Twitter Ad Costs Plummet
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Sam Parr mentions discovering an arbitrage opportunity with Twitter ads due to major advertisers leaving the platform. The core insight is that Twitter ad costs have become extremely cheap, creating a potential profit opportunity.
Key Points:
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Market Opportunity:
- Major advertisers have left Twitter
- Cost per click rates are "stupid cheap" currently
- Creates arbitrage opportunity for savvy advertisers
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Context:
- Tied to advertiser exodus under Elon Musk's ownership
- Sam has been actively testing and buying ads on the platform
- Implies temporary market inefficiency that could be exploited
Note: The speaker intentionally avoided giving specific numbers to prevent others from taking advantage of the opportunity, suggesting the arbitrage potential is significant.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.