These 21-Year-Old TikTokers Made A TV Show For $5,000 (#400)

Shaan Puri

The company that we talked about, where we said, "Oh, we met this girl," she was a college student at NYU. They did that clubhouse thing where they did "Shoot Your Shot," and I met her. I was like, "Wow, you're a star!" I don't know what this idea is. She was doing some Web 3 version of *The Bachelor*. I was like, "Oh, that's a terrible idea." But this is, "Hey, that's okay. This is your terrible idea. You're going to do amazing things." I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella, and it's these shows. So, the watch one has, in 4 weeks, 14,000,000 views, 2,000,000 likes, and a total budget of, I think, $2,000. They have 190,000 followers.

Sam Parr

Alright, we're live, brother. It's been dry for me. Not a lot of research and ideas going on. Are you the same?

Shaan Puri

dry season

Sam Parr

it's dry season

Shaan Puri

Yeah, I know what you mean, but I can't say I relate because your boy's wet.

Sam Parr

really you have stuff

Shaan Puri

I'm just dripping with concepts, you know? Actually, I have all the stuff prepared, and then, typically in the four hours before we record, I just come up with a whole different set of things that I want to talk about. The first one is, okay, so I don't know the full backstory of this, but I do think it's kind of cool. I saw a tweet that basically said there are like five 21-year-olds who are building some next-generation media company. Okay, well, what are you guys doing? Well, basically, it took them one month, and they launched a series of original TikTok shows. So, not just like themselves on TikTok, but an actual show. There's one show called "Buying Time." It's where they buy and sell watches, kind of like on the fly, and you get to see them buy or sell and negotiate the watch.

Sam Parr

what's the name of the company

Shaan Puri

So, the name of the company... what is their name? I thought it was related to that "Mad Realities" thing. It might be. To say it sounds like that, I think it is related to them. I'll try to go find it. Yeah, it is. It's either produced by them, it's theirs, or they're like in the network. I'm not sure.

Sam Parr

but they're

Shaan Puri

In their bio for all the shows, it's at **Mad Realities**. So, that's the brand, the company that we talked about. We said, "Oh, we met this girl. She was a college student at NYU." They did that clubhouse thing where they did "Shoot Your Shot," and I met her. I was like, "Wow, you're a star!" I don't know what this idea is. She was doing some Web 3 version of *The Bachelor*. I was like, "Oh, that's a terrible idea." But this is, "Hey, that's okay. This is your terrible idea. You're going to do amazing things." I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella, and it's these shows. The watch one has, in 4 weeks, **14 million views**, **2 million likes**, and a total budget of, I think, **$2,000** with **190,000 followers**.

Sam Parr

and what are they doing on the show and does that too by

Shaan Puri

The way some of these numbers might be a little off. We got Brandon, the researcher. He's running on the hamster wheel in the back here. He's trying to get all the data, but sometimes I mess up reading his data. So, numbers are directional for anything I ever say.

Sam Parr

okay but

Shaan Puri

I did watch this other one, *Keep the Meter Running*. So, *Keep the Meter Running* is cool. You'll like this concept. They get in a cab in New York, and the guy's like, "Alright, where are you trying to go?" And he's like, "Where do you like to go in New York? Why don't you take me there?" He's like, "What?"

Sam Parr

I've seen this it's so good

Shaan Puri

He's like, "Take me to your favorite place. You know, let's go eat. You want lunch? Have you eaten today?" And the guy's like, "No, I don't eat till the end of my shift." He's like, "Let's go! Take me to your favorite spot." He's like, "Okay." He's like, "Yeah, just keep the meter running." And they basically drive to that little halal town part of New York to get out.

Sam Parr

and you hear the stories of everything

Shaan Puri

He's like, "Leave the meter running." They go inside, they eat. He asks him about his kids, his life, and how he ended up with a taxi. Does he like it? They're just enjoying a meal, and they do that the whole day. Also, 2,400,000 likes, 160,000 followers. The budget was really solid.

Sam Parr

really great man that's a really great show have you seen it

Shaan Puri

I've seen it. It's like if "Humans of New York" was a TikTok show. They definitely find some gems of human beings, and by the end of it, you're just like, "I just love this dude! I just want this taxi driver to have an easier life and a car." It's a great show. He's happy too, which is the best part. It doesn't make you feel guilty because they're sad; they're very happy and content with a simple life. Most of the people who are watching TikTok have like ten times more going for them than this guy and are ten times less happy and discontent, just scrolling TikTok basically at the time. So it's one of those things that makes you feel good. It's a feel-good show. Then they have this other one called "Einstein Elementary." It's basically this guy who calls himself the Einstein of Wall Street. He kinda looks like Einstein; he's got gray hair puffing out to the side, and he just explains stock market stuff in simple terms. This one has a million likes and a hundred thousand followers, and I'm just like, "This is really, really cool." They're basically prototyping these shows that could be produced into real shows, or this might be it. The reason I wanted to bring this up is because a 21-year-old's doing cool stuff. I love it! If you think about the next generation, like, you know, you worked on that show or worked with a guy from "American Pickers." There are all these random niche shows, right? Like, yeah, these guys go into storage units, and they have to cook a meal out of what's in there. You know, what it's like? Who the heck...?

Sam Parr

thought of this

Shaan Puri

why am I watching this for 2 2 and a half hours those shows are gonna happen on tiktok not tv and they're gonna happen like a 1000 fold you're gonna get a 1000 times more experiments just using tiktok the second thing is I have this framework that I learned from it by buddy sully which was the doors versus windows so when I saw this I was like they got like you know millions of views but they kinda don't make any money and it kinda goes away so I don't really see the opportunity and at first I kind of wrote it off like yeah that's the problem with tiktok man you can get you can pop off but like then what so what and I think that so what drives away a lot of people but there's another part of me that's like of course this is valuable of course if you created a show that people like and millions of people watch it there's going to be value there on this platform that's growing and taking over like the entire social media it's like the fastest growing company in the world of course you being one of the fastest growing channels on the fastest growing comp you know media app is a is a very valuable thing it's just not clear exactly what that value is how you'll capture it and in a few years it'll be like wow this person makes a $100,000,000 off tiktok that's crazy right the same way we say about mr beast on youtube and people on twitch oh ninja makes how many 1,000,000 of dollars on twitch that's crazy just for playing video games and to me this is a a windows versus doors thing when the the analogy goes like this most people only wanna work for window on window opportunities window opportunities where you could see straight through and you could see what's the value on the other side and you see what's inside then you could open open the window or break the window whatever hop in and take the value but a door opportunity is like a door is opaque you can't see what's on the other side you know there's probably something but you don't see exactly what it is and it's good to go for window opportunities because you can see exactly what's there but it is bad to be the type of person who only will do things and only take massive effort on window opportunities and you never you know knock on doors and when you knock on doors it's because 90% of other people have just walked by because they don't know what's inside they don't they don't wanna make the effort and I think this is a doors opportunity where people on tiktok are gonna get way bigger than most people realize they're gonna figure out how to make money even in these like 15 seconds of fame moments that they're having and huge brands are gonna be built this way and I just think it's a door opportunity we haven't we haven't heard the 5 success stories you need to hear before it becomes a gold rush and everybody starts to copy it

Sam Parr

That's true. I think, though, in some regard, you—like I work in the media industry, so do you. It's a pretty tried and true method of getting an audience and making money through advertising. So, I have faith that they'll figure it out. The thing that a lot of these companies where they screw up... I've been thinking a lot about those. There are basically one or two mistakes that you can make in business that are like basically irreversible. Most decisions are reversible—not all, but most. A few that are not are if you screw up your cap table and you raise too much money. You have a company like BuzzFeed that makes like $350 million in revenue, maybe like $50 million in profit. I think their market cap is $150 million right now because, like, I don't know how the markets work like this, but they're never going to live up to the hype that they once had of like $5 billion or whatever it is. Same with Bird Scooter. Bird Scooter may not be a horrible company. Did you see what their market cap is today?

Shaan Puri

it's it's like 70,000,000 or something right what is it

Sam Parr

No, $40,000,000. Wow, $40,000,000! And so, a company like this...

Shaan Puri

house is worth more than bert

Sam Parr

Isn't that crazy? The founder owns a house. The founder bought a $20,000,000 house. Isn't that nuts? The hustle was basically almost worth more than Bird, and Bird sold or raised, I think, like $1,000,000,000, right?

Shaan Puri

to be fair the hustle was way cooler than bird

Sam Parr

I mean, hey dude, scooters are littered all over the city. I *really* like that, you know? I enjoy riding a scooter. Oh nice, we got your socks on! But, being with this person's business, I think they could kill it as long as they don't raise too much money. Because if they do, then I think that they're going to die, and it's going to be horrible. Did I ever tell you the story about Elizabeth Murdoch calling me?

Shaan Puri

no what was it

Sam Parr

So, the week *The Hustle* launched, I wrote this blog post saying that we launched. Then, I get a call. There's this Australian lady, and she goes, "Hi, this is Elizabeth Murdoch." I knew right away who that was, but I was like, "Wait, like Rupert's daughter? Like the owner of Fox?"

Shaan Puri

liz was popping yeah

Sam Parr

I was like, "Liz, what's up? What are you doing calling?" She goes, "Hey, I saw your blog post and I think what you're doing is really cool." I think she said either she's launching or she already launched this company called **Vertical Networks**. It was exactly this thing where she goes, "Basically, I negotiated a deal with Snapchat and they asked me to make content for them. So I'm funding people to make content, and you seem kind of like a loose cannon who's pretty funny. Can I, like, buy you or fund you, and you just make content for us on Snapchat?" I was like, "That's interesting." So I get in touch with the guy running the company. His name's Tom; he's awesome. He was like, "Yeah, so basically just move here and start making content all day for Snapchat." I was like, "I don't know, man. That seems like a lot of work. I don't really want to do that. I've got a girlfriend who I'm probably going to get married to." He goes, "Alright, well, no big deal. We'll find someone else." So they find someone else, and it's these four guys, or three guys, and they started a YouTube channel and a Snapchat channel. It's called **Yes Theory**. Have you heard of **Yes Theory**?

Shaan Puri

oh no way that's that came from that

Sam Parr

Yeah, ain't that crazy? So, Yes Theory is this... it's like three guys, and their whole idea is to do crazy things. These guys are my age, but at the time when they started, they were like 25 or 26. So, they are these young, good-looking dudes. They would meet someone on the streets of Venice, like this cute girl, and be like, "Hey, do you want to go to Rome right now?" Or they would get in an Uber and say, "Hey, Uber driver, do you want to go to Hawaii this second? We'll go, and just leave your car there. We'll pay for everything." They do these crazy things, and it's like this great show. It started as one of these Snapchat shows. What these young women are doing with this media company is the same thing that has worked before in the past.

Shaan Puri

Yeah, that's really cool! I didn't know you did that. Wow, you were so close to a whole different life.

Sam Parr

I don't regret it, man. Those guys, like, if you follow their story, dude, if they get burnt out... At first, it was like, "Let's go skydiving" or "Let's make a bucket list and do it." Then it was like, "Let's go to the most remote place on Earth for 24 hours," and then, "Let's go live on an island with people who have never seen white people."

Shaan Puri

why is it that you always hear about youtubers getting burnt out but you never hear podcasters really getting burnt out

Sam Parr

Because we don't do shit. We just sit here and talk like we don't have to do anything. Like, dude, my friend Noah Kagan has this YouTube channel where he goes and, among many things, knocks on doors and asks people how they got rich. Dude, I don't even... if I don't see cornflakes at the grocery store, I don't buy it. I'm too embarrassed to ask the clerk at the counter where they are. If it's not on Amazon or easily available at a corner store, I don't buy it. I can't imagine knocking on a door and asking someone how they got rich. It's hard. It's exhausting.

Shaan Puri

Especially like, Noah's cool. He's a friend of ours, but isn't it kind of like, "Noah, you're above this"? Like, you're Noah, you're rich. We should be knocking on your door and asking you how you got rich. Isn't the point of being rich that you don't have to do this bullshit?

Sam Parr

yeah but he's you know he's he's

Shaan Puri

just trying to broke boys

Sam Parr

He's trying to play the game. He's trying to get popular. I don't know, he's just trying to get popular, and so it's working. He actually has this new series where he interviews old people who are rich and asks them if it was worth it. That's actually a very, very cool series.

Shaan Puri

that one that one's cooler it's also more like a podcast

Sam Parr

It's yes, but yeah, dude, YouTubing just seems like too hard of a job. So anyway, yeah, I'm on board with what these young women are doing. Bev, before you move, are you ready to move on to the next one?

Shaan Puri

yeah let's go to something else

Sam Parr

Wait, but before you do, I have to say something to our listeners. I'm going to say this every episode now until we hit like 500,000 subscribers. I want to present a **gentleman's agreement**. Do you know what a gentleman's agreement is, Sean?

Shaan Puri

I was born under a gentleman's

Sam Parr

A gentleman's agreement... I don't know what that means. I actually don't know what it means, so like that was a...

Shaan Puri

non nonpapered contracted agreement

Sam Parr

So, people tell us all the time that they get addicted and obsessed with this podcast. That is awesome! It doesn't matter if you're on YouTube, Spotify, or iTunes—whatever you're using right now. If this is the first episode you're listening to, you get this one for free. But if it's the second episode or more that you've listened to, here's our gentleman's agreement: You go to your YouTube app or whatever you're on and you click subscribe or follow, or whatever it is. You do that for us. We make this for you. We're like your little research laboratory rats, doing all this for you. Just go and do that for us because the more you do that, the more views we're going to get. The more hyped we get, the more dopamine we get, and the harder we work. So, that's our gentleman's agreement. If this is your second episode or more, just go and do that for us right now. That's my gentleman's agreement.

Shaan Puri

And the goal is, you said, 500,000 YouTube subscribers. I think we should just say 500,000. We've gone from 20,000 to 150,000 in the last year, and from 150,000 to 500,000 this year, 2023.

Sam Parr

alright down 500,000

Shaan Puri

where's our plaque

Sam Parr

I don't know dude I want the plaque like

Shaan Puri

where is the plaque

Sam Parr

you know we people talk about participation trophies like it's a bad thing I want it I want

Shaan Puri

That, yeah, you say 80% of success is just showing up. Well, I showed up. Where's my plaque? Yeah, we were supposed to get a plaque at 100,000. You got sent to the HubSpot headquarters somewhere. Dharmesh is sitting there polishing our plaque, showing it off at his parties like it's his. Where is the plaque? I need to know. There's a conspiracy, and I need to know. I told the people on Twitter because I said, "Hey, who should keep the plaque? Me? Sam? How are we gonna do this? We're remote, and it's only one plaque."

Sam Parr

they said they'll give you a bunch of them

Shaan Puri

And then people said, "Small boy stuff. You're worried about a $100,000 plaque?" I said, "You know what? You're right. We're going to take the plaque, we're going to take it to a field, and we're going to destroy it because it's totally small boy plaque. We're not celebrating until we're at a million. But we need the plaque to destroy it, office space style." Like that is the... yeah, well, that is the idea.

Sam Parr

I have no problem destroying your plaque

Shaan Puri

yeah you frame yours just remind

Sam Parr

Is this our gentleman's agreement? I'm going to bring up our agreement every single time we do a podcast. That's it. That's all I gotta say. We can go to the next segment.

Shaan Puri

I do think you totally misused "gentleman's agreement," but whatever, it's the best. Okay, you had a thing about Coffeezilla, and also can we talk about what happened after our previous episodes? Number one, Tim Ferriss tweeted out our podcast. Cool moment! Tim Ferriss was one of the first podcasts I ever listened to. I love that guy. He listened to our section where we were talking about him and my experience meeting him, and all that. Your experience meeting him? He said, first, he emailed me. He just goes, "Hey, heard the pod, loved it." He goes, "So funny, Sam was talking about how OCD I am about editing things." He goes, "Normally I am, but you edited it great. Thumbs up, don't worry about it." And I was like, "Okay, good."

Sam Parr

Then, by the way, I hope you didn't take that as disrespect. It was supposed to be a compliment... an admirable thing.

Shaan Puri

Tim, ignore the words we say. We're sucking up to you, alright? Whatever we say, we might make some foot faults on that, but we just badly want to be your friend. Alright, that's all you need to take away from any of this. Alright, the second thing: we did this episode with Billy McFarland, the guy from Fyre Festival. I think you hit him up and hung out with him afterwards. Is this true?

Sam Parr

Yeah, he was on the pod, or either before or after—I forget. I told him, "I'm basically visiting family right now," and he said, "Oh yeah, I'm right down the street from you." So, I texted him and I just said, "Thanks for coming on." I mentioned that I'm down the street from him, and he said, "Great! You wanna go hang out right now?" I replied, "Yeah, sure! Let's just go get coffee."

Shaan Puri

ice cream what'd you guys do

Sam Parr

We went and got tea because it was past 3 PM and I didn't want to drink coffee. So, I got...

Shaan Puri

that is the move don't do coffees anymore ice cream just take people

Sam Parr

out to

Shaan Puri

ice cream it's funny I don't wanna amazing it's an amazing move

Sam Parr

I didn't wanna lick a thing in front of them I think that's weird

Shaan Puri

well you gotta get the spoon

Sam Parr

Yeah, yeah, yeah. So we went and hung out, and we talked about... I can't talk about it at all, but we discussed his family. I just wanted to ask him, "Tell me about how you were raised? Tell me about your family." I won't mention that stuff, but we talked about family matters. Then we talked about prison stories, which he mentioned on the podcast a little bit. I basically told him what I said here, which was this idea that he had on the pod: "That's really stupid, man. I bet you could charge startups $20,000 a month and be like a consultant. Just do that." He responded, "Yeah, let's talk about that." So we discussed what we would do if we were in his situation and what I think he should do. I talked about the mistakes he made and asked, "Why did you do that? What were you thinking?" He basically expanded on what we talked about in the pod, saying, "I just didn't want to look stupid. I lied, and I was embarrassed. I just got into this... you know, I just did something bad." But yeah, I hung out with him, and here's my takeaway: I understand why people believed him. He's very believable and very charming. Every time...

Shaan Puri

take you to ice cream after all

Sam Parr

Dude, yeah, like I got wine and dined, and I could honestly see myself becoming friends with him. But at the same time, I'm like, "Are you doing it again?" So, you know, and that's what I told him. I was like, "It's hard."

Hubspot

To do right, I think he was entertaining enough. He seemed fun, so why not be friends with him? And hey, even if he does it again, that's my "fuck up" friend, man. Everybody's got a "fuck up" friend who just keeps messing up. He might be yours, and that's okay. If that's the worst-case scenario—let's say he kind of steps in it again and makes a bad decision—then that's alright. No sweat. I feel like you're a little scared to just be friends with this guy. Just be friends with him, dude. Our software is the worst! Have you heard of HubSpot? See, most CRMs are a cobbled-together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot: grow better.

Sam Parr

I'll be friends with them. I won't do any business with them for a long time until, like, we've... you know, he's proven.

Shaan Puri

in public together are you ashamed

Sam Parr

I already did. No, I hung out with them in public. If I was with him and someone said something mean to him, I would be like, "Dude, you gotta not do that right now, please."

Shaan Puri

is about my friend billy

Sam Parr

yeah don't say about my friend billy because here's the deal

Shaan Puri

that's what I'm talking about

Sam Parr

Dude, he served his time. So, I've volunteered at prisons before. I'm a saint, by the way. I've worked with these types of people before. Everyone gets a second chance. Man, 5 years—or how much did he serve? 4 years? That's a long time. That is a long time. That's like college, except you don't leave your dorm room ever. You know, it's the worst. I think he paid the price, so it was really exciting to kind of hang out with him. What did you think about the pod with him?

Shaan Puri

Yeah, I thought it was good. I thought he was, you know, likable and interesting. All the same things you thought. I thought he was likable; I thought he was interesting. You know, I thought he owned up to what he did. He didn't try to deny it, deflect it, or give some BS excuses. He was just like, "Yeah, I messed up. I did it." I think that most people who lie don't lie because they're evil; they lie because they're insecure and afraid. I know this because anytime I lie, it's because I'm insecure or afraid. So, I don't really think that's a completely understandable thing. I think he did it at a scale which was bad, obviously, and that affected people. That was bad. But also, you know, put it into perspective. What did he do? He lied to professional investors who, in their diligence, didn't uncover it. They're fine; no harm done for them. There were some people that went to this festival and got disappointed. That's unfortunate, but okay, that was a really bad party. Then I think the worst thing was that the locals of the island were sort of left holding the bag in some way. I don't know the full details of that, but I would say that's probably the most harm done from it. I don't think that was his intention at all. I think his intention was to try to pull this thing off. He tried to "fake it till you make it," and he faked it and didn't make it. This is what happens when you fake it and don't make it. So, I think that he rightfully got convicted. I think he served his time, and I don't hold that against him going forward. I was just giving you a hard time because I feel like you like the guy, but you're trying to slightly tiptoe around it. I think your honest feeling is that you like this guy, and he's fine. You know, let's move on with life and see what he does from here.

Sam Parr

That is my honest feeling. I like him, and I'm eager to see what he does, but I'm still at arm's length. Here's the fascinating thing: when I hung out with him, I call it "the resistance." I've said this before—the world wants us to be vanilla. They want to put us in a box, and people who resist that...

Shaan Puri

what are you what are you going with this

Sam Parr

People who resist that... I'm fascinated by them. Even if they are truly a saint or if they're a criminal, there's this allure, this fascination that I have with them, no matter what. I think we all do. We all like that. You know, this is why cult leaders are awesome. You're like, "Oh my God, you're convincing me that there's another way of living." He has that same thing, and there are levels to this, is what I'm learning. He kept telling me, "I thought I could pull it off." In my head, I'm like, "You're fucking insane." Every little bit of evidence points to you not being able to pull this off. But there's something about you that you think you could pull this off. Even when all the odds are against you, and you're delusional, you still believe it. There's something incredibly fascinating about this. It's so interesting that he raised $25,000,000 for a festival when he was 25 years old. He was just like, "Yeah, this is what we're gonna do. I only look forward." I think he said on the podcast, "I only look forward to what's gonna happen." I was like, "That's fascinating to me," because that is not what we are. We're bullied into this box, and anyone who resists that, I think, is interesting to me.

Shaan Puri

I think you’ve touched on something very, very true. I used to say this all the time: I feel like the world is Baskin Robbins, but all 31 flavors are vanilla. I look around, and it’s all vanilla—vanilla over here, another vanilla choice over there, another vanilla choice over there. Everybody's living these very vanilla lifestyles. I’m not going to pretend I’m some renaissance man or adventurous, but in my own way, I feel like I fight the good fight against vanilla. I try to choose to live my life in a way that makes sense to me, even if it is nonstandard. Deep inside, at the core, I feel that’s what I’m meant to do—that’s how I’m meant to live. I take great pride anytime I do something non-vanilla. I try not to do it just for non-vanilla's sake, but sometimes I do that too, just to push it. Sometimes I just go and eat the caramel ribbons or the bubblegum flavor—whatever. I don’t even like it; the bubblegum flavor tastes nasty. But I’ll just do it to remind myself not to be totally vanilla. So, I am with you on that. And that brings me to something that you tweeted out that I wanted to talk about. It’s called the adventurous...

Sam Parr

how sick is that

Shaan Puri

You tweeted something out about this. You said, "This looks awesome! I wanna do it." I go to the website immediately and I'm like, "Oh, this requires leaving the house. Not gonna do it." But let's just check out what other people are doing with the copywriting.

Sam Parr

is so good

Shaan Puri

The copywriting is rare. I'm just going to read it out loud because I think it is worthy of a little oral speech here. So, we're the adventurous. This is what it says on the website: "We're fighting to make the world less boring. Our planet used to slap us about the face with the iron fist of adventure every day. Maps had edges to walk off; whole continents lay undiscovered. But now, the entire surface of the earth has been scanned by satellites and shoveled into your mobile phone, tagged with twattery about what restaurant serves the best mocha latte frappe." We live to find ways to make the world a bit more difficult, to bring chaos into our over-sanitized lives, to create adventures where you don't know what will happen tomorrow or even if you'll make it. Because we think there's no greater moment than those seconds as you leap into an abyss of uncertainty and potential disaster. Okay, so this is art. Fellow artists out there, you remember the episode where Sam declared that he's an artist and he's got to create? This is really amazing copywriting. I think this is such a good example for the swipe file of, like, you know, in my power writing course, I'm going to use this as one of the examples of an "us versus them" frame. Where the status quo is broken, it says, "The status quo took something good," which is that, wow, your mobile phone has, you know, the full map and you can get directions, you can find the best restaurants. And they're like, "You coddled little baby! You're living this over-sanitized life. Don't you remember what you were put on this earth to do and how life used to be back in the good old days?" I think that nostalgia, the "us versus them," this is amazing copywriting. Are you going to actually do one of their things?

Sam Parr

Yeah, I messaged them and I said, "Hey, I'm going to try and brag to you because I want to impress you, but here's who I am." I listed off a bunch of credentials. I said, "I'm not asking for a discount."

Shaan Puri

also great copy

Sam Parr

how do you how

Shaan Puri

Do you brag? How do you brag while nodding? Look, I know what I'm doing here. I know why I'm doing this. I just want to say this out loud: **likeable brag.**

Sam Parr

Yeah, I emailed them. I said, "Well, I'm going to list a bunch of accomplishments because I want you to know who I am. I'm not exactly a somebody, but I'm not exactly not a somebody. Here's what I've done." I listed it out and explained, "The reason I'm sharing this is I'm going to pay full price. I'm not asking for any type of discount or anything like that. But I want to do one of the America races, and I want to bring a bunch of friends and tweet about it and things like that. When are you doing an America race?" Basically, what this company does is you pay $1,900 or something like that. It's pretty cheap. Then they either give you a car, a motorcycle, or maybe a bicycle for different races. They host these races in Mongolia, and they drop you off at point A. Then it's like you have three days to travel 300 miles to point B. They literally just say, "Alright everyone, bye! We'll meet you at point B. Figure it out." One of those things is you have to drive a mini bike, which is like a 50cc motorcycle. It's basically what they rode on "Dumb and Dumber." Another option is a car that is a rickshaw, which is like... well, you know what a rickshaw is.

Shaan Puri

yeah

Sam Parr

Yeah, and so like they do these crazy things, and yeah, they're amazing. Sean, go to their FAQs for the event. This is another really good way to explain how to do copywriting. Their FAQs discuss really serious topics in an incredibly conversational way. They'll say something like, "We plan on doing this unless COVID ruins it," and then it just ruins it. They just talk in a...

Shaan Puri

Really, here's an example. I clicked on Mongolia, and it says, "The route, the section 1: The route. Mongolia is big, really effing big." Driving through it, as any of you ex-Mongol ralliers know, is brain-squashingly awesome. Thousands of miles of endless horizons, mountains, dirt roads, nomads... blah blah blah. So, riding through it on a motorbike designed for children is simply resplendent. I don't know what that means. Mongolia calls to the soul like a fly to shit, and then it sort of explains what's going on.

Sam Parr

And then go to the FAQs, and you'll see like, you pay $1,900. With that comes your little mini bike, some of which are good, some are bad, but that's part of the excitement. And then they just explain this, like, what?

Shaan Puri

Will I eat mutton noodles? Whatever you bring with you, buy on the route or are lucky enough to be offered along the way.

Sam Parr

Next question how good is that

Shaan Puri

yeah this is really cool who's behind this is this like

Sam Parr

An interview with just a guy... I think it's just two guys, like two friends. They make launch videos for each one, and it's really fascinating. So, I want to do one. I don't want to travel to Mongolia because, by the time they have it, maybe I'll have a kid or something. I don't know. But I would like to... if they were like, if I could go to Colorado, Canada, or Mexico, I would do it.

Shaan Puri

we're more of like a convenient adventurist

Sam Parr

yeah yeah yeah so like the

Shaan Puri

call of the wild in my backyard

Sam Parr

Yeah, so they could do that. Speaking of levels and content, have you seen Coffeezilla?

Shaan Puri

I've seen coffeezilla yes

Sam Parr

can we talk about this

Shaan Puri

yeah let's talk about it

Sam Parr

Let me give you the background about this guy. His name's Coffeezilla. He only has 1.1 million subscribers on YouTube, so he's not huge yet, but he's growing quickly. His whole thing is that he wants to uncover internet scams. Not just internet scams, but mostly internet-related ones. He focuses on guys like fellow podcast guests Tai Lopez. He'll do a whole segment on Tai Lopez, or he'll do a whole thing on Andrew Tate, or a whole thing on Dan Lok, who is another internet personality. These are typical targets for his investigations.

Shaan Puri

He answers a question that I often Google, which is, "Is X person legit?"

Sam Parr

and exactly

Shaan Puri

And he's trying to answer that question. Usually, he's going in saying they're not legit. "Here's what we know." So he did this with a bunch of people.

Sam Parr

And now he's doing a moment on Logan Paul. Logan Paul had a thing called the "Crypto Zoo," I think it was called, which is like this crypto project that had all this stuff going on. But the thing is, he has the most attention to detail I've ever seen. I saw this on Casey Neistat. I'm like, "How are you making just your commute to work so fascinating?" It was because he had all these interesting shots that were so thoughtful. This guy has the same thing where there'll be like a robot sitting behind a bar, and it's just like, "Oh, I had a tough day at work." Coffeezilla is talking to a fake robot, and I'm like, "How is this interaction so freaking good?" Or he'll fly in people who worked with Logan Paul, and he'll interview them in person, making this whole 30-minute video that's as good as "60 Minutes." It's so fascinating, and it just shows you that there are levels to the game. People who turn it up a notch, I think they're rewarded.

Shaan Puri

Yeah, this guy's production quality has gotten kind of insane recently. I think that, you know, he's thriving on some of the big questions or controversies. SBF, Logan Paul... who else did he do?

Sam Parr

jake paul

Shaan Puri

I think he did... what's his name? Andrew Tate? Things like that. Yeah, he's cool. He's good. I really like this niche. I think he's carved out a really strong niche and brand, like a visual brand too. So, I think he's done an amazing job with his videos and his content.

Sam Parr

But he kind of has pigeonholed himself. There's this one move that a lot of people make. The Liver King made it when he said, "I do not take steroids." Now this guy does the same thing where he says, "I do not make money through ads because I want you, the reader or the viewer, to be supporting me so I can make more genuine content." I'm like, "No, don't shut that off." You may feel that way today, but Casey Neistat has this funny thing where he was like, "Well dude, I had 100 million views before I turned ads on my YouTube because I thought I was being like an artist." That was the stupidest thing ever because I was so broke at the time and I couldn't make more videos. Had I done that, I would have made an additional $1,000,000 or whatever it is. That's exactly how I feel. I'm like, "Dude, just take the money. You can take the money and still be cool and ethical."

Shaan Puri

And by the way, we could put like a before and after on the screen. If you go back into his channel from 3 years ago, it's literally him in a messy bedroom. He's holding a mic up with his hand, and you know, he literally looks different. His background looks different. That's like, you know, how he started. You can see the jump up in quality in 3 years is pretty insane, to be honest with you.

Sam Parr

Three years isn't that long, dude. This podcast is three years old, I think. And like, just the other day, you didn't even wear a shirt when you recorded. Like...

Shaan Puri

that's a potential choice

Sam Parr

We still don't... I don't even have a camera that works yet. I mean, like, this guy... this guy is chilling.

Shaan Puri

basketball hoop eyeing me now so we're we'll move it up

Sam Parr

It took forever just to get a video camera that works, and we still call it a video camera. Like, the camcorder is broken. I asked how to get a camcorder. His progress is wonderful.

Shaan Puri

yeah that's amazing alright what else we got what other what other content you wanna do

Sam Parr

I don't have anything

Shaan Puri

Okay, wow. The well runneth dry. Let me give you one. Have you seen this website, gently.com?

Sam Parr

no I think this is kind of a

Shaan Puri

Cool idea! Basically, it's, you know, like people... you do this probably. You probably buy like kind of vintage leather goods or whatever off of, like, I don't know, some eBay, Poshmark, or Depop.

Sam Parr

I do

Shaan Puri

There are all these second-hand marketplaces that exist. I just named three or four of them, like The RealReal. What Gently did was pretty smart. They said, "Alright, how do we make a search engine?" You just tell us what product you want, and we will go search all the different places. Then, we will send you text message alerts as we find good deals on that brand or item that you want. I think this is pretty smart. They cut a deal with all the different marketplaces, saying, "Hey, if we send you the customer, we get to bring the buyer to you. How do we get our 10% cut or whatever it is off of that purchase?" Anytime you have a fragmented set of places where something is available, having a one-stop search for it is smart. They also have these alerts, so as soon as you indicate that you're interested in something, they'll constantly alert you about it. It's sort of like a highly targeted ad that they're sending you each time. Then, you can go and buy the item. I think this is pretty cool. It saves customers a bunch of time, brings these marketplaces customers, and does it in a way that's actually pretty seamless. So, I thought this was a pretty cool idea.

Sam Parr

I'm going to sign up for this. You are right; you stereotyped me correctly. You made some bold... you made a stereotype, and you're 100% correct.

Shaan Puri

I was looking at investing in it, and I was like, "Alright, let me just try using this thing." I was like, "Oh, I don't have hobbies or tastes." You know, I don't know any of these brands. I don't buy any vintage goods or exclusive designer things, so I didn't really know what to do. Well, it...

Sam Parr

looks like it's for try it it looks

Shaan Puri

like me if it's good

Sam Parr

Well, it looks like it's for women mostly because it's Poshmark, which is mostly women. I think it's only women or mostly women. The RealReal is mostly women as well. I actually just went to The RealReal yesterday; they have a store where I'm staying, and it's mostly women, I believe. But no, I like this. I don't know if this could be a big business. Wouldn't the margins be like nothing?

Shaan Puri

Yeah, because you're taking a cut of a cut. So I think that's the hard part. You have to have really high volume. But I do think there's enough of an interesting wedge where they'll probably need a second miracle. Meaning, the first miracle is getting this popular where people start using this all the time. Then the second miracle is going to be something like, you know, they create their own supply on the marketplace or they create their own marketplace out of this. Or they gotta do something, maybe it's a subscription. I don't know, they have to come up with some other thing that's going to make this work. So I do think that that's the second thing. Alright, let me give you an idea. Now, you've used ClickFunnels, correct?

Sam Parr

yeah I have I've made a lot of money using clickfunnels

Shaan Puri

if I asked you what is clickfunnels great at why would anybody use clickfunnels

Sam Parr

quickly spin up drag and drop landing pages that can also accept money

Shaan Puri

And the landing page... well, there are a bunch of landing page builders that are drag and drop. Why is ClickFunnels better? Is it the design? Is it faster or easier to use? What is the benefit?

Sam Parr

It's mostly horribly designed. It looks like it was designed with a set of crayons, and the reason it's like that is perfect.

Shaan Puri

way to say it

Sam Parr

Yeah, it looks like someone just got a red and blue crayon and like whiteboarded it. They just turned that into a website. So, no, it just has like 3 or 4 features that are exactly what you need for getting money quickly on a website.

Shaan Puri

And I think, you know, one of them, the way I would describe it, it's called **ClickFunnels** for a reason. They are specifically funnels, so they're designed to convert a customer through a funnel, which the funnel might have...

Sam Parr

a funnel

Shaan Puri

First, we're going to grab their email. We're going to optimize for that. Then, once we have the email, we're going to offer them this upsell. After that, we're going to ask them to pay. If they don't pay, then they'll go here in the funnel.

Sam Parr

The whole purpose of their software is to get your money to become my money. That's like what they do. They go, "You have someone on your website. How do you get the money in your bank account into yours?" They make it easy. You can, like, perfect... you can execute. You're on fire! You accept an email, you get the sale, you do an upsell, you do all this stuff. And they're unabashed; they're unashamed. Whereas the...

Shaan Puri

The funnel will be like this: upsell, then if they say yes, hit them with upsell 2. If they say yes again, hit them with upsell 3. If they say no, hit them with downsell 1, then downsell 2, and so on. I was like, "What the hell are these?" I literally don't even have enough products to fill your funnel. I don't have downsell products. What are these? But it works.

Sam Parr

it works it was quite effective

Shaan Puri

I think ClickFunnels does over $100,000,000 in revenue or something like that. They throw that $100,000,000 number around a lot. I think it's way more than that, or it's an annual thing.

Sam Parr

I think their churn is really high. That's the problem with these things. It's like the churn, that attitude of "make your bank account my bank account," doesn't exactly have the best longevity. But yeah.

Shaan Puri

your customers are kinda piece of shit marketers

Sam Parr

yeah you're like bullying them yeah

Shaan Puri

I think so. I think somebody can make ClickFunnels 2.0. In fact, I think we could make ClickFunnels 2.0. I believe if we used our brand, we could create a better ClickFunnels.

Sam Parr

Which is what the guy did, Russell Brunson. He was like a content guy. I mean, he had masterminds and stuff like that, but he had a huge email list. Then he launched the software, and it wasn't great at first. In fact, it's still not really that great.

Shaan Puri

If there are any developers or designers that don't use crayons, you know, build us a ClickFunnels competitor. We will promote it because ClickFunnels is honestly a very useful tool. It is super useful and good at doing the job, which is the "your money to my money" thing, which is exactly what a lot of people want. And it's simple, and that's the beauty of it. When you make a ClickFunnels page, it's like there's no navigation, there's no footer, there's no scroll. It's like, yeah, it's a giant box that says, "Give me your fucking email." And it has a flashing button that says, "If you click this thing with your email, something good is going to happen."

Sam Parr

and like they'll

Shaan Puri

might be something good I guess I'll put my email in

Sam Parr

And for some reason, I don't know why this is still a thing. When you sell a product, all of the product images are like pictures of DVD and PC game boxes.

Shaan Puri

do you know what I mean it's a box set always

Sam Parr

It's like a CD. I'm like, "Dude, I don't even own a thing that could accept a CD. Why is this product always like a set of CDs?" Yeah, exactly, it still looks like that.

Shaan Puri

Because it's an infomercial, right? It's the equivalent of an infomercial but online. So I think somebody clicked on ClickFunnels. I also think specifically for e-commerce, there's not really a ClickFunnels for e-commerce. There are a bunch of people who think they're ClickFunnels for e-commerce, and trust me, I am in e-commerce. I have tried to build funnels using Shogun, Builder, all of these guys. Nobody's done it. Nobody has made it simple. Nobody has made it stupidly obvious where you hit the customer over the head with the offer, and like that's all you really need to do. I've looked at so many of these, and nobody has made it dumb enough. Everybody makes it too smart. So I think there's generally like a ClickFunnels 2.0, and I think that there's ClickFunnels for e-commerce is an opportunity that's out there. I think you would need to either be a Russell Brunson type of guy, where you are going to independently build your brand as a smart entrepreneur marketer type dude, or you should partner with someone like us who already has that audience and that brand. We can distribute a product like this and get it to, I don't know, probably somewhere between $36 million ARR just off of our audience, if the product is actually good. But the product actually has to be good.

Sam Parr

Have you heard of... well, do you know another thing that ClickFunnels did? These guys are really fascinating. At first, I was a hater on them, and then I was like, "Oh no, they're alright." But they...

Shaan Puri

the conference

Sam Parr

They're what their conferences are in... are a little cringe but still cool. I respect it. They make money off info products, and this was so fascinating and so smart. A lot of big software companies are like, "Dude, I'm not gonna sell anything but the software," because this one thing makes so much profit and revenue. They're just doing this one thing. But they were like, "Nah, forget that. We don't have a lot of money to spend, so we're bootstrapped. Our marketing is gonna be profitable." So, they write guides and do all this stuff. They'll charge like $100 for a book, and when you buy that book, you automatically get a month free of ClickFunnels. When they hit $100 million in revenue, it was $80 million in subscription revenue and $20 million in info product revenue. They would create these info products and sell them, which was good because they would acquire a customer for a breakeven amount for an info product and automatically add them into their subscription revenue for their software. I thought it was a great idea, and they've proven that it can work really nicely.

Shaan Puri

Yeah, I think in general, "break-even marketing" is a phrase I've used in every single company I've built. It's about finding a version of our marketing that is not a cost center but a profit center. It doesn't have to be the main marketing channel, but we should do something. For you, Hustle Con was a good example of this, right? It's like, "Yeah, I'm going to do Hustle Con. It's going to get people to find out about The Hustle. It's going to take people who like us and make them love us, turning them into super evangelists." It's also going to get all these speakers to come speak, which will become content. So that's marketing there. But you were like, "Yeah, but this is not just a money pit." No, we need to make money on our marketing. I just feel like most people don't really consider that. At TwitchCon, when I was at Twitch, it was the same thing. Twitch has this event called TwitchCon. It's this, like, I don't know, 30,000, 40,000, 50,000 people that show up to this thing. It's all...

Sam Parr

they make money off that

Shaan Puri

And they don't really try to make money off of it, but the merch store at TwitchCon... literally, the line is like, imagine the San Diego Conference Center or whatever, which is like a 3-mile long building or some shit like that. The line is the entire 3 miles. It's like the craziest line you've ever seen, with people waiting slowly for hours to go in to buy your hoodie. I was like, "This is crazy! How much are we making off this?" It was run by this 2-person team; it wasn't really the main focus. The event itself had sponsored stuff, and they did have revenue, but I felt like there could be so much more that was done. There was so much more potential to commercialize that thing. I get it, which is like, in a company of Twitch's size, you don't need to worry about making a couple million dollars off this thing, but if you shrink that...

Sam Parr

down kills me it still kills me

Shaan Puri

Yeah, exactly. It's like, well, first of all, you should've just been able to sell more merch by being more efficient. You know how many people didn't wait in this 4-hour line? That's just one thing altogether. The second thing is, if you're not Twitch, you're not generating, you know, call it $1,000,000,000 in revenue. If you're ClickFunnels or The Hustle, you're a normal-sized business. These break-even marketing events that make you $500,000 or $1,500,000 or something like that are actually quite meaningful compared to losing $500,000 or losing $1,000,000, which is where most companies default to. I think just with a little bit of creativity, you could turn a lot of cost centers into profit centers or at least break even when it comes to marketing.

Sam Parr

Dude, there's this attitude that I've been having lately. I've been working on this new project, and I've switched my mindset. When I was starting to hustle, I was like, "I'll do anything for any advertiser to make any amount of money." Like, whatever, dude! I just needed pennies. Give me pennies, and I'll do it all. I was like, "Yeah, sure, you know the rules said no CBD, but what's that? I have an eraser; we can erase that rule." Now, I've been saying, "Nope, this is what it is." If someone wants to join and I don't really feel like it, I just raise the price really high so they don't want to join. You know what I mean? This type of attitude has made the business so much more successful. It's pretty funny. There was this hot girl I knew, and she was joking. She said, "My motto for getting dudes is treat them mean, keep them keen." The meaner I treat them, the happier and more they want me. I thought, "That's the greatest thing ever! I'm going to do that with my life." Of course, it didn't work with women, but it's kind of worked with business. It's treat them mean, keep them keen. The more we say no, the more they want it. I can't believe it's worked that way.

Shaan Puri

Dude, rhyming is just an underrated strategy in general. Let me just put that out there. I don't know what the hell she's talking about, but it rhymed, and that made me feel good. It made me think that she's got her shit together.

Sam Parr

dude treat them mean keep them keen now you lived in australia keen means like you know like you like them

Shaan Puri

Yeah, you shouldn't need a dictionary for your catchphrases. That was my personal opinion, right?

Sam Parr

you didn't know who dolly parton was though so like you don't really know anything

Shaan Puri

Alright, I got a bone to pick with the fitness industry. So, you're fit, and I'm aspiring to be fit. A lot of the products I feel are geared towards people like you. It's like, "Bro, you wanna be ripped?" It's, "Hey, do you want girls? Do you want a bigger butt and a flatter stomach?" You know, that's kind of like...

Sam Parr

most that's me

Shaan Puri

That's you, and then that's the female version of you. I feel like 90% of ad dollars go towards that when it comes to fitness. Would you say that's true?

Sam Parr

Yeah, just people who want to look good naked. So, you're struggling with your light bulb there, by the way?

Shaan Puri

I know, see, there's this thing—there's this compass that lets you show how to center it perfectly so that it floats. But it's not participating at the top. Loving that thing.

Sam Parr

by the way you're gonna sell a lot of them in the videos they're loving that light bulb

Shaan Puri

Yeah, I know I'm not shouting out who made this because I'm going to make our own. This is the start of our merch store. I've decided we need to do merch. We're too... we're too *fucking catchy* to not have merch.

Sam Parr

this is what we got bro we just gotta get the coin business

Shaan Puri

coins dollar bills whatever alright so so anyways fitness

Sam Parr

okay

Shaan Puri

90% of dollars, I feel like, go towards getting you spring break ready. But my trainer, for example, works me out in the garage. In doing so, there's a whole bunch of people that pass by. I gotta say, the most interested group of people that pass by are not looking to get ripped, shredded, jacked, or swole—whatever words you want to use. Those aren't the words that they're interested in. They want to be **knee pain-free**, **back pain-free**, and **foot pain-free**. I feel like the pain-free version of exercise is a little under-marketed. For every P90X or Beachbody program, I think there should be an even bigger version that helps moms not have knee pain when they walk or get up from their chairs. What happens is, there are a lot of workout programs that would say, "We could do that. Our program is great for that." Like, we both like the **Knees Over Toes Guy**; he's great for that. But there's still this leap that the person has to put together: "Oh, if I do these exercises, then that will be the benefit that I get out of it." Whereas somebody else might be trying to jump higher or run faster. I think that, in the same way that the vitamin brand **Ollie**—instead of saying, "We provide vitamin D" or "We provide magnesium"—it's like...

Sam Parr

like we make you sleep better yeah

Shaan Puri

Yeah, immunity... sleep better, you know? Whatever. They basically just go straight to the benefit. I think there should be a juggernaut of a fitness company that is simply trying to make it so that you are back pain, knee pain, and foot pain free. Neck pain—these are common pains that people who have a ton of money and a ton of motivation want to get fixed. It's just a lightweight exercise program.

Sam Parr

I've been telling you about this. Remember, I was like, "My Instagram feed is just full of shirtless dudes stretching their hips and doing stretches." It's just this whole thing. They call it **mobility** now. Mobility is the new pain-free, you know? Or mobility is like the new yoga.

Shaan Puri

Mobility is, I think, the right idea, but I think it's the wrong frame. I don't need shirtless dudes stretching their hips. I need a mom saying, "I woke up every day and I had this problem. I just thought it was because I'm getting old. That's it." Then they put me on this, you know, 21-day program by Dr. Knee. Thank you so much! I now walk pain-free. I walk my dog, I can play with my grandkids. Thank you so much, Dr. Knee! We need Dr. Knee as the brand, and we need the testimonial—not a ripped shirtless guy stretching his hips. It needs to be, you know, what do they call it? The silver tsunami or whatever. It needs to be somebody with a little gray hair saying how they used to not be able to do simple stuff in the kitchen and get out of bed, and now they...

Sam Parr

Can I... I mean, I don't know what else to say other than, yeah, I agree. The company, was it called... what was the thing? It's like, I have one. Is it Hypervolt? I forget. One of those, like either Hypervolt or Theragun companies. They said, I remember this in their pitch when they raised money, "We want to be the Nike for recovery." And, right, I actually don't...

Shaan Puri

think think is the the name of the company

Sam Parr

Hyperice... I think that'd be challenging to pull off because they're just kind of selling a product that's a bit commoditized now, just like this vibrating thing. But they've done a pretty good job with the branding. I think that pitch was quite interesting, and I actually think it has legs. It's challenging, but it has legs. I think you could also have a Nike for, you know, pain-free solutions. I actually do think that there's something quite interesting there with that.

Shaan Puri

Yeah, the way Calm did around meditation, if someone did something around just getting rid of pains that you think you have to live with but actually can be reversed... Do you have pain? I know, but like, for example, my trainer trains me, but he also trains my mom. He trains my neighbor, who's like the CEO of a big tech company, but then he also trains his mom. In fact, my neighbor, who's the CEO of a tech company, will miss sessions all the time because, you know, whenever he's on calls and stuff like that. But his mom never misses it, and she's never worked out. She didn't have a gym membership, so she went from not having a gym membership to having a personal trainer. When you see what he has her do, it's like, "Is this a library?" You're stationary for like 90% of the workout. It's like, yeah, if she's sitting down flat-footed, she's just trying to push up from her toes because her toes are incredibly weak, and that's causing a whole bunch of structural issues. So he just works on her toes, then ankles, then he gets to the calf, then the hamstring, then the knee. He's just working his way up, rebuilding it. And she's like mowing her lawn now! She couldn't walk basically; from my neighbor's house to my house, she basically couldn't get there each day. And now she's literally mowing her lawn, and that's like kind of a crazy recovery.

Sam Parr

why don't you just get ripped just do that also

Shaan Puri

Well, I'm trying. Your boy likes cheese. Okay, there's a little bit.

Sam Parr

of a problem

Shaan Puri

I you've never had a dorito

Sam Parr

So, I'm going to have to show you a shirtless pic because, oh, I got really strong. Over the past 8 weeks, I've lost 15 pounds. I'm trying to do things differently, so now I'm trying to get skinny. Everyone's asking, "How are you doing it?" and the answer is, I just don't really eat. You just have to be hungry all the time. My trainer asked me, "What's your goal?" I said, "I want to look good naked and live forever." He was like, "Cool! Well, one of the proven things that helps people live a long time is calorie restriction." So, just not eating a lot. If you want to live for a long time, you just have to get used to not eating a lot. I've been getting used to it, and it's not so bad... it's not so bad, but it is kind of bad.

Shaan Puri

It's pretty bad. I'm on that Warren Buffett kick, bro. I try to live till 95, rich and happy, telling great stories, eating like shit but enjoying every meal as I drink a Coke Zero.

Sam Parr

A Coke Zero, that's my splurge. I drink a Coke Zero and I drink a Fresca. That's my drink. You ever drink a Fresca?

Shaan Puri

Here's another service: someone who has the exact same life scenario as you but is fit will send you a shirtless picture every day and say, "There are no excuses." Oh, you're a mother of three? Here's a mother of three who's fit. She's going to send you a picture every morning. What's your excuse now? Oh, you're an entrepreneur? Sam Parr is going to send you a picture every day and say, "Yeah, I'm also an entrepreneur. What's your excuse?"

Sam Parr

it's gonna be called shamefully shamefully.d0

Shaan Puri

Shamefully... Lee, yeah. And we simply ask you, "What's your excuse?" Look, we start actually like a nice guy. Hey, we understand life's tough. What's holding you back? The realities of life.

Sam Parr

is it

Shaan Puri

What is it? Is it time? Is it money? Is it your kids? Is it your unsupportive husband? What is it? Then we find you an exact match who has overcome that thing, and they just guilt you every morning.

Sam Parr

If you're on your phone right now listening to this, go to TikTok or maybe also Instagram, but for sure TikTok. Type in the word "Papa Swole." So it's P-A-P-A and then Swole, S-W-O-L-E. There's this guy on TikTok who came out of nowhere and he has, at this point, like 3 or 4 million followers, or maybe even more. I forget; I looked a few months ago. All he does all day is he has one video where he just walks up to the camera and he goes, "Go to the fucking gym! Go to the fucking gym!"

Shaan Puri

I just

Sam Parr

Need to check, that's all he says. Now he's selling T-shirts and mugs and all this stuff. Three times a day, he makes the same video every single day, and he just says, "Go to the gym, go to the gym." It's hilarious! Have you seen this?

Shaan Puri

Yeah, I've seen this guy. He just walks up to the camera dramatically and says this one thing, and everyone goes crazy.

Sam Parr

it's the best

Shaan Puri

Let me tell you about a different TikTok thing that I think is pretty dope. Alright, let's wrap it there. I still have some more, but it's too late in the episode to bring them up now.