We Got Drunk And Came Up With 8 Business Ideas (#540)

Shaan Puri

Alright boys, here we go. We're doing double Liquid Death. Crack open a tall one, and crack open a second tall one. It is time for my favorite episode of the year, bar none. Do we have a famous guest? No. Is this episode full of insights? Questionable. Is this the annual drunk ideas episode of the year? Yes, it is. Sam, we're here.

Sam Parr

why are you so amped what happened this morning

Shaan Puri

because it's my favorite episode of the year and I'm drinking double liquid d's

Sam Parr

is that is that literally just water

Shaan Puri

you've never had one

Sam Parr

no is it just carbon it's carbonated water that's all it right

Shaan Puri

This is like the Austin national anthem: drinking this. It's like I still want to go to the hipster bar, but I have to, you know, cold plunge and put sunlight into my eyes in the morning. So, I don't actually drink.

Sam Parr

that's a drunk idea

Shaan Puri

this is a drunk idea a 100%

Sam Parr

So, we had that guy, the founder of Liquid Death, on the pod years ago, like right when we first started. He was explaining his idea, and we felt like, "Yeah, that's really dumb." Now, the company, I think they're getting ready to go public, aren't they?

Shaan Puri

Yeah, exactly. It's the success story. It's like that one couple on *The Bachelor* that's still together after 42 seasons. It is the one idea left standing of all the drunk ideas. So, for those who don't know, "drunk ideas" was this concept we had in a stroke of genius many years ago. There were a bunch of ideas we wanted to bring up on the podcast as possible business ideas, but they were bad, and we knew they were bad. We had to bridge this gap: how do we still get this half-baked idea off our chest knowing that it's not really a great idea? We used the cover of alcohol. One of the time-tested methods of saying dumb stuff is to say that you were drunk. So, even though neither Sam nor I drink...

Sam Parr

we call

Shaan Puri

It's "Drunk Episodes," and it's basically where I show up buzzed/tipsy, high on my own supply, and I pitch Sam. Usually, it was me pitching Sam really bad ideas and him reacting, but then I peer-pressured Sam into coming up with these. It was hard for you, right?

Sam Parr

Well, what I did tell you was, "I'm not exactly a 'prepare to be funny' type of person." I'm not exactly a funny type of person in the first place, but... you love preparing this stuff, and your best one ever was actually called "The Very Long Distance Girlfriend."

Shaan Puri

Yeah, dude, I've got lots of bangers. I was looking through the old list just now and I saw the secret camera roll idea. You know, where you don't want to put some pictures on your main camera roll in case anybody clicks it. So there's a calculator app that, if you push in the right numbers in the calculator, it turns into your photo app with your secret camera roll hidden there. How is this not built yet? What are the computer science departments standing around waiting for? This is not built yet? I don't really understand the holdup.

Sam Parr

Alright everyone, a quick break to tell you about HubSpot. This one's easy because I'm going to show you an example of how I'm doing this at my company. When I say "I," I mean not my team; I mean I'm the one who actually made it. I've got this company called Hampton. You can check it out at **joinhampton.com**. It's a community for founders, and one of the ways that we've grown is by creating these surveys. We ask our members certain questions that a lot of people are afraid to ask. So, things like what their net worth is, how their assets are allocated, and all these interesting questions. Then, we'll put it in a survey. I went and made a landing page, so you can actually see it at **joinhampton.com/wealth**. The hard part with Hampton is that we are appealing to a sort of higher-end customer, similar to brands like Louis Vuitton or Ferrari. So, I needed the landing page to look a very particular way. HubSpot has templates—that's what we use. We just change the colors a little bit to match our brand. It's very easy. They have this drag-and-drop version of their landing page builder, and it's super simple. I'm not technical, and I'm the one who actually made it. Once it's made, I then shared it on social media. We had thousands of people see it and thousands of people who gave us their information. I can then see over the next handful of weeks how much revenue came in from this wealth survey that I did. I can track where the revenue came from—Twitter, LinkedIn, whatever. I can actually go and look at it and say, "Oh, well that worked, that didn't work. Do more of that, do less of that." If you're interested in making landing pages like this, I highly suggest it. Look, I'm actually doing it! You can check it out; go to the link in the description of YouTube and get started. Alright, now back to MFM.

Shaan Puri

Alright, so it's a new year, and you know, with the new year everybody's trying to establish better habits. This idea is called "Habit Island." It's actually a remix of one of your old real ideas called "Hostage."

Sam Parr

hostage sf that's the

Shaan Puri

**Hostage SF** was Sam's weight loss guaranteed business idea, where he just comes, grabs you, puts you in the back of a white van, and takes you away for 30 days, depriving you of food. So, you are guaranteed to lose weight. Well, let me just say, when I say I like this idea, that's selling it short. **I love that idea!** To the point where I have now taken the baton and run with it, like I'm the anchor of this 4 by 100 relay.

Sam Parr

What did they say in *Waterboy*? He goes, "Not only can I do that, but yes, I can do that. Not only do I love it, but yes, I love it."

Shaan Puri

This is the only podcast hosted by millionaires that will quote *Waterboy*. If you're into that combination of redneck...

Sam Parr

and green wallet we got you

Shaan Puri

Alright, so, **Habit Island**—what is it? I know so many people that want to start putting these good habits together. They listen to Huberman, they listen to Peter Attia, and they subscribe to Brian Johnson. They're paying attention to Brian Johnson's nighttime erections; they've got all kinds of health in their world. They're trying to improve their habits. So, **Habit Island**—what is it? It's a place that you go. Here's what we're going to do: we're going to buy an old-school prison, a defunct prison, but we're going to jazz it up a little bit. Alright, you're going to check yourself in, and not only are you going to check yourself in, you're going to leave a hefty check at the door when you check in. Because this is kind of like **prehab**. You know, when you have a drug problem, you go to rehab to try to sort of help you recover and fix your habits. Well, this is prehab. This is for people who are just normal but want to level up. You wanted to level up all of your healthy habits proactively. So, you check in, and guess what? You want to establish a habit of sleeping on time—sleeping early, lights out at 9:30, and no Wi-Fi prison-wide. So, you know, on **Habit Island**, we just force you into all of the habits that you need. It's a 42-day experience. They say 21 days is enough to establish a new habit—double it! We're going for 42. And so we have certain...

Shaan Puri

We just force it. So, like, you know, you want to wake up and you want a cold plunge. Guess what? Showers are only cold from certain hours of the day. Or there's just a plunge, and you're just going to go single file line, hop in, hop out, get your plunge done. It's peer pressure; everybody's doing it. You want to eat poorly, or do you want to fix your habit about eating poorly? There's no bad food; we're only serving super veggies here. We're on the Brian Johnson diet by default. There is no other food on this island. So, like, Hostess SF, you really have no choice. We're taking choice out of it, and we're just reprogramming you with badass habits. You know, you want to have some mindfulness? Again, we're killing the Wi-Fi at random intervals, and there's nothing else to do here. So, you're going to have to get a little mindful with it. What do you think of this idea?

Sam Parr

It's great! Have you ever heard of silent retreats? Our friend Jack goes to one in Bali, but I have other friends who go to one outside of Austin. These silent retreats last for five days. Not only are you not supposed to talk, but they also only feed you light food, like bananas and fruits. You can't even make eye contact with people. I have friends who go and some of them are not even supposed to read. No phones, obviously, but they don't even want you reading. They come back from these retreats and act like they're transformed. Have you heard of people going to these?

Shaan Puri

Well, yeah, they say they're transformed, but they don't ever specify if it's for the better or not. I always question that. Yeah, I can't... yes.

Sam Parr

Yeah, they've changed. Good. It's like that phrase, "Whatever doesn't kill you makes you weaker." Is that the phrase?

Shaan Puri

Well, those are also upsells on Habit Island. So, if you want to go sensory deprivation for 5 days, just for a small extra fee, we have a room that we'll just put you in. You can come out in 5 days and see how it goes. I like the silent meditation idea. We'll just gag people so they can't talk for, you know, a couple of hours. We're going to just... it's a la carte menu, actually. You could just sort of choose how transformed you want to be. And then again, it's baked in, and you have handlers that are handling everything. I say this in jest, but like every great drunk idea, there's a sliver of a phenomenal idea in this idea. Am I right or am I right?

Sam Parr

Yeah, no, I'm into it. I mean, you're just... this isn't breathtaking. You're just talking about grown-up fat camp, and I'm on board with that. I would love that stuff.

Shaan Puri

Exactly! You have a little gift to sort of reframe that. I like that; that was nice. Yes.

Sam Parr

Alright, let me tell you about something really quick. Have you paid attention to some of these fake AI influencers? I have, and some of them are really fascinating. So there's this one called... what's her name? It's Karen Majorie, I think. We actually talked about it a while ago. Basically, this is not particularly a totally fake AI person; she was a real person. She's a real person who made sexy pictures—whatever that was like her whole shtick. Then she took 2,000 hours of her video content and teamed up with someone to create a fake AI version of her. You could talk to her, and she'll send personal videos to you. Whatever, it's kind of killing it. In week one, I believe she did $72,000 in revenue. I think she's using Fanvue, which is like an OnlyFans-style subscription platform. Well, anyway, it's worked well, but you know she appeals to men. It's like that normal "hot girl" that you pay to see do sexy stuff. However, you know who makes more money doing the same stuff but just in a different way? It's the Andrew Tates of the world. Of course, it's just some nerdy guys coming up with this stuff, teaming up with smart women to do these things. We need a fake Tate! I've noticed that there have been these guys on Twitter that are fake guys. There's one named Derek Guy. Have you seen Derek Guy? His Twitter handle is @DyeWorkwear, and he gives fashion advice.

Shaan Puri

oh he's not fake he's real

Sam Parr

Right, he's a real guy, but we don't know who he is. You can't find a picture of him, and you don't know too much about what he's done. You know that he's a real guy and he gives great advice. Then there's Wall Street Playboys. By the way, I subscribe; I paid money for a workwear newsletter. And then there's Wall Street Playboys, which I also paid for. It's anonymous guys talking about Wall Street, which I'm not even a part of, but I find it so fascinating because of the anonymous angle. What I think we should do—or not we, a person—instead of these attractive women doing the fake AI things, we need a fake take.

Shaan Puri

fake take okay okay

Sam Parr

because what's the biggest downside of becoming andrew tate or becoming dan blazerian

Shaan Puri

you have to be them

Sam Parr

You actually have to be them. I don't want to go to jail in Romania. I don't want to get canceled and say all this or have to say this stupid, hateful stuff in order to get famous. I don't actually want to do any of that. But I like the idea of having a really big audience. I like the idea of selling a Hustlers University. I don't want to live that life. I don't want to trap myself in that box.

Shaan Puri

So, I've been following this one that you have on here, Emily Pellegrini, which sounds like a bottled sparkling water. But it is actually, as you wrote here, a 23-year-old fun-loving girl from LA. Did you write that? That's amazing! Basically, what this person is doing is that she's this fake influencer. She's an AI-generated girl, but she looks real. However, she's kind of like too good to be real. In fact, they intentionally made her. They actually asked AI to generate like the average man's dream girl. So, you know, there's like "guy hot" and "girl hot." Girls think a certain girl look is hot, and guys think a certain look is "guy hot."

Sam Parr

it's like kate upton versus kate moss

Shaan Puri

Yeah, yeah, yeah, well said. So, she's got like 200,000 Instagram followers, and that's in just a year. Basically, what they do is there's a real person behind it who films the video, but then they deep fake it to switch the body and the face of this AI girl. They show the Instagram DMs, and there are celebrities, politicians, and athletes sliding into her DMs. I don't know if they don't realize she's not real or if they just don't care. When I saw this, I was like, "Oh, okay." We thought AI was going to take the jobs of blue-collar workers and stuff like that because I saw all those Boston Dynamics robots, like your robot dogs that can lift boxes. Actually, AI is coming for the Instagram bots. That's who's going first—only fans and Instagram models. But I like your twist here, which is that everybody's doing hot girls, but nobody's doing ultra-masculine guys, right? Like, yeah, just train GPT-5. I know you're in the middle of a training run, just pause. You need to watch these videos of entertainers.

Sam Parr

I watch the club

Shaan Puri

Club... and that guy who chops wood on TikTok and is hot. You need to train the most powerful AI. I need like 10,000 GPUs pointed at that, and it's gonna come out with just this absolute savage gentleman. A "50 Shades of Grey" motherfucker who is gonna just take over social media and get tons of subscribers.

Sam Parr

Yeah, we need a fake Tate, a fake Hermosy, whatever it is. Someone who says what they have to say but makes it so I don't actually have to live that life. So, you know, I could talk the talk but I don't have to walk the walk.

Shaan Puri

And when they get canceled, because like what they did was they were like, "Oh, this Emily Pellegrini, she's brunette. Guess what? She's got a sister, Fiona, blonde, if you're into that." Right? You just copy and paste all the different variants of what people's dream personality, body, and face are, and you create all the variants yourself. You own that.

Sam Parr

One of the people behind one of these things was part of an agency. They had to hire influencers, and they found it to be a pain. They thought, "These influencers suck." So, they decided to create their own. They pivoted their agency to start making these influencers, and that's the whole thing.

Shaan Puri

This is the next *Social Network* movie, right? Like, you know how the *Social Network* movie starts with Zuckerberg getting rejected from one of the houses or the frats at Harvard? As his revenge, he's like, "I will create the social network that everybody on Earth will use instead." That's what's going to happen here. I'm so sick of these influencers. Wouldn't it be a shame if I replaced all of them and controlled all of them? Right? Wouldn't it be a shame if they just did everything I ever wanted, you know, at my whim? And that's what's going to happen here.

Sam Parr

And the reason this is interesting is that I know, based on my behavior, I am buying advice or buying content from these anonymous people. I'm not buying porn from these people.

Shaan Puri

yeah

Sam Parr

Like, that's almost... I mean, maybe in the future one day, but these anonymous... I never say never. I'm not dogmatic, you know? I'm open-minded. But I just think that these anonymous Twitter handles are actually really cool. You know the car dealership guy? Have you seen what he does?

Shaan Puri

yes I've seen him I bought a car from him

Sam Parr

yeah that's crazy you bought a car from him he's got

Shaan Puri

I'm never gonna pay $5 a month

Sam Parr

I bought a $10,000 car from this guy. You literally bought a fancy SUV from him, and you don't even know who he is. I don't know if you know who he is or not; I don't know who he is. I asked him for advice. He's got 600,000 followers now, and he does his card. I know.

Shaan Puri

And I wish I didn't know. Life was better when I didn't know. Sometimes it's better to not know. Alright, let me do the next one.

Sam Parr

what do you got

Shaan Puri

I'm going to hit you with three names of ideas. I want you to pick one: 1. **Frivolous Lawsuit Company** 2. **Use It or Lose It Gym** 3. **Better Than Google**

Sam Parr

I wanna hear the frivolous lawsuit and then better than Google

Shaan Puri

Alright, frivolous lawsuit. So, I don't know if you know this, but my eCommerce business got sued recently. I didn't come to you and I didn't cry on your shoulder, but it didn't feel good. Can...?

Sam Parr

you say like a ballpark reason

Shaan Puri

It's the same reason every e-commerce business that gets to any scale gets sued. Every single one: ADA compliance. You know how outside of buildings you have to have a ramp for anyone in a wheelchair to be able to get into your building?

Sam Parr

but how does that pertain to a website

Shaan Puri

Websites have the same thing, dog. They have accessibility requirements by law, which means it needs to be, like, let's say, if you can't see color, it needs to allow for grayscale options. Or, let's say you're blind; it needs to be able to be used by screen readers. So basically, the text-to-speech needs to be able to navigate. Like, if you move your mouse, it'll say, "Hovering over menu, click menu."

Sam Parr

got it okay

Shaan Puri

Under the menu, you have this, this, this, and this. There are all these little rules around this, and it's like a total conversion killer if you do it right. First, you have to put this ugly badge on your site that takes the place of where you would put your upsell or your pop-up that's like, "Hey, check out now" or "Give us your email address." Instead, it's like ADA compliant. Then, you have to do all this work that's not going to drive sales in order to maintain compliance.

Sam Parr

did you have to pay a lot of money

Shaan Puri

well we're still negotiating but like on average these will settle between $10.20

Sam Parr

okay got it

Shaan Puri

there's just a law firm out there that all they do is they file the suit they use the same 6 plaintiff names it's like I'll just make up a name like you know rebecca jones I was like oh wow rebecca jones has sued 3,000 companies this year and why is that because there's a law firm whose whole business is and it's like a major law firm but there's like a major law firm in new york whose whole businesses they just file these cases nonstop every single day for every site that they could find that does this they've automated the frivolous lawsuits in the ecommerce space and you talk to any ecommerce owner who's like you know been around for a couple years or has you know does over 10,000,000 in revenue and they'll all tell you the same thing yep we got hit with it pain in the ass can't fight it just settle 10 $15,000 and install this app this app costs $1,000 a month that keeps you compliant it's a whole bracket and you know it'd be one thing if this was actually like you know a legitimate complaint but these are not like from from people who actually have you know any actual issue with the websites it's just this like lawsuit you know this frivolous lawsuit thing alright how do I make my pain into my pleasure what if we did this to the ai companies because there's an infinite number of ai companies right now all with a huge amount of funding and there's a huge gray area around what's legal and not legal when it comes to ai so for example openai would buy new york times for plagiarism for plagiarism you know if you go to openai if you go to chatgpt and you say hey draw or like make make me a picture of 2 brothers who are plumbers that like to eat pizza guess what it's gonna show you mario and luigi it's gonna generate that art that's not their ip they can't just create art of mario and luigi but they do because that's what they were trained on I am stunned that somebody is not just suing every ai company and being like cool I'll settle for 20 k go ahead or 50 k settlement but otherwise you're just gonna be wrapped up with this it's gonna hurt your future fundraising it's gonna be an issue for you it's gonna more people are gonna come attack you if if I make this loud I think there's a lot of money to be made if you hate your life and are a big asshole and wanna do that some people are angry drunks that's like an angry drunk I think it's like oh that friend he has struggled and he does things that none of us can defend and if you talk to any lawyer who's like hey can you help me with this they're like let me guess it's blah blah blah and blah blah blah and you're like yeah how'd you know they're like because they're the only ones doing this because they file 10,010,000 of these a year

Sam Parr

and they own another law firm that helps defend ecom companies yeah

Shaan Puri

yeah exactly

Sam Parr

let me let you bake man what else do you keep going for the second one the better than Google

Shaan Puri

Alright, better than Google. So, I'm talking to my wife, and I don't know, do you know about this mug? The Stanley mug? Do you know this?

Sam Parr

It's insane! I think they grew from $70,000,000 in sales to $700,000,000, or around that, in 24 months.

Shaan Puri

That is correct. In the not 24 months, in 2019, they were at 70,000,000. Then, in 2023, they are at 750,000. So, like, 3 years.

Sam Parr

that's that's insane

Shaan Puri

do you know the backstory of this by the way it's pretty fascinating

Sam Parr

No, I know that it's an old... I mean, like, I'm from Missouri. In Missouri, it's like Carhartt and Stanley. So, it's like Carhartt is what construction workers would buy. I remember for Christmas, we'd go to the hardware store and get a new coat from Carhartt. Then, the Stanley mugs used to be thermoses that you'd put coffee or soup in for lunch, or for construction workers at lunch.

Shaan Puri

Nailed it exactly! So, it's like a 100-year-old brand that construction workers would use to keep their coffee hot all day while they're on-site. Then, a couple of years ago, this mommy blog out of Utah was like, "We love this! We love these mugs!" They were really enthusiastic about the drink. They gifted it to some influencers, saying, "Hey, on behalf of us," [the blog is called the Buy Guide], "we're giving this up." Somebody at Stanley noticed it and reached out, saying, "Hey, thanks for doing that! Do you think your audience would like this? You guys seem to be big fans of this jumbo water bottle." The response was, "Yeah, we are!" Then they proposed, "How about we give you guys 5,000 of these cups to try to sell through your site?" They were like, "Okay!" So, they scrambled, got warehouse space, posted it, and in like 5 minutes, it sold out. Then they did it again, and it sold out again. Stanley was like, "Whoa, there's this cool mom market that we're not really touching." The moms were excited, saying, "Yeah, this is great because every mom wants to be hydrated. We're all like chronically dehydrated. This drink is cool, whether I have iced coffee or hot coffee. This mug is great, but the colors suck." Stanley was confused, saying, "What do you mean? These are classics! Who doesn't want dark moss green and construction red?" The moms replied, "No, no, no! You need pastel pink!" So, they created some new colors, and then it took off! It became the thing, and then all these crazy moments happened. I don't know if you saw that one where a car caught fire and burned. Did you see this video?

Sam Parr

what in the stanley mug survived

Shaan Puri

There's a Stanley mug in the cup holder, and it's untouched. The whole car is scorched; the entire car is black and just destroyed. She picks up the Stanley mug. The straw is a little bent, but the cup is still good. Then she shakes it, and the ice is still inside. It's like, "This kept my drink cold even through a fire." Then the guy with the Stanley is like, "Holy shit, this is amazing!" They were like, "Get this woman on a plane out here!" They bought her a car and gave her a bunch of Stanley products, and it went super, super viral.

Sam Parr

All these mugs have this... Do you remember the Nalgene bottle? We're going way back in the drinkware history. The Nalgene bottle—what was the whole thing with the Nalgene bottle? You could run over it with your car and it wouldn't break. Do you remember that? That was like their...

Shaan Puri

I didn't even know that no that's the basic though

Sam Parr

Which, by the way, we tested it. It definitely broke. But that was like the thing—these things are so strong, they're indestructible. You could run over it with a car and it won't break, right?

Shaan Puri

because that's the problem I'm having with my water bottle

Sam Parr

well yeah or being in a fire meaning your eyes

Shaan Puri

Just running over it... Oh yeah, yeah. You know that Stanley would just be like, "Okay, your marketing plan? Arson." Alright, so back to my "better than Google" idea. My wife is in these Facebook groups that are always tipping her off on these things. I'm like, "What is this group?" She shows it to me, and I go, "Why is this called 'better than Google'?" And she's like, "Oh, I don't know. It's just like..." I'm like, "What?" And she's like, "Yeah, there's this influencer. She has this group for her kind of fans or whatever, but they call it 'better than Google'." I was like, "Because?" And she's like, "Because if you ask a question here, you're gonna get a better answer than Google. You're gonna get 10,000 moms who have actually tried things, care, are not sponsored, and are gonna like answer your question." And I was like...

Sam Parr

that is such a good name

Shaan Puri

I put my finger to the lips of my wife and said, "This is a drunk idea. I need to go write this down because it's better than Google." What an amazing premise, and so true! Dude, do you remember back in the day this app called Jelly that came out?

Sam Parr

no what was it so the creator

Shaan Puri

Of Twitter, my next act is this company called Jelly. He came out with this app, and this app was like... it's kind of like Quora, but you know, Quora is old. It's desktop-based, and Quora is just full of Indian people. Like, this is completely full of Indians. I think half the daily users are in India or something crazy. So, Jelly came out; it was going to be the cool version of it. You ask a question on your phone, and it'll ping your friends, like any of your contacts, as well as one degree removed. So, it's only friends and friends of friends. Jelly, for like 7 days, was the greatest app of all time. It was like somebody would ask a question about, you know, what microphone is best for podcasts, and you would get like Tim Ferriss to reply because he's a friend of a friend of somebody. The problem was it was just a bunch of tech guys who don't actually have that many, you know, sort of day-to-day life questions. Like, you know, in the same way that I call my mom once a week to say hi and, you know, just chat, be a good son, whereas my sister will call my mom 10 times a day asking for her opinion about, like, which trinkets she should get from Ross. Like, you know, she just has to get an opinion on everything. So, I think women are the right market for a product like this. People who want an opinion on everything, who want to discuss, and want to get answers and high-trust recommendations. So, I think this idea of a vertical Google, where it's moms asking questions to other moms... dare I say, a $1,000,000,000,000 idea? I don't know, but that's what I'm thinking. What do you think?

Sam Parr

Better than Google is some of the best branding. You had that! That is the best thing I have heard in so long. There was another phrase that we had said recently that I was like, "That's a beautiful phrase." This is the top: better than Google. That is such a funny... that is like...

Shaan Puri

If DuckDuckGo can get like 100,000,000 users for guys who are like, "I don't want Google to have my cookies," then better than Google can work. Alright, any doubters out there? Just go to DuckDuckGo and tell me that this wouldn't work.

Sam Parr

do your duckduckgo user voice again

Shaan Puri

**Privacy is everything. I don't know why they're like a gargoyle, Elsa.**

Sam Parr

I don't want to go to have my cookies. You're like Kevin from *The Office*.

Shaan Puri

My location? It's like, "Yeah, damn, you're at home, bitch. Always." I know your location.

Sam Parr

Better than Google is brilliant! Man, this is awesome. I love Better than Google. This group only has 70,000 people. I just requested to join. Am I going to be the only guy in it?

Shaan Puri

Yeah, we're early, dude. You gotta do what our friend did. Our friend just changed his profile gender on Facebook to female.

Sam Parr

by the way it had 23100 posts last month sorry go ahead

Shaan Puri

Crazy engagement, right? Yes, yes, I'm onto something. So, my friend switched her gender to female on Facebook because they were like, "Yeah, you need to see the ads that are being served to women." If you want to be good at business, this is a nonstarter. You're trying to use Facebook and Instagram as a dude, but you're not even in the club. It's like you're on the outside of the club with your ear against the wall trying to hear the music. You might as well just come in.

Sam Parr

you only get like flannel shirt ads that's literally all I get it just adds for flannel shirts on sale

Shaan Puri

The flannel shirt... and you scroll. It's like, "Are you sure it's flannel? We got another color if that's the problem." Yeah, it's just one long conversation from the flannel company to you.

Sam Parr

Yeah, it's like we have both colors: red and black. Oh cool, we have both! This is awesome. I love it better than Google.

Shaan Puri

you got any other ones

Sam Parr

So, we need to create a Seanbox, or Sandbox, or MFMB box... Manbox? No, not Manbox. It's gotta be a day and day for someone, so it's not a thing anymore. But my friend Neville did this thing years ago, and I bought one before I was even friends with him. He recorded this video of him, and you can even see the recording where he's like, "Alright, is the camera on? The camera's on? Alright, good. Hey everyone!" Then he starts talking and creates this mystery box. It has three letters written in there about different copywriting techniques that you can use, as well as a letter from him on something he learned that month. He goes, "I'm only gonna sell, I think, a thousand of these, and I'm gonna charge $100 because I gotta actually make all of these boxes, and it's a ton of work." He sold out right away, and he has all these photos of people consuming the box because it felt awesome. He would just use USPS packaging, so it felt like it literally came just from him.

Shaan Puri

right

Sam Parr

And I've heard about Agora. Agora is that big newsletter subscription that we've talked about, which does like $1,000,000,000 in sales. We call it a newsletter subscription, but they actually make a physical newsletter. Newsletters are all the rage right now. I think we should go the opposite route and literally create something on printed white paper—a physical newsletter. I think you could charge $100 to $200 a month for it, where you actually type something out. Then, you could include a book or something interesting that you've consumed that month. I think you could charge a lot of money for this subscription box.

Shaan Puri

Did that guy DM you about this idea yesterday? Because some guy literally reached out yesterday and said, "You need a Sean box. I've done this for other people. Here's what it could be." I was like, "What? I don't really understand this. Send me an idea." He goes, "I'll send you a Google Doc tomorrow." So this is a coincidence, as they say. I think this is a cool idea. Your price sounded a little bit high, but maybe not, right? Maybe if you put enough value in the box. The problem is, you just kept saying, "You literally type words on the paper." I'm like, "Okay, yeah, that's like saying, and then you stand on the stage and the words come out of your mouth." It's like, "Alright, so what's in the box?"

Sam Parr

So, what's in the box? You gotta say it like that if you're gonna use that phrase. That's from the movies. What Neville would do is he had three envelopes. One had a swipe file where he would print out the best ads or sales pages that he saw that month and explain why he liked them. I believe the second thing was a lesson that he learned. The third thing he said, "This is a mystery. I'm not actually gonna tell you what it is." So, he wouldn't tell people what the third thing was, and I don't actually know what he would normally send. But he would do these things and take pictures of himself actually putting the labels on the box. He felt like it was coming straight from him, and people loved them. It was so funny to get these. Sometimes he would handwrite stuff and it literally looked like a fax machine copy. It felt totally analog and old school. The whole experience was unique.

Sam Parr

Of this is instead of the inbox email inbox, let's just do the exact opposite. We can take it one step further. You can't even buy it online; you have to send a check to Sean's house. You have to print off a coupon with your name on it. Yeah, I didn't know that one. No, we're going to take it a step further. Dude, ridiculous stuff gets noticed.

Shaan Puri

That was like that last drink that you just didn't need, and now tomorrow is messed up. Alright, yeah, you took it one drink too far. But that's a good drunk idea. I kinda like this idea: a printed-out newsletter box that comes to your mailbox instead of your inbox. I like the idea, and this is cool. I didn't know about this. I remember back in the day there was a service that did this. They partnered with Tim Ferriss. They ended up dying, but it was a quarterly subscription box. I think it was called... [speaker trails off]

Sam Parr

Because they tried to make it... Yeah, they tried to make it too... Like, here's what I... Yeah, and here's what I like: I remember when I started The Hustle, that's what I wanted to do. I was like, "We gotta seem big. Let's say 'we' all the time." And I'm like, "No, f*** that." Like, now that I know that mom-and-pop is better than big, you know, big corporate company vibe... Keep it... keep it lame. Or not lame, keep it kinda like thrown together. That's the way to do it, right? I wanna see a USPS box. I wanna see some of the tape all messed up when you, like, tape everything in there. That's the way to go.

Shaan Puri

Do it! So I got an idea for you. I'm drinking this Liquid Death and like you said, this is probably the best-case scenario of a drunk idea. Which is... it's just sparkling water, but it looks like a beer, right? That's what this is: it's sparkling water but in a beer can. So then, if you're at the bar and you just want to drink water, but you don't want to look like a wuss, you get Liquid Death, right? And then it's like... I don't know, man, but it actually worked out.

Sam Parr

Shane Gillis, on some podcast, was like, "What's Liquid Death?" and someone explained it to him. He's like, "Where do they make it, Flint, Michigan?" Like, "What? It kills you?" He's like, "Is that the... is that the water from Flint?"

Shaan Puri

That's good. So, in that same vein, less remix, right? What is it... "Great artists steal ideas and copy them," or something like that. That's the phrase. We're gonna do that. So, not about you, but ever since I gave up drinking, I really don't miss it. Don't miss much about it.

Sam Parr

did you do did you actually give up drinking or is it you're like oh I've been drinking 4 months let's just keep going

Shaan Puri

it's the latter but that ain't as cool as like you know saying I gave up drinking

Sam Parr

and someone asks why and you're like oh you don't wanna know I have

Shaan Puri

A dark side, yes. So, the idea here is that the one thing I do miss—the one part that's really fun about drinking that you can't really replicate when not drinking—is taking shots or just having that celebratory moment with a group of people. Where everybody gets together and says, "Let's do shots!" And then someone says, "No, I don't want to do this shot." But you respond, "We're doing it! We got to do it! Give me 10 shots! Let's do it!" Everyone gets their shot, boom! You take it and you're like, "Oh God, that was rough! Give me the lime!" That whole thing, I miss that. I like that.

Sam Parr

when when when have you done that

Shaan Puri

My whole life, when I've done that, I was always the "let's do shots" guy. I was the try-hard guy at the bar, always trying to do shots.

Sam Parr

yeah but when at what era of that was like probably 15 years ago that you were doing that

Shaan Puri

Yeah, but I miss it. I still miss it to this day. That's how good this idea is. Mhm. So, shots are one of the great bonding mechanisms that humans have ever come up with, up there with, you know, fire and hugs. I feel like we, as healthy sober guys with two packs, are missing that part of that ritual of bonding. So here's what we're doing: just like Liquid Death puts water in beer cans, we're going to make healthy shots that go in bars. So here's what it is: it's a shot you take that's just like turmeric, ginger, and all the stuff that gives you the same face-puckered-up feeling of a vodka shot or a tequila shot, but it's just going to be good for your gut. It's actually just a gut shot. And oh, we're doing gut shots! Yay, gut shots! Gut shots! And people are just going to go nuts for it. That's the last part that I didn't tell you—people are going to go crazy about it.

Sam Parr

Have you ever had some? Someone sent me some non-alcoholic gin, and I tried it. It was the worst; it was horrible. Then our friend Justin Mayers, an amazing entrepreneur, has this new order or this new non-alcoholic wine called "Shirley," as in "surely this is a dumb idea." No, I'm joking, Justin, it's alright. But like, I've had some of these non-alcoholic beverages, and I think it's so stupid. Other than non-alcoholic beer, have you tasted any?

Shaan Puri

Some of these non-alcoholic beers... so you just didn't like this one gin. It's actually what you just said.

Sam Parr

Because here's the difference: I drink a lot of non-alcoholic beer because I find it tastes great to me. I actually thoroughly enjoy that taste, and it feels good. There is like a placebo buzz, to be honest, that you can ask about.

Shaan Puri

You a question: when you were drinking, were you drinking a lot of gin regularly? Was that your go-to drink? Did you enjoy gin?

Sam Parr

no it was more light

Shaan Puri

Didn’t you like normal gin? You’re not going to like fake gin. Were you drinking a bunch of white wine back when you were drinking heavily and having good times? No, exactly. So the reason you like the non-alcoholic beer is that it reminds you of the good times and these other people you were drinking with.

Sam Parr

Do drinks that shit though? No. Does anyone actually like whiskey? People say they do, and I'm like, "I don't believe you. I think you're lying."

Shaan Puri

That's what I'm saying. They drink whiskey because they have this sort of status thing, and they like getting drunk. Shots... you just like the bonding moment of taking shots together and the almost rite of passage of taking a nasty, rough shot together. This is a good idea. I'm telling you, I know a good idea when I see one. This is a good idea.

Sam Parr

Your idea is stupid. This is not a good idea. You're just telling me to bring a juice bar into a normal bar.

Shaan Puri

Alright, that sounds like a good idea. Yeah, point proof. Do you have one more, or do you want me to keep going?

Sam Parr

you you do you do one more

Shaan Puri

alright

Sam Parr

wait let me pick

Shaan Puri

just stand back and let let the man cook I think it's really what what needs to happen here

Sam Parr

I said, "I'm gonna let you bake." That was my attempt at trying to be cool. It was cooked. I'm so fucking lame.

Shaan Puri

yeah bro what's still chum is still boiling today on the

Sam Parr

Let them fry. Do divorce island.

Shaan Puri

Oh, **Divorce Island**—easy idea! Again, it might be a drunk idea, but it’s a good, solid concept. A lot of people go through divorce; we all know that. Past marriages are ending in divorce, and it’s hard to get back on the horse. If you ever talk to a divorced person, you’ll find it’s tough to get yourself back out there and into the dating scene. You have baggage, and you don’t want to start over. It’s like going back to level one of relationships after you’ve been in a deep, deep connection. We need **Divorce Island**. It’s like a Sandals resort for people who just got divorced. It runs quarterly, so every season there’s a Spring Divorce Island, Summer, Fall, and Winter class. It’s like Y Combinator, but just for people who recently got divorced. You apply to get in, and then you go to be with a bunch of other people who also recently got divorced. We could have an even ratio of guys to girls—actually, maybe it’s a little skewed. Perhaps we go 60/40 to make it a bit better. It’s just a place where the slogan is “Get back on the horse.” We actually offer horseback riding on Horse Island as one of our first aid options. It’s a place where everyone is in the same boat. This is a safe space. Everybody here has the same intentions; everyone would love to find love again. There’s no stigma because, hey, we’re all on equal footing—we’re all recently divorced.

Sam Parr

Yeah, so a few episodes ago, you were suggesting how you should buy a school campus and turn it into a college or redo it. Then you said you wanted to create "Habit Island," and for some reason, you went with a prison. You said you're going to buy a prison.

Shaan Puri

That's good value. Yeah, that's a straight-up value play. Okay, yeah.

Sam Parr

Now you're talking about an island. I think you need to start acquiring land, my friend. It sounds like you need your own little Disneyland.

Shaan Puri

Divorce farms doesn't have quite the same look or appeal to it, but there's got to be just some **shitty resort** that's struggling. It's like, "Look, you don't have the best beaches. The weather can be a little temperamental here. We really need to refurbish this thing, but we just don't have the capital." You know what? You're never gonna win the luxury resort vacation game, but you can become number one in **divorce getaways** if we just reposition the product. That's what I think we should do here.

Sam Parr

cool

Shaan Puri

can I give you just a quick one for the road

Sam Parr

what do you got

Shaan Puri

Actually, I've got two ideas for you. First, there's a concept called **Double or Nothing Coffee**. It's a coffee shop where, instead of the usual tipping options at the end—like 20% or 30%—it simply says "Double or Nothing." Here's how it works: you flip a coin, and it's either going to be a free coffee or you're going to pay double for it. The double amount goes to the baristas. Now, why is this a great idea? Have you ever heard the phrase **asymmetric upside**? That's what I'm offering you here. A coffee really only costs a coffee shop about **40 cents** or something. Let's say the price of the coffee is **$4**. If they can get **$8** out of every other customer through this coin flip, that's a lot of extra dollars coming through the till. Worst-case scenario, you're just giving up a free coffee, which only costs you **40 cents** in downside. So, I think it's a good bet. I envision it being like a slot machine. We're going to slightly skew it, so it's double or nothing, but I didn't say it's a **50/50** chance. It's actually going to be more like a **70/30** chance of you paying double. Maybe that's a little too aggressive, but whatever the legal limits are for slots, we're going to go all the way to that. It's a place for people who like caffeine but also enjoy taking their chances.

Sam Parr

Dude, the tipping thing at those places is crazy. The place that I go to, the default starts at the low end, which is 30%. If I owned one of these places, I'm just going to mess with people and make the default 300%. Then the second one is 400%, and the third one is 500%.

Shaan Puri

I saw one the other day. These guys are getting out of hand. I saw the screen and it said, "Do you want to put 15%, 20%, or 25%?" Then it just had the amount of student loans that that person at the cashier owed. No way was it like this.

Sam Parr

oh is that true I'm

Shaan Puri

Like, I'm like, I think that's junk ideas. That's a wrap. It's going to be a little while until we come up with some new ones and have another one of these. But if you like drunk ideas, you gotta go to our YouTube. You gotta comment because Sam never wants to do these, and I'm always the one being like, "People love it." In reality, I have no idea if people love it. I love it, and I assume that people love it. So I need you to either tweet at us. Our Twitter handles are in the description, or go to YouTube and just do us a favor. Say, "More of this, more drunk ideas." Gotta bring it back because otherwise, there's no way Sam's gonna let me do this again.

Sam Parr

alright that's the pot