Geoguessr's Pandemic Growth
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A Swedish software engineer created Geoguessr, a game where players guess global locations from Google Street View images. Initially a small Reddit project in 2013, it grew into a major gaming platform during the pandemic.
Key Points:
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Core Product:
- Players see random Google Street View locations
- Must guess where they are on a map
- Ranges from easy (Times Square) to complex (remote locations)
- Players use clues like license plates, architecture, and road signs
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Business Growth:
- 2019: $467K revenue, $61K profit
- 2020: $2M revenue
- 2021: $10M revenue
- 2022-23: $21M revenue, $11M EBITDA
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Key Business Changes:
- Implemented paywall during pandemic
- Pricing structure:
- $2.49/month for limited play
- $2.89/month for unlimited play
- Added competitive elements:
- World Cup with $100K prizes
- In-person events
- Professional players/content creators
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Current Scale:
- 50M registered users
- 12-15M monthly visitors
- 50 employees
- Large YouTube/TikTok creator community
- Owner took $9M in dividends
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.