5 Business Ideas To Start Today With $0 ft. Shark Tank's Sabri Suby
Godfather Offers, TikTok Shops, and Killing the Little Bitch Inside - June 25, 2024 (9 months ago) • 01:03:55
Transcript:
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Shaan Puri | Today, I'm talking to **Sabri Suby**. He is kind of like the Australian **Gary Vee**. He has a marketing agency, he's on *Shark Tank Australia*, and he's a fun guy.
I wanted to brainstorm with him about businesses that he would start today. In the next 18 months, where does he see the opportunity? If you're starting from scratch, with no resources, maybe no experience or capital to start with, how would he still make it?
This is a guy who took his laptop and basically built one of Australia's biggest growth agencies. I wanted to hear what he would do today.
So, we brainstorm ideas, and then at the end, we talk about some of his sales philosophies because he's a very good sales guy. We also discuss some of his life philosophies—how he lives his life a little bit differently than most.
So, enjoy this episode with **Sabri Suby**.
What's some ideas or business ideas that you are excited about right now? What trends are you seeing? What opportunities do you see? If you weren't doing what you're doing right now, what things would you be interested in? What businesses would you go create?
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Sabri Suby | So, I've got a few ideas, and I'll start from the beginning and lead up to what I think are the best opportunities.
I would say the first thing that would be a very compelling offer is when you're running a business and you start with one traffic channel. You make an offer, you get something working. It might be Google Ads, Twitter Ads, or TikTok; it doesn't matter what it is. You run with one channel, see some success, and then you have sales coming in and customers coming in.
Like a lot of businesses, there are always so many more opportunities flying by you. It seems that the bigger you get and the more success you have, the more illustrious these opportunities become. The challenge is that **focus** is the main thing.
What I have found when running businesses is that I had shiny object syndrome really badly in the beginning of my career. That's where I experienced ups and downs; I made money and then lost all my money, and I had to do everything again. It was all because I lacked focus and was just looking for the next new, sexy sales channel or business model.
I see this happening for a lot of businesses. They know they need to focus on one thing, so they focus on one traffic channel. However, as a result, they also say no to a lot of opportunities.
I think a very good opportunity right now is to reach out to businesses that are running ads on a platform, whether it be Google, and say, "Hey, you've got your funnel here; it's all dialed in, and it's obviously working. But I noticed that you're not running any Facebook Ads."
This is often because they need a team, they need expertise, or they tried it and it didn't work. They may have tried to use the same funnel they were using on Google Ads for Facebook, from hot traffic to cold traffic, and it didn't work.
You can say, "Look, I'm going to do everything for you. Don't pay me a cent. I'm going to build the funnel, run the ads, and show you that this works. I just want a percentage of the sales from this traffic channel."
There's no risk, and it's only going to result in something if it's actually proven. I think there are so many platforms where you can do that.
There are a lot of people who are really all in on Facebook Ads right now, and Meta Ads, and they're kind of waiting to see what happens with TikTok and the ban. They're not really running that yet, where you could come to those people and say, "Awesome! What we're going to do is run TikTok as a platform for you. We're going to build the funnel."
What a lot of people don't understand is that there are different compliance requirements for TikTok and Facebook. So, we're going to build all of that for you, run the ads, and do everything you're not doing right now. We just want a 10% override, and we'll handle everything.
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Shaan Puri |
Nice. So what do you think? What do you call that pitch where it's not like... it's like a reverse sell, basically. Or you're... it's a killer offer where you're offering them something that they'd be a fool to say no to, right? It's a no-brainer. Do you have a phrase for that? Because I know you're good with coining terms.
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Sabri Suby | Yeah, I call it a "Godfather offer," right? It's like making your prospects an offer that they simply can't refuse.
When I think back now to all of the roles that I had, the companies were crushing it. They were growing very, very quickly. They all had a very, very strong offer. That was the one thing that was the throughput to all of that. | |
Shaan Puri | We had the same thing happen in eCommerce. A lot of stores are on Shopify that are not on Amazon.
What you can do is go to every Shopify store that's not on Amazon with a very simple pitch—a kind of rinse and repeat pitch. You basically search for a Shopify store above a certain level in traffic, which you can do using SimilarWeb or whatever tool you prefer. The Chrome extension will just tell you that.
You say, "Great," and reach out to them cold. We can always get the business owner's email. You'd say, "Hey, I noticed you're not on Amazon right now, probably because it's a big lift. It's kind of operationally intensive, and you don't know where to start, blah blah blah."
But I did a little research, and three of your competitors are on Amazon. There's another tool that will tell you how much someone is selling. You can say, "Your competitors are doing $1,000,000 a month on Amazon right now, and actually, there's low competitiveness for this keyword. I think you're leaving X dollars on the table. It'll take some time to ramp up, but I can do that for you."
Leave the items in your warehouse; you don't even need to ship them to Amazon yet. We could start simple, and then we can get more complicated once it starts to show results. You could pick up, you know, $5,000 a month or $10,000 a month clients.
And you know, five $5,000 a month clients is $50,000 a month. That really is something one person who understands Amazon FBA could do. To understand Amazon FBA is like being four months away from being good enough to operate this for one store. Then you do it for two stores. By the time you do it for two stores, you'll be able to do it for ten. You'll just have to hire a couple of people.
So I think that's another example of how people can find a group, find a class of businesses that are not on a channel, and make them a custom killer offer—or as you call it, a "Godfather offer"—to do business with you.
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Sabri Suby | Exactly, yeah. I think that is something that not a lot of people are talking about. It is a very nice shoe-in.
You're already able to identify a group of people that would be perfect candidates for what it is that you've got. They have money, but they don't have time and they don't have the expertise in that channel.
Just bringing that to them and making it very rich.
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Shaan Puri | The mistake here is that people try to do this for podcasters. They're like, "Hey, you should be posting clips," or "You should do this. I'll do it for you."
What they forget is that most podcasters don't have any money, or they don't make enough money on a podcast to be able to do this.
So, you want to go fish in a pond where something like e-commerce works. If an e-commerce store is still in business three years later, it's making money. For them, it's very easy to say why they should do this new channel because it will also generate money right away.
You can make a strong case for why Amazon is worth it because it'll generate revenue from day one. Whereas posting your podcast clips on TikTok is kind of silly because you're not necessarily going to get money or even podcast subscribers from it.
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Sabri Suby |
Yeah, it's harder to justify the sale. Like, if you're giving someone an ROI [Return on Investment], it's a much easier sell than just, "Here's another expense just to get clips chopped up for you," and you already don't have money.
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Shaan Puri | Alright, what's idea two?
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Sabri Suby | So, idea number 2 is... I think this would probably be the place that I start if I didn't have any skills.
One thing that's present right now is that CPMs on Facebook are through the roof. There's only pretty much one certainty, other than death and taxes, and that is that the cost to advertise next year is going to be more expensive than this year. It's going to keep going up.
What's happening right now is a lot of these SaaS businesses that have very high Customer Acquisition Costs (CACs) are really feeling the pinch. Their payback period has gone from 6 months to 12 months to 18 months.
I think I read a report the other day about Salesforce, and their payback is something crazy now, like 24 months or even longer than that.
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Shaan Puri | Yes, it was 2 or 3 years, I think.
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Sam Parr | 2 | |
Sabri Suby | Three years, right? And so that is going to continue. People are going to continue to feel that pinch.
I think that, you know, as long as that continues to happen, there is going to be an arbitrage with people that can actually deliver customers with a lower Customer Acquisition Cost (CAC).
A great way to do that is that a lot of these businesses, whether it's HubSpot, GoHighLevel, ClickFunnels, or Hyros, all these guys offer insane affiliate commissions.
I believe HubSpot's affiliate commission is 40%, which is just astronomically high. So what I would do is I would put...
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Shaan Puri | That in dollar terms, roughly what do you think that means to deliver a customer?
So, this is the HubSpot affiliate. It’s basically the either bottom tier of it. It says it’s 30% recurring up to 1 year. I don’t know what the average price is for this, but...
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Sabri Suby | What do you see on the pricing page?
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Shaan Puri | Okay, the Marketing Hub is **$800** a month. The Marketing Enterprise Hub is **$36,100** a month. | |
Sabri Suby |
So let's just pick the $800, right? And then we're saying that they pay you over the year. You get 30% of that, so that's $3,000, right? That's basically what you're gonna make for not doing a lot.
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Shaan Puri | Per customer, without having to operate and maintain that customer, you've offloaded the rest of that to the actual company themselves.
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Sabri Suby | Yeah, and there are some that are even more lucrative than that, right? If you look at Hyros, they say that they pay a minimum of $1,000 and up to $15,000 for a customer. There are countless of these guys.
So, what I would do if I was in this niche is pick one niche. Let's just say it's chiropractors. I would build out a full funnel that I know converts for that niche, with an offer, the opt-in, the email flows, and everything.
I would then build a list of chiropractors in whatever geography I want to service. You can do this on Upwork, you can do this with BuiltWith, you can do it with a whole bunch of them. Then, I would run a campaign or outreach to these people, or I would cold call them.
I would say, "Hey, I can see that you're running ads right now, but you're sending them to your homepage. Just tell me the date that we can hold the funeral for all the money that's being murdered from you doing this."
So instead, what I'm going to do for you is, I've already built you a funnel, and here it is. You get the email flows, the landing page, the offer, everything like that, the text messages. You don't need to pay me anything for it. I usually charge $5,000. All that I ask is that you sign up through this affiliate link in order to sign up and get this funnel through HubSpot for free.
Of course, I have to pay there, and then I get my kickback. That is something where a lot of agencies that service chiropractors or dog washes, it doesn't matter the niche, these people are actually charging for that.
So if you're able to go out there and actually just offer people the same thing with Hyros, right? Their guarantee is that they're guaranteed to give you an uplift of 15 to 20% in revenue from that.
Build a list on BuiltWith of all Shopify stores, cross-reference the ones that are running Facebook ads that have the Facebook Ads pixel on there, and I will guarantee to increase the revenue tracked from your ads by 20%. Interesting.
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Shaan Puri | Okay, so I thought I didn't understand the genius of your idea here. What you were saying—I thought you were just saying, "Hey, HubSpot pays an affiliate commission. Become a HubSpot affiliate and run traffic to get people to sign up for HubSpot."
But no, no, no! You had a two-step system. You were saying to find a bunch of people that, if they were sophisticated in their funnel, would have enough leads where they would need to use HubSpot.
So you're like, "Let me just create a free turnkey funnel for chiropractors." Then go to the chiropractor and have them just give that to their clients. They're like, "Wow, thanks! Really, what's the catch?" And you're like, "Oh, the only catch is that these leads need to live somewhere. They should live in HubSpot. Use my affiliate link when you sign up and make that official there."
So that is how you would generate a higher volume of customers for these SaaS products—by giving away the thing to the end user who needs to use it. | |
Sabri Suby | Correct. | |
Sam Parr | Alright, look. The question that Sean and I get asked constantly is, "What skill set did we develop early on in our careers that kind of changed our business career?"
And that's an easy answer: it's **copywriting**. We've talked about copywriting and how it's changed our lives constantly on this podcast. We give a ton of tips, a ton of techniques, and a ton of frameworks throughout all the episodes.
Well, we decided to aggregate all of that into one simple document. So you can read all of it. You can see how we've learned copywriting, the resources that we turn to on a daily basis, and the frameworks and techniques we use.
It's in a simple document, and you can check it out in the link below.
Alright, now back to the show.
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Shaan Puri | Okay, smart. Alright, cool. I like it. Give me another one. Give me a different one. Is there one that you have that's not as internet marketing?
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Sabri Suby | Well, I do have some ideas. They are pretty much all kind of in that internet marketing niche.
Another one that I think I'll hit you with is this: There are **400 million** small businesses in the world. There are **60 million** in America, **5 million** in the UK, and **2 million** in Australia. As everyone moves online, there are people all over at different time zones who want to get in contact with these businesses.
A lot of these businesses have a Google My Business listing, right? A Google page with their reviews and all of those kinds of things. The thing that very few of these people offer is **live chat**. So, I would offer live chat as a service.
If it was just me and I was trying to start a side hustle, you know what I mean? I could do it after hours. A lot of people don't have the manpower to offer support after hours or to field inquiries. Again, it would be free. I would say, "Hey, I'm going to do this for you at no charge."
I don't need to try and convince these people to do it. A compelling offer is infinitely more powerful than a convincing argument. I do not want to get into a convincing argument over the phone about why they should do this and pay me money for it.
I would say, "Cool, I know that this can increase your sales by **10%** because I can look at your Google My Business listing and see that you're getting so much traffic after hours when you guys aren't open. We're no longer getting contact with you. I'm going to fill those leads, nurture those leads, and then send them to your sales team or even close some of them for you through chat."
I would want a **20% commission** as a result of doing that. I would start it as myself until I got it going, and then I'd hire some people in the Philippines or wherever it might be to actually service that. I think that this is something that for people who are running ads or who already rank on Google is just a nice little shoehorn. It just fits.
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Shaan Puri |
Okay, I like it. What would you target? So when you're, let's say, at the beginning and you're trying to build up, are you trying to make these into $20 million companies? Are you trying to get to $1,000 a month or trying to replace a job? What's your mindset?
If you were starting from the beginning here and you're thinking about one of these kind of hustler ideas where you're going to be doing the internet marketing for somebody, what would be your goal or your approach to that? To get to that first milestone, how do you think about that?
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Sabri Suby | I can tell you how I thought about it. At the beginning, it was just about the operation: "Don't be broke." Right? Like, you are broke right now, and you need not to be broke. So it wasn't like I had this big, elaborate vision of having all these team members, multiple offices, and a book. None of that. It was just like, "You need to not be broke."
What I look for is people, like what I call customers, that have a **bleeding neck**. The neck is bleeding, and they need an immediate solution to solve that problem. I like to try to get as close to the revenue-producing activities for business as possible because that's the oxygen; that's the blood of a business.
The way I think about it straight away is first replacing my income. It started as a side hustle, and everyone kind of has this magical number of like $10,000 per month that they want to get to. I think that going through this route is a way to very clearly get there.
But the other lens I like to look at is: What are the skills that I'm going to need to possess in order to make this business get to $10,000 per month? And what is the half-life of those skills? Am I going to be learning just Facebook ads? What I know right now with Facebook ads is going to be infinitely different in the next three years. The half-life of those skills is probably 36 months, and then I've lost those skills, and they don't compound for me.
So then I would be looking at it as: What are the skills that I'm going to acquire? This might be a little dirty down side hustle at $10,000 per month, but I can then use those skills to build something that is really big further down the line, and it's going to serve me.
This brings me to the last thing, which I think is the best business opportunity right now for people that want to get started with none. The idea I want to speak to you about is something that you need no money to begin with. You don't need to show your face; you don't even need to use your voice. There's nothing about it at all that you need, and it is a market that is completely exploding. It is a way that you can earn, at a bare minimum, $10,000 per month. There’s proof of people making $100,000 to $200,000 a month from this. Do I have your interest? | |
Shaan Puri | You have my interest. You have my attention.
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Sabri Suby | So, we all know that TikTok Shop is exploding right now, right? What we're also seeing is that the whole war between these platforms is intensifying. YouTube Shopping is about to have a second crack at it, and they've just launched their platform.
For anyone who doesn't know, TikTok Shop allows brands to sign up to offer affiliates and have people sell their products with a product tag. They then get a percentage of whatever sales they drive toward that business. This thing is exploding! Social commerce, under that umbrella, is completely booming.
We're currently in a war for Gen Z and these younger generations. Everyone wants to get in on this demographic because they know that if they don't focus on them now, they'll be dinosaurs in the next five years.
What you want to do is use a website like Callo Data or another one called Fast Moss. You can go through and find the best-selling products on TikTok Shop. These platforms will show you not only the revenue that these products are generating but also the TikTok videos and reels that people are using to sell them.
Now, you might be thinking, "I can hear the objections coming from the back of the crowd. I don't want to show myself; I'm not a content creator." Well, this is where the magic happens! You don't need to do any of that.
A lot of the people who are selling the most through these platforms are using 11 Labs. It's a cool tool that costs about $20 a month. You can start by looking at the scripts on something like Callo Data and see what they are writing. Get them transcribed and figure out what's making the most sales and getting the most views. Reverse engineer that.
Then, you can plug that into something like 11 Labs, which will give you the voiceover for it. You can use Midjourney or any free AI generation tool to create the images, and then throw all of that into CapCut. And away you go!
The boys and girls are cooking! You might be thinking, "Yeah, that sounds okay." But there are people printing money with this. There are kids out there who used to work in Chipotle earning $50 a month doing this, and it's not by doing a thousand of them. It's about doing one a day.
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Shaan Puri | Right, what's an example? How did you stumble across these kids? Or give me a story about somebody you met that's doing this.
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Sabri Suby |
Yeah, well, I kept seeing all these crazy ads for this stuff called **shilajit resin**. I was like, "What the hell is shilajit resin?" It was like this black tar.
The ad that came up was like, "What would happen to you if you ate shilajit every day for 14 days?"
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Shaan Puri | What is shilajit resin? I've never even heard of this.
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Sabri Suby |
Shilajit is like a black tar that they get in the Himalayas in India. It has all of the essential minerals, and you drink it.
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Shaan Puri | What do you do when you put it on your teeth? | |
Sabri Suby | It's wild black syrup, and they sell it in these two tiny little jars that look like lip balm jars. It comes with a golden spoon. For anyone that runs ads, know that this is immediately killer, right? Yeah, it's a little pattern interrupt with black tie. It looks really weird on the feed.
I started to see these things everywhere, and they were all AI voices making the most outrageous claims that I've ever seen. They claim it doubles your testosterone, increases your "pencil size," as they call it, and does all these wild things. There are all these weird people getting jacked with this black tar all over them.
Once I clicked on one, the algorithm knows, and I started seeing these things everywhere. I thought, "I need to go down this rabbit hole. I am a man of the internet, and this is my duty." So, I will go down and start to investigate this thing.
I found a company called BetterAlt Himalayan Shilajit resin that all of these TikTok affiliates were pushing. Then I found Kalogata, and I plugged them into that. I saw that they were selling 91,000 units over a 90-day period. | |
Sabri Suby |
It was like 1,000 units a day of this shilajit resin, and I was like, "That is insane." Then I went further down the rabbit hole, and these guys had done just shy of $9,000,000 in shilajit resin sales.
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Shaan Puri | In 90 days. | |
Sabri Suby | In 90 days through a TikTok shop.
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Shaan Puri | A $100,000 a day on TikTok Shop.
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Sabri Suby | Yeah, and that was the tip of the iceberg. Because then I went over to their funnel and started to have a little look. I began to see what I could find, and there were thousands and thousands of reviews.
If you go to their website, they say that they sold 9,500,000 servings. It's crazy! If you calculate that based on their lowest average order value, it amounts to about $200,000,000 worth of shilajit.
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Shaan Puri | Yeah, okay, so they're crushing it. What's the other one? The like Gurunada or whatever that is... Is it teeth whitening or what is it?
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Sam Parr | That thing you would have.
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Sabri Suby | I've seen this Gurunanda oil pulling kit everywhere. These guys are all over TikTok. They do live sessions, and their funnel is very crazy. | |
Shaan Puri |
Awesome! Who's behind this? Is this just like 2-26 year olds, or... who is... How did they do this? Because it sounds like some ancient Indian herbal recipe or something like that.
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Sabri Suby | Which is exactly how it's meant to sound, right?
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Shaan Puri | Like, but it's crushing on TikTok Shop. So I assume it's like a guy with a, you know, zero high fade haircut. Exactly. Who is behind this? Do you know the story? Do you know who these guys are?
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Sabri Suby | I don't know the founders behind these things, but basically, I guess one thing that they all have in common is **story-based copy**. It's all about the story behind the product they have.
For example, they'll focus on ancient oil pulling that the Egyptians used to do. There are still people, like mummies under the pyramids, that have perfect teeth because they've been doing this oil pulling. They hook you in like that.
Yeah, Guru Nanda is the same thing here—selling 100,000 units a week through TikTok Shop.
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Shaan Puri | Well, I'm looking up the founder right now. I mean, it looks like what you would expect. Either this is a complete... this is a fake AI-generated guy, or he's got a... | |
Sabri Suby | Nephew fade. | |
Shaan Puri | He's got a nephew with a fade who is doing this because it is unremarkable how much they've done. Give me a sense of the numbers. How big is this thing? I thought this was the number one selling product on TikTok Shops for a while.
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Sabri Suby | Yeah, it was... they're doing like, I think they had done like $1,200,000 in sales for the app. A hundred thousand units a week. They've got 40,000 reviews, and there's like 30,000 videos tagged with "Guru Nanda" on TikTok.
And again, this is only seeing the numbers directly through TikTok Shop using these websites that you can find them. But the crazy thing is, all of these products have way more reviews on Amazon. The thing that they're doing so smart is that you've got a lot of people promoting the product on something like TikTok, right? They're getting a lot of attention and eyeballs on it. But then, the people arrive at something that is much more trusted, like Amazon, and then they get that little bump in conversion rate. There's trust already; they're sold from a video, and then they get all of these secondary sales.
So, the opportunity here is twofold, right? Because you can attack it where you can go and say, "Hey, you're just going to start as an affiliate." The skills that you will learn are like copywriting, how to grab people's attention, right? You will understand the social currency of these platforms, what goes viral, and you can take those skills to any business and just explode their sales.
What you can do is, for instance, you could start off like that and get some traction. Then, you could go to a business and say, "Hey, you're going to pay me $20 a month, and what I'm going to do is build out TikTok Shop as a platform for you. I'm going to do all the creatives for you. I'm going to run that, and I'm going to crank the revenue from it."
It's a $20,000 per month retainer plus 5% of sales. You don't do anything, but I'm going to do you one better than that. Because I know that you guys are running a lot of Facebook ads, and anybody that runs a lot of Facebook ads knows that the number one bottleneck is creative. So, I'm going to vet, I'm going to run all these TikToks, I'm going to make them go viral, and then I'm going to give them to you to run on Facebook so you can scale up on paid ads even more.
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Shaan Puri | A hundred percent! This is a great idea. The beauty of what you just said is that you're going to learn these more timeless skills: copywriting, understanding consumer psychology, video editing, video storytelling, and knowing how to utilize social media to go viral.
All of these are horizontal skills that can be used in any business. But you're going to get paid to do it! You're getting paid to go to school to build the most valuable skills that exist for marketers going forward. You can do this as either an affiliate or as a retainer consultant for some of these brands.
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Sabri Suby | And that's the reason why I think it's the best. The skills that you're gaining and getting paid to acquire will serve you for the rest of your life. These are not just shiny objects that are going to go away. We are going to be communicating in 20 to 30 years from now, right?
It's going to be even more hyper-fragmented. There will be an even greater war for attention. If you get the reps in now, if you're uploading a TikTok a day, just imagine the skills and the understanding you will have on human psychology in a year or two.
Think about what that will allow you to do if you go into a more legitimate business. You know this, and you know all of those skills. Just imagine what you'll be able to bring to those businesses.
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Shaan Puri | I mean, I think this is great advice for people early in their careers. People whose main attribute and asset is hustle and a willingness to learn things and figure them out. If that's all you have going for you, then this is the perfect type of thing for you, especially if you don't have, you know, coding skills.
Right? If you can't build in other ways, then you know, which is me. I was that guy. I was 21 years old. I didn't have coding skills. I didn't have any assets. I didn't know, you know, if I was a great investor. Cool, I don't have any money to invest, nor do I have any track record to be able to go raise money to invest. So I can't do that career yet.
I didn't have any skills to build software. If I could've built software, I would've built software, but I would've had to have learned that first in order to even build a product in that category. Whereas this is something that the bar to enter is so low that it's applicable advice to anybody who's at the beginning.
I was just going to say that. So I don't necessarily think it's the best, but I do think it's the best for a certain group of people who are in a certain context where they only have certain attributes and they have certain things that they're lacking at that time.
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Sabri Suby |
Correct. You just don't need anything to get started other than time, and that's when you're broke. That's all you have is time. The reality of it is that most of these people are already spending 4 and a half hours a day on their phones. So that's where I believe that it's a very ripe opportunity.
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Shaan Puri | You have a few phrases that I like. I want you to tell me about them. One is "kill the little bitch inside." What is this? It sounds like a David Goggins phrase.
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Sabri Suby | Yeah, I just think that there is a duality of man that is present. Whenever you're trying to do something that is hard, there's the little voice that comes out and starts to whisper in your ear.
Like, "Hey, it's cold outside, Sudbury. You've been working out all week, man. Just roll over and go back to sleep." Or, "Hey, you've already had really great conversations this week. You sent out some very promising proposals. You don't need to make another 20 cold calls, right? Just knock off for the day and go hang out."
There's always that little voice that comes out, and typically, the harder the things you do, the louder it gets. It is the best salesperson that exists because it knows all of your little weaknesses, all of your little vices, and it knows exactly how to hit those pain points.
I have found that the harder things I do, the more I have to silence that voice and do things despite it. I have an interesting relationship with that little voice that lives in my head. If it rears its ugly head and tries to say that stuff to me, then I just put it through pain.
It's like, "You need to skip the gym. You have a little bit of a tweak in your muscle. Don't go." It's just recommending that, but we're going to finish the workout with 15 minutes of hill sprints. You shouldn't have come out here today.
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Shaan Puri | You want to send it into isolation.
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Sabri Suby | Exactly. I want to let it know what will be accepted in this rotation.
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Shaan Puri | Not only do you ignore it, you penalize it for being there so that it doesn't rear its head again.
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Sabri Suby | I do, because I think that the biggest lie people tell themselves is the lie they tell every day.
Like, the people that say, "I need to work out," or "I need to do this," or "I need to do that," and then they start their day by lying to themselves.
For me, it's just binary. It's either I know that I'm not going to do something, or I'm just not going to say to myself that I'm going to do it. I don't want to teach myself that I make promises to myself that I don't keep. That's a really bad thing.
So, if I feel like I don't want to go to the gym the next day, or if there's going to be a reason why I can't go, I'll just say it now. I'm not going to say I'm going to go and then lie to myself.
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Shaan Puri | What do you do when you get caught in that situation where you thought you were going to do something, but you didn't? So, let's say you...
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Sabri Suby | I have to pay that.
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Shaan Puri | Catch it ahead of time. Yeah, what is the tax that you pay?
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Sabri Suby | The tax is always more volume. So, it's always more of the thing that I said I was gonna do that I didn't do.
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Shaan Puri | Not only do I do it, I now have to do more.
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Sabri Suby | I do. I have to. It comes... it comes to collect.
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Shaan Puri | What are some of the other big ideas that serve you well?
Maybe it's a life philosophy, a lifestyle technique you have, or a belief you hold that you think most people don't live by, but that has served you well.
So, I think what I'm asking is: what's some wisdom you can drop on me? But the wisdom should be in the form of something you actually take action on.
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Sabri Suby | I think that, you know, when I started my career, I thought that I needed to look and act a certain way. I was watching business shows and reading business books, and I was like, "Okay, I need to be like this serious dude. I need to wear a blazer and show up like a businessman."
As a result of that, I had to act a certain way, and that way wasn't really indicative of having a lot of fun. Over the years, it felt like the world just tries to beat you down to being like vanilla, to fitting in, and not being that dark, rich chocolate or that person with a bit of showmanship, a bit of flair, and a bit of fun to it. People think, "This is business, so I need to act a certain way," and I definitely fell into that.
One of the philosophies that I try to embrace is just to have more fun in everything that I do. I want to have more fun in my life and in my business because, at the end of the day, the revenue, the sales numbers, the profits, and all of that kind of stuff—like the years roll by, and unless you're having a lot of fun doing what it is that you're doing, nothing else matters.
It was actually only after I started focusing on having more fun that I began making a lot more money.
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Shaan Puri | An example: So, what did you do that was more fun? How did that... what was the turn of events that led to more money? Or were they not connected?
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Sabri Suby | No, they were definitely connected.
So, obviously, some of the things that I would say are fun include a specific example from about a year and a half ago. I put together an ad campaign, and usually when I do that, I think, "Okay, how do I make this convert the best?" That is the goal—how do I make it convert to cold traffic? Because that's the game.
Then I thought, "Let me just think about what would be the funniest ad. What would I need to do to have the most fun?" I started from that place of just having a wild, fun ad that would be entertaining regardless of whether it was for my own business or not. We did all types of outrageous things. One of them was having me dressed as a priest, with Lord Zucks and Lord Elon in the background, having a funeral in a church for the money that is being murdered in most people's ad campaigns.
That was a whole lot of fun making that ad, and everything we did in that whole script was funny. That one campaign tripled our sales. So, while that is a very transactional example, it's more about what would be fun.
I try to do something really big and take a big swing—something that's really risky—every year. I know myself and the urge I have as an entrepreneur to always stay engaged and scratch that itch. The big sin I made early on in my career was looking to scratch that itch through other business opportunities.
Now, I focus on being present. That is the law of gravity; I'm always going to want to do new and novel things. But I have a new and novel thing that I do that is attached to the main thing. It might be a new campaign, a new channel, or a new offer that I'm going to run, and that will scratch that itch.
I think that as people get older, they start to take things a lot more seriously and forget that we're all just here having fun at the end of the day. Right? What's the point?
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Sabri Suby | Of you not having fun. So, I like to talk to strangers. Lots of strangers. We're told from a very early age not to talk to strangers.
Strangers have got everything that it is that you want. My wife was once a stranger, right? Like my customers, my business partners, my best friends— all of these guys were strangers to me.
I think that is something that is underutilized: having parties and entertaining people. It's so easy to get caught up in organizing your business life and the meetings and the events that people don't take that same vigor and discipline with planning fun and making events enjoyable.
When you do that and you have fun, and you've got all of these things that you do in your downtime, it just brings so much more zest to your everyday business. It's not like this never-ending, constant grindstone.
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Shaan Puri | Yeah, there was a great Google principle I think called **20% time** that they had for a reason. They acknowledged that the most talented people, the best programmers that they wanted to hire, would never be able to just chain them to a desk and say, "Optimize these Google ads for the rest of your life."
They needed the **20% time** to just say, "Go work on whatever you want." You're going to do it anyway. You're either just going to do it when you go home, and that's going to become a side hustle, a new company, or a reason to leave. It's going to become so much more fun that you're just kind of disconnected from your job because the fun is what you're having outside of the job.
So instead, they said explicitly to use **20% of your work time** to do something completely different than what you would do in your normal day-to-day. Out of that came some really great ideas. I know with Facebook, out of their hackathons—which were their version of "let's just build some stuff"—they would forget the process, forget the product, forget the roadmap, forget everything. They would just build some stuff, have beer and pizza, and I think the **like button**, the most pushed button in the history of the universe, came out of that. It came from someone in a hackathon saying, "Hey, what if we added that to our product?"
I think there are great examples of this in business as well. We used to have a **do cool shit budget**, where we would take **20% of our time**, but we'd also take, I think it was like **10% of our money**. We said, "10% of the marketing budget has to be a no ROI play," meaning we think it's awesome, but it's not measurable, it's not clear, and it's not proven that this would work.
It was only out of that extra **10%** that we would do things that were the kind of big swings, out-of-the-box ideas that might result in a big winner or might just result in us trying something, learning something fun, having a good story to tell, and moving back on. We had a creative release that we now use to do something else.
Tim Ferriss was on the podcast, and he said this well. He goes, "I've learned that just because I charge my batteries doing something silly doesn't mean I have to use them doing something silly." For example, he will do something that's not "quote unquote" productive because it charges his batteries. He's like, "Now I have batteries to go do more productive stuff if I wanted to."
If I only ever do the super productive stuff, but it's just draining my batteries, that's not better. That's not the way.
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Sabri Suby | And I think that that is an even more powerful example, right? Because, like, looking at Google's 20% time and all that, that's still tied to work.
But it's more so that as we get older, most people think that getting old means getting boring. Just think about it. Most people, as they get older and have kids, and all of these things happen, feel like that is almost a whole path to being boring. They just start fitting in and doing stuff.
So, there's this annual survey that they do every year called the Happiness Index. It measures people based on their happiness. If you ask most people, "Are you happy?" or, "If you had to rate yourself on a scale of 1 to 10, how happy would you be?" most people say 7.
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Shaan Puri | Yeah, 7, right? Obviously, yeah.
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Sabri Suby | But I don't like to live at sevens, right? I want to be very happy, and I want my life to be very, very full. I just think that far too often, we take things far too seriously that do not need to be taken seriously.
We feel like that because, naturally, we're getting older or we're getting more cynical. It comes back to the idea that you need to do silly things that charge you and give you energy. You want to have those sprints.
It's not about sitting down and working 16 hours a day, just grinding on something because you've got the hours to do it. It's about doing your most meaningful work. I find that I do my most meaningful work when I focus on having more fun with everything that I'm doing.
Because if you're going to compete with somebody, it's like the Naval quote: you want to do things that feel like play to you and that look like work to others.
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Shaan Puri | Right.
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Sabri Suby | So, if you can inherently have more fun doing those things, you're going to do them for longer. You're going to get better, and you're going to see better results. | |
Shaan Puri | Can I read you a quote about this exact topic? An hour before this podcast, I was supposed to be preparing for the pod, but I was deep in a rabbit hole on Sylvester Stallone of all people. I was studying the story of Rocky and Sly, and he said this quote:
"I think that life belongs to people who can make a sick joke out of it all."
He said, "If you take life too seriously, I don't know, either you think one of two things: either you think that life is a comedy, or you'll feel that life is a tragedy."
I just love that.
It reminds me of a Tony Robbins event I attended once. There were 7,000 people from 56 countries, all totally different ages, groups of people, backgrounds, and economic statuses. He said something that struck me: "Show me what a depressed person looks like. How does a depressed person stand?" He said, "Don't say a word, just how do they stand?"
Everybody instinctively did the same thing. You know, your shoulders down. He said, "How do they breathe?" It's shallow, not deep breaths. He asked, "How does their face look?" And you could see that everyone, regardless of background, knew the protocol.
He said, "You guys have practiced this, right? You know what stress looks like. You know what depressed looks like." Because we all know instinctively what that looks like.
You said something earlier, which is that we all believe that as you get older, you get boring. Nobody says that out loud, but I think it's an implicit belief that's baked into all of us. Just like knowing that if I want to be in a low-energy, depressed state, I should hunch over, breathe kind of shallow, shuffle my feet, and talk in a low voice. That is going to manifest that.
In the same way, I think that most people truly do believe and accept that as I get older, life becomes more boring. And that's crazy! We gotta uproot that and eradicate it as a default way of accepting how things are going to go. Because it's these beliefs that are so ingrained in you that you don't even really acknowledge. Those are the ones that kind of drive your life.
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Sabri Suby | Correct. It's all driven by the activities that you do. If you think about it, why are you more energized and excited for life when you're in your twenties as opposed to later in life?
A lot of the time, it's because people stop doing new things. They just repeat the same thing every day. Instead, it's like that manga quote: "Show me where I'm gonna die so I never go visit there." It's the same thing with activities.
You want to look at why you have a little bit more pep in your step when you're younger. You're always doing new things and taking big swings. There's always a game, you know, to quote the little voice in the back of your mind that says, "But yeah, I have kids now. I have responsibilities. I have certain things that I need to do."
Whoever said that means you can't do new things or that you can't have fun while doing those things? It's just little exercises that you can incorporate into your daily life that make the ordinary extraordinary.
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Shaan Puri | This is a little small talk pro tip. One of the most common questions people ask is, "So, what's new?" That's what we ask people when we see them.
If you're ever on the receiving end of the "what's new" question, it's like, "Oh, we got what's new." And it's sad because, for most of us, nothing is really new. Between the last time we saw you and now, we're still working that same job. We don't change jobs every week. We still have the same kids; they're still around. Most of the things we do are the same.
So, asking "what's new" is a terrible question to ask. It puts the other person in a sort of sad realization about their life in the moment.
A different small talk question that I think generates much more interesting responses is, "What's something you're excited about coming up?" I'll ask people this all the time. I'll say, "What's new? What's something that you're looking forward to right now? What are you excited about? What's coming up for you?"
Then they'll tell me, "Oh, I'm really looking forward to this thing that I'm going to do, this show I'm going to, this event I'm going to see." They light up because people light up when you ask them what they're looking forward to. We need things that we're excited about and looking forward to.
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Shaan Puri | We should be building the muscle of having more fun. We need to focus on planning things that we're excited about and that are going to be enjoyable.
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Sabri Suby |
Yeah, you've got to engineer them. You can't just wait for them to happen by chance. The best way that I have found to do that is just to sit down at the start of the year with your partner, whoever it might be, and... not as everybody plans out their work year, right? They're like, "These are the projects that I want to do. I want to do it in Q1, then we've got this." It's like, do that about your own life.
Right? I'm... we're gonna go on a holiday here, I want to try this here, I want to do something crazy here.
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Shaan Puri | What are some examples you've done?
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Sabri Suby | Yeah, so some of the stuff that I like to do is look at all the different areas of my life: my relationships, wealth, and all of those kinds of things. You start to have these pillars.
For me, I like to go away every 90 days. I've got three daughters and a wife. I work very, very hard, and I love to travel. I enjoy going through cooking classes and experiencing new cultures. I don't wait for when I need a holiday; I just plan them in advance because I know that a 10-day holiday is going to give me that zing. It's going to give me that juice, and I come back and get way more done in that next quarter.
So, we like to plan the year in terms of all the holidays that we're going to take. A little hack that I like to do, especially when you have kids and you go traveling, is that whenever we go to a new city, we try to visit multiple new countries each year. Whatever the cities or countries we're going to be visiting, I go to ChatGPT and ask it to write me a children's storybook about that.
I read that to my daughters leading up to going to the countries, and it's incredible. You can say, "No, make it like I had three characters, and these are the characters' names," which are all my daughters' names. It fuses all the things about that culture into it, and it just makes everyone bought in and so much more excited.
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Shaan Puri | Yeah, because the anticipation is always more fun than the actual event itself. So, that makes sense to actually invest in the anticipation part of it. | |
Sabri Suby | Indeed. | |
Shaan Puri | And you have a pretty interesting set of interests that align with what I'm interested in.
I asked you, I texted you, and said, "Hey, what should we talk about on the pod?" You replied with four words, of which I'm actually interested in all of them.
The first one you mentioned was **showmanship**. Talk to me about showmanship. Why is this on your mind?
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Sabri Suby | Yeah, I think that entertainment is like the currency that buys the attention of your prospects and your marketplace.
Showmanship, for me, is a lot of things. It's storytelling; it's being able to have stage presence and energy with the way that you show up. It's also visual storytelling and being able to surprise and bring drama and excitement to whatever it is that you do.
I think that regardless of the business you choose to build, you very quickly realize that once you get to a certain height, you're in the people business. You're in the business of leading people and communicating with those people, regardless of the product or industry you're in.
It just becomes infinitely more important to have the ability to be a showman and to bring a bit of pizzazz... you know, a bit of that spark to things that seem ordinary. They can seem mundane and boring, whether it's a job advert that you're writing, an interview that you're conducting, or a team meeting that you're running.
It's just one of those lost art forms where most of our communication is done through text and email. People naturally reach a plateau where they don't really emphasize it anymore. I think that with everything happening in content creation and the importance people are placing on building an audience, there's a renaissance of showmanship that is having to come back.
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Shaan Puri | I like that you said, "Showmanship is the currency that buys the attention of your prospects." That's killer!
It seems like it's kind of polarizing, right? The people who are out there creating content on TikTok and YouTube probably know more than anyone how important showmanship is, and they're benefiting from it.
Then there's a whole bunch of people who have opted out of that. It sounds complicated and hard; they think, "I don't know how to do that." They're living in emails and text messages, maybe where most business owners live.
I think I buy what you're saying, which is that when you're communicating through, let's say, just emails or running ads, you tend to conform or subdue yourself into a very transactional, just dry, informational way of communicating. That actually does you a disservice. Most of the new business you get is through the content you're making on your YouTube channel.
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Sabri Suby | No, we run a lot of ads, so we get that as well. I look at it as the whole ecosystem. The YouTube content is a way to also get more reps in, right?
I understood that if I want to become a better storyteller, if I want my hooks to get more dialed in, and if I want to retain people's attention, I need to learn all these storytelling techniques—foreshadowing and all of this kind of stuff. I kind of really came up through the whole tutelage of direct response, learning my way through that and understanding that the landscape is changing.
You really need to become even better at storytelling. All of those reps that I get in on YouTube, I can then translate them to all the ads that I do, the emails, the video sales letters, and whatever else I'm going to do—even presenting and just being a showman. It allows me that instead of getting feedback from maybe doing a launch or a campaign every quarter, I'm uploading a YouTube video every week.
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Shaan Puri | Right.
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Sabri Suby | **So, it’s just... it’s about practice.**
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Shaan Puri | Let's say if I'm good, what's something you've learned in the gap between good and great on storytelling or showmanship through content?
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Sabri Suby | Yeah, I wouldn't say... like, I wouldn't put a crown on myself and say that I'm great yet. I think I've still got ways to go.
But I think that fundamentally, it's about understanding the principles of how to first hook somebody's attention, then retain it, and finally, be able to make an ask.
The place that a lot of people start is really focusing on how to make an ask. They think about how to write the most influential copy, the most persuasive copy, and place a huge amount of emphasis on the offer and the ask that they're making to their audience.
I think that the number one thing, if you want to improve the conversion rate of anything on any vehicle, is to focus on improving the consumption first.
So, you want to place a disproportionate amount of your effort on getting that consumption. The way to do that is by understanding the hook and understanding the lead.
How do I have either something that's going to be a pattern interrupt or a pattern match to my market? Then, how do I slowly build stakes? How do I foreshadow? How do I delay a payoff and have multiple storylines in it?
Because if you can do that, and if you can earn that viewer's attention, even if you want to have a very strong offer, it doesn't matter how strong the offer is if you don't get people to that part of your whole pitch anyway.
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Shaan Puri | Right, and you have an interesting method here. I was just reading one of your titles that I really like. The title of one of your most popular videos is "Sell Like Crazy: Stop Praying to the Internet Gods." What's the premise of that video?
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Sabri Suby | Is that like a lot of people sit around and hope and pray to Zucks that they're going to get cheaper CPMs, right? Or that everything would just get easier with their ad account? It's like the algorithm wouldn't be so wild and volatile.
Or people, you know, basically beg for referrals and they sit around operating their business by whatever fate falls in their lap. But most businesses don't have a repeatable, predictable way to actually put a dollar into a machine and turn it into $3, $5, or $10 back.
With all the businesses that I've seen, with the thousands of clients that I've worked with, and all the businesses that I've actually been an employee of, you know, that's the one thing that those people all have: a repeatable process to go out there and get clients.
Because if you do not have that, you have an expensive hobby that is worse than a job. You don't get vacations, you have all the stress, and you end up working double the amount of hours than you would in a normal job. | |
Shaan Puri | Right, right. What are some examples of these repeatable systems?
It might be just a sales funnel—a great sales funnel that you've seen right now—that you could teach me about or tell me about.
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Sabri Suby | Yeah, I think that if you look at it from a lead generation perspective, a basic funnel involves having someone offer a piece of information, a video, or a free report. This is something that can get your target market to raise their hand in a sea of people and say, "Hey, I would be interested in learning more about that."
That's the first cardinal sin that most businesses make. They go out to their market and conduct themselves like they're in the dark ages. They lay out their wares as if they're in a marketplace, saying, "These are all the products and services that I've got." There's a little bit of haggling back and forth on the prices, and then the deal is done. They're just like, "Get a quote, buy, buy, buy."
However, you will get ten times the number of people if you approach your marketplace with something of value. Try to educate people and lead with your best foot forward. Use a piece of content that you know will serve as bait to get that person to raise their hand in a sea of people. It can be a free report about anything.
Once you get them to raise their hand with a very small ask that is not confrontational or intimidating, you have them arrive on a page where you then make your offer. This is a basic two-step funnel. Instead of saying, "Get in contact with our sales team" or "Get a quote," you say, "Here's a free piece of information." They download that, and then you direct them to a page that makes them a "Godfather offer" to get on the telephone.
You will get ten times the volume of people who will engage with what it is that you do if you implement this strategy.
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Shaan Puri | So, what's a specific example of someone doing this?
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Sabri Suby | So, in terms of like... we do that a lot. All of our clients do that. But there is, like, say for instance, you're a digital agency and you want to sell your digital agency services. Instead of being like, "Hey, we can help you grow your business with digital marketing," you're like, "Here is a free report of the 22 things that you need to know when running Facebook ads."
Right? And then that's only going to pull people in that are interested in running Facebook ads. A percentage of those people are going to be interested in having someone run their Facebook ads for them. That's it on the lead generation side.
Then, if you've got the e-commerce side of things, again, it's a bit about being able to first go out there and get people's attention through content. The brands that are crushing it the most are not like, "Here is our goop in a bottle," or "Here is our protein shake."
Right? All these people, now if you look at the landscape with TikTok and everything that's going on, they hit you with a piece of content that just looks... it just slides under the radar. It's completely organic; it doesn't look like a sales message.
Then you're watching it because it's very interesting, and the algorithm does all the optimizing for you. Then you get to the end of it, and then they make the ask. Right? So if they're selling like a testosterone-boosting supplement, they're not like, "Here's this testosterone-boosting supplement."
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Shaan Puri | Buy it. | |
Sabri Suby | Yeah, they're like, "Did you know that testosterone in males has dropped by 70% over the last 10 years?" It's like that will get someone's ears to kind of perk up and go, "Okay, what is that?" Do you know?
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Shaan Puri | The reason why I posted a clip of Joe Rogan talking about testosterone is that it looks like someone is just sharing a clip of Joe Rogan. Then it starts to weave you into an actual product pitch later.
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Sabri Suby | Exactly! I saw a brilliant one the other day. I'm in the process right now of building a house, and it was a reel on TikTok. The guy said, "These are the best twenty things that you definitely want to be building inside your house that nobody tells you about."
He mentioned things like, "You want a whole house water filter. You want this dehumidifier for your whole property. You want these essential oils that diffuse and go through your AC. You want heated tiles." I was like, "Dude, this is fire!"
Then at the end of it, he said, "And all these things are expensive. So if you're thinking, 'How much is this gonna cost me?' Well, I've just put together a course that shows you how to buy and flip homes so you have the money to buy all this stuff." I was like, "Dude!"
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Shaan Puri | That you. | |
Sabri Suby | Got me hook, line, and sinker.
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Shaan Puri |
Yeah, that's an absolute judo flip at the end there. Exactly! And forget about having a home, you can't afford it. But the way you could afford it is if you "laid my course and start learning how to make money online." That's amazing.
You did it... you did this with your book, right? I remember going down the funnel once of your free book, and I was like, "This is very, very smart. He's got a free book funnel."
Tell me about this "Sell Like Crazy" book funnel. How many people have bought or gotten a book from you through this? I would guess it's a pretty ridiculous number.
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Sabri Suby | We've sold **1,000,000** copies now.
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Shaan Puri | But are you selling them, or are they free? I thought they were free.
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Sabri Suby |
Yeah, like it's "free + shipping," right? So we are on Amazon and whatnot as well, but yeah, overall we've sold a million copies through both Amazon and the funnel.
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Shaan Puri | And when I saw this, I was like, "This is genius!" Because books are not good moneymakers anyway. So instead of trying to make a profit by charging $9 for a book, you're like, "Let me give away a free book on teaching you how to sell."
Then you would create what I call the **Yes Yes Yes No Funnel**. The Yes Yes Yes No Funnel is when you hear somebody telling you how to do something, how to get better at something. They're not selling you anything, and you say, "Yes, yes, yes! That all makes sense. That's true. That's a great example."
And at the end, you just say, "No, I don't have the energy to do that."
What you're hoping for, the ideal prospect for a lot of these businesses, is somebody who is now convinced that you know your stuff, but they're also convinced that they don't have the time, the energy, or the skill to go do it themselves.
You could say, "If you don't want to do this yourself, or you don't have the time to do this yourself, luckily we're here. We do this for you."
For example, you could have a marketing agency. You could teach people how to do marketing, and people would say, "Yes, yes, yes!" And at the end, they would say, "No, but I'd rather you do it for me."
All you've done is convince me that you are an expert at this, and I want to now enlist you to do it.
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Sabri Suby | Yeah, and I think there's a caveat to it, though, right?
What a lot of people do when it comes to book funnels or any of these kinds of things is they effectively make the book like a thinly veiled sales pitch to do exactly just that.
One of the things that, like, you know, I think I started in a different way. I started in a position where we were getting so much inbound to what we were doing.
You know, we're a premium agency, and there are a lot of businesses that could not afford to work with us. They would always ask us, "Who else would you recommend? Who's the no-frills version of what it is that you guys do?"
In the beginning, I was like, "Okay, let me try to find some people that kind of know what they're doing and send them their way." But they would always come back to bite me in the ass. They'd be like, "Hey, you recommended this person, and they just murdered my money."
So, I just decided then I was going to write a playbook to help those people to get them to a...
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Sabri Suby | Where they may not be ready right now, but let me give them this stuff for free. Let me literally, no holds barred, give them exactly the playbook and not hold anything back. Then maybe in the future, they might come back as a client, and if not, that's completely fine.
There are a lot of people that go the opposite route. They say, "Let me build the yes-yes-no funnel," and let me just make basically the book a sales letter for my core offer. I was very conscious of not making that the situation because I wanted to create something interesting.
Books are not like a YouTube video, right? That book is going to be around in some capacity, hopefully long after I am gone. So you really need to pour a lot of time and energy into making it the best that you possibly can.
So yeah, I think that’s the distinction to make. It’s not a bait and switch of like, "Yeah, you buy the book, and it’s just like, I'm going to hold back all the secrets—the secret eleven herbs and spices, baby! You're not going to know them."
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Shaan Puri | Right, right. | |
Sabri Suby | And you need to literally lead with your best foot forward and give them everything. Then, if they arrive at that decision, they don't feel like, "Okay, he's giving me everything but the secret little part that turns the machine on."
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Shaan Puri |
Yeah, I think that's very good. Awesome!
Well dude, thanks for coming on, man. I knew I would learn some stuff about marketing, but I also got some good life tips and life wisdom out of this, which is always a good thing for me. So I appreciate you coming on.
Where can people find you or get more about you?
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Sabri Suby | It's been a pleasure. Thanks for having me on! You can check me out at **Sabri Suby** pretty much on all platforms. If you like this, you can go to **YouTube** and check me out there.
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Shaan Puri | Awesome, thanks, man! No problem.
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