How to Learn To Do Anything In Record Time

Shaan Puri

The opposite of what people think is that you should go learn some secrets or theories that you don't know. Then, you need to develop your own voice and come up with original content. It's actually a really slow way to get better.

Sam Parr

so I was saying I I have a lot to ask you about this document what what did you say

Shaan Puri

I was saying, are you gonna ask me about my fresh green smoothie? Maybe my green goddess salad?

Sam Parr

maybe this green can of mountain dew

Shaan Puri

This is an incredible life! You know, the giant steak that the chef made... What kind of life am I living here?

Sam Parr

Well, I would say maybe now is not the best time to eat a salad and a steak. Maybe later. It's like you literally are eating a steak right now.

Shaan Puri

yeah I took one bite right the countdown to recording was like 5 4 3 2 1 I was like I gotta get it in

Sam Parr

Before we really get into stuff, did you see that picture that I shared of you when we first started recording?

Shaan Puri

yeah

Sam Parr

That was great! I was kind of reflecting on it, and the reason I was reflecting on it is because of **The Hustle**. The newsletter, **The Hustle**, has a daily podcast coming out, and they've worked on it for like months. When we started, I mean, you rented a studio at first, but then it was you and I. I'm pretty sure we just used our iPhone headphones, and we were in that **shitty** closet.

Shaan Puri

Yeah, we're in a closet, basically, with a table. We were so close together that anytime I talked, your mic picked it up. Anytime you ducked, my mic picked it up too. It's like an awful, awful recording. You can see in the photo you posted about us recording. I'm hunched over, wearing my glasses because I didn't wear my contacts. I'm still in my jacket because I just walked over from my office. We started recording instantaneously. I'm looking at my phone, you know? It really wasn't... you know, some people are like, "You should wear a suit, act like you're going to be where you want to be," or whatever. I definitely wasn't doing that. I was just sort of like, "Whatever, none of this video stuff matters. All that matters is the audio. Let's just do that."

Sam Parr

Which wasn't entirely wrong, but what I was proud of was that when we did it, like we really oftentimes do, we just used the iPhone and just recorded an audio file. And like I said, the...

Shaan Puri

recording this on an iphone are you you're using your iphone or are you using the fancy camera

Sam Parr

We have fancy mics now, but there was one time where I remember it was like a speakerphone on an iPhone. The hustle guys have got this podcast coming out, and they're doing it every day. I'm going to pop on it sometimes. They're going to ask you to pop on it sometimes too. But they're doing a daily podcast, and I think it's going to work. It's so much work, though.

Shaan Puri

daily like about the news or about what

Sam Parr

yeah they're doing a day it's called the hustle daily show so it's easy

Shaan Puri

right

Sam Parr

And they're doing a podcast every single day. It launches Wednesday. I just left a meeting where I was helping them get it off the ground. I told them, "It's gonna work right away." I think so. When your episodes, when it was just you, came out, it took off right away.

Shaan Puri

yeah

Sam Parr

But then it goes down when the novelty wears off. That's when you've got to actually develop the skill. I would actually say, Sean, you started out pretty great. I would say I started out decently as well. But then we developed the skill, and that's when it really starts getting good. I'm like, don't forget guys, when you start doing this, it's like a skill. This isn't just something where some people are talented; you still have to hone this in.

Shaan Puri

Yeah, and by the way, the best way to do that is just to be a fan of other people's work. Because if you're a fan of other people's work, you'll pick up on the little things that they do. It's like, "Man, why do I love this?" I love this because... blah blah blah. You're never going to recreate that, but if you see five examples, then you start to realize what the bar is and where you need to be. So, it's like you talk about this with copywriting. How do you become a better copywriter? It's actually through other people's work. It's the opposite of what people think. People think you should go learn some secret theories that you don't know, and then you need to develop your own voice and come up with original content. It's actually a really slow way to get better. The way you get better is you do copy work, which means you write other people's work. You literally handwrite word for word what somebody who's writing you love does. I do this still; I do it as a warm-up. Basically, if I'm going to write something, I'll first spend five to ten minutes actually copying. One of the pieces I copy work is yours. You have something that you posted; it's very hard to find because every time I want it, it's so hard for me to go find it again. So, you need to put this front and center somewhere.

Sam Parr

which one

Shaan Puri

But it basically starts with, "Let me be perfectly clear. You're reading this because I want you to." Yes, I'm reading this. It's like I'm casting a spell, but I'm not forcing you to do something you don't want to do. You want to know what I'm talking about, and you're writing like that. I know it because I've copywritten the same thing a bunch of times, and I just love that. "Let me be perfectly clear." It's so good. Then you're like, "You're reading this because I want you to." Every line is getting you further down the slippery slope, and you're explaining what's going on. So that one is brilliant. I love that one that you do. I have another one, that's the Scott Adams one: "The day you became a better writer."

Sam Parr

yeah he goes like in the first sentence is like the most important part of that whole thing

Shaan Puri

right

Sam Parr

I forget the I forget it what was it do you remember

Shaan Puri

I don't know, Ben. Ben pulled that up, but basically, this method is actually applicable to many things. So, if you want to learn how to play the guitar, you can first learn all the scales and music theory, and then you can try to write original songs. But man, that would be a really hard way to do it. The better way is to take a song you like and figure out how to play those four chords. You're like, "Okay, so you play covers, right?" Yeah, and you play a **shitty** cover initially. Then you get better and better. You might add your own twist to it, and you go from there. Ben, make that bigger! I can't see it. You know, what is it? A screen for ants?

Sam Parr

So, this is written by the guy who created *Dilbert*, who is a beautiful writer. I can't read it from here. What's that?

Shaan Puri

First part, I went from being a bad writer to a good writer after taking a one-day course in "business writing." I couldn't believe how simple it was. I'll tell you the matrix here so you don't have to waste a day in class.

Sam Parr

It's great. Then he references the first article and he goes, "By the way, the first... what's he say? The first sentence is like the most important thing. Go reread that sentence." I wrote and rewrote that dozens of times when we started this out.

Shaan Puri

It makes you curious. That's the key. Then he goes on to say, "Write short sentences. Avoid putting multiple thoughts in one sentence. Readers aren't as smart as you'd think." He goes on and on, but it's a very short post, and it's very good. So, yeah, whether you want to learn to cook, first start with recipes and nail those, then do original creations. If you want to learn to play music, first start with covers, then do your own stuff. For example, I'm about to teach my power writing course again. I took about five months off, and I'm going to do it again at the end of this month. In it, I have one section that focuses on the habits you need to become a better writer. The first one is copy work, and then I make them do copy work right there. I remember asking, "I'm going to use 10 minutes of our course time for you to write this because I know if I just tell you to go do this, you're not going to do it. You're going to feel like it's weird. You'll say, 'Okay, I get the idea,' but you're not actually going to go do that before you need it." So, I give them one rep at doing this right now. I said, "Go write, come back." They come back, and I ask, "What did it feel like?" They're like, "It's weird. I feel like my hands aren't my hands; they're their hands. It's like my tongue isn't my tongue; it's their tongue." By the time I've written the third paragraph, it's like if I then switched and was writing my own stuff, it would be in that voice. And it's like, "Yeah, that's exactly it."

Shaan Puri

It's like it's a hack to getting your stuff to not be flat and boring or cumbersome. It's a way to avoid being stuck with writer's block, where you just have an empty page that's intimidating you.

Sam Parr

So, for trends, they were doing this thing like a contest to see who can launch a product. I was like, "Oh, I'll play. I'll do this." I didn't use my Twitter as a way to promote anything because that would have been a little unfair, but I did use my Facebook. Basically, I was like, "I'm going to create a copywriting course." I think I called it "Copy That" or something nice. It was on Gumroad for $50. I gathered my 12 favorite bits of copy and made a PDF. I explained why each part is interesting. The person who receives it gets one every 10 days, and they have to write it by hand. They also get commentary on why it's cool. I think it's going to be good. I'm releasing it in like 3 days, and I've been spending all my time doing it. That's amazing!

Shaan Puri

that's a great idea what's what's the url for that

Sam Parr

you you liked it so I I don't wanna show the url yet

Shaan Puri

oh because it's an unfair advantage or whatever

Sam Parr

Yeah, it's an unfair advantage. But if you go to my Facebook, you'll see. Basically, I tell the story about how—here, I'll send it to you—how Ben Franklin used to use copy work. It was one of the best ways to learn how to write, but for some reason, we don't do it anymore. I just did what you did, where I talked about how you get to feel the texture of other people's writing. It's called "How to Write Irresistible Copy." Yeah, I just sent it to you.

Shaan Puri

There's a lot of... it's like, you know, when I made the Power Writing course, I was like, "Okay, I'm literally gonna only..." It's that you have 10 days. My goal was, "I'm gonna make you like 2 times better at writing in 10 days." That was the mission from the start. I was like, "I don't think it's that hard," because most people feel like they suck at writing, and they kind of do suck at writing. But like most things, when you haven't tried to get great at something or you don't know how to get great, you're actually not that far away. A couple tweaks will get you double, like twice as good or 3 times as good. And then, you know, to become the best in the world? Yeah, that's a whole lifetime of practice. But you can double your skill in pretty much anything if the right guide gives you the right couple things to do. Copywriting, copywork is one of those that I was like, "This is one of the central ones." And people aren't gonna believe me, but it works. So, I devote one of my little sections to it in the course.

Sam Parr

way I just forgot

Shaan Puri

The course name... otherwise they're gonna get mad at me for talking about the course and not telling people to go, go, go do it. So, I'm teaching it in February. I teach it myself with my bare hands. It's live on video and it's recorded if you miss it. You can go to **PowerWritingCourse.com**. I think we have like 200 spots. We opened it up like 2 days ago and 100 people took it already. Wow!

Sam Parr

see

Shaan Puri

if it fills up yeah yeah

Sam Parr

how many people came the first time also 200 people

Shaan Puri

I did a 160 the first time and that was capped. Then the second time, I did no cap and it was 350. Students did it.

Sam Parr

oh my god

Shaan Puri

And this time, I think I'm going to shut it off after 200, but I'm going to teach it. Yeah, basically, I'm going to teach it because I like the slightly smaller group sizes. This way, I can give a little more feedback. Wow, it takes a lot of work because after the session, you write your piece, and then I go into Slack and give you direct feedback on it. That takes more time than actually teaching the course or coming up with the content. It's like giving people real feedback. So, I don't do it for everybody, but after every session, I'll give about 15 to 20 students direct feedback. Over the course of the 10 days, you're going to get it from me at one point.

Sam Parr

Dude, that's sick! Yeah, I know Sarah took the class. Or did Sarah take it? Or someone I'm close with took it, and they said they loved it. And Goggins, the founder of Maven, said that it was one of the most loved courses.

Shaan Puri

Yeah, they actually have hooked me up. So, Maven is really helping me out because they knew I was lazy. I was like, "I'm probably never gonna teach it again." They're like, "Why? It was one of the highest-rated courses." I was like, "Well, it's just like work." I asked, "What's the work?" I'm like, "Well, I gotta send an email out to be like, 'Join it.'" I feel stupid asking, so I was just like, "You know, I just don't wanna do it." They're like, "You already made all the content. It's highly rated. All you gotta do is send out two emails." So, they just sent it out on my behalf, and I was like, "Thank you! Alright, I'll teach it then because I love the actual teaching."

Sam Parr

And look at the home page. If you go to Maven.com, you see Sean, and then right next to him, you see Sarah, my wife. How funny is that?

Shaan Puri

yeah does she love teaching it she did hers right

Sam Parr

yeah she dug it yeah

Shaan Puri

does she do it again

Sam Parr

yeah she will

Shaan Puri

yeah I think that's the trick is to do it regularly because you just get better at teaching it alright let's do some other stuff

Sam Parr

Wait, but before we do other stuff, what's his name? Ryan is coming on to the pod. So everyone, Ryan will be on in like 30 minutes.

Shaan Puri

Ryan is the founder of Bolt, and he's a pretty impressive dude. I invested in Bolt. He has built two projects that are worth over $1,000,000,000, and he's under the age of 28. Recently, a bunch of people heard about Bolt; most people hadn't heard of it before. Then he went on Twitter and started taking shots at Y Combinator and Stripe, two of the most beloved startup organizations. He basically said, "They're the mob, they're the mafia," and he argued that Y Combinator is not worth doing and explained why. So, controversy or picking a fight really works, and I want to talk to him about that and see where he stands.

Sam Parr

to stand

Shaan Puri

and I think he's gonna bring up a couple ideas so let's see how happens

Sam Parr

let's talk do you wanna talk about damn price well what's your crazy damn price story

Shaan Puri

Well, okay. Most people probably don't know this. So, you... yeah, I think you know because you wrote about it in 2015, which is way ahead of the curve.

Sam Parr

so so listen to that show

Shaan Puri

explain this and then I'll tell you my piece

Sam Parr

Let me explain how this happened. So, I'm reading, and we have this document. Sean was writing in the document right before we started, and he wrote "crazy damn price story." I don't know what the way to say it is.

Shaan Puri

That's our little secret. We write the topic so you get the other person curious, but you don't fill in the details. They don't know what you're going to say, so the reaction is authentic.

Sam Parr

Yes, so I don't know what you're going to say, but in 2015, I wrote this article. The headline said, "So Dan Price is the guy who kind of looks like Jesus. He's based out of Portland, I think. He's the guy who famously said, 'From now on, everyone, the minimum wage at our company is $70,000 a year. I'm reducing my salary.'" The headline to the article I wrote in 2015, which at the time and still has not gotten picked up a lot, says, "Dan Price, the Gravity Payments CEO, paying everyone $70,000 is full of shit." It turns out 90% of the Dan Price story is completely made up, and he's making a fool of all of us. Basically, I wrote about how there are three things that are very weird that happened with the story. A lot of this, by the way, is opinion; some of it's facts, but there are a lot of allegations, so take that for what it's worth. A few things: 1. Prior to him raising everyone else's salary to $70,000, he was paying himself $1,100,000. That's for a company that was only doing $16,000,000 in revenue. Well, why is that weird? Because he was being sued by his brother. His brother was suing him—the two brothers were co-founders—for paying himself too much money. It's kind of like the double...

Shaan Puri

The brother had a profit share. The brother was not active full-time, so he didn't take a salary or had a small salary. He was there for the profits. The funny thing was, there were no profits because the brother was taking a humongous salary, reducing profits to almost zero.

Sam Parr

Why the brother? Well, the brother quit. So Dan goes, "Oh, well, I don't want to share the profit, so just boost my salary." Then immediately, the brother sues Dan. So he's like, "Oh, well, maybe we should reduce my salary and everyone's salary." And I'm going to make this... And second and worse, he was accused of... listen to this sentence: Dan Price is accused of repeatedly waterboarding and beating his wife. On October 28th, I think it was 2015, his ex-wife gave a TED Talk where she talked about how Dan was punching her in the stomach and slapping her in the face. She had to go lock herself in the car because she was afraid that he was going to kill her. So, like, crazy stuff. So anyway, these are allegations, but like, if it looks like a duck and quacks like a duck, it's a duck. There's a...

Shaan Puri

allegedly a duck

Sam Parr

Yes, there are just a few things. And then here's another funny thing Price said about himself: "I'm just so sick of the attention. It just feels like such a big investment of yourself." There's this episode of *The Office* where Michael Scott was like, these people wanted to talk to him about this thing going on at Dunder Mifflin. He goes, "Man, I was amazed. You know, I was like, I didn't want to make a big deal out of it, but like the media was contacting me. So I decided to call a radio station and I did an interview with... you know, like it's just crazy that they're all coming to me." That's like what Dan's like. He's like, "I'm sick of the attention. Why is everyone coming at me?"

Shaan Puri

He runs ads promoting the story of the CEO who reduced his salary, and everybody else in the company makes a minimum wage of $70,000. He's like barefoot, and even further, you know, the guy doesn't wear shoes. He loves the earth and he loves the world. He says all CEOs are too greedy, "You know, be like me." Then, his employees... I don't know if you heard this part. This is after 2015, so you probably didn't have this in your thing. There's this video that goes viral of his employees gifting him a Tesla because they're like, "Dan, you've sacrificed so much."

Sam Parr

oh my god

Shaan Puri

You have so much. We're going to give you this Tesla. So they all pitched in and bought him a Tesla, and he's crying. He's overwhelmed, blah blah blah. So they got fooled because, basically, he pays himself a high salary. His brother gets mad, and whatever. He ends up buying his brother out at a discount, cuts his salary, but still takes the money as a profit. He still gets the profits from the company as the owner of the company, but it's...

Sam Parr

not a w two salary

Shaan Puri

It's not a salary, so it's actually even more tax advantageous. It's just like, you know, Zuck takes a $1 salary because he gets paid in stock. You know, it's crazy. And then he makes bank. Oh, he does $50,000 speaking gigs and doesn't share that with anybody. He has a $500,000 book deal because of his story about, you know, CEO greed. And, you know, he freaking waterboarded his wife. I was like, this is crazy! What is going on? This is a crazy story to me. It just reminds me that anytime somebody really goes out of their way to tell you how virtuous they are, you can pretty much take it to the bank that they are overcompensating for something. They are not as virtuous as the effort they're taking to tell you how virtuous they are. It's like...

Sam Parr

It's like Fox News saying "fair and balanced." It's like, dude, don't piss on my back and tell me it's rain. Don't lie to me; just be you.

Shaan Puri

That's piss on my leg. Who pisses on your back? Just piss on my leg and tell me it's rain.

Sam Parr

Just like beyond us... So, this whole thing, his whole shtick, the wife thing, is like, if that's true, that's obviously its own category and that's unforgivable. But the whole pay thing, it's like, dude, it's kind of like Lance Armstrong. A lot of people aren't mad that Lance Armstrong took the drugs; they're mad that he was so cocky about it. He did a commercial saying, "What am I on? I'm on my bike 8 hours a day, busting my ass. What are you on?" Then he sued a guy who was accusing him of taking drugs. It's like, dude, that was the part that was a little overboard, and that's like the scam.

Shaan Puri

is worse than the crime for

Sam Parr

for yes not the guy is worse than the crime

Shaan Puri

Yeah, that's crazy. Okay, so I want to do a couple of other random things. I want to talk about this business I heard about that I think is kind of amazing. I don't know if you looked into it, but it's called Cana. Do you know what I'm talking about?

Sam Parr

maybe tell me more

Shaan Puri

Alright, so this guy, David Friedberg, has gotten really popular. He went from not having a Twitter account to becoming very well-known because he's one of the four people on the "All In" podcast, which is a pretty popular podcast. You know, if we're not the best podcast in the world, they're the second best, that type of thing. They're a great podcast. So basically, it's Chamath, Jason Calacanis, David Sacks, and then this guy, Friedberg. Pretty much everybody in the tech world has heard of the other three, but nobody knew about Friedberg. Friedberg has been like the revelation; he's actually my favorite one on the pod and many people's favorite as well. Why is that? Well, he's got a science background. He's an engineer and scientist who goes into business. The first business he built was called Climate Corporation, and it ended up... it was basically telling farmers about...

Sam Parr

whether

Shaan Puri

It was like weather data and kind of like giving farmers information about what they should be doing with their crops and things like that. So, it was a data company for farmers. I don't know a ton about it, but I think that's it.

Sam Parr

And I think they raised a relatively small sum for the amount for which they sold.

Shaan Puri

Right, so actually I should go back. He was early Google, pre-IPO. He was like one of Larry Page's favorite people, the founder and CEO of Google at the time. He was working on special projects for them. Then he left and started Climate Corporation, which he ended up selling to Monsanto, the big evil, you know, whatever company in the agriculture space.

Sam Parr

like a 1,000,000,000

Shaan Puri

Then he starts, yeah, for like $1,000,000,000. Then he starts this company. What's it called? Last?

Sam Parr

mile metromile

Shaan Puri

So, it's an insurance company, and it was a pretty innovative idea. It's like, get in your car, and instead of paying the same amount for insurance as somebody who drives a lot, why should you pay the same if you don't drive your car much, right? So, it was like pay-per-mile insurance. Even better, they installed a little device in your car that could basically see if you speed a lot or not. If you don't speed a lot, you should pay less for insurance. So, it's like a dynamic form of insurance. That was a cool idea. It ended up going public in a SPAC, and then famously, the SPAC kind of crashed since then.

Sam Parr

it's it's been obliterated it got obliterated

Shaan Puri

it got bought by lemonade for you know like a third of what it went public for so

Sam Parr

You know, not a great thing is $209. A previous market cap was like $4,000,000,000.

Shaan Puri

yeah so so I ended up getting acquired you know whatever the public story wasn't great but you know built a company that ended up going you know generating 100 of 1,000,000 of dollars so so anyways another good win so now he's got a new company so he actually he has a he has like an incubator for himself called the production board and basically it's like not vc it's like Google backed it for like $1,000,000,000 or something crazy and then blackrock and a couple others backed it for so it's it's raised a ton of money and all it does is it builds its own companies in house one of the companies that they just announced I think is really cool so anyways that's a bunch of backstory and by the way I think I got like a third of that wrong but whatever you get the general idea of who the guy is so so his new company is pretty dope and it's this trend I've been trying to follow which is 3 d printing but it's basically printing beverages at home so what does that mean they're gonna give people a machine so you buy this machine and think of it like a printer and it sits in your kitchen and when you wanna have a drink whether that's you want you know like a lacroix you want sparkling water with lemon flavor you want a hot tea you want a a white claw with alcohol in it you want a white wine whatever drink you want you push a button and it'll dispense that beverage for you and it does this because they basically realize and he tells a story it's pretty dope he tells a story that like he was at a dinner and the scientist is there and the scientist is kind of educating him on this he's like you know almost every drink is all water right so juice is like 94% water coca cola is like 95% water wine is like 95% water everything is like 90 +% water and the and then you know it's like x% sugar and alcohols and then like 1% is the flavoring that gives it the unique taste that makes it taste like iced tea to you and it's only 1% of what's actually in the beverage and it's like so isn't it crazy that we like have factories that produce you know we we we go we get we get all these like chemicals and water and whatnot we put it in a factory then we put it into bottles then we put the bottles on a truck we truck it to a store it sits on their shelf then you drive to that store you take it off that shelf you drive it home you put it on your shelf at home and it's in a bottle of plastic thing that then goes into the you know recycling or or the trash and wow that's a lot for like something that's basically water and we all have water in our own homes piped you know already through the water system so like why why instead of doing this central manufacturing and like kind of brutalizing the environment and having this high cost why can't I just add the flavoring at the endpoint at your home using the water that you already have and create these beverages on the fly and so after years of like r and d and testing they basically got it to the fact where here's what they do the machine basically takes your water and it can either make the water really cold really hot or carbonated and then it has 3 cartridges there's a sugar cartridge there's a alcohol cartridge and then there's the flavor cartridge and all you do is you just select what drink you want and it it'll say okay we're gonna put out like 1 microliter of you know of this ascorbic acid because that's what gets you the soda taste and then we're gonna add some sugar and then we're gonna add no alcohol because it's a soda or if it's a white wine it's gonna be like here's the alcohol a little bit of sugar and then here's the flavoring that's gonna give it that you know the the the the the palate of of a white wine and so and the idea is that with those 3 cartridges you can make basically an infinite combination of of drinks because one the the flavor cartridge itself has like 85 different flavors inside of it that can be mixed and matched and so I think this is kind of amazing it's gonna be like let's say you could pull this off now all of a sudden we're not buying bottled drinks everywhere we're just able to add our endpoint have any drink we want for any you know my mom wants tea my dad wants wine I want soda and my wife wants flavored water she we can all get that out of the same device for a

Sam Parr

fraction of the

Shaan Puri

it's like a

Sam Parr

it's like a better coke freestyle machine you know coke

Shaan Puri

that's exactly the analysis I

Sam Parr

love those

Shaan Puri

At home, a mini freestyle that can do ten times more than what the freestyle could do.

Sam Parr

I used to go to the movie theater near my place in San Francisco. I would never see a movie, but I would walk into the lobby just to get a Coke from the freestyle machine. You could make Coke Zero Cherry Vanilla or Coke Zero Orange Vanilla, and I loved it. It's the only place you could do that. So, I tried to get one for my office, and the terms were ridiculous. It was something like $100 a month for life. It's like a crazy deal; they make it challenging to get a freestyle machine. They are so cool and they are so good. This is just like a home freestyle machine, but for every drink ever, right?

Shaan Puri

because you you know like as kids we used to go to like the normal set of found that has like 10 spouts it's like you do the rainbow you just put all of them in the cup and it's like oh that's how I want my drink right and freestyle took it one step further because you could be like I want orange I want like it's a long tail of flavor so you could be like I like black cherry mountain dew and I might be only 0.1% so like mountain dew can't afford to bottle that because they're like dude it's such a small market but with this it's like the long tail of flavors gets done and so the analogy is like it's like tv so back when we had 3 channels they could only program the most general stuff that the average consumer is gonna want so if you're a fishing enthusiast then we only have 3 channels on tv it's not gonna work for you but then you get cable and now you get you know hundreds of channels let's say so now there's a dedicated fishing channel but then let's say then youtube comes along and youtube's like no we can literally anybody can create from their own home and now we'll have every variation so you want only bass fishing in spanish because you're a spanish speaker well now there's a channel for you and and so that's the same idea the way that we did it with content where once the means of production went to the home now you got every single supply demand like niche got filled that's gonna happen now with beverages where every flavor is gonna be done and even better you get the economic savings you get the environmental savings you get the flavor personalization right like star one of the reasons starbucks is so successful is because my wife can go in there and order a venti skinny you know latte half decaf with oat milk light ice and blah blah blah and with you know one pack of the stevia and it's like her drink is her drink and starbucks is willing to do that whereas you go to you know a normal coffee shop you can't get can't get that done so that's gonna be at the home and even further now it also creates a business model for so like me and you we could basically say let's say sam loves root beer we could create my first million root beer all we do we don't have to find a manufacturer and a bottler and a whatever all we do is we just create a recipe it's a piece of soft it's like it's like a piece of content that you know it's a it's just like 3 variables and we could just send it to your device and you could print it out for you know 55¢ great and we would get our share of the royalty from everybody who does that and so all all of a sudden you're gonna see just like the rock made his own tequila and so did george clooney it'll that will go down to you don't need a 100,000,000 followers to do that you can now have 10,000 followers on instagram and create your own beverage and people could print it at home and you could get your share of that how cool is that

Sam Parr

Of all diet sodas, root beer is one of the best of all time because it has no caffeine. You can drink it at any hour of the day. It's not like Sprite, because Sprite's whack. It's diet, has no calories, and it's creamy. It's the best!

Shaan Puri

don't know. Was it's not sprite

Sam Parr

Well, because like, you could do... I used to drink Diet 7 Up sometimes, but that's like some ratchet stuff. It's just... that's kind of weak. That's like a refreshing drink. I want like a hearty, creamy thing. So, I used to drink a Diet Root Beer a day, but for some reason, in San Francisco, I could only find it in the Asian neighborhood. My office, the Craigslist office, was in an Asian neighborhood. I've always wondered, do Asian people love it? The Vietnamese grocery store always had the best selection of Diet Root Beers. They had like four different types. Anyway, I love Diet.

Shaan Puri

root beers 23 and me test yeah just about

Sam Parr

it's like a

Shaan Puri

little nom in me yeah

Sam Parr

The second thing is we used to have this list of companies that you should work at in order to get rich, that are growing. I would put this on that list. And what was the name of his T.P.? What was it?

Shaan Puri

It’s the production board, and it’s basically like... I think the theory is that we have to produce real things for the world to work. What if we could rethink the way that production happens in these different systems? So, okay, how does quinoa get made? How do beverages get made? How does, you know, this one fertilizer get made? If we can find a way to use new technologies to improve the means of production, those are all big industries. I think that’s the overall thesis.

Sam Parr

lab generated protein or like lab generated meat I guess

Shaan Puri

He's a vegan, for example, so he agreed with me. He said something that's pretty controversial: "I think that the way people will look back on what we do with animals will be seen as worse than slavery." People got really mad at him for saying that, and he's like, "No, I meant it." I'm not saying it is worse than human slavery. I'm saying that the scale of mass murder that happens on an everyday basis is incomparable.

Sam Parr

I'm on board with that. The other day, I ordered and ate 15 hot wings. I was like, "I just ate 7 and a half chickens!"