The $20 Pill Billionaires are Taking to Live Forever (#458)

Health, Wealth, McGregor, and AI Body Doubles - May 23, 2023 (almost 2 years ago) • 59:28

This My First Million episode explores wealth and health, podcast valuations, and Conor McGregor's mindset. Sam Parr and Shaan Puri discuss how the ultra-rich approach longevity, citing Sam Altman, Peter Thiel, Larry Ellison, and Brian Johnson. They analyze the potential sale of a $2.2M profit podcast for $15M, debating its actual worth. They then dissect Conor McGregor's career, mindset, and spending habits, drawing parallels to Steve Jobs and exploring the authenticity of reported earnings.

  • Wealthy People Prioritize Health: Sam Altman's investment in Retro Health and his use of Metformin spark a conversation about the growing trend of the wealthy prioritizing longevity. They discuss other billionaires like Peter Thiel and Larry Ellison who are actively pursuing life extension treatments. Brian Johnson's Blueprint and the Rejuvenation Olympics are highlighted as examples of this trend. InsideTracker is mentioned as a company offering biological age testing.
  • Podcast Valuation Debate: A podcast generating $2.2M in profit is listed for sale at $15M. Sam and Shaan debate its true value, considering the host's importance and potential non-compete clauses. They discuss the challenges of selling personality-driven businesses and the limited growth levers in the podcasting space. They speculate the listing is for the podcast Entrepreneur on Fire.
  • Conor McGregor's Mindset and Downfall: Sam and Shaan analyze Conor McGregor's career trajectory, from his early success to his legal troubles and recent losses. They admire his initial "mind over matter" approach but note how his success ultimately contributed to his decline. They discuss the importance of small wins and losses and how they compound over time. McGregor's spending habits and the "fake it till you make it" mentality are also explored. The accuracy of reported earnings for athletes like McGregor and Floyd Mayweather is questioned.
  • AI Body Doubles: The rise of AI body doubles is discussed, starting with the example of Snapchat influencer Caryn Marjorie selling AI-generated voice and text interactions with fans. They discuss potential applications like AI Cameo and AI-powered business advice platforms like Delphi. They consider the legal and ethical implications of using someone's likeness for AI applications.

Transcript:

Start TimeSpeakerText
Sam Parr
And then we have another guy, Larry Ellison, a billionaire, you know, with $50 billion+. He started Oracle. He says, "Death has never made any sense to me. How can a person be there and just vanish, and just not be there?"
Shaan Puri
was he stoned what do you say
Sam Parr
dude I got a lot of stuff to talk about today do you
Shaan Puri
Yeah, I'm excited to see. But, you know, I want to say something: people have been a little bit spoiled by this podcast. I gotta say, a little spoiled. People just expect that every single episode is going to be a banger. Every single episode is just going to bring a little smile to your face, put a little money in your pocket, and give you a little nugget of wisdom that you might be able to share with somebody throughout the day, and they think you are that wise. I think people got a little spoiled. Not every podcast is going to be a banger. Not every podcast is going to deliver. Not every day is going to be one of those days. Some days, you just don't have it. But today is not that day. Today, we have it.
Sam Parr
you have it too
Shaan Puri
I just looked at the document. I saw what you had on there. I don't know anything about these topics, but I'm excited to hear what you got.
Sam Parr
Let me bring up the first topic: **rich people and health**. I'm talking about really rich people. The reason I was interested in this is Sam Altman. He's all the rage right now. Sam Altman helped run Y Combinator and is now the CEO of OpenAI. He's in the news because he did this thing in front of the Senate, and he was very endearing. He's incredibly likable and also very successful. I read this article, and two things stood out. It mentioned that he put all of his liquid net worth into two companies. He said in this article, "I basically put 100% of my liquid net worth into two companies." The first is Helion Energy, where he invested $375,000,000 of his own money. The second business is called Retro, a health company, where he invested $180,000,000. So that kind of caught my eye.
Shaan Puri
And by the way, remember we did a segment on Sam? I don't know, a couple of months ago. It was because I had read this thing that Sam Altman led the round in Helium with $300 million. I started texting people, being like, "How much money does Sam have that he's investing $300 million into a single company? Does he have a fund? Does he secretly have a fund?" Some people were like, "No, he might have a fund, but I wouldn't be surprised." But I think this was personal.
Sam Parr
right
Shaan Puri
And it just didn't make sense. We did this whole deep dive because that one number just sounded outrageous. Now, this is some new information that he's saying: "Yeah, I actually did put all my eggs in two bags—22 eggs in one basket."
Sam Parr
In a recent article, there’s a quote from him admitting, “I basically put all of my liquid net worth into that.” So, Retro Health kind of caught my eye. Then, in another article that just came out, he talked about his daily routine. He mentioned that he’s obsessed with the end of the world. He has a property that includes gas masks and all this other stuff. That’s interesting, but we’ve talked about that. He also says that he’s really obsessed with anti-aging. He goes, “It’s mostly simple stuff. I try to eat healthy, I exercise, I sleep enough, and I take metformin.” That caught my eye.
Shaan Puri
One of these does not belong. Yeah, one of these is things my mom advises me to do. All of these are things my mom advised me to do, except for one.
Sam Parr
Yeah, so the metformin caught my eye, and also that he put $300,000,000 of his own money. He goes, "I take metformin," and he goes, "I also hope to one day take retrohealth medicines which they haven't come out with yet." Have you heard of metformin? Do you know what this is?
Shaan Puri
I've heard about this because Vitalik, the guy from Ethereum, was on someone's podcast. Instead of asking about crypto at one point, they were like, "Let's talk about other stuff you're super into, like longevity. You're interested in health, right?" And he's like, "Yeah, I'm kind of interested in it. You know, I've taken metformin and... what's the other one called? Rap... something. Rapamycin?"
Sam Parr
or something like that that's another longevity drug I don't
Shaan Puri
I don't know much about that. He's like, "I don't think he said he takes it regularly, but I'm interested in that. I'd like to learn more about that."
Sam Parr
So, about a year ago, I was telling you about Semaglutide. I'm like, "This drug is interesting. I think it's gonna be popular." And it got very popular, no?
Shaan Puri
no no say what you really said
Sam Parr
what did I say it's a miracle drug
Shaan Puri
you're like dude I'm injecting myself with this shit unbelievable I don't crave candy anymore
Sam Parr
yeah
Shaan Puri
I'm losing so much weight this thing's crazy yeah so and you were right
Sam Parr
I tested it out. I don't take it anymore, but I'm like a guinea pig. I'll inject myself with anything to try it out. So, I tried it, and I got a little bit more interested in this. I want to preface this by saying I don't know much. I've listened to a handful of podcasts and read some studies—that's the extent of my education here. Basically, Metformin is somewhat similar to Semaglutide in that it was created in the nineties, or it was created before that but got FDA approved in the nineties. The whole shtick behind it is that it helps with insulin sensitivity. This basically means that when you eat sugar or crave sugar, your blood sugar spikes. If you're diabetic, that's why this drug is important. That's basically all I know. The reason why this is important for longevity is that people have found a huge correlation between blood sugar spikes and how long you can live. When your blood sugar spikes significantly, as if you just ate tons of sugar, that spike is correlated with living less long compared to having stable blood sugar levels. The reason why some of these drugs, I think they're called GLPs (glucose-lowering medications), are interesting is that they limit glucose spikes. That's the dumbed-down version of my explanation. These drugs were initially given to diabetics, and they noticed, "Oh hey, your blood sugar isn't spiking." A lot of these people are living longer. What the hell is going on? That's when they realized this drug might actually be good for longevity because it's correlated with keeping blood sugar low, which is also linked to living longer. So, that's what this drug is. I started Googling it, and while there are definitely downsides, a lot of biohackers and really wealthy individuals—I'm talking about people worth $500 billion—seem to be taking this drug. Do you know anyone who's taking it?
Shaan Puri
Personally, I don't know anyone who's taking it, but I don't ask. I would bet that a good number of our friends—I'd say about 20%—fit this category. It's like they went into Chuck E. Cheese, got all the tickets, and now they don't want to leave. It's basically really rich people who have won at life. Now, they only think about big picture things and are trying not to die because they've got it pretty good. So, I would say it's probably very common in those circles.
Sam Parr
and so like I first was interested in how like wealthy people care about health like years ago 10 years ago I read the biography of john rockefeller and john rockefeller you know was he probably died in 1930 or from 1940 so he basically in the book they're like he chooses his food super slow and he makes sure that it's like fully liquid before he swallows and like when he was like 80 years old he basically was like a vegetarian and if he wanted to eat a piece of chocolate he would like call his doctor and say like hey is it okay if I have this and he was like anal about that and then I listened to ben wilson's how to take over the world with tom edison thomas edison and he did this it's some similar stuff and he was like I eat light and I try not I don't overeat I take a nap once a day like he like all these health stuff so I started thinking like that's interesting so like wealthy people have always cared about it the difference between today's wealthy people and in 19 or 18/80 is basically like we have a bit more science and so I've been obsessed with like what some of these wealthy people are doing and I wanna read you a few quotes and tell you about a few interesting things that people are doing like incredibly wealthy people for example peter thiel he has the most peter thiel quote I've ever heard on death he says there there are these people who say that death is natural and it's just part of life and I think not I think nothing further can be from the truth I he goes I I believe that the acceptance of death is a psychological defense mechanism and I dismiss it as being weird and sociopathic and then he talks about like how like living forever will be bad for the economy he goes that's okay even if there are problems with that it's better than being dead and so he like talks about how he takes h g h human growth hormone and he's doing this other thing called parabiosis which I don't know exactly what that is but he's spending woah and that's like where the the rumor of him being a blood boy so parabiosis is like where you take younger people's blood and put it in your body to like right live long but that's all I know about it and then we have another guy larry ellison billionaire guy you know 50,000,000,000 + he started oracle he says death has never made any sense to me how can a person be there and just vanish and just not be there
Shaan Puri
was he stoned what did he say
Sam Parr
it's like you know how like a
Sam Parr
Baby, it takes him like 6 months to realize that when you cover your eyes, it's like, "Look, I'm not here. Now I'm here."
Sam Parr
he's it's kinda like he's like benjamin buttons for that like you know he's going in reverse
Shaan Puri
he's just stunned by a game of peekaboo
Sam Parr
And then there's one more person that I thought was interesting: we've talked about Brian Johnson. We've had him on the podcast. He has this thing called **Blueprint**, which we all know about. But two interesting changes have come from that. The background is that Brian Johnson started Braintree, which owns Venmo and all this other stuff. He sold it and is likely a billionaire. He does this thing called the **Blueprint**, where he spends $2,000,000 or $3,000,000 a year. He doesn't eat sugar, he only eats plants, and he exercises in a certain way. He measures all of it like religiously, and you can go on and see it. Well, I found two things interesting about that. Now that he's getting popular, which I think you and I get like 0.5% credit for him being popular—we were early on that train, which gives me pride. One interesting thing is there's a subreddit now called **The Blueprint**, and there are people mimicking what he's doing. I've been paying attention to the subreddit; it only has about 3,000 people, but the engagement is really, really high. There are people testing it, and when I read their posts, I'm like, "I don't know entirely if being a vegan is good or not good for you, but the way that you guys are describing this, I'm all in." You know what I mean? It's very intoxicating. Whenever you see stuff and content like that, I can kind of feel like it's going to be popular. The second thing that's popped up is [go to] rejuvenationolympics.com. So, like that.
Shaan Puri
what are the what are the rejuvenation olympics is it what it sounds like I mean how does this work
Sam Parr
So, there's a leaderboard of which Brian Johnson is number 1, but there are thousands of people.
Shaan Puri
by the way the tagline is hilarious
Sam Parr
what is it
Shaan Puri
So, it says, "Rejuvenation Olympics," where you win by never crossing the finish line.
Sam Parr
that's good that's amazing right
Sam Parr
that's good well done whoever that was nice one
Sam Parr
So, the whole competition is to see who can decrease their biological age compared to their chronological age. I don't understand how they make up the rules, but it's hundreds of people. They're uploading their pre-results and then their most recent results. I don't know if there's a prize other than bragging rights and potentially not dying, but it's really fascinating. Do you see that list? It's cool looking, right?
Shaan Puri
Yeah, so basically, it'll be like Brian Johnson is chronologically 45 years old. Then it's ranked on his improvement from the baseline, which I'm not sure exactly what that means. But I'm guessing it's basically what his chronological age versus biological age is and what the difference is—kind of my guess.
Sam Parr
what's the diff what's the diff yeah yeah you
Shaan Puri
gotta hit the diff
Sam Parr
But anyway, all this stuff about... like, you know, there's like... what's that phrase? Like, whatever... like.
Shaan Puri
by the way brian johnson created this thing so
Sam Parr
oh he created it okay
Shaan Puri
Some guy Oliver did it. Yeah, so you know, I also have a "Handsome Indian Olympics" [website]. I'm currently number 1. I've been taking nominations for spots 2 through 100.
Sam Parr
But dude, it is fascinating. Like, what's that phrase? "Whatever the nerds are doing on the weekends is gonna be popular." It's kind of the same thing with billionaires. Whatever billionaires are doing, everyone else is gonna want to do. This stuff is fascinating to me. I don't know, like, a) if any of this is true or bullshit, and b) can any normal person ever have access to this stuff? I don't know, but I know that there's something here. I'm just not sure how it's gonna play out.
Shaan Puri
Well, okay, let's do a couple of these kind of takeaways. I think you're right that this stuff, like Metformin and other anti-aging or reverse-aging drugs, are going to get more popular. I also think that...
Sam Parr
By the way, Metformin and Semaglutide, I don't think they're in the same category at all. But they're kind of in that they're like diabetic medications that now regular people are using. Semaglutide is sold out globally. You can't get it; it takes weeks to obtain, even if you're wealthy. That has already happened. There's a lot on TikTok, and I think TikTok is a good barometer of what the average person is doing. For example, Lady Gaga had a video where she looked skinny, and the top comment was, "Damn, she's got that Ozempic face." Apparently, if you lose a lot of weight really quickly, people are already using that as vernacular and phrasing. So it's already there.
Shaan Puri
Totally! The second thing I would say is that I had never even heard of this concept of measuring your biological age versus your chronological age. I didn't even know there was such a thing as separating those two numbers. But now that I know, I don't want to unknow it. I'm actually very curious about what my biological versus chronological age is. I'm sure there are many people who are curious about that as well. I could see somebody creating a testing service that's either kind of like Everlywell, where you draw your blood and get some results, or even a clinic, like a DEXA scan place, where you go and they take you through the battery of tests needed to provide you with this report. I could see that being a business or a trend that takes place in the future, and that's kind of exciting. I think the beauty of that model is that you could go low price on that test because I believe your upsell will be so strong once you give someone their number. When they're thinking about the big picture, I think you could upsell thousands of dollars worth of either nutrition, training, medicine, or some combination of health-related services if you had a low-cost, basically at-cost biological age test.
Sam Parr
There's a company that's doing it right now that I tried out. It's called **InsideTracker**. I first heard about them because **Andrew Huberman** talks about them. I don't actually know the science behind it, and it could be complete junk. I'm not sure, but because he endorsed it, I was like, "Alright, I'm interested." So, it's called **InsideTracker**, and I do it about twice a year. It costs **$600**. You go to places like **Quest Diagnostics** or **LabCorp**, give blood, and then you get the results in about a week. It's called **InsideTracker**, and it costs **$600** or maybe **$700**, something like that. It's still not crazy cheap, but once I saw my biological age, it became like a competition. Now, every six months, I'm trying to reduce it.
Shaan Puri
so what is your difference what's your chronological versus biological do you have a big difference or no
Sam Parr
Yeah, 9 years. So my biological [father/mother] was 22 or 23, something like that. I'm 33, so it was... I did pretty good.
Shaan Puri
yeah that's amazing
Sam Parr
The only thing I had to work on was my cholesterol. I had higher cholesterol, and I don't even know entirely what cholesterol is.
Shaan Puri
so what did you do you just gave blood in order to do that
Sam Parr
yeah yeah usually you give a fair amount of blood but yeah you you give blood
Shaan Puri
because I thought what brian johnson's doing he's measuring like each organ individually
Sam Parr
Like the whole body stuff he... What I'm doing is like the JV team, what he's doing is like professional athletes, right? Alright, yeah, he's... he's like going overboard. I don't know about *overboard*, but you know... you know he's crazy, right? Like he'll eat the same meal every single day, and it's like nuts. Or like, *nuts*.
Shaan Puri
it's like a hot oatmeal made of spinach it's like crazy
Sam Parr
I saw this tweet. Basically, on May 15th, this guy named Ben tweeted out that on a website that buys and sells businesses, there's a podcast for sale. It does $2,200,000 in profit. It's an entrepreneur podcast. The owner works 20 hours a week recording 7 podcasts, so it's 1 per day. The company only has 3 full-time employees, and it's a podcast that's been around for 10 years with nearly 4,000 episodes. So, I was trying to figure out which podcast this is, and I have a guess of which I'm almost certain it is, but this person has never confirmed it. I think it's "Entrepreneur on Fire" by John Lee Dumas, who's been on our podcast and us on his. But I have no confirmation; this is just a guess. I would bet everything that it's him.
Shaan Puri
I have just a guess that I would bet my iphone yeah
Sam Parr
But I have zero... I have, you know, it's not actually confirmed. And the second thing is, he's asking **$15,000,000** for this. That's the asking price. So my question to you is, what do you think this is worth?
Shaan Puri
it's hard because if you buy it he's not coming with it correct
Sam Parr
So, the way... if you guys Google, like, the guy's name is Ben Tigelaar. So, T-I-G-G-E-L-A-A-R. You'll find his tweet; you get directed to it.
Shaan Puri
good follow by the way he has good like buying businesses tweets so yeah I like his twitter
Sam Parr
He'll link you to a thing where you could see the page that has a bunch of high-level details. Then, you could enter your information and it will make you sign an NDA. He'll send you the whole deal book. I purposely didn't do the NDA part just so I could talk about it. So, I'm only referencing what I saw on the deal page, which is high-level stuff. I don't know if he goes with it.
Shaan Puri
By the way, if you go to the Entrepreneurs on Fire website, there's a ticker at the top that shows revenue for April 2023. You click it, and it'll tell you that in April, he made $181,607. Here's the full report, and you can see that since he launched this podcast 10 years ago, he says it has generated $19,000,000 in net income for him. Well, I guess it's 11 years now since it has been launched. That's pretty stunning for a podcast that I would say is good, but it's not like one of those podcasts that, if I asked you to name your favorite podcast in the world—the one that influences you the most, or one of the most popular entrepreneurial podcasts—I don't think most people would name this one. For this podcast to have generated $19,000,000 in net income since 2012 is pretty stunning. You can see that it's basically 91% sponsorships, 4% courses, 4% affiliate, and 2% from his book sales.
Sam Parr
And in my opinion, this has nothing to do with John. This has nothing to do with his business. I think that this podcast is worth, without him, close to zero—just about close to zero. And what is interesting...
Shaan Puri
that's crazy
Sam Parr
No, and I'll explain why. Because let's say that you own this. What's going to happen? You pay $15,000,000. What's going to happen like the first 6 months without him? You're just going to make residual revenue, and then what? He'll go and start his own.
Shaan Puri
He'll go, "Oh, well, no. I think you're going to have a non-compete here if you buy this thing." First of all, nobody's buying this for $15,000,000. Those feels.
Sam Parr
what do you think it's worth
Shaan Puri
I think you could buy this. I think you could buy something like this for $5 to $6 million if you were serious about it. You would have to be betting on two things: 1. That the loyalty is to the [host/show] 2. Because I think what he does is interviews, correct? I don't actually listen to the pod[cast], but I think he's [doing] interviews.
Sam Parr
it's like 20 minute interviews
Shaan Puri
So, I think you have to bet that his listeners are there to hear a certain type of person come on and speak. You have to be a good interviewer. They're not there for John; they're there for guest A, B, C, D, E. You'd have to be betting that, and you'd have to be betting that he's not going to create a competing podcast of the same ilk and draw away people who are used to him. If you were to do those two things and you bought this at a 2 or 3x multiple of profits, I don't think that's insane. I also don't think it's what I would do; like, I don't think I would make that bet. But I don't think that's an insane bet to buy it for $15,000,000. I think that is an insane move.
Sam Parr
you think what do you think he'll get
Shaan Puri
I think he's likely to get no offers. Because the number, the subset of buyers, is pretty small for something like this. I think he could sell it for between 1 to 3 times profit.
Sam Parr
Is my dude, and I don't know why he would post it. Maybe we'll be proven wrong. I don't know why he would post it on this site because a guy like Ben found it, and immediately people were in the comments saying, "Oh, it's this one. This episode had like... they show all your revenue. I know how many episodes it has." This is just like the easiest thing ever, you know what I mean? They totally guessed what it was, and I think that that's crazy. It was a tough mood. Also, we appeal to entrepreneurial people who buy and sell businesses. So, you're just going to... your audience is the one that's going to out you, you know what I'm saying?
Shaan Puri
Does he say how many subscribers he has or how big the podcast is?
Sam Parr
Yeah, in the listing, I think it says how many downloads it gets. It's either per year or per month, but I believe it doesn't specify what it is. It just says **145,000,000 listens**. So, I don't know how you would calculate that. You divide that by...
Shaan Puri
I mean it's too many episodes it's like 4,000 episodes or something
Sam Parr
So, it's something like **1 to 2 million downloads per month** on a daily podcast. I don't know how much each one gets, but anyway, it's kind of an interesting thing. If someone could sell this as a **personality-driven podcast**, and then that reverts to **not personality-driven**, that would be very, very, very fascinating.
Shaan Puri
Yeah, I am very curious to see how this plays out. I don't know how personality-driven he is. I think that's the question. If you're looking at something like the Tim Ferriss podcast, it's literally called the "Tim Ferriss Podcast." I would say that Tim is a very branded interviewer. You know his voice, his style, and his face is the thumbnail. I think that's impossible to sell. As for "Entrepreneurs on Fire" with John Lee Dumas, I don't know. I think it's possible, but I'm not sure what the upside would be. You have to come in and say, "Great, here's what I'm going to do." Let's see, can I make my investment more valuable? Can I add more episodes? Well, he's doing one a day already, so probably not much from there. Can I launch auxiliary products? Well, he's already got his journal, his book, his course, and his affiliate links. It's like, no, he's kind of squeezed all the monetization juice. It's not like there are obvious things that he just didn't do for this thing. Can I grow the audience? No, it's pretty much impossible to grow a podcast audience just by brute force. There's not a really clear way to do that. So, I don't know why you would buy based on that. I think the fact that there aren't very clear growth levers makes it a tough buy too.
Sam Parr
I guess we will see
Shaan Puri
But he can tell us what he could tell us why we're wrong. Maybe tweet at us, John, and tell us why somebody should buy this for $15,000,000 and how they're going to make, you know, three times their money in the next five years on that.
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Shaan Puri
the mcgregor documentary you watched it
Sam Parr
Yeah, really good. It didn't talk about his business stuff, which I thought was kind of... I wish it would have. But it was really good. What do you think about him?
Shaan Puri
Okay, so my... I used to love Conor McGregor. At a given time, he would have been by far my favorite athlete. You know, it's a combination of entertainment, success, and the mindset. I thought that was just an amazing combination I had never really seen before. His rise from a guy who was basically an apprentice plumber on welfare to the richest athlete, the highest-earning athlete in the world, a global star, and a two-weight world champion in just about six years... that was unbelievable to watch. That kind of rags-to-riches story is truly inspiring.
Sam Parr
He was kind of like the equivalent of a redneck, but in Ireland. That's what I've realized while watching that documentary. I was like, "Oh, you are really good at this," but you are like a trashy redneck person. That's basically what you were.
Shaan Puri
Yeah, exactly, exactly. He’s had many documentaries, actually. He’s had many because from the beginning, he was filming or people were filming him. He has a sort of charisma and magnetism about him, and he had a lot of self-belief—an unbelievable amount of self-belief. He was like, “Hey, record this, record this!” And they’re like, “Who are you? You’re not even an amateur fighter. Why are we recording you?” Exactly, because he was going to be the best. So, he’s actually had, I think, three different things on Netflix. This was the latest one. A couple of thoughts: 1. Special people are nuts, and you’ve got to be a little nuts in order to do what you’re doing. He’s openly admitted to being a bit nuts. In fact, he has this quote in the documentary where he says, “I’m like Vincent van Gogh. I’ve lost my mind to the game. I don’t know nothing else except for this game. Every moment, every thought is about this game. I have lost my mind to it, and I wouldn’t have it any other way.”
Sam Parr
There was an interview where someone asked, "Hey, what did you think about the Manchester United game?" and he responded, "Oh, it was good, you know, it's great." Look, I'm gonna be honest, I don't even know.
Sam Parr
what gabe you're talking about like I I don't know
Sam Parr
Anything about soccer, you could ask me. About politics, I don't know anything about it. I watch none of this. All I care about is fighting.
Shaan Puri
Right, exactly. So, he had like a laser focus on the come up. Then he makes it; he becomes the highest earning athlete in the world. He creates this whiskey brand that sells for $600,000,000, and he makes maybe $200,000,000 out of that.
Sam Parr
you think that you think that those that number's right
Shaan Puri
Yeah, I'm pretty sure that's right. Then he's got his suit line, his McGregor Fast program, his recovery spray, and all these other businesses, right? So, he starts to lose, gets in trouble with the law, and becomes this larger-than-life persona. He's an interesting guy; he's got a little bit of a screw loose. Two things stood out to me from the documentary. One was that early McGregor's mindset was the best. The way they filmed this was by taking present-day footage of him going through something and splicing it with footage from before he was famous. The things this guy would say were put together, and when you watch it, it's like the perfect mindset. It's adversity, and then him saying exactly how to deal with this adversity or how to avoid this problem. But the issue was that all of the mindset stuff was from him before—like, you know, him 10 years ago. I think the editing made it look very admirable, but what's interesting is how much it changes. The mindset that got him there isn't necessarily the mindset he still has. At the beginning, his mindset overcame his environment. Nobody from Ireland had ever made it. He didn't have a proper training setup; he wasn't even in the UFC. His mind was like "mind over matter." Then the problem is that the matter got so big. He's sitting on a Lamborghini yacht, with everybody kissing his butt. He doesn't have to wake up at 4 in the morning and go run anymore.
Shaan Puri
The search for his own success became his demise in a way. I think there's something poetic in that. The second thing I thought was he had a quote that I really loved. I think it's very relatable to me, at least. So, what happened? Did you just, you know, stop training? Everybody says that whenever you got rich, you stopped training. He goes, "No, no, no. In training, I was 100% committed. I was 100%. I gave every ounce of my effort in the training sessions. It was outside the training sessions that I was not 100% committed. I was 75% committed." He's like, "But that was the difference. You know, here I was willing to sweat, but outside of this, you know, I would tell myself, 'You shouldn't eat that,' then I ate it."
Sam Parr
you
Shaan Puri
shouldn't drink that
Sam Parr
then
Shaan Puri
I drank it. You should... you should. You're going to wake up at this time, but don't wake up. You're going to go to sleep on time. I don't go to sleep on time. He's like, "Those were little losses." And those little losses could have been a small win. Instead, it was a small loss, and I was taking those small losses outside of training. He goes, "That's what deteriorates the mind. It weakens the mind." He's like, "It infiltrates your brain. These small losses, they don't individually seem like anything, but they add up one day after another, next after the next." My mind became weaker, and doubt started to creep in for the first time. I started to slip outside of the training, and I thought, "Man, that's such a good lesson." Since I watched that, now all day I see opportunities. I'm like, "This is either going to be a small win or a small loss." No one's even going to know besides me. Only I know that this situation is even occurring. You know, I'm feeding my daughter. She's eating mac and cheese. I've been eating clean all day, but she doesn't eat the food, and now there's mac and cheese in front of my face. Do I take that bite or do I not take that bite? It's a small win or a small loss. You know, going to sleep on time, it's a small win or a small loss. Since that documentary, I started racking up small wins. I realized how many small losses I was taking, and I decided not to take those anymore.
Sam Parr
You wanna know something funny? Yeah, I remember that exact moment. There were times I was supposed to wake up, but I didn't. I knew I shouldn't have eaten that, and I ate it anyway.
Shaan Puri
I ate
Sam Parr
that and there was
Shaan Puri
it was so relatable
Sam Parr
There's this... you know, the thing about him is there are always small details that are really fascinating. For example, he has a tattoo on his arm that says, "Slow is smooth and smooth is fast." I thought that was just a really good phrase.
Shaan Puri
that's a it's a military phrase I don't know if you ever heard that
Sam Parr
no I didn't know that and I thought that that was it
Shaan Puri
Was like, I think it's like a Navy phrase or something. There was a guy who worked for us that was in the Army, and he used to say that. He used to say, "I know we want to go fast, but remember, slow is smooth and smooth is fast." He goes, "That's how they teach us." I think it's for rowing. If you try to just thrash while you're rowing, you're trying to go fast, but you're not actually going to go fast. What works in rowing is clean, smooth, aligned strokes by the whole team, and the boat goes fast. That's kind of what you want to do.
Sam Parr
Yeah, and he was fascinating. I don't know if he explicitly said this, but there was this one time where he did this famous thing in one of his, I think, his first UFC fight. He knocked someone out, and at the end, typically one fighter out of the 16 gets a $50,000 bonus if they have a good knockout. At the end of the interview, he goes, "Dana, 50 G's, baby!" He called out Dana to give him the 50 G's, and he was the first person, I think, to do that, which is pretty funny. Afterwards, they go, "Alright, fine, you got the 50 G's. What are you gonna spend it on?" He goes, "Dude, I was on welfare last week, but I'm gonna buy a suit. I'm gonna buy this." Then, in the next fight, Ariel Helwani, who we've had on the pod, interviews him. He goes, "Connor, I saw that you just showed up in a Louis Vuitton suitcase." Connor responds, "I gotta buy the best. I feel like the best." If you look at his life, I'm typically not a guy who likes to spend a lot of money or flashy stuff, but he does something interesting. He starts leveling up his life. He'll wear, like, if you and I think about when we were younger, we thought, "A businessman has to have a suitcase and a tie." Now that we're older, we're like, "Who the heck would wear that? You look like a fool." He still kind of plays that part. So when he goes to a business meeting, he wears a suit, and I look at him in that suit, and I'm like, "Yeah, dude, you look like I trust you more." Like, for some...
Sam Parr
you know there's like you look more
Shaan Puri
custom fitted tailored 3 piece suit to the you know to the to the nines
Sam Parr
Yeah, and my takeaway from that was, you know, I used to dismiss certain dresses, certain clothing, or certain cars. But sometimes, when you level up your lifestyle, it's almost like there's this old story about a guy who wanted to sell a Picasso. He said, "Come to my warehouse and look at the Picasso." The guy looks at it, and he wasn't very impressed. Then there's another story where a guy takes him to this small theater where there's classical music playing. He dims the lights and says, "Look at this Picasso now." You sit down in this beautiful velvet chair, and you're like, "Oh man, it's so much more beautiful now." That's kind of like what he did with his life. He surrounded himself with this fancy stuff, which typically I think is bad. But for some reason, I realized it's kind of cool to surround yourself with things and act as if, like, "No, I'm here, and I must act as if" or "act like I am here."
Shaan Puri
Yeah, and he's talked about that in the thing. They say, "You know, what do you want? Do you want this? Do you want that?" He goes, like, one of the common things is he rejects the question. He rejects the premise in many, many questions. So one example is they're talking about wanting, and he goes, "That's the problem. Want, want. Do you want this? Want that? I already have. I always act from 'I already have' all these things. I already have the championships. I already have all the money. I already have all this." That's why I walk the way I walk. That's why I carry myself this way. Versus wanting, which is just pointing out that you don't have. And he's like, "So from the very beginning, I carried myself this way." He talks about rejecting the question. I remember once he was fighting Aldo, and they were on this world tour, just talking mad shit to each other the whole time. It got so intense; Conor was basically bullying this guy verbally. Then they go on some TV show, some Good Morning America-type show, and they're like, "Alright, well, you know, we've heard you guys say this, but okay, let's do it a little different. Conor, what's one thing you like about Aldo or you respect about Aldo? Let's change it up." He just looks at the Good Morning America person and goes, "This is not a therapy session. I am here to hurt this man." Whereas 9 out of 10 people, you're on a TV show, lights are bright, you're live on air, and you kind of think, "Whoever's got the stronger frame is who wins." In most situations, you just accept the frame you're given. The reporter says, "Say something nice," and later you kind of think back, "I should have said this other thing." But in the moment, you got taken over by their frame. One thing I noticed about him and the way he speaks is...
Sam Parr
he's beautiful with words
Shaan Puri
He comes into the situation with his own frame, and because of that, he doesn't get knocked off course by any questions. Often, he will just reject the questions altogether. I want to read one quote, by the way, about the Vincent van Gogh thing. He said, "I heard Vincent van Gogh lost his mind. That's happened to me, but fuck it. When the gold belt is around my waist, when my mother has a big mansion, when my girlfriend has a different car for every day of the week, and when my kids' kids have everything that they ever want, then it will pay. Then I'll be happy. I lost my mind."
Sam Parr
dude he's what a badass guy what a eric
Sam Parr
He's basically a rapper, you know? He's a poet. He says, "McGregor is about to fight the best guy from Brazil." He goes, "If this were another time, I'd storm his favela," which is like a Brazilian village. He says, "I'd storm his favela and pillage and take what is mine. His head would be on a stake." He says these phrases, and there's another time where he wins. Afterwards, Joe Rogan is interviewing him, and he must have thought about these lines. He says, "Precision beats power, and timing beats speed." He says that really quickly, and then, as an audience member, you think about that line and like it...
Shaan Puri
just sits with you
Sam Parr
You're like, "Wow, that was a very insightful thing." He says these really insightful things, or he'll say, "I told you we didn't come here to take part; we came here to take over." You know, like the study. I'm like, "Dude, you're a conqueror." Kind of, but he's a very flawed person. When I watch that documentary, I'm like, there are a lot of traits about him that I do not like.
Shaan Puri
He's done a bunch of bad things. He's hypocritical in a bunch of ways. There are a lot of things I don't focus on. Because what am I going to take from that?
Sam Parr
the takeaway is anyone's damn ways
Shaan Puri
Nobody's perfect. Yeah, like everybody's flawed in their own ways. The things I do take are the things that are gonna serve me. I remember, alright, so you know when you go into a startup office in San Francisco? Every engineer's got like multiple monitors. It's kind of just like the flex—how many monitors you got? You know, the sysadmin always has three, and most developers have at least two. So I used to sit there just on my laptop. I didn't even have the big monitor; I was just on my little laptop. I was looking around and thought, "Maybe I need a big monitor." So I got a big monitor, which was just my laptop plugged in. It was just bigger. I thought, "Should I get a second monitor?" Alright, I got a second monitor. I was like, "What the hell am I supposed to put on this? I don't know. I'm not trying to look at two things at once; that doesn't even make sense." So I just put—and for five years, there was one McGregor quote that just was on my second monitor at all times. I only used it for this one quote, and it just said, "At the end of the day, you gotta feel some type of way. So why not feel unbeatable? Why not feel untouchable?" That always stuck with me because it just hit. I don't know, it resonated. It was like, it's true. At any given moment, you're gonna feel some type of way. So given that I'm gonna feel some way, why don't I choose what would be the best feelings I could choose? And I'm gonna feel that way. I'm gonna choose how I feel. I just left it there for five years, and it really helped. Starting your startup can be kind of stressful. Most days, I would say, are almost like down days. It's like, "It's not growing; it's not growing fast enough; it's growing too fast; the shit's breaking." There are a lot of reasons to feel down in a startup, and that one quote changed my experience over those five years.
Sam Parr
so steve jobs if you read his biography they someone coined this term called the reality distortion field which basically is like regardless of what the facts were outside of steve's brain even though it showed like what you're about to do is not likely he would convince himself and others that it was possible and they called it the reality distortion field and that's cool and all but the reason why this relates to conor is when steve jobs was doing all this stuff he didn't have like a documentary as he was going iphones didn't really exist and like easy footage didn't exist the reason why this is cool for a business person is because it's another example of which that many people have this but it's a good example of someone who does have this but there's cameras there catching the whole thing and so you'll see conor and he's about to fight khabib and khabib wins the fight and anyone going into that was like yeah khabib's gonna sock him he's gonna destroy him but conor was like he was so certain that he was gonna beat him that afterwards he's crying and he's like I had planned like here's how we were gonna celebrate we're gonna like he totally thought that he was gonna win when everyone else is like no way there's there's there's not a chance but the fact that he believed it so much was really valuable even if the outcome was the same and I thought that that was really example but let me give you one controversial or opinion about conor as well as a lot of other people in this space I predict that in 10 maybe 20 years but probably 10 I think conor will file for bankruptcy and the reason I think that is I've been you know how like you'll read about like floyd mayweather has made $1,000,000,000 or conor mcgregor made a $100,000,000 from boxing I think all of that is 100% fake and it's absolutely not true and the reason I think this is there's there's this guy named chael sonnen he's a former fighter now an analyst he went in on andrew schultz podcast and he goes I can promise you that floyd has never made a $100,000,000 from one fight which is what he says and I think that he has at most made a $100,000,000 collectively in his career and he goes the reason I think that is when a lot of these people talk about pay per view numbers and how much money they're making you can just say anything like no like the ceo of directv or whoever like handles pay per views has never came out and said this is how much money it made like no one says that and what chael goes he goes a lot of these athletes if it's not like you know spoken by the guy who paid the bill it's just completely made up and they say that to get more and I and he goes I know for a fact a lot of it is fake do you think do you have examples of people who you know who have just blatantly lied like you and I have one friend who like sold a company and let's just I'm gonna make up a fake number but it's something like this the headlines if you Google it say $200,000,000 I know it was 12 like there's like a there's like I I I know of stories like that do you know of stories like that where someone has just completely lied
Shaan Puri
Well, I can't think of someone personally I know who's lied off the top of my head. I guess the versions that I've seen of this are almost like the petty crime version, where they're like, "Yeah, I sold my company," or whatever. It's like, "You got a job from them," right? Like, you know, it's...
Sam Parr
like how much
Shaan Puri
Actual cash exchanged upfront for the assets is important. There's a difference between saying, "We sold it to Facebook," and then being like, "Okay, cool, you got acquired." There's nothing wrong with getting acquired, but it's different from never having done it to begin with. It's like joining something that's already working and then saying, "Yeah, I led blank at this company." There are lots of career lies like that. I can't think of an example of someone who sold their company for, let's say, $10,000,000 and claimed it was $50,000,000. Personally, I don't know. I gotta ask you which friend we're talking about here. I have a feeling I know who you're talking about, but most people, I would say, I don't think they do that. I don't know... Is this common?
Sam Parr
Well, I think it's common to round up, which is no big deal. Because, like, yeah, there are always little details about it where, regardless of how you look at it, it could be true or it could be false.
Shaan Puri
I'll tell you, in our case, we sold to Twitch. When we sold Bebo to Twitch, I've said this many times: I gave a presentation at your conference called "How to Sell a Failing Company." Basically, it was about how we sold a company that wasn't like Instagram, where it was so hot it was the next big thing, and then Facebook comes and buys it for $1,000,000,000. That's one type of sale. The other type of sale is when a business is kind of working, not really. It's okay, it's good, but it's not going to be huge. You find a good landing spot for it, for the asset and the talent. When we sold to Twitch, there was a reported number that came out saying we sold for $25,000,000. We did not sell for $25,000,000. We sold for...
Sam Parr
who got that number
Shaan Puri
I know how they got that number. Somebody I know submitted a tip to one of the news sites or whatever. I don't know if they put that number in or if they asked them and hinted at some number, and like the journalist just ran with it.
Sam Parr
dude and then another person which
Shaan Puri
I never told them to do it; they just did. They were trying to be helpful. They were like, "Hey, this is whatever." They asked for this or they asked to comment, and I just kept it. You know, I think they might have just been rumored to be something like this.
Sam Parr
What you'll know is that, for example, with our sale, there were some numbers that were in the headlines. Some were way lower, and then there were others that were way higher. I'm like, "I have no idea how you guys got this information." But what you'll notice is that someone will write an article. TechCrunch will say it was sold for a made-up number, $30,000,000, and then they'll say "rumor." This other person will say this person sold for this amount, and then you get asked to a conference, and your introduction is, "He sold for this."
Sam Parr
and then and then it's like this other person is like here's a $30,000,000,000 man you know what
Sam Parr
I mean it's like woah
Sam Parr
it's like this is crazy like there's all this this it
Shaan Puri
just spreads
Sam Parr
It just spreads, and it's fully made up. So whenever I... whenever you see articles about this person's net worth, what I tell people is to Google this person's name followed by "net worth." Every once in a while, like I've written articles about someone's net worth, like Ross Albright from Silk Road. I wanted to test this theory, and so my article will come up, and other people will source or cite it. I go, "Hey, just so you know, I made that up. It's completely fake." So whenever you read about these other people's net worth, just know that you...
Shaan Puri
net worth things on Google are are so far off so far off
Sam Parr
it's laughable
Shaan Puri
I don't think I've seen one that's accurate, to be honest with you. Anytime I have any idea about someone's net worth and I Google it, it is so far off. It's actually completely misleading. If it tells you one thing, it's that it's not that number. By process of elimination, we know it's not that. It's last call bad stuff we have. But when we sold, even myself, I can't tell you exactly how much we sold for. Why? Because the deal has so many different numbers. There's an upfront payment where you get this many millions of cash. Okay, cool. But then we also got a big signing bonus for agreeing to come on board and join the team. Then you got your salary, but that's not part of the deal. And your normal RSUs from the thing, but then we got deal RSUs on top. So then you're like, "Okay, so which one is it?" By the time those vested, the stock price had doubled. So it was like, "Well, I should count it from when we got it, right?" But I received more than the number that was when it was granted. So which one is it? For example, we had another deal with Facebook. Facebook's deal was one extra year. So like Twitch was three years, this was a four-year deal. The headline number of what we got offered there was bigger, but in actuality, it's like, "Well, yeah, you gotta stay for four years to earn all those RSUs." Are you going to even do that? You know, some of the RSUs we got, my co-founder bounced after one year, so he didn't even get the other two years. So, you know, which number was it? The number he got, or the number that was granted, or the number that it was worth on the day that...?
Sam Parr
That's why I said, that's why I'm talking about rounding. Rounding is different because it's like, I don't feel like telling you it's complicated and explaining it, so I'll just make something up that's ballpark or directionally correct. Do you want to go to some of your other topics or save them?
Shaan Puri
Let's do this AI body doubles thing. I've now seen this trend of people doing startups that I'm calling "body doubles" or "stunt doubles." First, there was a bunch of news the other day about this Snapchat influencer girl named Karen Marjorie. She partnered with some AI company and they created an AI version of her voice. Her fans could text with her and receive audio notes from her, generated by AI, for a dollar a minute. She made $72,000 the first day off of 1,000 users. Then the news picked this up and ran with it.
Sam Parr
karen's a real person right I'm looking her up
Shaan Puri
She's a real person. Okay, yeah, her last tweet is a tweet that says, "I love the ocean," and then it was just a picture of her butt. So, what do you think about content creation from everybody?
Sam Parr
so is she famous just for being
Sam Parr
like she's
Shaan Puri
a font
Sam Parr
she's like she's like smoking but is that why she's famous just for being pretty
Shaan Puri
Yeah, I think she's cute, and that's like the fame. I don't know, maybe she has some other backstory. I'm not sure. I didn't think.
Sam Parr
a fellow ocean lover
Shaan Puri
yeah any question she's oh you like the ocean too
Sam Parr
let me try this
Shaan Puri
So, she made $72 the first day. The news runs with this. Why? Because anything that's like AI, good or bad, is going to get published and posted to you right now. But there are other ideas that are like this. I talked about AI Santa. I was like, somebody needs to make a Santa Claus through text-to-speech and then charge people, you know, $35 or $40 to come to the website, type in a greeting saying, "Hey, wish my kid, you know, Stevie, a Merry Christmas and tell him he's been a good boy and he did a great job with his soccer season." Just have Santa say all that. So, I think that's a business. There's a more general version of that, which is Cameo through AI. So, celebrities like the idea of Cameo, but there's a reason that Cameo is all kind of like C-list sort of celebs.
Sam Parr
cameo is the best place to see which which celebrity is broke like it's like
Shaan Puri
it's a real time net worth calculator
Sam Parr
yeah that's that's the best place to go to see who who
Shaan Puri
It's a great place to go see upcoming celebrity divorces. Yeah, who's got bills to pay? Kevin from "The Office." So, it's like there's a reason why it's seamless because it takes a lot of time. Like, you know, George Clooney doesn't actually want to sit there and record birthday messages for, like, you know, 33-year-olds. It's not what he wants to do at this time, but if they...
Sam Parr
Just me, a cameo. By the way, Gilbert Gottfried, you bought me a cameo, and he just made fun of my penis size.
Shaan Puri
and yeah holt too vulgar but you never really did it again
Sam Parr
great I loved it
Sam Parr
I thought it was awesome I thought it was a good wedding gift
Shaan Puri
I couldn't make it to your bachelor party, so I sent you Gilbert Gottfried's cameo. I think what's going to happen is celebrities are going to start licensing their name, face, and voice to companies who will pay to be able to generate AI versions of that and sell it for them. Now, you get the residual revenue from your name and face. Just like, "slap my face on a bottle of Sprite" or whatever, and it sells more Sprite. People are going to do that with services like Cameo, where it's, "wish me happy birthday" or "congratulate me on this." There obviously need to be some rules and boundaries around what it can and can't say, but whether Cameo itself does this or a competitor comes out and does this with AI, like for sure this is going to happen. It's an obvious idea. We've been talking about this for a long time, actually. We said that somebody should do Cameo with Pixar characters or Disney characters and just get the licenses for it. It's the same thing, but now you can animate anybody, not just a Disney character.
Sam Parr
And before ChatGPT was a thing, there was another company that we talked about that was doing like AI girlfriends and... oh, Replika! Replika. How are they doing? Do you know?
Shaan Puri
they're crushing really crushing yeah
Sam Parr
I read an article that they like changed something and that one of their users killed themselves
Shaan Puri
They update the model, so like as machine learning improves, or when you go from GPT-3 to GPT-4, they upgrade the model. Then the users are like, "My girlfriend is different! She's saying different things to me. What the hell?" Sometimes it's censorship; like she won't say this thing she used to say. She says she's not allowed to say that or talk about that anymore. Or it's like her personality changed, and I'm like heartbroken. It's crazy! People are like, "Go to the Facebook groups or the subreddit."
Sam Parr
People are losing their money. The Facebook group is crazy. I've been on that since it started, and it's really, really interesting.
Shaan Puri
I talked to the founder. She was a really cool, really smart woman. I think she used to be a journalist; she was a famous journalist in Russia or something. Then she had to flee Russia or left Russia and reinvented herself. She became an entrepreneur and created an AI company.
Sam Parr
This sounds like a James Bond villain. I like the beginning of the story: a Russian journalist who flees.
Shaan Puri
her name is
Sam Parr
starts ai company
Shaan Puri
right it's not natalia but it could be yeah
Sam Parr
this is great
Shaan Puri
She’s really impressive. I really wanted to invest, but the valuation is like super crazy. You know, because they’re a consumer AI company that actually has a bunch of traction and a bunch of revenue, which is pretty unheard of. So the valuation was in the hundreds of millions pretty quickly. Anyways, there’s another version of this AI body double thing happening in the business space. People have approached me saying, “Hey, we trained AI on the podcast.” So now, if somebody wants advice—because a lot of people want your advice or whatever—they’ll pay, and the AI will give them the answers. It’ll give them to you in your voice, in your style, and you don’t have to take time to do this.
Sam Parr
what's the company called that does that
Shaan Puri
Delphi, like with Delphi.com... They're digitizing. They're a digital cloning platform that can capture how someone thinks, making their knowledge, experiences, and opinions available to others in a personalized way.
Sam Parr
do they need your permission or no I would think actually no
Shaan Puri
I think eventually they will. So, like, you know, they can get away with it right now with a certain set of people. But if they get big, then you realize, "Hey, they're using my name, my face, my voice, and charging other people for it, and I'm getting nothing." You know, that's just like lawsuits waiting to happen. So, they emailed basically asking, "Hey, are you down for this?" He was like, "Hey, I took your course. It helped me land a job at my thing." Then I started writing viral Twitter threads based on what I learned in the course. Eventually, my startup got acquired last week and blah, blah, blah. I'm doing this new thing. I was like, "Wow, this is crazy." Digital clones, the AI clones of people, AI body doubles... I think this is an interesting little trend to watch. It's going to happen.
Sam Parr
I think the next two years are going to be wild. I don't think they're going to be as wild as people think, but I think it's going to be wild. I think Dharmesh said something like, "It's not going to be as bad or as great as you think." I kind of trust him because I think that he's one of the few people who has an IQ high enough to understand this, but also has a ton of EQ and understands how people work.
Shaan Puri
And he's not super biased necessarily. Like, if you listen to the guy who runs OpenAI tell you, you know, it's pretty safe. It's like, well, you do have a bias there.
Sam Parr
What was interesting was Darmesh, the CTO of HubSpot. They had an earnings call about 2 or 3 weeks ago. Darmesh doesn't talk much on the earnings call since he's not the CEO, but someone asked the CEO about AI. Yamini, the CEO, said, "I'm going to let Darmesh say what he needs to say." He gave his spiel, and it was almost the exact same spiel that he gave on our podcast, where he explains it. If you look at the stock since he did that talk, I think it's up 15% or something. It was around $420 or $441 the day before the earnings, and now it's close to $500 today. Then Barron just came out with an article that said something like, "We think that the companies that are going to excel with AI aren't AI companies, but big companies that will use AI." For example, HubSpot, this, this, and this. What's really fascinating is that he's on this podcast telling us his opinion about it, and then on this earnings call, a banker asked about it. It's amazing how we have access, because of Twitter and all this stuff, to see what's happening in front of our eyes. It's very, very fascinating to see how he's handling all this. He basically told us how he started ChatSpot, which is like an AI feature within HubSpot. He said, "This is what we did," and it sounds so simple. But then he talks about it a little bit more in corporate speak on the analyst calls. You know, it created something like a billion dollars worth of enterprise value, among other things. So, it's really cool to see all this happening in front of everyone.
Shaan Puri
I wonder what he does after the call. He's like, "Well, I guess my work for the day is done. I generated $1,000,000,000 of value for the company." Okay, you know, actually after you sold The Hustle to HubSpot, I tuned in to their first earnings call because I thought you might be on there, just you know...
Sam Parr
sup sam lead leading
Shaan Puri
Just leading the... Yeah, sup Sam? Yeah, Sam here. How are we doing? We're doing fucking great! And what do you mean? Yeah, dude, there's all these dumb companies out there, and we're not one of them.
Sam Parr
I wanted ai to be what I'm doing
Shaan Puri
sam leading the earnings call
Sam Parr
dude there was one earnings call
Shaan Puri
shout out to marathon ranch if anybody wants to come stand by ranch all of you analysts are welcome
Sam Parr
You guys want us to do a tattoo of my dog on my leg? I'll be the first one doing it on his call.
Sam Parr
Yeah, I'm going to be walking around shirtless in my house while I'm eating and drinking Diet Coke.
Sam Parr
did you did you one
Sam Parr
One time, before one of these calls, he went into the Slack of HubSpot and he goes, "Alright everyone, I'm gonna say the word..." I forget what it was, but it was like "penguin" ... 8 times on this call. And so I...
Sam Parr
Was like, "Oh, fuck, I gotta listen to this." So I chewed it, and he said the word... like he threw it in. I'm just like, "So funny!" This guy, he's the best man. This is my type of guy.
Sam Parr
just like he's he's winning the game but he's having fun
Shaan Puri
he's having fun
Sam Parr
I'm a big fan of him I think that's it is that the pod
Shaan Puri
That's it. That's the pod.