers make healthier choices.

Key Points:

• Core Concept:

  • Create trusted product recommendations for non-toxic alternatives
  • Focus on products that won't "kill you" or harm your health
  • Similar to Wirecutter but with health/toxicity as the primary criteria

• Product Categories:

  • Water (filters, bottles)
  • Air (purifiers, filters)
  • Food products
  • Cleaning supplies
  • Clothing (non-polyester)
  • Bedding
  • Personal care products (shampoo, etc.)

• Value Proposition:

  • Simplify decision-making for health-conscious consumers
  • Provide expert-vetted recommendations
  • Save time researching safe products
  • Aggregate recommendations from trusted experts (e.g., "what Huberman and Rhonda Patrick agree on")

• Market Opportunity:

  • Growing awareness of toxins in modern products
  • High mental tax of researching safe products
  • Even "safe" products often turn out to be problematic
  • Constant need for updated recommendations as new research emerges

• Business Model:

  • Similar to Wirecutter's affiliate revenue model
  • Potential for premium content/membership
  • Could expand into own product line of vetted items