3 Anti-Comfort Businesses That Are Making Millions

Sam Parr

Does Nate Diaz say, "One of our favorite fighters," he goes?

Shaan Puri

**Stay ready so I don't have to get ready.**

Sam Parr

Nate goes, "Warriors are always ready to roll."

Shaan Puri

Right, I'm a ninja. Ninjas don't warm up.

Sam Parr

Alright, we're live, Sean. And to the listener at the end of this next 10 minutes, I have a little opener for you. I'm going to need you to make a promise to me, and I need the listener to do the same for themselves. Now, before I get to that promise, let me tell you a little story. There's this guy named Marcus Elliott. I read about him in this wonderful book called *The Comfort Crisis*. Marcus Elliott is an interesting guy; you can Google him. He's like this ripped older guy now, and he's a doctor or whatever. But his story is that he got his MD from Harvard, and he thinks he's going to go down this route of being a doctor, but he kind of hates it. He's not really into it, so he goes into the sports world, you know, a lot more than I do. He decides to work for the Patriots. The Patriots had an issue where they had something like 21 hamstring pulls per year, and they're like, "Dude, our guys keep getting hurt. It's losing us a million dollars. Help us out!" So, Dr. Elliott helps them out, and they reduce their hamstring pulls to only 3 per year. The MLB sees this and they're like, "Hey, you're the man! Come and do that for us." He works for Major League Baseball and helps reduce injuries significantly. Eventually, he opens up his own facility where athletes—basically most NBA players and a lot of baseball players—go. He's got this beautiful facility where they do 3D analytics. They look at your body and say, "You have a weakness here, you have a strength here. Let's capitalize on this. We need to fix this; otherwise, you're going to get hurt." So, LeBron and all these guys go to him. The picture I'm trying to paint here is that he's a super data-driven, scientific guy. He's all about the numbers. However, there's this one thing that I read about him that didn't exactly fit with what he talked about, and it got me super invigorated. This is where the promise that I'm going to need from you in about 5 minutes comes into play. So, there's this thing called *misogi*. You've never heard of *misogi*, have you?

Shaan Puri

I think I've been called a misogynist or something. Is that something else?

Sam Parr

Close. Alright, so **Masoji** stems from this Japanese myth. Basically, there's a story in Japanese mythology about a guy who goes into the underworld to save his wife. It's this hard, tumultuous physical journey. When he gets done and saves his wife, he comes back to a waterfall and cleanses himself. That's like saying, "I'm cleansing myself of this journey I just went through. I'm now a new man," or whatever. Well, a lot of people, including one of your favorites and one of my favorites, **Jesse Itzler**, have kind of taken this term or this myth of Masoji and changed it to mean a huge physical challenge. Basically, it's something that you need to do one day out of the year, but it takes 364 days out of the year in order to prepare and get ready for it. It changes the rest of your year because of how challenging it is and how you're preparing for it.

Shaan Puri

Jesse calls it kind of like his one big annual mission or challenge or adventure that he's going to go on, right? His **masogi** (or **masoji**).

Sam Parr

You know, I've been calling it "masoji," but it's one of those words that you read and don't say.

Shaan Puri

To Easter, yeah.

Sam Parr

Yeah, this is why it's a myth. It's rarely discussed and only read about. I'm not exactly sure, but Marcus gets into this where this doctor that I'm referring to gets super into it. He's like, "We have to have our guys do this." So he starts doing these misojis. He'll do one where he'll drive to the mountains, and just the highest peak that he sees, he's like, "By the end of the day, I'm reaching the top and I'm coming back down no matter what." He starts having his athletes do it, and one athlete in particular who gets super into this is Kyle Korver. This is where you come in. I don't know too much about Kyle Korver, but he's a great three-point shooter, I think. I don't even...

Shaan Puri

Know what shooters in the NBA?

Sam Parr

Yeah, I know nothing about him other than I know that he's into this. Basically, Kyle Korver kind of becomes like a Doctor Elliott disciple, and they do crazy things. So here's one of the things that they do: they carry an 80-pound rock underwater for 3 miles. They're out in the Santa Barbara ocean, and they grab this rock at the bottom. They have to swim about 10 feet down to get it. They can only carry it for like 10 seconds before they have to drop it and come up for air. They do that for 10 hours until they complete 5,000 meters, which is 3.1 miles. It's insane! Another thing they do is, apparently, in Santa Barbara, there's an island 25 miles away. Doctor Elliott just calls Kyle Korver and says, "Look, get ready. Clear your schedule today. We're..."

Shaan Puri

It's a good day, bitch. It's so...

Sam Parr

Good day, bitch! Yeah, today we are paddle boarding to this island, and it takes them 15 hours to do it. It's like a thing where they're bleeding, and they're like, "This just sucks! It makes you want to quit." But the point of all this is to help you live life so you're not sleepwalking through life. These types of challenges make you appreciate life. They make you be a little bit disciplined and purposeful. Dr. Elliott has two rules for these challenges: **Rule number 1:** You can only have a 50% chance of actually completing the challenge. There are many examples of where he has done a challenge and failed. **Rule number 2:** This is a really easy rule—don't die! Besides that, there are no rules. So here's where it gets to my challenge to you. You've been talking about getting abs for like the last three months, and you're doing great! You look great! I've been inspired by this because I see the top YouTube comments—every freaking comment is about how great you look. I think you need, and so do our listeners, you need a masoki.

Shaan Puri

Does he list them somewhere? You said he's been doing this for years. What are the... I need some options because I would have never thought of carrying an 80-pound rock underwater for 3 miles. That's... you know, it's hard to even brainstorm. Does he have good ones?

Sam Parr

Yeah, so they can be fairly random. He actually chooses not to train a lot for them. But in your case, it could be like, "Today I'm going to walk 30 miles," or "Today I'm going to walk 20 miles." A lot of times, you don't want to plan for it too much because that gives you too much of an edge to actually get it done. Or it could be, "I'm going to carry two 45-pound kettlebells for 10 miles." That will probably take you about 12 hours—something like that. Or you're going to ride your bike from LA to San Francisco. Just like a crazy challenge like that, which has only a 50% chance of completing it. So, I need you to have one of those.

Shaan Puri

What about you? What about yours? I've...

Sam Parr

Picked one. So this August, I'm doing a 50-mile running race, and I'm going to try and run that race at a 10-minute per mile pace, which is really challenging for me. The most challenging part is I don't even know if I'm going to be able to finish this because I think I'm going to get hurt. I think there's a good chance I get hurt just training for it. But I want you to pick one.

Shaan Puri

Let me tell you why I like this. Number one: anything that's like... there's this Japanese word that we don't have. I always love the end of those sentences. So that's the first thing. The first company I ever started was called Sabi Sabi Sushi, and "sabi" is this word that the Japanese have for basically finding beauty in the imperfection of things. We just don't have that word in English. So, I like this anytime there's a Japanese word that we don't have the equivalent of. The second thing I like about this is the way that he did it. It's not a thing you're training for all year that you know about. You kind of said both ways: you prepare all year and then you do the thing. But then you also said he would just be like, "Forget it! Today, clear the schedule. We're doing a really hard thing." I found a hard thing, and we're doing the really hard thing today. It's not about preparation; it's about guts. It's about courage. It's about being in a ready state of mind and a ready physical state all year so that whenever adventure calls, you can do it. I kind of like that a lot more.

Sam Parr

Yes, so Jesse Itzler is the one who adapted it to the 364 days. He... that was a beautiful phrasing, I think. But it is more so, "Are you ready to do this?" And so you have to be ready at all times. What does an idea... [pause] What does an idea say? One of our favorite fighters, he goes...

Shaan Puri

Stay ready so I don't have to get ready.

Sam Parr

Then he goes, "Warriors are always ready to roll."

Shaan Puri

Right, I'm a ninja. Ninjas don't warm up. So, I do like the idea of **masogi**. I am down to do a masogi. I want to brainstorm what a fun one might be. Or I might just go the other way, which is to say that sometime in the next, let's call it, **three months**, I'm going to find something. I will notice a challenge that kind of scares me, and that's the day that I have to do it. That's the day I cancel the podcast, cancel the meetings—I gotta do this. And you know, one **masogi** that I think everybody could take right now, one mission, is to go to **youtube.com**, type in "My First Million," and subscribe to the channel. We have crossed **400,000 subscribers**, and I gotta tell you, dude, I was at gymnastics yesterday. You know, gymnastics is basically like part kids' gymnastics, part like fatherhood anonymous. It's like all dads in there with their daughters, usually, and we're all just taking part. So, one guy goes, "Hey, were you the guy who talked to Tony Robbins?" I was like, "No." He’s like, "Dude, I saw you on YouTube." I was like, "Oh yeah, that's great! Did you watch it?" He’s like, "Yeah, it was awesome!" I asked, "What is that?" and he said, "Oh, I got a podcast next week." He comes in and goes, "Dude, I saw three more episodes. I really like it." He goes, "You know, I'm impressed you guys got like **400-something thousand subscribers**, but also, I feel like you should have a million." I was like, "Wow, the audacity to tell me how many subscribers we see!" But he said it in a complimenting way. He was like, "You guys are dropping gold. That thing about the A+ problems? I love that shit, man! That was good." He’s like, "I'm surprised you don't have a million subscribers." And I was like, "I'm surprised too!" So, to save me from future gymnastics embarrassment, go to YouTube and subscribe to the channel. Alright?

Sam Parr

That's a great reason! Alright everyone, a quick break to tell you about HubSpot. This one's easy because I'm going to show you an example of how I'm doing this at my company. When I say "I," I mean not my team; I mean I'm the one who actually made it. I've got this company called Hampton. You can check it out at **joinhampton.com**. It's a community for founders, and one of the ways that we've grown is by creating these surveys. We ask our members certain questions that a lot of people are afraid to ask. So, things like what their net worth is, how their assets are allocated, all these interesting questions. Then, we'll put it in a survey. I went and made a landing page, so you can check it out at **joinhampton.com/wealth**. You can actually see the landing page that I made. The hard part with Hampton is that we are appealing to a sort of higher-end customer, sort of like Louis Vuitton or Ferrari. So, I needed the landing page to look a very particular way. HubSpot has templates—that's what we use. We just change the colors a little bit to match our brand. It's very easy. They have this drag-and-drop version of their landing page builder, and it's super simple. I'm not technical, and I'm the one who actually made it. Once it's made, I then shared it on social media, and we have thousands of people see it and thousands of people who gave us their information. I can then see over the next handful of weeks how much revenue came in from this wealth survey that I did. This is where the revenue came from: it came from Twitter, it came from LinkedIn, whatever it came from. I can actually go and look at it and say, "Oh, well that worked, that didn't work. Do more of that, do less of that." If you're interested in making landing pages like this, I highly suggest it. Look, I'm actually doing it! You could check it out; go to the link in the description of YouTube and get started. Alright, now back to MFM.

Shaan Puri

Alright, so back to Misogi. I like the idea of the challenge. I accept; I will find what it's going to be. But you know what I really like about this? I have avoided things like this. Anytime somebody's like, "Oh, I'm doing an Ultraman race," or "I'm doing..." I don't even know what these things are called. They're like...

Sam Parr

Hard thing.

Shaan Puri

Yeah, I'm doing a warrior jog. It's like, "Alright, bro, alright, cool." I'm not big into the David Goggins thing. In fact, I've kind of built my brand on the idea of "work smarter, not harder," or like, "Hey, I'm a counterpoint to the idea that you gotta work hard to achieve your dreams." I don't know, I didn't work that hard, and I achieved my dreams, right? It's worked pretty well for me. However, I do think that the real value of this is not the physical challenge; it is the mental challenge. I mean that in the least corny way possible. I imagine if you do one of these, it removes one layer of feeling limited in your life. It's like, "Well, if I did that and that was so hard, I did not think I could do it. I did not think I could push through, but I pushed through. I did it. I was scared of it, and I did it anyway. I acted in the face of fear." I feel like that's the value, and not obviously how many miles you ran or how strong your body was to be able to do that thing.

Sam Parr

That's absolutely the value. I think that to do a lot of these things physically, I believe most people could do them if they tried really hard.

Shaan Puri

I have a challenge back to you. You gave me a challenge that's going to be very hard for me because, you know, I'm a lazy motherfucker. I'm a dainty guy; I don't really like getting my hands scraped up. So, I accept your challenge, but I'm going to give you one back. You gave me what I'll call the macro challenge—the big, hard spectacle challenge, right? I'm going to climb this mountain with my fingernails, like whatever, some shit like that. I'm going to give you the micro challenge that I've given myself many times, and I've actually never completed this, but I've tried many times. I'll give you this because I think for people like you, the hard thing—honestly, let's be honest—is not that hard. You're going to do this 50-mile thing; you're going to succeed at it. You know that. That's the thing about you, dude. You know you can do stuff like this. No wonder you're attracted to this.

Sam Parr

Be honest, I'm attracted to it because I love the glory of getting it done. I love proving to myself.

Shaan Puri

But no, I'm not scared. You will get it done, but you believe you will get it done.

Sam Parr

I believe I will get it done.

Shaan Puri

Okay, agreed. Here's a hard one for you: for the next 24 hours, or for any 24-hour period, I challenge you to not be bothered by anything. Zero complaints and zero being bothered.

Sam Parr

24 hours... it's a great challenge.

Shaan Puri

See if you can do it. It is *so* hard. I have tried this for like 3 years, and I've tried it consciously, meaning like, "Okay, today I'm gonna do it." Probably at least 50 times... and I'm over 50, but I get closer and closer each time. It really points out, it's like, "Damn, I threw it all away for that?" Just because that little thing happened and...

Sam Parr

Is it challenging? Is it... so I can't complain about something mentally or only verbally? Thought?

Shaan Puri

No, no, no. Forget about saying it; that's easy. You can't have the thought. Don't be bothered. Do not feel bothered for 24 hours. See if you can do it. Because obviously, we all know logically that we have a beautiful, charmed life. Like, all of us—anybody who's healthy and living in the Western world—life is better than it's ever been in all of history. Yet, we are in our heads, complaining. We are annoyed by things, we are upset by things, we are frustrated by things we really shouldn't be. This is a micro challenge, and you get no medals for this. Honestly, you get no glory for this, but I think it's very valuable. So, I give you that challenge back.

Sam Parr

I think that's a great challenge, and I want to wrap this up. I'll only spend two minutes on this, but there are three challenges that I think are interesting if they interest you. I don't think... I don't think you could do the... we'll...

Shaan Puri

See, we got to talk about...

Sam Parr

This is like a business podcast. These guys have turned these into businesses. The first one is called **The Speed Project**. I keep seeing people talk about this, but check this out: it's an underground race, meaning there's no website and you can't really find details about it. I don't even know how you apply for it, but it's a race from Santa Monica to Las Vegas. You get four friends to do it with you, and there are no rules and no route. They just show up at the start line and say, "Alright, go! See you in Vegas." The organizers go to Vegas, and the first group of people who arrive wins. You have to run the whole time, and you can't go on highways. Those are the only two rules. The second one is called **The Adventurous**, which we've talked about. They do this thing called the **Monkey Run**, where you're on a mini motorcycle throughout Africa. It's something like 1,000 miles or something like that, and it takes about eight days. These guys are hilarious.

Shaan Puri

I met with the owner, guys, with the amazing website copy.

Sam Parr

The amazing website copy! I met with the owners. They're doing $1,000,000 a year in revenue, and I actually think this could be a potentially much larger business than it already is. I think it's a decent business.

Shaan Puri

Let's go into this. Alright, so the website, **theadventures.com**, has a headline: "Giant Adventure, Tiny Motorcycle." Great headline! Then it says, "The Monkey Run." The Monkey Run is pretty stupid. It's like a jungle-y, mountain-y, deserty velvet glove of adventuring joy. So grab your sweaty hand and shove it inside. There's nothing like the sensation of a monkey bike between your thighs as you thunder slowly along dirt roads with absolutely no idea where you are. As you glance up, they're staring down at you like a baby ant in a tiny... This competition might be some of the highest mountains on Earth. Imagine endless jungles lying in wait to punch your cheeky face with a fist of adventure. Imagine deserts that stretch far beyond the horizon at your woefully underpowered two-wheeled children's toy. Behold, people! The mighty Monkey Run!

Sam Parr

That's awesome, right? I think it's like $5, and they do a ton of these. They're picking up steam. The last one—this is the craziest one—it's called the Barclay Marathon. It's created by this guy who has the nickname "Lazarus Lake." I don't know why, but basically, he started this marathon. It's 100 miles in the mountains of Tennessee. The reason he created it was because James Earl Ray, the guy who assassinated Martin Luther King, escaped from prison for like 3 days. He was gone for something like 60 hours and only ran 12 miles. This guy, Lazarus Lake, was like, "What a softie! I easily could have done 100 miles on that route." So, he creates this 100-mile race inspired by the route that James Earl Ray took. They do some crazy stuff. Basically, they only allow 40 people a year to join, and they get thousands of applicants for this 100-mile race. It has a 60-hour cutoff, so it's pretty intense. In order to join the race, you have to pay a $1.60 application fee. For some reason, it's $1.60. You also have to write a letter explaining why you are good enough and why this is important to you. If you get in, he sends you not a letter of acceptance, but a letter of condolences that says, "This is the day that you might die."

Shaan Puri

Great branding! These guys are masters.

Sam Parr

Of branding, I remember... wait, listen to this. So, we'll talk about branding, but listen to this. Once you get accepted, the registration fee is... you have to bring a license plate for some reason. A license plate! You also have to bring flannels, socks, and underwear because that's what this Lazarus Lake guy needs in order to live throughout the rest of his year.

Shaan Puri

And a vial of blood.

Sam Parr

And the race starts not with a gunshot; it's when Lazarus Lake lights a cigarette. That's when the race starts. He made a video a few years ago that was like a clickbait video where he claims, "Women are physically not capable of completing this race." He goes on to explain why and adds, "If you think I'm wrong, come and prove me wrong. No woman has ever done it." Well, this year, a woman finally did it. She's one of only 18 people who have ever finished this race, and now she's one of them. He does this hilarious branding stuff. Google this guy; he looks like a redneck hillbilly who wears Walmart camouflage and fluorescent red hats, like he's going hunting. He smokes cigarettes all day and thinks of all these insane obstacles that he could create. So yes, the branding on these things is amazing, and it's just so fun to create these things. I think there are a lot of interesting opportunities here. You just have to do whatever you think is the opposite of the right thing about business.

Shaan Puri

Look at the branding of this thing. Well, I'm just on this guy's Wikipedia page. I've never heard of this one. So, *Trail Runner Magazine* calls him "an evil genius," the "Leonardo da Vinci of pain." Okay, like his icon, which is him in the orange beanie lighting up a cigarette—genius. It's the kind of thing where you have to try so hard just to even get to the starting line. I remember we did one of those Spartan races or Tough Mudders once, and you have to climb a wall to get to the starting line. It's like, before the race, you better get through this wall. If you can't get through this wall, you should not even do this race. You started this by talking about the comfort crisis. I think there's something to this deep inner knowing that we've all become very, very soft. People are willing to pay for pain, which sounds insane, but it also probably would have sounded insane back in the day when we all worked in fields and did labor. That we'd be like, "Yeah, you know what, at some..."

Shaan Puri

We're all just going to sit all day for our work. Then, there'll be a place with heavy objects. You'll just go, voluntarily pay a membership fee, and you'll go there just to lift heavy objects. You know, like to move them somewhere. No, it's like, "Well, there must be crops that we're lifting." No, no, they're just metal. So you just lift it. Then what do you do? You put it down. Yeah, you lift it—3 sets of 5 again. Yeah, like 3 sets of 5? What are you talking about? I think these are just the modern-day gyms, right? These are the modern-day gyms. The beautiful part about this is not only do you get the pain, you get a story to tell too. You get the whole social cred, which is the key part of all these businesses.

Sam Parr

I heard this quote the other day from the CEO of a luxury brand. He said, "The definition of luxury is dominating your customer." I was like, that's one of the greatest things I've ever heard because if you think...

Shaan Puri

About it, dude. Say that again! That's a MFM classic right there. What? Who said this?

Sam Parr

I heard it on the podcast "Acquired." I think it's attributed to the guy who runs the Louis Vuitton Group. What's his name? Arnar Bernard? Yeah, I think that's it. He says, "Luxury means dominating your customer." What does that mean? Take Ferrari, for example. In order to buy a Ferrari, you have to get on a waitlist. If you want to sell your Ferrari after you're done with it, you can't. You have to jump through all these hoops. If you want to buy a Louis Vuitton bag, I believe you often have to set up an appointment to actually purchase it. I heard this quote, and it has changed so much of my thinking. It relates to this race and other things about making your customer jump through hoops in order to acquire the good. It makes it so much more valuable. The problem is, that's really hard to pull off. But if you can pull it off, and you have the will and discipline to take this risk, it's pretty badass. It creates a true cult.

Shaan Puri

I think that's an awesome insight. I'd like to tell you about a luxury brand that I was going to bring up anyway. Now, when you think of luxury, typically you'll think of what? Like Louis Vuitton, you know, these sort of fashion brands, right?

Sam Parr

Yeah.

Shaan Puri

How much does a Louis Vuitton bag cost?

Sam Parr

A cheap one maybe is $25,100. I imagine a really expensive one is $20,200.

Shaan Puri

Yeah, let's say **$5** on average for a **LV bag**. Okay, **$5**. That's okay. Also, maybe child's play compared to some other luxury brands. You talked about **Ferrari**. Ferrari's average price is what?

Sam Parr

Maybe 250 or 300. I don't know.

Shaan Puri

That's what I thought. Okay, so I have another luxury brand that costs about $200,000 to $250,000. Do you know which one I'm thinking of?

Sam Parr

no

Shaan Puri

Harvard... Harvard College's top-flight universities are part luxury brand, part daycare, part education, and part insurance policy. Shout out to Peter Thiel, who first pointed this out. I just wanted to use this to talk about a very fascinating business. There's a tweet that somebody put up. This guy pointed out one of the great examples of niches and riches. The niche that he chose is basically this guy in China who opens up a college merch shop. He's like, "Dude, I walked into this merch shop, it's busy as hell at all times." And he's like, "They're just selling like Harvard sweatshirts, Yale sweatshirts, and Princeton sweatshirts to Chinese people who don't go to Harvard, Yale, or Princeton and don't have any intention to." It's just a luxury brand that is being promoted here in this area. He goes, "I want to import American college merch to China." This shop here still sells Harvard and Stanford branded hoodies, and they print a million dollars. I saw this firsthand when I lived in China. I finished high school in China, and you know how here you have Kaplan and you have other SAT prep courses...

Sam Parr

Yeah.

Shaan Puri

I think when I was in school in Texas, I then moved to China. In Texas, the number of people who were doing these SAT prep courses was kind of like who you would expect. It's the kids doing AP classes, honor roll type stuff. Maybe 20% of my school was doing it at the time. I don't know if that's just my experience, but that's what it was. In China, it was 6 out of every 5. Every single kid did SAT prep. Every single kid wanted to go to U.S. universities, and every single kid and their parents revered these American university brands. In America, you could start selling these licensed college gear. By the way, these are not dupes; these are like officially licensed, I guess. You could sell officially licensed college gear, and it does okay. It's not like the best niche to be in, but it's just a great example of finding a niche where the market is actually bigger. If you know, the market for water is bigger in a desert than in a grocery store. Basically, that's what this guy did. He took the water to the desert and took these luxury brands over there, or took these luxury college brands over there. I thought this was...

Sam Parr

He's doing it right now.

Shaan Puri

No, this guy just posted about the store. But I guess it's this Brandy Belleville store that's doing it. I thought this was a very smart thing that this company is doing—selling this gear there. I've seen kind of like the demand for elite universities, like a Louis Vuitton style, you know, symbol.

Sam Parr

Do you want to know a little bit of history? This is very weird, but I recently read a book called *How Japan Saved American Fashion*. The story is basically this: after World War II, America takes over Japan. The Japanese are thinking, "These Americans are going to come over and crush us." Well, America's rule at the time was, "We're going to try and be kind, and hopefully, we're going to buy some goodwill, and it's going to turn out okay." And they did. So, these Japanese start becoming friends with the American soldiers. They start learning about American culture. For some reason, this guy named Kensuke Ashizu creates a fashion brand and calls it *Ivy Prep Fashion*. He sees old pictures—well, they weren't old at the time, but from the 1950s—of Brooks Brothers ads. He just sees these because one of the American soldiers has them, and he goes, "Wow, everyone who lives on Harvard's campus must dress like a Brooks Brothers magazine. We're going to make this popular." At the time, the Japanese were very conservative with their dress. The prep fashion was considered a little bit less conservative. So, he makes this a huge thing. It becomes a massive company, and that's one of the reasons why, in some Asian cultures, this Ivy League prep is popular over there. It turns out, yeah.

Shaan Puri

Very popular there.

Sam Parr

But it turns out he ran this business for 10 years without ever going to America. So he goes, "I need to finally get over there to America and see what it's all about." He goes to the campus of Harvard and walks around. He's like, "You guys are wearing cargo shorts. Why aren't you dressed like the magazines?" Have you ever hung out with some of your Asian friends who just came over? They dress a lot nicer than you and they wear better American fashion. That's kind of what happened with this whole fashion trend. We took the American style but cranked it up to the extreme. So we're now more American; we're the American caricature as opposed to what they really are.

Shaan Puri

At Duke, the campus looks very much like Yale or whatever. It's like the Ivy of the South, they call it. There was a guy named Bobo, and I don't know what his real name was. I think his last name was like Boba Dea or something like that, but I already called him Bobo. I think he was in the international dorm. This guy would always walk around dressed to the nines. He had the vest, the blazer, and he was wearing khakis. He would never wear shorts or athleisure clothing. He had a rolling briefcase that he took with him to every single class—no backpack. He also wore a cap that was kind of like a beret. At first, we all kind of laughed at him, but by week three, we thought, "Bobo looks pretty fly, actually." I think what happened was this guy came over internationally, and he thought, "I think this is how I'm supposed to dress." That's all he had in his wardrobe. It was amazing.

Sam Parr

Yeah, and that tends to happen. I've had a bunch of Asian friends who come over, and I'm like, "Dude, you are dressed as if you read an American magazine and think that that's how we all behave." You look way better than us.

Shaan Puri

Well, this gave me an idea. It was like, you know, how do you put a 10% remix on an idea? I don't know if you read my "5-2 Tuesday" thing I sent out, but I had this one picture in there. Did you see the McDonald's merch I put in there?

Sam Parr

No, so there's this guy.

Shaan Puri

On Twitter, he's a great follow. I don't know how to say his name; it's like the most French name I've ever seen: **Guillaume Huynh**. He's the Senior Marketing Director at McDonald's and the ex-head of social. He tweeted this thing out, and I will follow this guy because he just has really great McDonald's marketing stuff that I like to follow. So, he tweeted this thing out: "The merch from McDonald's branch is a big... we like a big yes!" There's this jacket that just looks so fly, and I'm like, "Oh my God, I want this jacket!" This jacket looks amazing. I never wanted a McDonald's jacket until now; I must have this McDonald's jacket. It kind of gave me this idea: if you take this kind of luxury, high-fashion streetwear type of designer and use them on licensed IP that's usually pretty low-end casual, you get kind of an interesting result. So, he did it with McDonald's. When I saw this college thing, I was like, "Oh, you know, the college gear that pretty much every store sells is the same." It's sweatshirts, hoodies, sweatpants, and t-shirts. Nobody really takes that same IP and does it in kind of high fashion or any kind of luxury.

Sam Parr

Streetwear

Shaan Puri

Yeah, or streetwear. I think that would be a good remix that you could do. I agree on this.

Sam Parr

I agree, it's awesome! I totally agree. I actually own 4 or 5 different Ivy League sweatshirts because I got so obsessed with this. I took tours of them. I always tell people I toured Harvard once. It's like I bought a Groupon. But I completely agree, I've got my Stanford one. I completely agree, I'm into this!

Shaan Puri

I really want to do this with company brands. I want to create a rogue merch company that just does absurd merchandise for tech companies. There are two reasons for this: 1. All corporate merch is the same. It's all hoodies, t-shirts, backpacks, vests, and the same socks—just the same stuff. It tends to be pretty cheap. I thought it would be interesting to sell merchandise through a company called the **Absurd Merchandise Corporation** or the **Ridiculous Merchandise Corporation**. So, what we would do is first create categories that are not already made. For example, when you were at The Hustle and you guys did ad sales, did your sales team have a gong? Yeah? You bought that gong, and it's kind of an unbranded gong that you bought off some crazy person. I think somebody should make things like the **Sales Gong**, the **Deal Trophy**, or a **Series A Ring**—like a class ring or an exit ring. If you sell your company, you get a ring. Somebody should create categories that other merch companies don't even touch. You could do limited quantities but at high price points. The other thing I think you could do is offer more unique fashion—super high quality and super high price.

Shaan Puri

Of corporate merch, and that's like what? Like that McDonald's jacket. Do the equivalent of that.

Sam Parr

Yeah, man. Dude, if I could purchase like a really cool old Apple or Microsoft logo... Remember how Apple used to have the rainbow apple? Or how Microsoft had the four squares?

Shaan Puri

The retro vintage throwback stuff... I've actually been on Etsy the other day looking for this. I bought a bunch of things on Etsy, like vintage retro tech stuff. There's not a lot out there, but I was inspired because I went out to dinner with our buddy Greg Eisenberg. Greg shows up; I haven't seen Greg in a few years.

Sam Parr

And he's like a cool guy. Greg's very cool.

Shaan Puri

Greg is like mood music. If you just hang out with Greg, your head starts to nod almost like there's music playing. You'd be like, "Why am I just in a good mood? Why is my foot tapping?" It's because you're hanging out with him. It's like there's a Greg Isenberg within 10 feet of you. So, I'm hanging out with him and I'm like, "Is that an IBM jacket? Have you ever seen his IBM jacket?"

Sam Parr

No, but it was an old.

Shaan Puri

So, he's got like a 1980s IBM windbreaker jacket.

Sam Parr

That's awesome.

Shaan Puri

And it doesn't quite fit exactly right, but I'm like, "Where did you get this, dude? What is this?" He's like, "I was in Japan." And I was like, "Okay, of course." So he goes, "I was in Japan, and I'm on a train. I'm sitting next to this older guy, and he's wearing this jacket. I'm talking to him; he's great. We have a great conversation, and at the end of the conversation, he gave me his jacket." I was like, "What? Most Greg Isenberg thing to do—strike up a great conversation with somebody to the point where they're just like, 'I like you, here's my jacket.'" So he's got this jacket, and when I told Greg, I said, "Dude, you should just turn this into one of those things that exist in the world for no reason but is awesome." Which would be: the next time you have an amazing conversation with somebody, you have to give them the jacket. Then they have to give the next person the jacket, and let's see how far the jacket goes. So I kind of want to start this. I bought one off Etsy, and I was like, "I'm going to buy this jacket, and I'm going to do this. The next time I have an awesome conversation, I'm going to give it to them and say, 'The next time you have just a lovely conversation that leaves you lit up with somebody—just spontaneous, serendipitous, not somebody you know—you must give them the jacket.' And let's see. When you give them the jacket, I'm going to make it like a Google Doc: 'Jacket handed to Japanese man on train,' you know, with a date. Let's just see how far this jacket goes.

Sam Parr

You better buy the whole stuff; otherwise, the person will be like, "No thanks, I'm good." You can keep it, dude. Pick one of these other topics. Some of these sound like they might be funny, and I feel like laughing. What do you got?

Shaan Puri

Okay, I got a funny one. If you want it funny, I got a funny one. Some people are going to be like, "You shouldn't make fun of this," but that's what this is.

Sam Parr

I'm in.

Shaan Puri

An honest conversation amongst friends. So, did you see the Marissa Mayer new app launch?

Sam Parr

No, what happened?

Shaan Puri

Oh my God, dude! Wow, this is insane. Okay, so Marissa Mayer... do you know her backstory? Who she is?

Sam Parr

Early at Google, one of the first 20 employees climbed her way up, became wealthy, and then became the CEO of Yahoo.

Shaan Puri

She created the product manager-like program at Google, which then trained a bunch of people who went on to work at Facebook and a whole bunch of product people. It's like this long family tree. So, she’s famous. She was the one who tested the shade of blue on the Google search button, you know, 42 times before finding the optimal shade of blue. Right? So, it's supposed to be like, you know, high product chops. Then she becomes the CEO of Yahoo. She's this amazing CEO, apparently, but then, kind of like Yahoo falters. So, people are kind of like, "Was she good? Was she bad? I don't know, maybe it was hard to turn that around." Anyways, I haven't heard from her in a little while. Then she comes out of nowhere and just posts a Twitter thread saying, "You ever been at a party and someone says, 'Hey, share that photo with me,' and then they don't? Well, I'm going to solve that problem with my new app, Shine." All I want you to do is look at this app. So, it's 2024, and she creates a photo-sharing app, which is like the most 2012 thing possible that you could do. That's the last time anybody heard of Marissa Mayer. It's like she was frozen in time, and somebody thawed her out, and she popped out and just made the same app you would make in 2012 when the iPhone was just popping, and people were doing photo-sharing apps. So, she posts this thing, and you'll see that the thread has thousands of retweets and whatnot. The reason why is that some people are like, "Oh, this is cool," and a lot of people are like, "Why is this the ugliest app I've ever seen? Look at the design of this app." So, just look at the pictures. I want you to give me your reaction, and then I want to read you some of the funny comments that I saw on this.

Sam Parr

She's maybe past her prime in terms of knowing what's up, like knowing what's cool.

Shaan Puri

Like, right? Yeah, I think so. Basically, the thing looks like a test flight app. Everything is rectangular. All the colors and buttons are too big, and all the colors are too boring. The fonts you chose for the main thing—literally, somebody retweeted this and said, "Okay, cool, but why does it look like an Indian wedding invitation?" which is so spot on. The font literally is the Aladdin font. It's crazy.

Sam Parr

Why is she... why is she doing so well? Marissa Mayer is probably... I bet you if she's not a billionaire, I bet you she's close.

Shaan Puri

100 out of 1,000,000

Sam Parr

Within that ballpark, why is she doing this? This seems like it's way beneath her.

Shaan Puri

I mean, it's fun to build things. I think she felt this problem of, like, "Oh, it's hard to do group photo sharing at events." You go to a party and you want to see everybody's pictures, and it's not easy to do still. There was a famous app called Color that tried to do this way back in the day. Many, many people have tried to create the same app. Maybe it's time, or maybe it's time to hire a designer. One of the two things is true, and we're going to find out which one it is.

Sam Parr

I like her. I like this woman a lot. I hope she wins the... I'll leave it at that.

Shaan Puri

Oh, did we do a good cop, bad cop thing there? I like that. That was nice.

Sam Parr

You like her too? I mean, she seems great.

Shaan Puri

I mean, I don't know her. I don't know her either.

Sam Parr

But her Wikipedia left a wonderful impression on Reddit. Here's the...

Shaan Puri

If you are successful and famous, and you put out a product that looks ugly, it's not... I personally believe that it's not mean to say that the app looks really ugly. I'm not the only one saying this; there are a lot of people saying this. I found it very funny that this was the case. That's all I'm saying. I wish her well, and I have nothing against her personally. I do not know her, and she's obviously very smart, more successful than me, smarter than me, and all those usual disclaimers.

Sam Parr

Alright, you do one more thing.

Shaan Puri

Well, alright, it's time for the **thrill of the shill**, which, as you know, is when we shill one of our companies. But before we shill, we thrill you with something interesting. So, here's the interesting thing: Nick Huber and I are part owners of Shepherd. One of the cool things we've done is host these workshops—or, you know, haters will call them webinars, while our fans call them workshops. I thought going in, "Okay, cool, so what are we gonna do? Just show up and be like, 'You, Shepherd?'" But he said, "No, no, no! Let's add a bunch of value." So, we decided to talk about the stuff we're doing in our companies that actually works—things that are non-obvious and were kind of an unlock for us as CEOs or managers. Your life before you did this tactic was one way, and after it was better. I'm big on that, so I thought, "Oh great, I'm going to shine here." We get on, and Nick tells a story that's so good that I'm like, "Where the hell did he get that from? That was awesome!" I had to follow that, and I was like, "Oh yeah, I do metrics and KPIs," you know, just whatever. The next thing he said was so good that I didn't even need to say anything else. Nick comes in and starts talking about a monkey on a desk. Have you heard this story? No? Okay, so he tells the story, and again, it was so good that only recently I heard it again and thought, "Are they talking about Nick's thing?" I realized Nick got this from the Harvard Business Review. It is the number one or number two most sold article of the Harvard Business Review. There was this monkey on the desk thing, and I thought, "Oh, that makes so much more sense." Still, all credit to Nick for teaching it to me. But it got me thinking, "Oh wow, I'm not the only one who likes this." If it's the second best seller in all of their articles, then that's pretty good. So, here's the idea: It's a rookie mistake that almost everybody makes as a manager or CEO. You build a company or you're in charge, you start to hire people, and in your mind, you're like, "Great! I hired these people; now they're gonna take care of all these things. My life is going to have less work because I hired these people," right? But, of course, every first-time manager or CEO learns that we all pretty much suck at delegating at the beginning. What happens is you hire somebody, that person comes in, they're trying to do a good job, and they do. He has this analogy of the monkey. So, the monkey is like a problem. An employee walks by your office and knocks, "Hey boss, can I come in for a second? I just... we have this situation; we got this problem." And you're like, "Oh shit, okay, let's talk about it." He says, "We have this problem; here's the situation, this is happening. What do you think we should do?" And you're like, "Okay, it's not an easy answer, so I'm not sure. Let me think about it; I'll get back to you. Let me... send me the info; I'll read it and then I'll get back to you." What this guy points out is that sounds very reasonable, but what's happened is they took a monkey that was their problem, that they were responsible for, and now you've said, "Let me think about it; I'll come back to you with an answer," or "Send me the materials; I want to read them and then I'll come up with a decision." They've given you the monkey. Now, the next guy walks in and says, "Hey boss, I wanted to get your opinion on this. I'm thinking about doing this." And you're like, "No, no, no! I don't like that. Let me edit it; let me fix that for you. You don't know what you're doing; let me fix that for you." And now, the monkey's off their plate; it's on your plate. Let's say you have five direct reports—only five employees that report to you. If all of them usually have one monkey a week of some unsolved problem, by the end of the month, you have 20 monkeys crying in your office, and you're like, "What the hell just happened? I hired all these people, but somehow I have more work than I had before!" Right? Because you are now responsible for solving a bunch of these problems. This article basically talks about how you should handle that situation instead—how to actually delegate it so that, at the end of the day, they own that problem. So, the first thing you want to do is be very clear with them: "Who owns this problem? You own this problem; I don't own this problem." That means you're going to be responsible for ultimately executing it, for the results of that execution, and for the final decision. If you need help or input, you can schedule a time with me. So, you can't just come in and drop this problem off and now it's my problem; I gotta deal with this. Now it's like, "We will have scheduled time where we will talk about any way that I can help you with your monkey. I can help you feed the monkey; I can help you, you know, put the monkey to bed—whatever you need to do. We're gonna have scheduled time. You don't get to just hijack my time whenever this problem exists." There are only rare situations where you need to break the glass and hijack my time. Don't do it as a default. So, part of it is like you only help in scheduled times. The second is making sure they understand that this is their problem, not yours. Right? Do you trust them with this? Nick's...

Shaan Puri

Is he's basically like one of the things people do? They're very scared to do that because what if they mess up? And he's like, "Well, in the short term, that is painful, but in the long run, it's great." Because what you're going to find is people will go one of two ways. Within the first month of doing this, you're going to either find out, "Wow, this person is really capable of solving that problem. They can take care of this monkey and more monkeys. I should actually promote them. I should invest in them. They're a keeper." The other option is a sort of sink or swim situation. If they can't handle the monkey when you give it to them, they're not the right person for the job. You can give them feedback one time on how you think they should have handled the monkey, and if they don't do it the second time, you kind of know, "Well, this is not the right fit." Over time, you only have competent people who can take care of the monkeys themselves.

Sam Parr

How did he tie in Shepherd?

Shaan Puri

Well, he's like, "You know, look, you need to hire great people." But when you hire them, it's not like... Yes, Shepherd will help you find great people, right? That's what we do. We're like, "You need a bookkeeper, you need an assistant, you need a marketing manager, you need somebody to do SEO for you." Whatever it is that you need, we'll find you the person. But if you're not good at actually delegating, you're not going to ultimately get what you want out of this. You didn't come to us just for the hire; you came to us to have your problem solved with less workload for you, right? To scale your business with less work for you. That's actually why you come to Shepherd, not just to hire a person. So his big thing was, if we can help people actually learn how to delegate, then they're going to end up hiring more people because they're going to have successful hire after successful hire. You're going to have one great experience, and it's going to lead to the next great experience. So that's kind of how we tied it in. But I really like this "monkey on the back" thing, and I started to see it then. Every time an employee would come in with a problem, I would quickly differentiate between whether we need to talk about this now or should we just have a time when we talk about things. Secondly, how do I make sure that they're not just giving me the problem? My instinct is a problem solver; I'm a doer, and I trust myself more than I trust anyone else. So my instinct is just to do it myself, just this one time. But that "just this one time" mentality never ends. It just goes on forever.

Sam Parr

You don't catch me as a regular one-on-one meeting type of guy, but are you?

Shaan Puri

I try not to have regular one-on-ones, so right now I probably have one or two. I have one with my assistant because I'm like, "Hey, what do I do with my assistant?" which is great. I hired my assistant off Shepherd; that's the plug. What I tell her to do is I created a **bullshit filter**. I'm like, "Anything you see that comes into my inbox or anything I say in passing that is non-urgent, I need you to put it all together into one document and schedule one hour with me." We just knock them all out in that one hour of cleanups because I hate when I have to stop what I'm doing on my big task to address just one little thing. For example, it could be my eyeglasses prescription, or my kid's elementary school asking for something, or someone asking for their K-1, or whatever it is—random requests. This person is asking for this for a laptop, or whatever it is. So I said, "Unless it has to be addressed right now, we do them on Wednesdays. We have a cleanup time, and there's one document. We just make a game out of it: how many of these can we knock out in one hour?" I'm just going to make decisions on the fly, and it's not going to interrupt anything else I'm doing. So she helps me with that, and I've delegated to her the entire class of things that have to get done but are not important. It's not going to push the ball forward on my hopes and dreams; it's just stuff that has to get done that I would rather put all together and knock out in one batch. So I have that meeting, and I have one with the CMO of my e-commerce business where we just talk about how it's going. Those are the only two meetings that we have.

Sam Parr

By the way, I think your deal with Shepherd might end up being pretty good. I mean, you already knew that, but did you? I won't even name the names because we'll be a Shepherd pod. One of your competitors just raised money at a $300,000,000 valuation. I think it was $100 million, and they showed how much revenue they added in the last 12 months. It was jaw-dropping... jaw-dropping! It was insane. I had no idea these things could be as big as they are. I think they had added... do you know what I'm talking about?

Shaan Puri

Yeah, the competitors... all the companies that are starting now are having a tough time. It's not really going to work out in the long run. But the ones that have been doing this for like 4, 5, 6, or 7 years are benefiting from remote work. Remote work was a big deal. Having offshore talent is just a smart thing to do. It's more remote, and there's no extra organizational cost to you. The second thing is during the zero interest rate period, everything was about growth, growth, growth. Nobody cared about profits. Now, everybody cares about profits. One of the biggest costs to every business is their labor. If you can reduce your labor cost by even a few percentage points, that all drops straight to the bottom line. So, your EBITDA goes up, and when your EBITDA goes up, the company value goes up. That became the focus for a lot of real companies. Now, I think the last thing is that people like me and others have started to talk more openly. It used to be, and maybe still is, kind of a douchey thing to say, "I have an assistant." Most people didn't brag about it or talk about it. But a lot of people are now more open about, "Hey, here's what I did. Here's how it's benefited me. Here are the systems I used to set it up." So, if you're in a similar position, maybe that'll benefit you. I think that gospel has started to spread.

Sam Parr

It was also more fringe. For example, before COVID, it was like, "This company is all remote? Wow, that's so crazy!" It's almost as crazy as a company that serves lunch. That's insane! They have free washers; they'll clean your clothes. He doesn't wear deodorant—yes, bold choice! It was insane. Then Shepherd and a couple of other people actually did a really good job of kind of repositioning it. They packaged it a lot nicer because obviously, Upwork has been around forever, but it was still considered low status a bit. It was like, "Oh, I just used Fiverr, and I can't believe it actually worked." Whereas now, companies like Shepherd, you guys, your team is your team, and it doesn't matter which country they're in, you know what I mean? They've done a good job of repositioning it to make it seem... well, it did not make it seem because it is the same thing, but...

Shaan Puri

It's just... it may go hard with Shepherd overseas. Are you racist? I don't know. It's just an open question. Just putting that out there for the masses. Alright, enough of the thrill. Enough of the shill.

Sam Parr

Alright, let me tell you about something. In 2017, this guy came to my office. I was currently running The Hustle, and we had just gotten going. We were probably only a year and a half in, but we had some hype, so people started talking to us. This guy named Caleb reached out to me. Caleb originally was my account manager at SendGrid, which is what we were using to send emails. I got lunch with him, and whatever, I thought he was just going to upsell me on SendGrid. Turns out, he was like, "Hey man, I've been working on this idea. I've been working on it nights and weekends. I'm going to make a bed for kids who have autism, Down syndrome, and a variety of things like that because they need a special bed. They need a bed that helps with some sensory issues. They need a bed that has a camera that could be tracked more easily." I was like, "Alright, Caleb, that sounds cool. Do you have a kid with autism? Is that what inspired you?" He was like, "No, I'm unmarried. I don't have children." I was like, "Well, this is kind of a weird problem to solve for." He said, "Yeah, well, I just think it's a good problem to solve." I was like, "Well, I just don't ever think you're going to pull that off, so God bless you. Start a newsletter, nerd. You work at SendGrid." Well, about a week ago, I see this guy who joins Hampton. He reaches out to me and goes, "Hey, you remember me?" I go, "Caleb, of course I remember you! How are you?" He goes, "Well, that thing you told me that was silly, Cubby Beds, it's a thing now. We bootstrapped the entire thing." He sent me the website, so you guys can check it out at cubbybeds.com. It's amazing! Then I go, "I cannot believe you pulled this off." He shows me pictures and says, "Yeah, look, here I am in my garage. We are assembling the piping. No factory wanted to take us on, so I just had to buy a bunch of piping in order to make the original bed, the MVP. We sold a bunch of it. I think the beds cost $5 to $10, and people's insurance pays for it."

Sam Parr

He's going to do many tens of millions in revenue this year. I think this is just proof that, I don't know if this guy actually looked up to me—maybe he did a little bit because we had a little bit of hype. I told him it was stupid, so **don't listen to me** or **don't listen to anyone**; just do the damn thing. And this is just awesome.

Shaan Puri

Yeah, this is amazing, dude! So, okay, smart beds for special needs. The thing looks amazing. I don't know why this is for special needs, but I would love to sleep in something like this.

Sam Parr

Like this.

Shaan Puri

This amazing cocoon of peace and solitude... Why would I not want it? With padded walls and whatnot, this is amazing!

Sam Parr

It's amazing. If you go to the website, it looks awesome. It's like I...

Shaan Puri

This is better than 8 Sleep. This is better than the Purple mattress. This is better than all those companies. I love this company.

Sam Parr

And it costs... I don't know the exact price. I actually am not sure if they even put it on there because people's insurance pays for it, which is just a whole another beast. I'm like, how on earth do you figure that out? But I think it costs $5,000 to $10,000. It's quite expensive, and they are selling the crap out of these. I was telling him, like, "Dude, not only is this an awesome business, this is like one of the few things where you can make a lot of money, and I think it's actually good for the world and everything like that." Can you believe this guy pulled this off? Would you have had the same reaction to me as I did years ago?

Shaan Puri

No, I would have seen the genius in it, and I would have invested on the spot. I would have told him, "You're a legend for doing this well."

Sam Parr

And I are not the same.

Shaan Puri

So, we're a little different.

Sam Parr

But I want... I gotta.

Shaan Puri

Give him everybody to bring your ideas to me. Not Sam, he's a hater.

Sam Parr

I gotta give this guy.

Shaan Puri

Samaire, you can go to Sam.

Sam Parr

I gotta give this guy a shout out. I think it was awesome! He told me a story, and I was like, "Dude, I haven't heard from you in like 8 years. That's so awesome that you're..."

Shaan Puri

Doing well! I love that it's covered by insurance. I'm sure that was not simple to get that done. But now you have this $14,000 bed. Yeah, I just put it in my cart. It's about $14,000.

Sam Parr

What are all the features that it has? So, it has a camera system that I guess is good, and it...

Shaan Puri

Remind monitoring... yeah, like the kind of safety thing. It's like a contained area that has soft walls and whatnot, so you can't get hurt. It's a bed, besides that.

Sam Parr

It vibrates and has light that comes on.

Shaan Puri

And the camera.

Sam Parr

And it has lights that dim with the sunset and come up with the sunrise. It has a camera, or it has speakers in there, so it can help with meditation and certain breathing patterns. It vibrates. It's a pretty cool bed, and it's been totally bootstrapped.

Shaan Puri

I honestly think somebody should make this for adults. So, am I wrong? Should there not be a version of this for the Huberman acolytes who are like, "You know, I need to optimize my sleep"? Why not?

Sam Parr

Yeah, I definitely think that this could work.

Shaan Puri

for

Sam Parr

For I told one of our mutual friends, who’s definitely on the spectrum, his immediate reply was, “Yeah, they need to make these for adults. I want one.”

Shaan Puri

Dude, I went to Rob Dyrdek's house, and he has this nap pod in his office. It's like this thing—it's like a giant helmet. So, he lays down, and his body is out of it, but like...

Sam Parr

So lame.

Shaan Puri

His chest is up in this cocoon, and I don't know if it works or if it doesn't work. But if there is something like that that does work, I would definitely pay for it. In fact, I feel like that company should exist. If somebody's making that or if someone has one of these that works, please reach out to me. I want to learn about this.

Sam Parr

Yeah, I think that gnat pot is just absolutely ridiculous. I believe a blanket and a couch will suffice. But what the heck do I know? Clearly, I'm wrong.

Shaan Puri

That's it! Cubby beds. Good job! Where?

Sam Parr

Do we go from here?

Shaan Puri

Maybe we wrap up. Maybe that's the pod.

Sam Parr

Alright, that's the pod.