Coronavirus: NEW Business Opportunities - The World Is Changing Fast | My First Million 05-11-2020

Shaan Puri

Guys like a satoshi nakamoto of boring businesses so

Sam Parr

alright cool what's up

Shaan Puri

how are you man

Sam Parr

Oh yeah, your video went blank for a second. I'm great! I upgraded my internet. Hopefully, it looks better. I called Comcast and now I pay $60 a month. I just called them, and with a click of a button, I paid them more money. My internet was supposed to improve. We'll see if it happens... like magic! Great, great business to be in.

Shaan Puri

I'm excited to talk to you! I feel like it's been a little while. I have a bunch of random topics to discuss. How about you? Do you have anything that was top of mind for you?

Sam Parr

Yeah, well, I know about all the stuff that you... or a lot of the stuff that you have in here, right? I know it to the point where I wasn't sure if I wrote it or you wrote it.

Shaan Puri

That's for the best. Okay, great. So, I'm gonna start with... let's pick one that's interesting. How about we start with this one? Somebody tweeted this, and I saw it and thought, "This is pretty smart." A lot of people right now are talking about coronavirus and how the world is going to change. There's lots of speculation. I think everybody sort of agrees that handshakes might go out the window for a bit. Live sports, you know, it's going to be a little tough. So, there are some things that we know are going to change, and there are some things that you can't really predict. They're sort of second-order effects. Somebody reached out, and they had put together this... a group of people had put together this thing called the "Second Order Effects of COVID." I thought it was great. I'm going to find the PDF and link it in the description here. I know one of the creators was this guy that I've met one time. Super, super smart guy. He created... are you a Harry Potter fan?

Sam Parr

no but I know I mean I'm not not a fan but I don't buy the stuff I've seen the movie so he

Shaan Puri

he created this site back in the day called mugglenet which was

Sam Parr

Oh yeah, I know that guy. He also created a... oh, oh, oh my god... Pop! Or what was it? He's a viral con... yeah, I forgot what that is.

Shaan Puri

not a omg pop but he's

Sam Parr

yeah yeah yeah I I know all about him tell me his name

Shaan Puri

I'm trying to find it I can't believe I forgot it

Sam Parr

Edmonton's wife? No, it's in sports. So they started sports media. Yeah, yeah, yeah, I know about him. Well, I think his business, basically, the background is...

Shaan Puri

the one you're thinking about

Sam Parr

That's right. He started a chain of viral websites, and they got really popular. But like everything in that era, I bet it just crashed.

Shaan Puri

Right, but if I met this guy once, I was like, "Oh my God, if I could just bet on this guy's lifetime earnings, I would bet right away." This guy's really, really sharp.

Sam Parr

yeah he's he's kinda like a almost a little geniecy yeah

Shaan Puri

I like when you say "geniecy" because it means like it's kind of hard to talk to. Is that right?

Sam Parr

Like, he's a little "geniecy," but when I read about him, I'm like, "Dude, why are you doing these viral sites? Like, you can do anything!"

Shaan Puri

Yeah, and I bet he will. I bet he's going to be one of those people that transitions from, "Yeah, I first created this Harry Potter fan site that became number one." Then, I created this viral Twitter account and these viral meme websites. Oh, and then I like solved climate change. That's what this guy's career should look like if all goes well.

Sam Parr

he's cool so he anyway what about so him

Shaan Puri

A group of people created this concept of **second order effects**. They were basically like, "Okay, you know, for example, what's a second order effect?" So everyone knows a **first order effect** is the coronavirus. It's a wild first order effect. You shelter in place. But the **second order effect** of that is: are people going to have more babies? Is divorce going to go up because you're at home? Is grocery delivery going to take off because of that? Then there's a **third order effect**. Okay, if grocery delivery takes off, they need to hire hundreds of thousands of delivery people. What happens when all those people go to that job? Now they need a healthcare system for gig workers, which becomes more important. So there are these knock-on effects. For a business person, you want to think about how oftentimes the biggest impacts and the biggest opportunities are in the second and third order effects. You can start doing work now, and as this plays out, those markets are growing rapidly, but you can kind of predict them. A classic example of this was the highway system. It was built for something like military purposes or something like that. But the second order effect was that Walmart basically realized, "Oh, people are going to exit and want to buy stuff, get food, get drinks, blah blah blah." So the whole retail landscape changed.

Sam Parr

they got cars got faster

Shaan Puri

Yeah, cars are getting faster, and the retail system is taking off because now there's a highway interconnect system. So, there are these second-order effects. One of them that I just thought was kind of interesting was this idea of drive-through and drive-in. Now that you know movie theaters are sort of going bankrupt because all their chairs are so close to each other, people aren't going to go back to the movies. Movies were already kind of struggling, and this might be the knockout blow. So, people are talking about drive-in theaters. Is that going to be a thing? I could see it. I could see it rising. On top of that, you have drive-throughs. How do you sort of minimize contact? Well, drive-through caffeine. There are some coffee shops that, like the photos I saw on Twitter, you know, the line is out the door. I've never seen a line this long except for Chick-fil-A. So, what's this for? It's basically just drive-through caffeine. I'm pretty bullish on this. If somebody was, you know, right now, they had like 9 franchises, but they were doing well and they were a drive-through coffee concept, I would be very, very bullish on this thing expanding and going from 9 to 200 locations over the next 2 years because I think the need for this is going to go up. What do you think about that?

Sam Parr

Okay, so what do I think? First of all, are people going to change their behavior forever? Let's talk about that. Right? Like, is shaking hands going to go away? Certainly now, I don't want to do a lot of that stuff, but is that going to change your behavior forever? I don't know. What's an example we can compare this to? Like World War II or September 11th. When I see or hear low planes, I get scared.

Shaan Puri

So, like, no TSA clearance, right? You used to be able to just walk into an airport, take a ticket that didn't even have your name on it, and board any plane. It took you 5 minutes to get from the check-in desk to the gate. Now, it's like, yes, you know, security buffer in an hour. You have to have your ID, and it's got to have your name on it. If your name sounds a little sketchy, you're going to come to this special room and get checked. The world changed forever from that.

Sam Parr

Sure, but we're also talking about how September 11th was definitely a lot of forced change, like with the TSA. What we're discussing is more about unforced change. For example, when you and I see each other, are we going to hug? Are we going to high five? Are we going to... you know what I mean? So, how far away are we going to stay? I would imagine that some of these consumer behaviors are a little bit more analogous to that. I don't know, man. Will we change? I think so. I think that at least for three years...

Shaan Puri

Something is going to change. The question is, what's going to change and how long is it going to change? Or is it going to be sort of a temporary precaution that goes away?

Sam Parr

well so look you how long did you live in china for

Shaan Puri

2 years

Sam Parr

Maybe not long enough to... maybe long enough to when they went through. They've had... I don't know if they've had pandemics, but they've had a variety of outbreaks of things like this. Is their behavior different?

Shaan Puri

Like the masks is a great example. Masks are quite common in Asia; it's something you just generally wear out, and nobody even bats an eye. Seasonally, like when it's flu season, everyone masks up. "I'm not trying to get the flu," and you know, you don't see that here. But will you? Maybe you will. I would expect that.

Sam Parr

oh do they go to crowded movie theaters

Shaan Puri

They do. Yeah, there's... I mean, there's crowds everywhere in China. You can't avoid a crowd. But, you know, you've got like a billion people in a small city, so it's very... you know, there's crowds everywhere in China. However, people do behave quite differently than they do here. For example, gloves are very common there, whereas people here don't wear gloves in their day-to-day life.

Sam Parr

Yes, I do agree. I think things are going to change. I think specifically big cities are going to... I mean, I'm biased because it directly impacts me. I think our cities are different.

Shaan Puri

right

Sam Parr

I do think that work is gonna be different we we're getting rid of our office in san francisco

Shaan Puri

Yeah, exactly. So, you know, there are all these sort of second-order and third-order effects. For example, a first-order effect is the TSA. A second-order effect is people selling toothpaste in 3-ounce bottles because that's what you need now to get through security, right? That became a market where before, who wants this tiny little bottle? So, you know, from a business perspective—because, you know, from a medical, scientific, and cultural perspective, you know, don't listen to me; listen to other people—I think it is worth taking a pen, going to a whiteboard, and starting to map out, "Okay, if this, then that, and then if that, then what?" The "what" is where your business opportunity lies. If you're looking for that, it's also just a good way to guess and check. Even if you're not going to go do those things, the only way to get your gut to be good is to predict a bunch of times and be wrong or right. Then you can revisit those predictions. So, I often do this while predicting.

Sam Parr

Also, let's talk about some of these predictions here. I pulled it up, so some of these predictions are that gyms are going to go away or significantly decline. This means there will be innovation in home exercise, which is obviously still on the rise.

Shaan Puri

at the at the doc

Sam Parr

that's not

Shaan Puri

will you link it to me

Sam Parr

Real quick, that's like... yeah, that's not even a question, right?

Shaan Puri

Well, I don't think gyms are going to go away necessarily. But yeah, people are going to... whatever the home exercise market was versus gyms, it's going to eat more share.

Sam Parr

are you exercising at home

Shaan Puri

But it's, you know, I exercise at home as much as I do at the gym, which is like weak on both fronts.

Sam Parr

Have you... oh, how about that? That's interesting. Funerals... fuck, I don't know. Cities will become less popular; that's one of his predictions. Suburbs and rural areas will become more popular.

Shaan Puri

Bill Gurley came out today and said, "You know, camping and RVing is going to rise because people still want to travel, but they're not going to want to travel in dense areas, staying in hotels or uncleaned Airbnbs."

Sam Parr

Yeah, I just rented an RV, so I'm going to do a 3-week cross-country trip for my birthday in June. I love that! I completely agree. I've never understood that in the first place anyway. Americans are kind of interesting. Whenever they want to do a gap year or travel for a honeymoon, they always want to go outside the country. I'm like, "Dog, you should explore here. It's way easier, and we have everything." What's interesting about America is that we have every type of geography or climate. So anyway, another thing that he talks about is virtual tours and virtual museums. On trends, we had talked about a company that was crushing it with virtual museums, and we also talked about a company that was doing... what was it called? The BR thing.

Shaan Puri

I don't remember the name of it but I know what you're talking about

Sam Parr

I apologize for the confusion. Here is the cleaned transcription: "Sandbr" or was it "sandbox"? Yeah, I think it's great.

Shaan Puri

They're struggling, though, with this, right? Because Sandbox VR requires you to go to a physical place where a headset that somebody else wore an hour before is used. You know, you have to do this in person, and they place their locations in malls, which are supposed to have foot traffic. But foot traffic is dead. Nobody wants to wear a device that somebody else just wore. In general, this is sort of a fringe behavior anyway. I talked to them, and I heard that they had to be really conscious about how they're going to do this. I think they did some layoffs and whatnot, but they have to figure out how they're going to survive and what the new world looks like. Unfortunately, some great ideas and businesses have been set back a year or two, or even four years, while some markets have been pulled forward. For example, my friend Chris from Firstbase does remote work setups. Everybody is now at home, but this wasn't the case when I started advising him. When I began advising him, it was like, "Hey, I think companies are going to be going remote more." If you have a remote employee, they need a desk, a chair, a webcam, and a microphone to work effectively. Maybe companies will pay to provide them with a home desk. I was like, "I don't know, maybe they'll pay, maybe they won't." Then, boom, this thing happened, and his waitlist exploded. Thousands of companies signed up, and he can't handle the demand. Now, every company has to have a person, like the head of HR or whatever, planning how they're going to manage so many remote employees. Also, this remote thing actually works. Why are we paying so much for our office? Let's just do this; it's way cheaper. The world has changed for him, and his market has accelerated by four years.

Sam Parr

Yeah, that's incredibly fascinating. What I think we should do is link to this document. It is dense; there is no way that we can, for sure, talk about all of this, but I...

Shaan Puri

I think it's cool that somebody did this and that they just published it as a Google Doc that anybody can access. I think that's just a cool way of going about things. Also, one more thing I like is church. You know, church was one of the super spreader type of places where everybody congregates. People often hug, shake hands, or touch, and it can spread throughout a community rapidly if you have churches open. So, how are people going to do this? Is church going to go away? No. Are people going to sit 6 feet apart? Maybe, I don't know. I'm of the opinion that live streaming for churches is going to be a very big deal. I mean, I've been in the live streaming space for a while, so maybe it's one of those situations where, you know, to a hammer, everything's a nail. For me, everything can be live streamed.

Sam Parr

no I I I you're definitely right

Shaan Puri

Church is one of those things that's every Sunday, so people can build a habit. The experience of a live stream sermon is pretty much just as good as being there. It's not that much worse; in fact, in many ways, it's more convenient. You have all the sort of community features like chat or donations. I mean, that's like what the Twitch product is, for example. I researched, and there's a platform called "Church Online" now or something like that. Church Online Platform—some horrible name like that.

Sam Parr

I just

Shaan Puri

It looks like a pastor who learned programming in his spare time and, like, you know, sat in the pews and coded this thing up. It is so unbranded and backwards in a way. But he said they have 7,000,000 members or something crazy. I guarantee that's not the best thing that's out there. For me, digital faith is a big thing. Whether that's sort of like a next door for churches, I don't know what that means, but it sounds provocative. I like it. Is it Twitch for churches? What is it? If that meant something to me, if religion meant something to me, I'd be like, "Now is my time. I need to combine technology with community building and religion. I need to bring these real-world institutions online."

Sam Parr

I'm very excited to see what happens with all that stuff. Speaking of this corona stuff, you have on our sheet that you want to talk about outdoorsy. I would love to.

Shaan Puri

to talk about

Sam Parr

that as well

Shaan Puri

You talked about it. I don't really know much about it. I just put it on there because I'm like, "Oh, interesting," and I didn't do any research. So, you tell me about it.

Sam Parr

Okay, let me... The good thing about us doing this remotely is my computer is right in front of us. So, Outdoorsy... it's a peer-to-peer marketplace. This is the exact description: "Peer-to-peer marketplace to disrupt the $32,000,000,000 recreational vehicle industry." Okay, so they've raised $75,000,000. They've raised a lot of money.

Shaan Puri

is this what you use

Sam Parr

to rent your rv clearly

Shaan Puri

you said you just rented an rv

Sam Parr

No, because I think I'm going to drive from San Francisco to New York and then maybe fly back. I have to figure it out. I technically haven't rented anything yet. I have a lot of outgoing quotes, so I've got people who are going to be sending me back quotes. I think for outdoors, it's kind of like Airbnb where you submit it and sometimes you have to get approved. So anyway, outdoors is interesting. If you want to learn about this industry, there's actually... what's that guy's name who's on that TV show called "Profit"? Marcus?

Shaan Puri

Something... isn't his name? Yeah, Marcus something. Yeah, Marcus the Prophet. I've watched like 8 episodes. Leonis? Yeah, Leonis. Yeah, that's right.

Sam Parr

Or no, Limani, something like that. Well, anyway, a lot of people don't know this, but Marcus is actually... I don't know if he's the founder. I think he aggregated a bunch or brought a bunch of companies together. So he's the CEO and chairman of Camping World, Good Sam Enterprises, Gander Outdoors, and the House Board Shop. Basically, all of this is around RV and camping. You can actually go and read about this company, and a lot of their information is public. So you can kind of see a huge business with many hundreds of millions of dollars in revenue, maybe even hundreds of millions of dollars in income. And so what Outdoorsy is doing is basically kind of screwing up that model, and I love it. I don't know, right? Do you know what their revenue is?

Shaan Puri

I don't know Outdoorsy's revenue. I think it's quite high. If I remember correctly, it's over $100,000,000. Let me just do a quick check. Let's...

Sam Parr

see yeah look I believe

Shaan Puri

it's 125,000,000 in 2019 jesus christ okay

Sam Parr

it but but there's a difference between revenue and is that their revenue or their gross booking

Shaan Puri

That might be their GMV. Let's assume for a second it's their GMV because marketplaces love to do that. So let's say, you know, they're...

Sam Parr

You take 10% of that. Exactly $32,000,000 is their take, maybe? Yeah, so they're just exploding right now.

Shaan Puri

Yeah, this is a great business. We talked about it before: marketplaces are great. What are the fringe or niche marketplaces? This is one of them, right? Renting RVs. Now is the time. I think they're going to ride a wave of interest as people crave being outdoors, crave travel, but need to be away from others.

Sam Parr

how about hipcamp are you familiar with hipcamp

Shaan Puri

yeah they're like the same idea right they're like a turnkey glamping is that right

Sam Parr

camping camping experiences

Shaan Puri

The camping, in the way that I would do it, is like, "Alright, do I want to learn how to camp and go get an REI membership and buy like $100 worth of stuff, and then be wet all night?" Like, no, I'm not interested in that. But this is like, "Hey, you know, sleep in this Instagram-worthy tent," is what I remember of it.

Sam Parr

yeah it it can be as easy as that or it can be as diffic or you can make it as

Shaan Puri

difficult to do

Sam Parr

Soft or hard, as you want, right? Yeah, so you could just go and rent a cabin, which isn't probably camping. Or you could just get a plot of land, and apparently, they're booming as well. They've raised about $50 million. What's interesting is, if you told me about Hipcamp about two years ago, I'd be like, "This is not interesting." But it is kind of interesting. I don't know if this is a company, but okay, so I am like a habit. I keep referring to this type of stuff. What I always like to do is look at comparables and public information. So, do you know what KOA is?

Shaan Puri

never heard of it

Sam Parr

Okay, so KOA... I don't know what it stands for actually, but what it is, it's a nonprofit. They have campgrounds throughout the country. If you go to Colorado, they're all over the place. You'll be on the highway and you'll see, in the same place you see signs for food, you'll see a KOA sign. What that means is if you're a member, you can camp there either for free or for $5 a night. I think it's like $20 a year; it's super cheap.

Shaan Puri

right

Sam Parr

It's really cheap, and I used to use it all the time when I was traveling. According to some analysts, or I think they're privately owned, they're not a nonprofit. They do about $40,000,000 a year in sales, and they charge like $5.

Shaan Puri

right

Sam Parr

It's like dirt cheap. So, if you want to learn about that business, look up Koa. That's probably the best comparable. I can't believe, Sean, you've never heard of Koa.

Shaan Puri

never like I'm looking at it now it looks great seems like an obvious idea fantastic

Sam Parr

But what's interesting to me, what I love doing, is looking at these older things like Koa and Boy Scouts. It's like, "Show me the demand," and that kind of gives me an idea. If you just add add-ons and operate it in a way where you prioritize revenue and profit, then things get super interesting. Koa is a really cool one to look at. It's an interesting group. I also think that in terms of RVs, I would look at Marcus Lemonis' companies.

Shaan Puri

right

Sam Parr

and you can a lot of that information is out there

Shaan Puri

I love it! I love hearing about businesses that I've never heard of that are successful. I feel like my brain is organized like there are a set of hangers. Each hanger allows me to hang another business or business model onto it, and that's just mapped in my brain. When I see something new, I'm like, "Oh, is this a new hanger, or do I just attach this to one that already exists?" I start to see a pattern of like, "Oh yeah, there are five things that are just like this." That's why I love hearing about new things; it's just another thing to hang in my brain.

Sam Parr

have you updated your home at all while you've been at your house

Shaan Puri

I had built a home office right before COVID because I was planning to work remotely anyway for the month of March, which happened to coincide with the onset of COVID. So, that's been the only home upgrade. Then, things started breaking. My dishwasher broke, and my dryer broke, so I'm like, "That's not an upgrade." Yeah, that's it. I started going to the park every single day, and I bought these little, tiny fold-out park chairs. I have actually seen several friends buying this same product called **Cliq** (C-L-I-Q). It's a park chair that you can take to a soccer game or wherever you want to watch. You just unfold it. But the key is how small and discreet you can make the fold versus, "Oh, fuck, I'm carrying a chair all the way to the park." I don't know when it's going to arrive soon, but I've seen three different people I know mention this thing, and I bought it myself too before that.

Sam Parr

I have begun spending, so I think I'm saving like... I haven't, actually. Ever since the stock market crash, I have refused to log in to my accounts.

Shaan Puri

dude everything's up it's like that right

Sam Parr

yeah I I sold though

Shaan Puri

I was like hey dude good news go log in

Sam Parr

So, like, my philosophy was, I was like, "Man, there's gonna be dead bodies in the streets of New York, and that's gonna scare Wall Street." Someone's gonna take a picture of a body in an open van with bodies, and it's gonna flip people out. They're gonna say, "Sell, sell, sell!" And that happened. There were videos of these ice trucks with bodies in there, and nothing happened. The day I saw that picture, I was like, "I'm out."

Shaan Puri

right

Sam Parr

And it took off a week after. So, I'm still sitting on a lot of cash, and I've lost a lot of money. I hope... well, I don't hope this.

Shaan Puri

have to be proven right

Sam Parr

If it goes down and I get back in... So, anyway, I haven't logged in. I usually use Personal Capital, and I log in all the time to check my finances. I've not logged in, so I don't entirely know what's going on. But the other day, I went and bought like $8,000 worth of artwork because I'm like, "I haven't bought anything in forever." I'm just going to buy exactly what I want because I know I'm pretty cheap, and I just haven't been buying stuff. Have you been buying anything?

Shaan Puri

Like crazy, dude! I shop online and now I've lost track of time and space. I'm just buying things, and then stuff is arriving. If you can't go anywhere, the next most interesting thing is when someone comes to your door and leaves a mystery box at the front. You're like, "Oh shit, what did I order 9 days ago? I don't know!" I'm excited to go see what it is. It's like this moment of fun, so I keep giving myself that gift. But yeah, I'm buying a lot of stuff. Also, all the delivery stuff is super expensive. I'm using Postmates and Instacart, and it's like $400 for groceries or something crazy. I don't know if that's just a San Francisco thing or what's going on.

Sam Parr

Can we... alright, I want to talk about this Mark Leonard guy who you have. But before we get to that, I have a good segue. I’m going to get rid of these maps I have. Okay, so for the little people listening, I have a background and I've got maps, which apparently is like a super basic thing to do. I didn't know that, but I have St. Louis. Yeah, it's like the most... it's like basic with a capital B. St. Louis, Nashville, or no, St. Louis, New York, San Francisco. My wife and I are from those areas, and I'm going to switch it up. So I have a wall of people who I am inspired by. So, let me tell you who I have. I have Steve Prefontaine. You know who that is?

Shaan Puri

never heard of him who's that

Sam Parr

There's a movie about him that's really great. You don't have to be a runner to like it. He was a runner at Oregon and was the first person to wear Nike. Bill Bowerman was the coach of Oregon track and field. His pupil, his athlete, was Phil Knight. Together, they partnered and made shoes. Steve Prefontaine was probably the first person that wore them, or one of the first, and he was definitely the first sponsored athlete. He was kind of a badass runner. He was like a full clip, so he would say things like, "To give anything less than your best is to sacrifice your gift." He said all this inspirational stuff, but he died when he was 26. He was just kind of a rebel without a cause. Wait, hold on, how did he die? He was breaking and driving, flipped over, crashed his car, and suffocated.

Shaan Puri

okay

Sam Parr

So, pretty tragic... very, very tragic. But he lived fast and died young. It was really tragic because he got 4th at the Olympics when he was a favorite, even though he was only 23. Anyway, it was a big deal. He's also really good looking, so it's easy to admire him.

Shaan Puri

props to you for admitting that that's part of the appeal alright great

Sam Parr

Yeah, he's like, you know, romantic... kind of that type of thing. Like, you kind of look good. Then I have Eazy-E and Dr. Dre.

Shaan Puri

okay

Sam Parr

They're interesting to me because when Eazy-E was only 23, 24, or 25, he created Ruthless Records, which went on to become a huge business—like hundreds of millions of dollars in sales. He was just a kid from Compton who knew nothing and, on paper, didn't deserve to be there. But he achieved it. Dr. Dre also changed culture in a variety of ways. Then I have Felix Dennis and Ted Turner. Ted Turner started CNN; I like him. Felix Dennis started a media company and was like Richard Branson but more vulgar. Google him. Then I have three more: I've got Mike Tyson. I love Mike Tyson. He screwed up so many times in his life, but he's done a good job of being ferocious and kind of coming back. Then I've got Tupac, and I think that's it.

Shaan Puri

that's amazing great

Sam Parr

oh nate diaz

Shaan Puri

nate diaz nate diaz alright so you have like

Sam Parr

I love nate diaz

Shaan Puri

You have like the intimidators road, dude. I'd say like the majority of your people fight for a living or like should fight for a living.

Sam Parr

I'm not intimidated by bold people, but I'm incredibly fascinated by them. People who, on paper, should have done nothing, yet they did. They are really good at having bold ideas and also having fun along the way. Right? So that's what I like. Like Ted Turner, I think he was a Southerner, or he stuck out, but he had a bold idea and he laughed along the way. So I'm always fascinated by that.

Shaan Puri

I went to Sully's house, our friend Sully, and he had this on his wall. I was like, "Who are these people? Why do you have these pictures? This is not your family." The first one I saw was Hillary Clinton, and I asked, "Why do you even have a picture of Hillary Clinton on your wall?" He said, "Oh, these are people I admire." He had seven photos, and I only knew about three of them. He told me the other four and the stories behind them. It was like Hillary, Malcolm X, Martin Luther King, or something like that. It was a really cool idea. I thought, you know, you walk out of your bedroom every day and go to your office or wherever you're going, and you see these inspiring figures.

Sam Parr

what does he admire about hillary clinton hillary clinton and sully don't seem

Shaan Puri

To be a huge deal. I have no idea why he just thinks she's awesome, and I'm like, "What? Okay, I guess so."

Sam Parr

I mean not not even to say like that she's not awesome but I didn't think that she was wonderful enough that

Shaan Puri

that's exactly what I'm

Sam Parr

an indian entrepreneur at san francisco cares so much to have

Shaan Puri

I was like, "I don't want to sit here and hate on Hillary." I don't hate Hillary, but I am so surprised she made it to your wall. That doesn't make any sense. I definitely disagree with that one.

Sam Parr

Yeah, so it's just like mediocre, maybe. So let's talk about this guy, Constellation. I know a bit about them. Sean put this on here as "Billy of the Week." His name is Mark Leonard. You want to explain the background here?

Shaan Puri

We sometimes do this "Billionaire of the Week." So, the billionaire of the week is Mark Leonard from Constellation Software. I had heard about this from a few people because they do something similar to what Andrew Wilkinson does. Andrew buys internet businesses and has sort of created a conglomerate of small internet businesses that he's collected, which are now worth, let's call it, $100 million—maybe a little more, a little less. That's a fantastic success. So, this guy Mark Leonard did that. He's like Andrew's daddy, you know? His company is worth $31 billion. What they do is buy software companies and roll them up. They try to be a perpetual owner, so they're not like private equity, where they're doing leveraged buyouts and trying to flip, you know, cut it, skin it, and flip it or whatever. They try to just own the thing for a long period of time and have the cash flows. What I like about this guy, and what I thought was cool, is that he's like the Satoshi Nakamoto of boring businesses. Nobody knows much about this guy; you can't really find a photo of him.

Sam Parr

Wait, what's that reference? The Bitcoin guy? The Bitcoin guy? Yeah, you just don't know a lot about him, alright?

Shaan Puri

Yeah, so this guy, you can't find photos of him. He doesn't do public appearances, and he doesn't really talk. He writes his annual letter, and you know, I was reading kind of the definitive thing about him because I wanted to learn. It's like all we know is this guy was born in 1956, maybe in South Africa, maybe in England. I was like, "What the heck? We don't even know where this guy's from!" He wrote in his bio that he was a VC, but before that, he said, "I was a banker, a valuator, a mason, a gravedigger, a dog handler, a bouncer, a sapper, and a wind energy researcher." I particularly enjoyed the bouncing, but I know retirement was necessary. So, I love that I don't know anything about this guy, but what he gave me, I love. I think half of those are like a joke. But here's their business: they buy, in the early on, they bought businesses that were acquisition targets of $2 to $4 million, so very small acquisitions.

Sam Parr

which is which is on paper you would say that's asinine why on earth would you ever

Shaan Puri

Do that? Yeah, chump change, you know? Okay, you know, small ball. But small ball has turned into sort of big league returns. So, you know, this data is out of date now because when the article I was reading was like, "Hey, this guy has done really well." They did last year, they had $1,200,000,000 in sales with 20% margins. They're doing 10 to 20 acquisitions a year, and at that time, the market cap was $5,000,000,000. I looked at it while I was reading the article; it's now $31,000,000,000. So if you just invested in these guys...

Sam Parr

they they they have a $31,000,000,000 valuation and only 1.2 in sales

Shaan Puri

That was the old one when they were at a $5,000,000,000 market cap. Now they're at a $31,000,000,000 market cap. So, you know, if the ratio sort of held the same, it’d be whatever $6,000,000,000 or $7,000,000,000 in sales. We can see what it is now, but I love that this guy's mysterious. I love it.

Sam Parr

Dude, it's only $3,000,000,000. Their sales were only $3,000,000,000. So, a lot of money, but that's interesting. They got a good little...

Shaan Puri

I wonder why it's been on such a run-up. You can see the stock chart is going up like crazy. They can use that money for acquisitions. This guy writes these annual letters that are actually pretty interesting. If you're like me, I like to read Bezos's annual letters and Warren Buffett's annual letters. This guy is a new one I'm adding to the sort of arsenal of annual letters. He has lots of really interesting views on business. None of which are totally groundbreaking, but he does something that I think most people fail to do. It's the same thing Warren Buffett does: he takes a very simple principle that everybody would nod their head and agree with, and then actually sticks to it and does it for like 40 years. That's a winning formula. Most people, you know, nod their head and then go do some other stuff. They lack discipline and focus. I was also trying to read a little bit more about the company. They have a focus on what they call vertical software. They look at it this way: some companies are horizontal, like Slack. Every company can use Slack as a messaging service, and Slack will be a multibillion-dollar company. But what about all these vertical things that are better software or specifically tailored software? For example, if you're a golf club and you need to manage bookings, tee times, memberships, and whatever else, every golf club will pretty much use whatever the best software is. They'll pay for it every month reliably, and they'll never churn. So they'll buy clubhouse software, healthcare software, public transit software, law software, and that's been their focus. I don't know if that's changed over time, but when I was reading about them, they try to consolidate vertical market software, which I thought was a pretty interesting approach.

Sam Parr

what do

Shaan Puri

you think of this guy

Sam Parr

So, I love it! I'm reading about what you have here. I love doing these things, and I love what he's doing. Actually, I'm going to bring up something different. I don't want to address it yet, but I want to ask your opinion on it in a second. More so, what I'm interested in is... I don't want to refer to things I tweeted; that sounds super lame. But I was tweeting earlier about how I hired an operator. So, basically, Adam Ryan works at the company, and he kind of handles a lot of the operational stuff. I work sometimes down in the weeds and sometimes high up on revision stuff. It's hard finding someone who's competent to run a business. So, if this guy... does it say how many companies he has? It could be like 200, right?

Shaan Puri

So, I don't know if their model was to keep the existing management or if they replace them. I'm not 100% sure what they do; I'm sure there's some mix and blend there. One thing I saw that was interesting was that, like Berkshire Hathaway, the executives of the companies do not get share options as their compensation. This basically incentivizes you to just boost the share price as much as you can, which is often somewhat short-term. Instead, they take 75% of their after-tax bonus and can buy shares on the open market. Those shares are then held in escrow for four years. If the stock is overvalued because they are temporarily pumping enthusiasm, energy, or doing buybacks, they could be buying overvalued stock. I don't know if this is perfect because maybe the opposite happens where, when they're about to buy, bad news dips the share price temporarily, allowing them to buy at a discount. So, I'm not sure if any incentive system is perfect, but I thought it was interesting that they've thought through how to compensate everybody and not just follow the traditional playbook. I want to dig in more; I've only just scratched the surface of this guy. I think there's a lot to learn here, and I wanted to bring it up because I think it's very interesting. I also like that he's a sort of mysterious character; I think that adds to it.

Sam Parr

So here's an interesting takeaway. What I'm about to say actually changed my business game. I'm going to name drop here, but when Tim Paris invested in us, he told me, "One thing that I've learned from... I don't know who he learned it from, but there's this thing that I like to use called... did he? I think he called it inverse incentives." Basically, the idea is that when you incentivize employees to do something, you need to actually have an opposite incentive to make sure it's balanced. For example, if you're going to tell your sales team, "You have a quota of this number," and it's huge, you also have to have an incentive. It's kind of like revenue collection, which means you only go after quality people who can pay their bills, or retention, which means you only get paid if you sell to people and you treat them well so they don't come back again. So, yeah, counter incentives—I think that's what they called it—and that actually changed the game for me a lot. What I've noticed is that with people, if you give driven people incentives, the right type of person will be able to get that done. You want those people, but you actually really need that second incentive to ensure quality and quantity. I love this incentive, but what I want to know is: how on earth do they recruit all these people who are talented enough to run a business? I've hired CEOs for a handful of small businesses that I've had. Most, all except for one or two, have been horrible. Maybe I'm bad at hiring, but I think it's also really hard to find these types of people. In my mind, this company, Constellation, they're more like a recruiting company than an innovative software company.

Shaan Puri

Yeah, you know, I think that is sort of the make or break. I think you also invested in our friends who are doing Enduring Ventures. These guys are basically starting a modern-day version of Constellation or what Andrew is doing, where they're buying companies to hold forever that have strong cash flows. They want to own great businesses. They've already closed their first business, which was a company called UpCounsel. Ironically, I believe this was sort of outside the model. To my earlier point, you know, a simple thing: nod your head, agree, and then go do it. I think they did not do that with UpCounsel because UpCounsel was not a great business. It is a potentially great business, but it was currently in rocky waters. However, they got it at such a great deal and structured the deal in such a smart way that I think they'll still end up making a lot of money from it. Anyways, they're doing the same sort of thing, and their biggest challenge is how to find operators. When they bought UpCounsel, the CEO they placed was someone that Xavier had worked with and knew very well. They brought in a team of operators, but they are pulling from their personal networks. That's what Andrew said he did as well; he pulled from people he knew or had worked with before in the past. I think that is the largest challenge with this business model: being able to maintain a great business by having good operators in place. Because when you buy out the owner, sometimes you may lose that great operation.

Sam Parr

And if this interests you, I think there are a few giants that you can look up. One of them is Vista Equity, owned by a guy named Robert Smith. I believe he's the richest Black man in America. I thought that was you, the guy who's famous for... "I'm the richest." Wait, what? I wish! Well, he's the guy who's famous for paying the tuition of everyone at Morehouse. When he gave an address, he said, "By the way, all your guys' debt is paid off." So he's cool. But that's what he does; he does the same thing as Trilogy Software. So look up Joe Lonsdale, who we've talked about. Alright, you want to talk about... oh, here's what I was going to talk about. Okay, so there are these companies like Tesla and basically a lot of stuff that Elon Musk does, which is like this super sexy stuff. I mean, I'm not interested in it, but it is quite sexy to say you're going to send a... you're going to go to Mars or you're creating these cars that are neat and fun. Whenever I think about these companies, they're like the coolest companies. You create a hype video at the end of the year, and you see everything they've done, and you're like, "Oh my God, that's..."

Shaan Puri

so sick

Sam Parr

Like when they created a video of Elon celebrating one of his rockets taking off, I was like, "Oh my God, that's awesome." And so anyway, Constellation is not that.

Shaan Puri

he doesn't do a video of him like looking at his golf club software

Sam Parr

Right, and it's pretty boring, but it's still fascinating because it's like a fun puzzle. How do you **set boundaries**? Where are your aspirations? Do you say, "I want to do something that's full of excitement," or do you find excitement in the boring stuff?

Shaan Puri

I used to be pretty hardcore about this. I was like, "Dude, the only thing worth doing..." If I'm going to spend my time, I used to be really dismissive of people who were wasting their time doing things that were not sort of the peak of the peak. So I was like, "Okay, if I'm going to do this, why would I do a job when I can own my own business?" Then I thought, "Why would I own a small business when I can own a big business?" They're both going to take up all my energy and my time. If I'm going to do a big business, why would I do a boring thing? I might as well do an exciting thing. That train of logic made sense to me, and I did that. At Monkey Inferno, we were here to try to create the next hit consumer thing. We didn't care that the odds of success were low; we wanted to create something impactful. Michael had created Bebo, which was sort of like almost Facebook. He came within inches of creating Facebook but ended up in the MySpace pile. He did well financially, but he didn't change culture. So we were like, "Dude, we can do this. We can change culture." We tried every messaging app, live streaming, and all these different consumer things, and we failed like crazy. Even things that kind of worked ultimately were not successful because they were so home run driven; they were grand slam driven. I backed off that, maybe because I'm just burnt out. I just want to get wins. I don't need to change culture; I just need to change my bank account and my lifestyle. So I don't know to what extent I can frame it either way. Am I more mature because I'm like, "Look, I'm not as attracted to the sexiness of it; I just want to build great things, great businesses"? Or am I just fearful and burnt out from failure? It's hard to say for me, right? But my view definitely has changed. Now I'm like, "Oh, that Elon path? I don't know, that sounds like a lot of effort. Why don't I just do this simple thing that's going to work?"

Sam Parr

Yeah, and part of me is like, "Okay, I agree, and I am the same." Then the other part is like, "Yeah dude, but you're just kind of being like a push." What would a 12-year-old in you think is awesome? Every once in a while, you gotta listen to that. So, I don't know how I feel. The other day, I was thinking about making a purchase. I sound like a kind of entitled rich dude right now, which I'm not implying I am either of those things. But I was going to buy a car—a cool car. It wasn't expensive; it was like a $10,000 car. It was not practical, and I was weighing the pros and cons of it. Then I was like, "Yeah, but here's this pro, which is like, this is fun and cool, and I want it."

Shaan Puri

it right

Sam Parr

Right, and I'm like, when did I become such an old man? Like, where I'm not just doing things just because it's exciting? I do think that we have to give into those urges a little bit more. Yeah.

Shaan Puri

Elon recently asked about this, I think on Joe Rogan's podcast, or I don't know what it was. But he was talking about it and he said, "Yeah, like Warren Buffett... I'm not a huge fan of the guy, not the biggest fan." He didn't say he disliked him, but he was like, "You know what he does? He's a capital allocator. He spends his time trying to figure out, do I buy Pepsi or Coke?"

Sam Parr

he cook it's so boring to buy

Shaan Puri

he's he's like yeah

Sam Parr

he's like a he's

Shaan Puri

Figuring out how to put $10,000,000,000 into Pepsi or Coke, he's like, "That's boring to me. I want to change the world." You know, "I'm going to make cars electric so we don't have to depend on fossil fuels. I'm going to get us to Mars so we're an interplanetary species. I'm going to do a Neuralink so that our brain can control, you know, download information and upload information like we're a computer in the brain. I'm going to do the Boring Company because I fucking hate traffic, and I want to get from place to place in 15 minutes rather than 2 hours." And I'm like, "Okay, you know, respect." When you hear that, you're like, "Yeah, that does seem like the maximum of winning." But, you know, I guess my views have broadened. I'm like you, where when I hear myself say it, I'm like, "Don't be a pussy, dude. Just come on, go for it. Don't do what you would do at the beginning. Don't lose that sort of dream just because of practicality."

Sam Parr

So, I'm a fan of motorsports and motorcycles. I like some of these adrenaline activities. I enjoy old Porsches and all these exciting things. I see these guys on YouTube, like Ken Block, and he's got this compound. Or I'll see Travis Pastrana, and he's got this compound too. It's just like a grown-up playground. I'm like, "Oh, one day that would be cool." Then I think, "No, no, no, no, no. Why can't I just do that stuff now?" I constantly have to battle that in my head. It sounds like you're doing the same.

Shaan Puri

it is a battle I have

Sam Parr

what's prudent like prudent versus like excitement

Shaan Puri

And the balance between the two. Okay, let's leave with one or two little ideas real quick. Alright, so I have one idea. Are you familiar with Pinduoduo? Okay, so this is one of the largest companies in China. I think it's like a $30,000,000,000 company that grew in the last, I don't know, four years or so. All those numbers could be wrong, but you get the idea—big Chinese company. So what the hell is Pinduoduo? Pinduoduo is like Groupon, but it's with your friends. What happens is you go on Pinduoduo and there's an item. The number one selling item is tissue boxes, and the number two selling item is like a vacuum or some other product. But it'll be like, "Tissue boxes, here's these tissue boxes you can get for, let's say, $20." You can get these tissue boxes, but if you buy with your friends, you can all get them for $8. It's like creating a team to buy. So you see the item you want, you create a team. The way you create a team is it just gives you a link, and you share that link through WeChat or whatever your messaging apps are. If your friends are like, "Yeah, cool, I'll join the group. I'll buy at $8," like, "I'll pitch in, I will contribute to the cause," helping you get a lower price, and I get a lower price too. So there's these team buys. Basically, this thing has become really, really popular in China, and I don't think it's become popular really anywhere else. I know there's a couple of companies trying to do this in India as well, and like, you know, God knows Indians love a good discount. So I do think this will work in India as well. But I was thinking about this, so I was like, "Okay, you know, if I was an entrepreneur, you know, just sitting at my desk and there was nothing on my desk, I would just write the word Pinduoduo x, and I would just figure out what the hell x is." I would spend a day on that brainstorm.

Sam Parr

so go ahead I love it can I can I give you let me are you sure you don't

Shaan Puri

want me to just

Sam Parr

I like to listen to it while you're talking. My brain's buzzing. So, you know, Tilt.com. Tilt got...

Shaan Puri

Crowdtilt was not a discount. It was just, "Hey, we need $500 for a kegger. Everybody pitch in your $10 if you're going to come to the party." So, it was a way to collect money, but it wasn't discounting.

Sam Parr

You're right. So, let's get rid of them. Drop, do you know Drop, formally known as Massdrop?

Shaan Puri

they do this right

Sam Parr

So, I... yeah, kind of. It's similar, you know? I think to make this work, it's all about the **packaging** and the **positioning**. Massdrop and this other company can offer the same technology and do the same thing, but you really gotta get that angle exactly right, I think. Massdrop is trying this, and from my friends who have inside information—which I don't have—they claim that Massdrop is booming. Massdrop has raised close to **$50,000,000**, and everyone I talk to who knows about the space says that it's a sleeper and it's doing wonderful. They do a little bit of similar stuff, so I think that’s cool. Another bit of information is something like **MasterClass**. So, MasterClass actually allows you to share passwords with one or two people. Hmm... someone in our trends group posted about it and said, "Hey, does anyone want to split MasterClass with me?" It was our most engaged post ever, right? So, I completely see the validation here. This is incredibly...

Shaan Puri

so so yeah and back in the day I think woot was like this and there were some others where it's like hey this tv is you know cheap and they it wasn't exactly like it wasn't exactly the same I think the magic of this is that it's your actual friend group that you use to do this so with the problem with groupon and all these others is you get these deal hunters so there's just this population of deal hunters they're getting everything at a discount and they're not necessarily like the best customers long term they're not retaining long term all that stuff what's cool about this is you know one of the challenges for any business is you have to acquire customers so here's how I would do this today I think you can create pinduoduo for shopify what does that mean so there's all these shopify stores I don't know let's call it a 100,000 shopify stores every single one of these shopify stores wants more customers they'll try to get those customers through either Google seo or facebook ads it's 2 primary ways and then word-of-mouth let's say just beyond that so you know they go and they go to facebook and they'll pay $15 for a customer to come purchase from them and if they want another customer they gotta go pay another $15 and that's unfortunate right and they'll offer discounts and they'll they'll try to do a referral program or whatever but what I think they should do is one of the largest sort of booms in shopify is this thing called afterpay or affirm which basically says hey when you're checking out instead of paying $85 for this you can do monthly payments for $9 and that increased the checkout rate because people can pallet $9 a month better than they can do $90 today upfront and so adding an afterpay button increased sales so I think if you added a buy together save together button you would increase sales the way it works is you're about to check out and it says great you can either have this item for $80 but if you get 5 friends to buy you all get it for 60 you're you all get it for 50 or whatever it is some discount there and you basically are saying rather than paying $15 per customer in facebook ads I will pay you know 15 I'll pay $10 right now to discount this item for you because you're gonna go acquire 5 customers for me right so like if I reduced it and I'm you know I'm I'm basically reducing my my cost by or my my revenue by 20 dot $20 per customer I'm able to sort of acquire customers through a new channel besides facebook ads which is sort of steadily price rising over time and also the way that if you get introduced to a product through a friend I think you sort of sort of have a better relationship with the product and better experience better retention than if you are only being advertised through by the company so I would try that

Sam Parr

I think this is the best. It's very hard, very hard because you're building something from scratch here. It's all about... this is definitely an all-or-nothing type of thing in my mind. You have to get the positioning really, really right. But I think if you do, you're on to something huge.

Shaan Puri

right and I also think you

Sam Parr

It's kind of like a live streaming thing. Live streaming isn't hard to make; I mean, there are so many of them. But you really have to find that angle that gets people to...

Shaan Puri

Make it work. Big business is more likely to fail than small business. The other thing that I think is interesting here is Shopify. I was like, "Okay, what other buttons would I put at checkout that I could basically offer a try?"

Sam Parr

that's a great that's a that's a great framework

Shaan Puri

So, like, for example, in mobile games, they do this all the time. You run out of lives and it's like, "Hey, you could buy another life, you can share this with a friend and get another life, or you can watch this 30-second ad and get another life." Mobile games are like, you know, it's like a little wizard sitting inside a slot machine just trying to figure out how to take your money, your time, or your attention. They've optimized the shit out of this. So, what can you learn from that? Maybe if you're at Shopify or you have a Shopify store, there could be a plug-in that you could add to your checkout which says, "Hey, if you want an extra dollar off or $2 off, just click this button and like us on Instagram." And boom! Now my Instagram is growing with every customer that joins or whatever.

Sam Parr

yeah there's a bunch of there's definitely a bunch of tools that allow you to do that but I understand

Shaan Puri

There's probably one thing, like giving us your email, and you get 15% off or whatever. I think that's cool; that's like level one. But this idea of team buying, of sharing to your Instagram, and liking us on Instagram... I think there are just more things that you could do at the checkout page that would say, "How do I get your time, money, or attention in some way that you're not currently giving me?" I don't know, there's a lot there. Because Shopify is so big now, if you build something that works on Shopify, you can create a $10 million to $20 million business pretty quickly. Every store will just adopt these best practices fairly quickly.

Sam Parr

I think that the first thing you're talking about, group buying, is incredibly interesting. I've always thought that Groupon... I love Groupon! I think that their valuation is **sh*t** and I'm like, "There's gotta be a better way to make that happen." I love Groupon! I'm also familiar with AppSumo, which does group discounting for software. Then there's Social Stack, I think it's called. Great companies!

Shaan Puri

What else could you do? Where else could you do group buying? Is there any other sort of space, like AppSumo? AppSumo is a great example where they're like, "Okay, cool, sort of software." Are there, like, I don't know, could you do this? Yeah.

Sam Parr

I mean like you could

Shaan Puri

you do this you

Sam Parr

Well, a lot of this stuff has been tried, and it doesn't always work. But you definitely could do it. I mean, this is what Kickstarter is, right? You do it with a brand, any type of brand. They're like, "We have to tilt, we have to cross this threshold." I don't know what it could work for; I'd have to really think about it. I just feel so ignorant on what it could work for.

Shaan Puri

A way of thinking about it is that it works better when the thing costs the maker nothing rather than when it costs the maker something. For example, software is great because every incremental sale of a piece of software costs the maker $0. In contrast, with a physical item, the more people that buy it, the more TVs I have to sell at a loss. So, I think digital works better than physical. That's one premise I would hold when it comes to this. The other point is that I don't know if it works better for low-priced items; it probably works better for higher-priced items. This is because a) the discount matters, and b) maybe there's just more margin to be captured even after the discount compared to a low-priced item. So, maybe you'd be looking for sort of high-priced digital services or software.

Sam Parr

Yeah, I mean, I think that you could definitely... What about using it? So, what I would want to use it for is what businesses buy. For example, I want to buy PitchBook, but it's $20 a year, and I'm not going to use it that much. However, I would love to split it with someone. I think that's incredibly interesting. One weird idea is that I would want to figure out a way to use it for lawyers. Instead of having a legal firm be my lawyer, I could split a lawyer with you and five other people, right?

Shaan Puri

And that, by the way, that's a great name. "Split It" or "Split" would be a great name for a company that was trying to do this. It's like, "Hey, you could do this, but do you want to split it with four others?" And hey, you all save.

Sam Parr

you have to have a ton of volume to make this work the the other way you could make this

Shaan Puri

Work is, if you make it to that, cool. Let's say the price is $100. If I'm going to split it with 5 people, I think what ends up happening is that everybody gets it for less than $100, but the total adds up to more than $100, right? Like, I end up making more than I would have off of a single customer paying full price by letting...

Sam Parr

you great idea

Shaan Puri

Split it first for $70, and now I get $140, and you get $100, right? It's like how a personal trainer does group training. They're like, "If you want one-on-one, it's $100 an hour. If there are two of you guys, you each pay $70 an hour." It's like, I now make more per hour.

Sam Parr

That's a great idea! I love it. I'm never going to create this because it seems way too hard, but I understand the need and the problem. I would love to be involved as a customer in some capacity.

Shaan Puri

great okay alright

Sam Parr

splendid response

Shaan Puri

We just call this good brainstorming. We'll be back in a couple of days with another brainstorm. People said, "You can't keep up this pace! How can you keep coming up with new ideas every week, twice a week? Are you crazy?" But they don't understand. They don't know how this brain works.

Sam Parr

if you spend enough time doing it which we definitely don't always do but a lot of times we do it is not

Shaan Puri

And if you lower the bar on what you call an interesting or good idea, you have to simultaneously lower the expectations and practice that. That is the criteria.

Sam Parr

It's that easy! Leave us a review, tell us what you think, tweet at us... whatever! We'll talk to you all soon.