How Brumate Made $20M with 0 Employees, Shahid Khan is the Billionaire of the Week, and More

Shaan Puri

Eco friendly ones that kept track of things smart water bottles I've just never done it

Sam Parr

Yeah, dude, I'm fine. They called me "Hose Water" as my middle name in high school. I'm... I'm like, I don't...

Shaan Puri

yeah

Sam Parr

Alright, do you want to do a recap on Rob Dyrdek? Because I've been getting blown up about that.

Shaan Puri

Blown up! Yeah, this is, I would say, definitely the biggest reaction we've had to an episode in a long time. Maybe ever.

Sam Parr

ever

Shaan Puri

I'd probably say ever

Sam Parr

The one thing that I got was basically people said, "This is not just the best podcast you guys have done, but this is maybe the best episode I've ever listened to of any podcast." I don't think it was us that made it great, but he was pretty amazing, right?

Shaan Puri

He was, and I didn't know how it would turn out. I remember literally being amazed in the moment. The things he was saying were very surprising to me and very interesting. I wanted to know more, and he was very open, so that was dope as well. But you never know how the episode will turn out. There are all these different factors, you know, from audio quality to whether people care about what this person has to say. Are they interested in what we're interested in? Well, people definitely dug it. Yeah, you're right. People were saying that my top three podcast episodes this year were Naval on Tim Ferriss, Rob on your guys' pod, and then whatever that Reply All podcast was. So it was like, not just this is your best, but this is one of the best I've heard. There are people tweeting, "Alright, this is the fourth person that mentioned this to me. I gotta go listen to this today." So something definitely happened. I'm curious about the numbers and what that's going to show in a couple of days.

Sam Parr

Because that trickle down... they're good. I've looked at them. He... okay, so Rob Dyrdek on the podcast mentioned his schedule, and I was curious about it. So I actually asked him to email me what that looked like, and he sent me a screenshot. I sent it to you, Sean. Can you read... yeah, what it is? And basically, like at first glance, what does it look like when you see his schedule? It's a picture of his Gmail or his calendar.

Shaan Puri

So it looks like... well, there's a few views, but the one I'm looking at, it looks like a combination between: 1. A P&L [Profit and Loss] statement, like you know, a business's P&L cash flow statement 2. A research document put out by Gartner about, you know, the trends of an industry This doesn't look like one person's weekly schedule.

Sam Parr

And if you look at the view of his calendar, every single minute of his day is marked off. Every minute.

Shaan Puri

Yeah, it's blocked off now. Some of it is like, you know, it could be like whatever free time or something like that, like family and kids. Right? So it's not saying he's working all the time, but every minute is accounted for. Every minute has a purpose. It says here: > I track every hour of every day throughout the day and tag each entry. I have a script written that pulls the time and populates into these two spreadsheets: one is daily time use and the other is monthly average. So, should we do the... should we look at his monthly average real quick?

Sam Parr

yeah yeah

Shaan Puri

Alright, so let's take the monthly average for September. In September, he had: - **Sleep**: 6.9 hours - **Health**: 1.2 hours - **Life** (which is kind of like family and things like that): 7.8 hours - **Work**: 8.1 hours per day It's pretty consistent. In no month throughout the whole year did work drop below 5.8 hours, which was in February, and the highest month was October at 9.3 hours. Sleep almost always averages around 6.8 or 6.9 hours per day. This is a pretty meticulous record. By the way, in the work category, he also tracks things like TV shows. Here’s my TV shows and here’s how many hours I'm spending on them.

Sam Parr

not watching tv making tv

Shaan Puri

Yeah, yeah, yeah. Making TV... making his TV shows, and then there's like the "Dude Like Machine" which is kind of like his business that builds businesses. And then there's "Other" which is, you know, random. Very cool, very cool. In "Health," he's got: - Gym - Meditation - Personal care - Other For "Life," he's got: - Him and his wife - Kids - Friends and social - Other Right, so this is sick.

Sam Parr

Do you think... okay, so let's talk about this just for 2 seconds. Do you think that this works for you? Because...

Shaan Puri

By the way, I'm saying this out loud, but I'm gonna package this if it's okay with him. I'm gonna package this and post it somewhere. It's a visual thing, so we should basically... you know, on Twitter and news. I'll put it on my newsletter too, but we should post this so people could see it. If he's cool with it, we'll ask him.

Sam Parr

Yeah, and do you think that... Do you roll this way? Because you and I joke like the best days are when there's nothing on the calendar and when people cancel stuff. And that feels like the best day to me, although sometimes I feel lazy and sometimes I feel meaningless. But do you like to operate this way, or do you like to operate with an open calendar? Or what?

Shaan Puri

So, I'll tell you two things. I'll share my calendar philosophy: do I want to be scheduled or unscheduled? I want to be the opposite of this; I want to be completely unscheduled. I don't know why that is the case. It used to be the opposite. My calendar used to look a lot like his. I used to block out my time at a high level, like: work block 1, lunch, work block 2, gym, family time, and then end the night with some hobby, like reading random stuff or whatever. I used to schedule out my day like that and try to keep it. Now, I still have one day a week where I do 90 minutes of random meetings. These are with people I find interesting. I just want to meet with no agenda and connect with cool people. So, I do schedule time for randomness, but for the most part, I've moved away from having a highly scheduled day to having an unscheduled day. This means I don't schedule it in advance. On the day of, I decide what I'm going to do and how I'm going to spend my time. I don't decide that two weeks in advance. When someone asks, "Can we meet?" I have a simple rule: do I want to meet you? If you want to do a call or meet me, I ask, "Do I want to meet you right now?" If so, I say, "Would you like to do it right now?" If not, I say, "Oh, I can't do it right now, but I'll give you a call in an hour or two." If I don't want to do it right now, I say, "Sorry, I don't want to meet," and I don't schedule it for like three weeks from now, which is what I used to do. I used to say, "I don't want to do this. Okay, yeah, I'm free in two weeks." But then guess what? Two weeks shows up, and I'm like, "Shit, I have to do this call I didn't want to do." Then I definitely don't want to do it now; it's expired.

Sam Parr

yeah it keeps me up the night before sometimes

Shaan Puri

Yeah, so I'm much more of an unscheduled person. But on the day of, I decide how I'm going to use today's time.

Sam Parr

Yeah, his calendar was amazing to me. I think that it's going to be quite popular when you post that. Maybe we'll have to divvy up who could post what because we could... I both.

Shaan Puri

divot the gold

Sam Parr

yeah alright you wanna talk about

Shaan Puri

Just want to ask you, did you ever do this time tracking thing? Because I also went through an aggressive time tracking phase, and I wanted to share one learning from that.

Sam Parr

I wouldn't... I was never aggressive about it. No, I prefer open time and I prefer working from midnight until like 3 AM. That's when I do a lot of my *gold* [likely meant "golden hour" or productive time] and stuff. So like if I have to do any type of copywriting, I'll hang out all day and read and have fun, and Sarah's like, "When are you gonna do work?" I'm like, "When you go to bed." And so she'll go to bed, and then from midnight to 3, sometimes midnight to 4, I can get... I can do golden work around that hour.

Shaan Puri

I have a theory about this. So Furkan, who was my technical co-founder of a previous company (he's been on the pod), he was the same way. He would roll into work at 11:00 or 11:30. He'd start his workday with lunch, and you would think, "This is the laziest guy ever." But actually, he was massively hardworking. He was just up until 5 in the morning on average.

Sam Parr

yeah

Shaan Puri

And so, you know, he wakes up at 5 in the morning, sleeps for about 6 hours, and then wakes up at 11. He comes into work, and even when he was at work, we would take like an hour to just play video games. I was just like, "Dude, why do you use your time this way?" He goes, "I don't know. I just figured this out for myself early on, which is that the time I act like during the day is just like... I'm basically just trying to exhaust myself. I want to have conversations, manage other people, read stuff, talk to people, eat lunch, work out, and do all this stuff." He's like, "I'm basically just trying to get myself really... I need my brain to slow down."

Sam Parr

yeah

Shaan Puri

And I want to get in this almost half-sleepy state, which is not sleepy the way most people think about it. Most people think sleepy means you can't function, but there is a state where you're kind of tired. You know, when you get kind of loopy.

Sam Parr

yeah yeah yeah

Shaan Puri

And it's like, that's when you can do creative work. For him, programming is creative work. So he's like, "Dude, from midnight to 4 AM, I write the best code." It's basically like only my hands are moving. I don't want to get up. Nobody bothers me, nobody talks to me, and I don't have to meet anybody. I just go into a flow state and work during that time. That's kind of what you're describing as your midnight to 3 AM. I have that same thing. I've figured out through Furkan that there's this thing that happens where if you're trying to do creative work, you need to be more relaxed and less distracted. Also, being a little loopy is good because it adds a bit of serendipity into your brain. Your brain's willing to play with different ideas and go in different directions. Maybe for copywriting, you kind of want something like that.

Sam Parr

Also, I believe 23andMe has a line item on one of their attributes that talks about whether you're a night owl or an early person. I think that a lot of this stuff about when you're going to get your creative work done is actually genetic, and whatever it is, you should just go all in on it. For example, the world's set up for early risers. You know, if you get up at 5 AM and get stuff done like Rob did, or like...

Shaan Puri

you win

Sam Parr

You win. Yeah, it's... the world's set up so you actually, if you're a night person like I am, or you... um... you kinda gotta go against the grain, which sucks. But here's a good example: the founder of Box, the CEO of Box. What's his name? Aaron Levie.

Shaan Puri

aaron levy sorry ben that's your ben levy ben levy's my guy yeah

Sam Parr

Aaron Levy, close to being a billionaire—maybe worth $100 million or a millionaire— is the founder of a multibillion-dollar company. I was friends with his assistant, and she would tell me that he has no meetings until 11 AM. That's typically when he starts at the office because he works until 5 AM.

Shaan Puri

and by the way bezos is the opposite bezos is like I want all my meetings from 8 am to noon all all important decisions I need to make by then because my brain is functioning the best and then after that I don't wanna have any important meetings in the day I'll have other meetings but no no key decisions no heavy topics with important like stuff to digest I wanna do other work during that time and so and like you know rob on his calendar here it's 4:30 am wake up wake up call pretty much every single day one one day he sleeps until 5 am you know so he's a little bit different cat I think it's you know what works for you and and then you wanna play to that like I spent many years trying to be like I wanna wake up at 5 am so I can be more productive and it's just like waking up 3 hours earlier was way harder for me than just staying up 3 hours later and so it's like why am I fighting what's easy for me what feels like play to me versus what feels like an absolute grind to me and it's sort of unsustainable it's all willpower based and so you know I made that shift but I'll give you one thing that's that is worth doing so I tried to like track every hour to see how I'm using it because I was kinda wanna you know time is your most precious asset so I wanted to see how it it gets spent that was a little bit exhausting hopefully someday there's gonna be tools that just make this easy so it's like it just happens passively but one thing that is amazing is a calendar audit I don't know if you've ever done one of these it's a calendar audit or some people call it an energy audit it basically means you take for 1 week you sort of keep track of like roughly how you used each hour and and then what you do is the next week you just go back you just pull up last week's calendar and you take 3 colored markers you take a green marker a red marker and a yellow marker and you go back through your week how you spent your time and you say what which block which thing I did gave me energy I mark those green which felt like it sucked all the energy out of me I was drained afterwards and I felt like my soul had been sucked out of me let me mark those red and then the neutral things let me mark yellow and you look at the painting you know you look at your color and you're like wow that's a lot of red or hey that's actually pretty good that's a lot of green and then you just audit and so you're all you're doing is just trimming the fat and you just say alright cool this week I'm gonna do less of the red stuff I'm gonna do less by just literally avoiding it by automating it or delegating it and you just make a decision you just improve it by 1 week and you just do that every so often and if you do that it's an amazing way to manage not your calendar as in like maximizing efficiency but maximizing your energy so that you feel good and you are when you feel your best you're gonna you know perform your best and work

Sam Parr

at the best and the best

Shaan Puri

version of you

Sam Parr

Bezos said the stuff that you should eliminate is... you can answer that by asking, "Will this work just fine if I don't make this decision?" or "If I don't attend this or do this, will life be okay?" If yes, then eliminate it.

Shaan Puri

right

Sam Parr

do you wanna talk about some ideas

Shaan Puri

yeah let's do some other stuff

Sam Parr

which where do you wanna go well I've got a lot you got

Shaan Puri

a lot

Shaan Puri

You know, we both have a lot. We have a couple of episodes' worth of stuff here. Give me one from yours that you're really into.

Sam Parr

okay have you heard of brumate

Shaan Puri

no and I'm not a coffee drinker is it a coffee drinking thing

Sam Parr

It doesn't have to be so... Okay, so Brumate. It's spelled B-R-U-M-A-T-E. Their first thing was like a koozie, basically. Their first product was a koozie. Something that interested me about this is that now they make tumblers. So basically, what's a tumbler? It's just a coffee drink thermos, like a thermos thing. They make a koozie, they make a water bottle, and they just make cups for cold stuff and hot stuff. The reason why this interested me is trends. My company, Trends.co, we did a story on Brumate, and they interviewed the founder. They did a good job, and I think Julia wrote it. They got a picture of the revenue, so check this out: Jacob, who's the founder, grew Brumate to $20 million in revenue without a single employee. This company launched in 2016. Their revenue was basically nothing in 2016. In 2017, it looks like single-digit hundreds of thousands, maybe close to $1 million. In 2018, they were getting close to $20 million in revenue. In 2019, over $25 million in revenue. In 2020, $100 million in revenue. He did most everything with agencies and contractors and not a single full-time employee until after reaching $20 million in revenue. It got me thinking: 1. That's amazing! That's like the greatest thing ever, if you ask me. I think that's like the ideal business. 2. These water bottle and cup businesses... This is something that, if you told me you were going to start that, I'd be like, "Dude, that's the stupidest thing I've ever heard of. What are you doing?" There are so many examples of some of these things that are huge. For example, there's a business called Swell. Do you know Swell water bottles?

Shaan Puri

no I by the way I'm I I since college I've been the type of person that just never uses water bottles

Sam Parr

me neither

Shaan Puri

I'm like

Sam Parr

but I buy them

Shaan Puri

As a child, I go to water fountains and I just... put my mouth on the thing and I drink from a water fountain. That's what I do. And everybody else had these like amazing, elaborate water bottles - always eco-friendly ones that kept track of things, smart water bottles. I've just never done it.

Sam Parr

Yeah, dude, I'm fine. They called me "Hose Water" as my middle name in school. I'm like, I don't...

Shaan Puri

I wish I had made that up as a dig on you calling you hose water but that's so perfect

Shaan Puri

So, I thought I was going low bar. Like, my low-class thing was a water fountain, and you showed me what you're...

Sam Parr

Like, if there was a new Coke product that was hose water flavor, like from Missouri, I'd be drinking that because that's what I grew up on. So I'm not like... bye.

Shaan Puri

The way... by the way, can we share this? So, the interview we did with Brian Halligan, the CEO of HubSpot, they're playing it at Inbound, which is the huge marketing conference. I think that's the ad for these podcasts or something: "Go to Inbound." Great! So, they're playing the recording there as an interview. For weeks, our guy, the producer of the pod, the old producer of the pod, was badgering us like, "Hey guys, they need this intake form." You know, I'm just allergic to words like that. So, I'm thinking, "What's that Jeff Bezos thing? What happens if I don't do this?" That was my take, and it was yours too. It was like, "Hey guys, I need you to fill this out. I need you to sign this waiver saying you're okay with the content being on there." I'm like, "Dude, I'm okay with it! Obviously, it's a public free podcast, so you can just use it wherever you want." And they're like, "No, no, no, you gotta sign this thing." I'm like, "Oh my god, I gotta download a PDF and figure out how to sign this." So, weeks go by, and Sam and I both do nothing at all.

Shaan Puri

He goes, "Hey Sam, that intake form, you know they're really asking me for it." Sam goes, "Oh, you could tell them no," and he's just joking. But we basically didn't do it right. So another week goes by, and he goes, "Alright guys, I really need this intake form." We're like, "Fine, alright," and we signed the thing. Then he's like, "Oh, I also need a bio for you." It's like, "What's your job title? What's your bio?" I was like, "I don't know, dude. I host a podcast and I build random businesses. It's not like I have a job title, and I don't have a bio for you." So I just wrote, "Future owner of the LA Lakers," and then Sam wrote, "Future owner of a lake."

Sam Parr

it's true man it's true I think that's the difference between us

Shaan Puri

It embodied the difference between us so perfectly... it's amazing. Alright, back to regularly scheduled program. You can cut that part out if you're gonna get fired for that thing.

Sam Parr

no you could keep that keep it yeah we don't delete that anymore so we thought

Shaan Puri

this is stupid it's not stupid

Sam Parr

Yeah, and so there's this thing called **Swell**. Look up **Swell**. It's a water bottle. I'm not a water bottle guy either. It looks like the dumbest thing ever. I mean, it's not dumb; it just looks like the most normal thing ever. Then there's **Corkcicle**, which is basically a cork water bottle with over $80,000,000 in revenue. And then there's one called **Bkr**. I actually don't know how to say that—beaker? But I don't know. They sell a water bottle for $185. This one's actually cool because I hate metal water bottles and I hate plastic. It's glass, but it has like plastic or rubber around it so you don't shatter it. Anyway, who would have thought?

Shaan Puri

Who would have thought? Yeah, crazy. And did he say how he scaled? Because this is one of the most aggressive scaling businesses I've ever heard of. To go from basically sub $1 million to $18 million in 1 year, and then to go from like... I don't know, it looks like maybe $30 million to $100 million. You know, these are huge jumps.

Sam Parr

facebook ads yeah

Ben Wilson

these are huge jumps

Sam Parr

And so basically he said that he didn't spend a dime... or sorry, he didn't build anything. He created a landing page and then he drove Facebook ads to it. He got a pre-launch email list of 6,000 people, and then he sent those folks an email to buy it. They bought it, and he used that money to go and build the product. It's classic. Wow, yeah, classic way. So, kind of interesting. And so that's not an idea, but I just wanted to bring that up.

Shaan Puri

No, that's cool. I like that one. Yeah, do we have anything to riff off that? Or just like, you know, props to this guy?

Sam Parr

no props to that guy but that's it

Shaan Puri

And it looks like he used a bunch of... like, working capital is always very hard for e-commerce businesses. So it looks like, you know, he couldn't get a good line of credit early, so he did presales. And then, okay, he did presales, then through the presales, now he got an expensive line of credit. So, you know, he got... he got an SBA loan, he got Shopify Capital, PayPal Working Capital, Amazon Lending. He would use one to pay the next, and that just like let him roll over from one line of credit to the next one.

Sam Parr

dude in a way

Shaan Puri

after doing an audit he got a $2,000,000 line of credit and now raised $20,000,000

Sam Parr

In a way, I think that these people are so audacious, and here's why. If you told me, "If this guy... I don't know what his name is... if you told me that you're gonna launch a water bottle," I'd be like, "Jacob, you're an idiot. This is the stupidest thing ever." And you know who else I would have said that to? MVMT Watches. So this guy, also named Jacob, Jake Kossan, spoke at Hustle Con. This was like pre-D2C even being a word. Okay, so Jacob Kossan launched this company called MVMT. They were, let's be honest, pretty mediocre watches from China. They ordered a bunch and started selling them on movement.com or whatever. Then they kind of made them a little bit better, but they're still not the most high-quality watches. His company? He sold that thing for $200 million! And again, if you would have shown me this watch, I'd be like, "You are crazy. No one's gonna buy this. This is just ridiculous." I've talked to him, and he's like, "Well, why not? People buy watches. Why won't they buy mine?" I think that confidence is awesome, and I love it. I don't know if I have it, but I love it.

Shaan Puri

Yeah, it definitely takes guts. One thing I've learned is that there are these spaces. So, there are the niche spaces, which we love, and then there are also the everyday problems that everyone faces. Keeping beverages hot and cold falls into that category. I think you want to go on one end of the spectrum or the other. You need to go hyper-niche, where it's like, "Yeah, I'm targeting a specific type of toe fungus. This is the best cream, and I'm just going to focus on that." On the other side, you can address everybody's everyday problems and try to sell something because your ads will apply to everyone. I've been looking at different water brands. What's the one in Austin? There's LaCroix, which is kind of a larger one.

Sam Parr

topo chico baby

Shaan Puri

Just go like it. Well, Tubbo, Chico's been around for a while. What's the one that's like the startup that Lance Armstrong invested in? That's... yeah, you guys in Austin.

Sam Parr

it's like let me look it up I know what you're talking about

Shaan Puri

water or something like waterloo no waterloo is that it

Sam Parr

yeah that's it

Shaan Puri

I think it's Waterloo. Okay, so there's Waterloo. They got huge, they're like, "Oh yeah, we're at $50 million in sales." There's a brand called Ugly Water. Founder sent me a case of that, thank you for that. Ugly Water, again, cool sparkling water, crushing it, doing millions and millions of dollars in sales. And I'm like, "Dude, how many more?"

Sam Parr

of these can there be liquid death we had liquid death on

Shaan Puri

Probably $100,000,000 in sales. Yeah, exactly. So, you know, just bottled water again. Like, you know, canned water, sparkling water. My trainer was talking to me yesterday and he's like, "Bro, let's start a coconut water brand." I was like, "Yeah, we should!" Because, you know what? Coconut water is a massive market and you could just go in and do more. He's from Hawaii, so he's like, "Bro, I grew up on this stuff. We can brand it right, we can get it out there." I was like, "Okay, cool. Let me find an operator." So, if somebody wants to start a coconut water brand with me, just email me at [email protected] because I want to start one. And by "start one," I mean I want you to do most of the work and I'll do virtually nothing. So, let's do that split.

Sam Parr

can you can you talk about this guy khan the nfl

Shaan Puri

Owner: Yes. By the way, can I do two quick updates? Yeah, one: There's a guy... you know you talked about just buying a giant ranch, buying giant farmland or whatever. There's a guy who hit me up who's very credible who's like, "I'll do this for you guys. I will go find it, I'll find the right thing, I'll acquire it, I'll get the permits, I'll build it out, and let's just partner on it." And so... I love this podcast because it basically matches...

Sam Parr

Dude, well, you get all the ideas. Why is it the ugly water guy sending me water? Why is it the ranch guy sending it? I asked you for it.

Shaan Puri

I asked

Sam Parr

that's what I was into

Shaan Puri

Yeah, you're into it. I think my email's easier to find. I don't know, and people would just guess my email easier. Like, I often...

Sam Parr

dude my email's the same as yours sam at sampar dot com it's literally the exact

Shaan Puri

Same thing. Let me tell you this... So, a YouTuber reached out - shout out to Rebecca, who's a YouTuber with *10 million* subscribers. Amazing! She's a big star, channel's awesome. She's a fan of the pod, and she (or I think her husband, or her brother, or business manager... somebody) reached out and said, "Hey, it's her birthday tomorrow. She'd love to meet you guys as like a birthday present."

Sam Parr

no she didn't say you guys

Shaan Puri

Okay, she said whatever she said, but she put both of our emails on there. For you, what they have is "[email protected]," which I don't know if that's a real email or not. I went back and looked, and it's "holler." Maybe it's even spelled wrong; I don't know. Is "holler" your email address?

Sam Parr

No, that's not my email address. Maybe that's why I didn't get it. I don't know. I don't even know what that is.

Shaan Puri

I I can tell by the the word holler at the hustle I guarantee you made that up one day

Sam Parr

yeah years ago that that was supposed to be our our help email

Shaan Puri

yeah exactly I guarantee that

Sam Parr

like just holler at me like we'll fix it just holler at me

Shaan Puri

Exactly. Alright, anyways, what I was going to tell you about the other update is this guy sent me a screenshot. He said, "$10,000." He goes, "Thank you for that idea." I don't know if you remember, we had discussed an idea either here or on Twitter about moving bins. It's a very simple idea. When you move, you need these packing bins—just like these plastic heavy-duty bins—so you don't have to use boxes. You just pack all your stuff, move to your new place, unpack it, and then return the bins. You rent these bins for the day while you move. I had done the numbers, and I thought, "This thing is kind of great." It's like, okay, maybe you can't buy a property and rent it out, but you can buy 50 of these bins and rent them out. You can make good money. So he emailed me and said, "Hey, it's been a long sweat. I'm not saying it was easy, but you know, I've made $10,000 from these bins. Thanks for the idea. I really appreciate it. It's kind of been a great side income for me in my city." I'm like, "Oh, this is cool!" That's the best feeling of this whole podcast. Basically, if we throw the ideas out there, and then people actually run with them and make something happen out of it.

Sam Parr

So, let me tell you something about that. First of all, that's amazing! Have you ever been to the grocery store and seen one of those carpet cleaners?

Shaan Puri

carpet cleaners like what do you mean like a like a vacuum or something else

Sam Parr

Yeah, so it looks like a vacuum, but it's meant for... it looks like a vacuum. What? No, it's like you push it. You've never seen one of these? So, like, people...

Shaan Puri

rent this heavy duty carpet cleaning like like but more like a deep clean

Sam Parr

yes and people rent those for like $200 a day you know what I'm talking

Shaan Puri

about yeah I know like it's kinda like the equivalent of power washing or something like that but for your carpet

Sam Parr

Yes, okay. So I was thinking... I was looking at this and a lot of them have a meter on there. That's like the hours, the hours that it can go for.

Shaan Puri

have been logged

Sam Parr

... have been logged. So it's not like a dirt bike or a boat where instead of saying how many miles it has, it's how many hours. A lot of these carpet cleaners can last for something like 5 years. So let's... I don't know if this is made up.

Shaan Puri

a number yeah long time

Sam Parr

Yeah, so I don't know if this is exactly how it would work, but let's say there are 365 days in a year. There are 52 weeks in the year, so 52 times 40... let's see, I'm just doing it really quick... 260. You're not...

Shaan Puri

doing public math are you

Sam Parr

no I'm doing it on my computer okay so we don't

Shaan Puri

do it

Sam Parr

We don't do public math, so a lot of these things will last like 10 to 15,000 hours, and they rent out for like $200 a day, which comes out to be about $20 an hour. I think buying and renting carpet cleaners is one of the greatest ways to get value for your money. When I went to the grocery store, I looked at how much they cost to buy. They cost around $800. This thing at the grocery store that I keep seeing... I would see it all the time. Once I sold those, I would ask people, "How often do those rent for? Do people rent them a lot?" And they're like, "Yeah, all the time. They're always being rented out." It's like one of the greatest things I've ever seen. When I was doing the math, I thought, "This is brilliant!" The carpet features are impressive.

Shaan Puri

To our teenage side hustle: if you're a teenager or you have a teenager, just get one of these and then teach your teenager how to make kind of like one-page sales letters and Yelp ads. Basically, just drop those sales letters under everyone's door every month. So, you're going to print out 100 of these, put them in your neighborhood, and just say, "Hey y'all, I live over here at 37 Terrace Wood Way, and I bought this cleaner. It's amazing! Here's the before and after of my carpet. But you know, I'm not going to use this. I only needed to use it once, and it made such a big difference. But I still got the thing. If you want it, I'll rent it out to you for $40. Just text me here, and I'll bring it to your house. If you want your carpet cleaned and if you want me to do it for you, I'll do it for $150." And you know, just do that. That's such a good teenage side hustle because you'll learn sales, you'll learn marketing, and you'll learn a little bit of unit economics. It's just a little way to make your first dollar. I think making your first dollar is massively underrated. I didn't make my first hustle dollar—not like a job where I was sitting at a cash register all day—but like me creating a product and selling it to somebody. I didn't do that until I was like 19. I'm sure you did it earlier because I think you were flipping stuff on eBay or something. You're, I think, more of a hustler early on than me.

Sam Parr

Well, yeah, but eBay... eBay doesn't feel like the first dollar, though. Maybe it does.

Shaan Puri

Well, it's kind of like you had the scheme. It's not a job, basically. You're kind of like the first dollar out of business.

Sam Parr

yep in in in high school but by the way 19 is very young

Shaan Puri

dude actually maybe it was maybe it was later I guess

Sam Parr

I thought you were gonna say like 30 it was

Shaan Puri

It was 21 or 22, right when I graduated, so it's probably 22 actually. You know, I wish that 22 was 12. I think it's like learning languages or working out - the earlier you learn these core skills, the better. So, if you're sitting there, even if you're 29 right now, 39, whatever it is, and you're at a job and you've just never done this, I really encourage you to go make your first dollar as a side hustle or a business. Make a product or find a product and sell it.

Sam Parr

you

Shaan Puri

know it it's it'll it's surprising how it'll kinda like change the way you look at things

Sam Parr

Yeah, I agree. That's what I told Sarah when she was doing her course. I'm like, "If you just make $1, it's gonna change your life." Can you tell me about this con guy? I love this guy!

Shaan Puri

Alright, this is the Billy of the Week. And by the way, we should have Ben pop on. Ben, come on here real quick! We've got a new producer, and one of the things I'm going to ask him to do is to make sure we do our segments like Billy of the Week. People love that segment, so we should do it. Also, we've got to have a little sound, a little jingle, or something whenever we go to this segment, I think. Ben's the host of the "How to Take Over the World" podcast. If you're not subscribed to that, do it! He did those Edison episodes that we released about Thomas Edison.

Sam Parr

he has almost producer

Shaan Puri

of our show now

Sam Parr

he has almost a 100000 listens a month

Shaan Puri

oh alright ben okay big dog I'm surprised you're even still here with that big number

Ben Wilson

not not for long sean if you keep pumping me up like this then you're

Shaan Puri

not gonna your head's not even gonna fit in the I agree we'll get zoom window

Ben Wilson

We'll try out a sound. We'll play something on this episode, a little like the "Billy of the Week" jingle, and see how people feel about it.

Shaan Puri

Alright, sounds good. You gotta replace Abreu at the end. When we used to ask Abreu how we did, he gave us the straight talk of what was good. A $1,000,000 isn't cool. You know what's cool? A $1,000,000,000. Anyways, back to the "Billionaire of the Week." So this guy, his name is Shahid Khan. He's from Pakistan, and his story's kind of insane. Here's a guy who moved to America at age 16. His first job was as a dishwasher for, I think, $1.60 an hour. So he starts making $1.60 an hour, and today he's worth $9,000,000,000 personally. How the heck did he do that? Do you know this guy's story?

Sam Parr

A little bit, I know him because he's incredibly recognizable. He's kind of beautiful. He looks like a badass... a little bit. He looks like a badass.

Shaan Puri

a peacock

Sam Parr

Well, he looks like someone who has built respect and fear because he seems formidable. Also, he looks like he likes to party.

Shaan Puri

yeah he's got a fucking sick mustache basically that's his like iconic thing he's got one of the mustaches that's like almost a twirl at the end it's amazing so he looks really special is the way I would describe him in a good way okay so what is his story so he he starts off dishwasher he's like sleeping at the ymca and like you know now that he's super rich he like donates 1,000,000 of dollars to the ymca because he's like dude I used to sleep in here I used to hide in the ymca and sleep because it was so cold outside and I didn't I couldn't afford like you know where I was supposed to live and so he so he got rich by he made his 1,000,000 by or his 1,000,000,000 really by building custom bumpers for cars so car bumpers truck bumpers car bumpers that sort of thing so here's like how it all works so he he graduates as an engineering student and he gets a job at this company that does manufacturing for for bumper for car bumpers and he kinda like works his way up 1st few years I think he's there for maybe 5 7 years something like that he's eventually he's like kinda like leading the engineering operations and he's sort of like man this is so inefficient the way we do this we get all these different parts and we try to like jam them together to make this call bumper and it's really heavy it's really clunky it's kinda ugly and and I think the company was called flexingate or later it was called flexingate but he's he's working at this company and then he along the way he sort of like he's trying to convince the company like hey we should change the design but they're not really listening to him so he's like alright screw it I'm gonna spin out my own company and I'm gonna design my own bumpers and so he quits he takes I think he has $16,000 in personal savings he takes like a $50,000 sba loan and he goes and he creates his own bumper company right and so he he starts trying to go get clients trying to go get customers and he's getting you know some small customers and along the way as he's making progress he gets sued by his previous employer they're like hey you stole trade secrets and you're competition now so like screw you we're gonna sue you and he's like shit like they're way bigger than me I can't afford you know I can't afford a lawyer basically so I'm like how am I gonna fight this in court and I know their strategy their strategy is gonna be like they just they just bleed me out right like they're bigger than me this is gonna cost both of us money but they're they have deeper pockets so he comes up with a strategy where he hires the cheapest lawyer he could find just to sort of like stall the case and then like so it's costing him almost nothing to continue it's costing them a lot of money they're losing a lot of money on this lawsuit and then he starts studying every night like after the business operations are done he goes to the library and he starts studying law so that he can defend himself in court because he hires this kinda like saul goodman you know type of character and just you know wants to defend himself and so he starts educating himself and so he ends up winning the case and along the way that company flexingate was losing like $50,000 a month and so they were their business wasn't very healthy so by the end he wins the case and he just ends up takes the money and he has the money from his business and he buys out flexingate so he buys out the company that was suing him as like a kinda like a fuck you + a consolidation of like customer care do you know I don't know the exact number that he ended up buying them for but you know sort of like baller move going back there and he had designed this bumper that was like a slick kind of like one continuous piece so it wasn't a bunch of pieces put together and it was way more lightweight and so all of a sudden the car companies were like oh this is great we wanna have a lighter weight thing it's better for fuel efficiency it's easier for manufacturing it's cheaper fantastic so they start going to him and so he starts getting like these contracts and there's like all these little sub stories in here that like I don't wanna dive too far into but like he wants to get the like suzuki contract and so he like hires a bunch of people who know speak japanese he starts learning all about the culture he like goes there because he's like I have to go further than anyone else is gonna go to win this deal because I'm a no name brand but I have a great product and if I can make these guys trust me and believe in me this will work so he lands suzuki shortly after that he gets the big toyota contract now like as of today I think he's basically making like every automaker's bumpers like I think you know there's like 20,000,000 + cars that are have his bumpers something some ridiculous number like 30% of all the cars use his bumpers and so you know the company does 1,000,000,000 and 1,000,000,000 of dollars his personal net worth has ballooned to where he he owns $9,000,000,000 or he's worth $9,000,000,000 I believe as his personal net worth and then he's done a bunch of other things so he bought the jacksonville jaguars so he wanted to own an nfl team and he tries to buy the denver broncos but at the last minute the guy who was the minority owner had a right of first refusal and like exercised it and bought the broncos out from under him stan kroenke and so he's like ah shit but he became friends with the guys who owned the the people who owned the the jaguars he buys the jaguars and he starts doing some pretty interesting things so the jaguars are kinda like one of the bottom of the barrel teams

Sam Parr

yeah the and they're and they're still not great right

Shaan Puri

They're not great. They've had very small windows of time where the team was good, but it's never been a high-profile franchise. It's more of a small market team. So he's like, "Okay, how do I play the game? How do I use this to my advantage?" He realizes that ticket sales are low and starts to dig into why. It's like, "Oh, it's just so expensive to come to a game. The average fan is priced out." So he does something pretty radical. He made it where any fan can bring their own food to the games, which is the opposite of what every other stadium tries to do. They usually have low ticket prices but then charge you like $30 for a hot dog.

Sam Parr

yeah

Shaan Puri

He was like, "Bring your own food." What ends up happening is ticket sales go up, and I think food revenue went up when they got to the stadium. You know, some counterintuitive result like that. He started doing a bunch of other things. He put a fantasy football tracker in the stadium on the scoreboard. He's like, "Oh, fans, you know, they're not just here to watch the game; they're here for entertainment." Part of their entertainment is their fantasy team, so he would show your points while you were there, and people got a kick out of that. He also pimped out the locker room for the players. He's like, "I want to have the best locker room." This is very similar to what Mark Cuban did with the Dallas Mavericks, by the way. So, it's a similar sort of playbook. He now owns AWE, which is like a head-to-head competitor with WWE, Vince McMahon's thing. It's a wrestling organization. He's got this crazy yacht called Kismet, which I don't know how much it costs, but to rent it, it costs $1,200,000 per week, excluding food, fuel, and dockage costs. You know, Beyoncé and Jay-Z rented this thing out for their Italy vacation. I think it's like a $200,000,000 yacht that he rents out for $1,000,000 a week.

Sam Parr

dude that's nuts what do you what's your biggest takeaway from him

Shaan Puri

I just love this sort of... I mean, this rags-to-riches story is kind of amazing. I think it's inspiring, and I believe there are a lot of people who could do this. You're in a company, you see things done inefficiently, and if you had the guts, you would basically be able to spin out and, like, you know your own competitor inside and out because you were there as a leader. You know where their weaknesses are, you know what the customer needs are, and you know if you can start to chip away, you can make a lot more than you would ever make climbing the corporate ladder there. Then, I loved some of the atypical bets that he was making or moves that he's making, like going into wrestling. I think that's super interesting. Most people don't think about that or go to the gym.

Sam Parr

way that will work by the way there's no way

Shaan Puri

Well, I think it's already made quite a bit because he bought this... I think he bought the thing for dirt cheap. There's always a perpetual number two to WWE, so he doesn't need to become WWE. Yes, there is a long shot bull case where he ends up overtaking it, but there's always been a number two, like WCW back in the day or the local shows and whatnot. I think that there's a lot of money in being a really strong, credible number two. I believe WWE ends up buying all of their competition, so he might end up flipping it to them someday. But it takes deep pockets, so it might fail, you know?

Sam Parr

that's okay though I I think it's but

Shaan Puri

I like these types of bets it's inspiring to me like a guy like this

Sam Parr

Yeah, I think it's really cool. I'm reading an awesome article about him in *The New York Times*. It's an old one from 2011, and basically it says: > "Jaguars Buyer Has Eyes on Ownership: Franchise Dream Has Come True" He talks about how it's been his dream to do that, and the whole immigrant [experience]. You know, like this was... to me, this is an American thing - to own a team. I think that's really great. So anyway, I think it's cool. I love a lot [about this story].

Shaan Puri

Of racism stuff too, by the way. I was reading about that... like in Jacksonville, there's a bunch of ticket holders who canceled because an American didn't own the team now. And he's like, "Dude, we *are* Americans," but you know. So I think he's even still fighting certain battles.

Sam Parr

Yeah, I did. Of course, and I dig this. This is a good one. I feel like every "Billy of the Week" that we've ever done is basically an immigrant. There's definitely a recurring theme.

Shaan Puri

here we gotta do an american billy I'm a born and bred american billy of the week

Sam Parr

No, I like the immigrant stories. I prefer those. Let me tell you about a cool app that I found. Well, it's a web app, so a website. It's called "Fuck You, Pay Me," and the URL is fypm.vip. It's kind of confusing, but I just sent it to you, and it's in the document as well. I just sent it on Riverside too. So, "Fuck You, Pay Me" is basically like Glassdoor or Yelp for influencers. If you are an influencer, you can log on and see which brands are easy to work with, how much they pay, and whether people want to work with them again. I think this is interesting for a couple of reasons. The biggest one is, well, like, this is cool. The second reason why I like this is that these types of businesses are incredibly easy to set up. If you could start getting reviews and if you could start getting people to use it, it would be very valuable. So, basically, this website... I don't know what it's built with, but I bet you that there's some... it's probably a WordPress login or something like that—like very, very simple stuff. You could build this in like 2 or 3 days. There's another good example of this, and that's called vcguide.co. So, we're talking about influencers and venture capitalists because that's in our world. But have you ever been to vcguide.co?

Shaan Puri

yeah I've been to it yeah

Sam Parr

Okay, so it's the most basic looking website you've ever seen. It's just a list of names where people can vote on and leave reviews for different venture capitalists. Anyway, I think that this is a really, really cool business, and I love this idea. There's another one that I was looking at called Niche.com, which is not small, but it's the same type of thing; they do it for schools. I think that there are a lot of really cool businesses that could be built with this model. Another one that I think could exist, similar to influencers, is basically all the publishers out there, like Bustle. Who else? I mean, whatever. They pay freelancers by the article or by the word. I think that if you wanted to, you could do a price per article for publishers. You could do how much anyone pays for anything, basically, in terms of freelance work. So anyway, I think this is a cool business. It's called "Fuck You, Pay Me." I think it's awesome.

Shaan Puri

yeah I think this is cool as like a I think it was started by a couple influencers right

Sam Parr

yeah but I don't I don't remember their name

Shaan Puri

Yeah, so I think it's a good example of "scratching their own itch," right? Like at some point, they get tired of working with clients that don't pay up on time or try to renege on the deal. And they say, "Look, if we band together, we could do this." They already have a network of other friends who do this, they have trust, they know the problem. So I think that's a great niche business to start.

Sam Parr

And if you're in a world, like in an industry, I think these are actually easier to build. For example, if you are in the automotive world, automotive manufacturing, and you have 50 friends who work in that business, you could pretty easily get this going. It becomes addicting. I remember, I'm not on VC Guide, thank God I'm not a VC, but I do invest. Let's see, are you on it, Sean? You start checking your name all the time.

Shaan Puri

yeah exactly you wanna know what are people saying about me

Sam Parr

Yeah, you check it all the time. So anyway, I think these are really interesting, and this is kind of a cool one.

Shaan Puri

I have a super quick idea that's related to this. I saw this company, and I should give them a shout-out. I think it's called Pump, and what they're doing is actually pretty cool. You know, like investor updates? You wrote great investor updates. I used to be on your list; I wasn't an investor in The Hustle, but you used to send me the updates. I don't know why, but it was cool. I could see it, and you wrote really great investor updates. It was clear; it was just the right mix of the info you need—not too much and not too little. You had a clear ask if you needed something.

Sam Parr

to make

Ben Wilson

things easier

Sam Parr

I see a lot of companies using that same template. I don't know if I stole that, if I took that from someone, or if... like Kevin Lee from the ramen company, his updates look exactly the same. I don't know what it is, but that style, I feel like, is everywhere now.

Shaan Puri

Yeah, I don't know where you got it from, but it's great. I wish more of the founders I invest in would do it because mine don't. That's all up to them. They're either ultra-detailed, like, "We hired this engineer and this person, and they used to work here." It's like, alright, I’m glad you did that, but what does that matter to me? It's too in the weeds for where I'm at to help your business. Then they'll leave out important information like, "Here's how many customers we have," and "Here's how much money is in the bank." They'll also omit, "Here's what we need," and "Here's what our goals are." Instead, they go into ultra-detail about other stuff. Anyways, I think in general, investor updates take a lot of time. They're a really healthy practice, but they're sort of like writing books right now. You do this thing once a month or every couple of months, and it takes some time to read and write. I saw this company called Pump that was basically just saying, "Take your cap table," and it lets you do Twitter-sized updates about your company. You just post a photo of something cool that's going on or...

Shaan Puri

a chart

Sam Parr

what's the url

Shaan Puri

I don't know the URL, but I think the brand or the company is called Pump. I think it might even be public - I might have to bleep it out. But I was looking at it as a potential investment because I really like this idea. I think that updates that are more frequent will actually be more transparent and more useful. It'll be easier to read, easier to write, and it'll get more interaction between the investors and the founder. Because I can just: - Hit the like button - Write a quick reply like "Looks awesome!" - Or ask, "Have you talked to this person? They're doing something similar."

Sam Parr

cool but

Shaan Puri

Check out this... I think this is actually a way better way to do investor updates. It's basically like a private Twitter feed for just you and your investors, and that expectation of a bite-sized bit of content is great.

Sam Parr

And it's on the Play Store. I don't even know what the fuck a Play Store is. Is that like...?

Shaan Puri

that's Google you know the app

Sam Parr

dude I don't fucking

Shaan Puri

use no

Sam Parr

I don't know anything about that I'm looking at it now

Shaan Puri

you you the craziest thing I've ever heard

Sam Parr

dude you I've never been on the play store in my life I didn't even know what that was

Shaan Puri

be this like blue collar everyday sam and it's like what is android

Sam Parr

I I I I'm sorry I I don't know one person that uses android do you

Shaan Puri

of course I don't

Sam Parr

know what you're saying use it fuck I don't I'm out of the

Shaan Puri

dude android's great it has a great camera the pixel's got an amazing camera it's amazing

Sam Parr

dude I don't know one person like closely I thought you saw everyone using an iphone

Shaan Puri

Except if you have Android and you're in my group chat, you're out of my group chat, bro. Like, you're killing the group chat with your inability to send pictures and all that. It's horrible.

Sam Parr

Well, I'm looking at Pump. It's also in the App Store. I actually think this is cool. There was this other company that people were saying was going to be really cool. I forget the name of it... you might remember it though. It was like how to collaborate with your investors better. What was that called? It started with a C... Cabal?

Shaan Puri

I think that's the one

Sam Parr

I saw cabal it seemed okay this seems way way interesting

Shaan Puri

I think this is better that Cabal has a bunch of cool people using it and invested in it. It might have the important people doing that, but I know I like this product better. So, the scout found this dude. I have a lot of help, man. Zach found this one for Ferraz, found the "Billy of the Week," and sent it to me because he had been on the guy's yacht. He sent me a picture of it and was like, "You gotta feature this guy." A lot of my ideas don't come from me.

Sam Parr

Wow, no, that's amazing! I would invest in that company. Yeah, I think that's really cool if...

Shaan Puri

you're if you're the founder hit us up we wanna we wanna invest in that alright you wanna do one more thing or you wanna save it

Sam Parr

We should save it. This episode is going to be a little crazy. We'll see if it's interesting. Okay, do you want to talk about my influencer update?

Shaan Puri

yeah you're like let's save it but I wanna talk about this

Sam Parr

well because this that's actually not important so we could hide it at the end

Shaan Puri

This was actually what I was going to start with because I found this hilarious and awesome. I wanted to know what you're actually doing because, like you said, it was a joke... So Sam texts the other day and goes, "I think you were joking, but you're like half serious."

Sam Parr

no I was not

Shaan Puri

maybe you were not serious or not joking I think you

Sam Parr

I was serious

Shaan Puri

I guess you're more serious than joking. So, to Sam Techs, I'm thinking about stopping trying to be a business influencer and just go to be a fitness influencer. I don't know if my face is good enough though.

Shaan Puri

and so then I'm like okay just just

Shaan Puri

A kind of random, funny text. I didn't think much of it. Then you sent me this link to this Reddit post where you're like, "My fitness journey." You're like, "Here I am at 12% body fat, and here are my photos and here's what I'm doing." I'm like, "Oh shit, he's actually trying to do it." So, what is this? What are you doing?

Sam Parr

so did you see my instagram thing

Shaan Puri

the video yeah I saw your video of your like information

Sam Parr

So here's why I think it's cool: I love exercise, I love to work out, and I'm a little bored of just business content. I look up... So you wanna know what I do? We're gonna talk about this next episode, but here's what I do late at night: Late at night, I go to Instagram and I love watching videos of ripped guys stretch. Do you ever watch like...

Shaan Puri

no no I never do that I've gone I've gone never done something like that

Sam Parr

Dude, there are these guys who are getting really popular right now. They do calisthenics and they're sitting on these bars. They move their legs above their head or do the splits. They're not like jacked dudes, but they're skinny-ish and very flexible. I'm like, this is the way to live life—100% to be skinny and flexible. I just think in my head, they're just stretching all day and filming it. That seems awesome! I can do that. So that's kind of how I want to live my life right now. I like watching these guys do... you know what your thoracic spine is?

Shaan Puri

yes like your mid back basically

Sam Parr

It's the upper back. Because we sit hunched over, like everyone's got a hunchback, kind of. So yeah, the thoracic... I think it's really good to stretch. I just watch videos of guys stretching their thoracic spine. I love Nick Bare. Nick Bare was this huge beast of a guy who came on our podcast. He has this pretty cool business, and he just runs marathons and lifts weights all day. I see this, and I'm like, "That sounds awesome! I totally want to do that." Additionally, I got a little... once we sold the company, I got a little depressed because I was like, "I live such a soft, easy life. I don't have any real threats in my life. I never have to fight. I never have to go hunt for my food. I never am afraid of getting eaten by a lion." I need some action and adventure. Yeah, I'm too comfortable. So I was like, "This fitness thing seems cool. Let's just learn how to box or do something interesting and just document it." I have loved it, and I am not joking, I think I might do this.

Shaan Puri

But when you say "might do this," what does that actually mean? Are you going to try to literally become a fitness influencer? Meaning like, you want to be Sam... you know, "Sammy Hamstrings" who's got like amazing hamstring stretches? Or like, what do you actually want? What is the goal?

Sam Parr

I think I could build a large following. I don't... besides like checking other people's pictures, I don't post on Instagram at all, and for some reason I have like 5,000 followers. So I think that's a good base. I think I could build up this reputation as this fitness-type of guy.

Shaan Puri

Okay, fitness or business. But you're talking specifically about stretching, or no? Any fitness is fine.

Sam Parr

I'm gonna focus on boxing and weightlifting right now because that's what I love, but I think stretching is like the way to go. Yes, I'd... there's so many people who Google different stretching stuff. Dude, I'm telling you, this whole mobility movement, it's huge.

Shaan Puri

and how committed are you to this

Sam Parr

I mean I work out constantly like so no no

Shaan Puri

to to the to the influencer part I know you're committed to a to doing the fitness stuff

Sam Parr

I haven't decided how committed I am because

Shaan Puri

Well, what was the reaction to your Reddit and Instagram thing? Because that probably just gave you a bunch of jet fuel... motivation to keep going.

Sam Parr

Well, it was good. I mean, the Reddit thing was interesting. I just posted on a subreddit called "Guess My Body Fat," and people responded. But then I wasn't really caring about that. What I was caring about is that someone said, "Your body fat is probably this." I don't know about Sean Purries, and I was like, "Oh my God, that's crazy! Someone recognizes us!" So, the Instagram thing that I posted got popular. But the thing is, I actually think that getting famous on social media is really cool, and also it will make you very unhappy. That's my biggest concern. The biggest thing I'm nervous about is: do I actually want to spend time on this and go down this hedonistic path, dedicating my life to something that maybe isn't actually that cool or important? But it does seem kind of neat. So anyway, that's my rant on becoming a fitness influencer. I think I could do it. I think I'd have a "girl next door" body, you know what I mean? Like, not...

Shaan Puri

like dude

Shaan Puri

that's so true

Sam Parr

it's like not intimidatingly

Shaan Puri

You're not unachievable, but you're also impressive. So it's like, yeah, I'm into it. But I feel like with enough work, I too could be there.

Sam Parr

and he's always

Shaan Puri

just a regular guy

Sam Parr

I got "girl next door" abs. You know, you can do it too! And you have been doing it, by the way. You look great!

Shaan Puri

well I've tried but I'm I'm I'm far behind where you're at

Sam Parr

it's yeah but I had a head start

Shaan Puri

It would have been fun if, like, when I saw you post that thing, I was like, "Oh damn, okay, so I've been doing this for one year now. I have to do this for a while." Okay, let me see... You know, it sort of put into perspective. Like, actually, the "guy next door" thing you said is so true because that's actually the feeling I had. When I look at random people on Instagram that are really ripped, it doesn't do anything for me because I'm like, "Well, I'm not trying to do that. I'm not trying to be a gorilla. I'm not trying to have 19 abs." But like, four nice abs? That seems both achievable and desirable to me. So I actually think you're onto something with this "guy next door" vibe.

Sam Parr

That's so insane. It's like everything our podcast people say, "Oh, you guys make everything seem so easy and achievable," and I'm like... and what do we say? We're like, "It kinda is." You gotta put in the work, but like, it's not that hard intellectually.

Shaan Puri

Because we're not that smart, nor are we that successful, nor do we do that much research. So, there's a relatability to us.

Sam Parr

that's what I'm saying

Shaan Puri

We're smarter than you. We're not that much more successful than you, and we definitely don't do a ton of research on each individual topic. So, we're not that much more of an expert than you on any.

Sam Parr

Topic there... This is my thing. I might just translate that to like getting shredded and being fit and living a long, healthy life. That's why it's interesting to me. Also, the same way that whenever you post stuff, people send you free shit like that drink company, or you know, you have a lot of people who email you with amazing opportunities. It would be cool to get that for workout-related stuff. So that's one of the reasons why I wanna do it.

Shaan Puri

did I show you this have I shown you this

Sam Parr

it's an ax I'm holding up an ax

Shaan Puri

For those who are just listening on the YouTube channel, it's called **Chop Fit**. So, this guy sent me this... dude, speaking of what the...

Sam Parr

I don't get shit I don't get anything

Shaan Puri

Bro, there's a method to the madness. I think we asked for it, or we told him like, "I saw this thing," and we'd message him and be like, "Hey, this is awesome." He's like, "Oh, I'd love to send you one." It's really... what I do is I basically just have a bunch of DMs that are for products I think are cool, and I just say, "Yo, [product] looks dope, congrats," you know, something like that. And they're like, "Oh, thank you! That's amazing!" And I'm like, "Yeah, I would love to try it," or "Yeah, I'm excited to try it."

Sam Parr

oh my god

Shaan Puri

I just let him fill it in with like yeah here you go anyway so he sent me this

Sam Parr

I'm looking at the website

Shaan Puri

it looks amazing weighted axe so it's basically peloton the reason I'm showing you this dude it's is because

Sam Parr

isn't this just a sledgehammer

Shaan Puri

Yeah, but it's like more... There's two of these, so you get two of these to work out with, one in each hand. It's sort of like Peloton, but... Okay, like, I like the idea of Peloton. I like the idea of guided classes, but I'm not into biking. I don't love biking, I don't love running on a treadmill. So, like, I have the Aqua Bag boxing bag in my garage because I love hitting the Aqua Bag. It's super fun to me.

Sam Parr

I love aqua bags too

Shaan Puri

So, that's really cool. This is the new toy I'm starting to play with. I like swinging this thing around; there's something that feels fun about it. It feels like I'm about to kill somebody! You can get a pretty sick core workout with this thing, and it also works the forearms really well too because you're holding an axe. If you've ever seen a lumberjack, those guys' forearms are insane.

Sam Parr

Do me a favor: tonight or tomorrow, whenever you're gonna go work out again, just do it shirtless. Do it outside in the sun and take a video of you doing this. Post it on Twitter, and I promise you it'll get at least 25,000 views. People are gonna like and comment on you, and it's gonna feel awesome. You're gonna become a fitness influencer too!

Shaan Puri

with I work out with no shirt every day in the sun every day

Sam Parr

it feels amazing right

Shaan Puri

Do I just record the whole thing? I take snippets because I'm going from fit to really fit. I'm going from fat to fit, and so there's a big difference. You gotta be strategic, right? Like, you don't want to just post a before; it's gotta be slightly impressive. Yeah.

Sam Parr

yeah yeah you gotta like a

Shaan Puri

montage that goes from shitty to like oh that's really good

Sam Parr

no in your your case it's like

Shaan Puri

okay so I'm storing up my ammo for the epic montage

Sam Parr

You're like, right now, you're like, there's like before and way before. Yeah, exactly. And so I...

Shaan Puri

I'm a good "before" photo now, but I had a way before that I've been working towards. I'm not "after" yet, so I'm waiting for the after now. I think that's a bad move... maybe I should be posting everything, but I think it has a bigger impact if I do the before and after because it should be impressive when you do it.

Sam Parr

Okay, well, this is the episode where we've just decided we're both going to become fitness influencers. I think you should post a picture of that. I think it could be a...

Shaan Puri

I don't want to be a fitness influencer, but I do want to... like, do it myself. I've never done this. I've never been somebody who's ripped, and so I want to do this because I've done it.

Sam Parr

In my life, if you start posting, one of the reasons I'm doing it is that I set out there, "I'm gonna..." So right now, I weigh **£203** and I'm probably **12% to 14% body fat**, which is okay; that's pretty good. I put it out there that I want to weigh **185 pounds** in **3 months**. A lot of people saw that, and now if they see me out there eating like an idiot, they're going to confront me. I think that accountability is actually really good. No, like, my in-laws saw me and they're like, "Oh, we... we can't go to this place for dinner anymore."

Shaan Puri

right you know

Sam Parr

what I mean like that type of thing

Shaan Puri

yeah that's funny alright ben how did we do

Sam Parr

this one was weird it was

Ben Wilson

Weird, but I think people are really gonna like it. I think people like weird. I actually think the body influencer stuff was really good—**8.5 out of 10** overall.

Shaan Puri

okay alright

Sam Parr

I'll take that for a weird what

Shaan Puri

was the we have what was the weakest part

Ben Wilson

the weakest part

Shaan Puri

might as been forgettable

Sam Parr

was

Ben Wilson

I would say probably the middle, talking about water bottles and stuff like that, was interesting but just the weakest. The strongest was the energy audit stuff, time tracking, sleep talk, like when you guys work. I think that was super strong. It started super strong, ended super strong when talking about your fitness journey. Alright.

Sam Parr

good well let's see

Shaan Puri

How it goes? The Sam Hose water thing was by far my favorite part of the whole episode. Is that?

Shaan Puri

a real thing people used

Shaan Puri

to call you hose water or that was a

Sam Parr

Weird, no? But I was joking. I used to drink out of a hose. I love hose water! You don't drink out of a hose, bro?

Shaan Puri

Dude, are you considered funny? Because I find you really, really funny. But you're funny in a surprising way, and I feel like you think you're funny, but almost that other people don't give you credit for being really funny.

Sam Parr

I think that I'm not that funny and I think most people don't think I'm funny

Shaan Puri

really oh I don't think like you you know you're funny

Sam Parr

I think most people do not find my humor to be... I have like a Norm Macdonald humor. You're either into it or you're not.

Ben Wilson

not

Sam Parr

just so everyone has

Ben Wilson

Like the background of that joke that Sean told about Sam saying, "I'm gonna own a lake someday." He posted it in Slack and then badgered us like five times afterwards. He's like, "Did you guys see that? Did you ask for...?"

Sam Parr

my joke was it a good joke

Shaan Puri

Read that. It's pretty good. I thought it was messed up, and then we were like, "Yeah, it was good." Then Ben comes in and he's like, "Sean, it was really funny when you said this thing," and Sam was like, "What the hell, dude?"

Shaan Puri

my lake joke was way better than that

Sam Parr

oh my god this this makes our lifestyle cooler than it really is

Shaan Puri

future owner of the lakers future owner of a lake alright we're out of here