How To Make $100 Million By Copying An Existing Business (#474)

Sam Parr

We're like, "Yeah, we're just gonna do the same thing but a little bit cheaper and we're calling it Echelon." It's pretty wild that they pulled this off. I saw them originally at CES and I was like, "Oh cool, a Peloton booth," and it was Echelon. It was... it was the same thing. It was the exact same thing. What's going on?

Shaan Puri

yeah you know lots of things going on where do you wanna start

Sam Parr

you drive what do you got alright

Shaan Puri

I got a couple of quick, random ideas for you. Okay, so I'll call this the **Big Box Strategy**. Here's my Big Box Strategy: I saw recently that Kevin Hart was like, "Hey, our thing, our new thing is live at Walmart." I was like, "New thing? What is it?" This looks pretty much like Athletic Greens. Sure enough, it kind of is. It's just Athletic Greens + Kevin Hart going into Walmart at a lower price.

Sam Parr

how much is it athletic greens is like $80 a month

Shaan Puri

Yeah, Athletic Greens is expensive. Let me see... Greens. Let's see, his thing, Vita Hustle, is the name of the company. Literally, it's like a picture of him drinking his greens and electrolytes on the cover or whatever. So, anyway, I saw it going into Walmart, and I had this realization the other day when I was walking around Costco. I was walking around Costco, and Costco is amazing. If you have a Costco deal, if you talk to anyone who has a Costco deal, they're like, "Costco drives insane volume." It will make us as a company; it also might break us as a company because they cut like pretty ruthless deals. If you ever lose Costco or they don't go through with their purchase order, you might be screwed. But Costco can drive a ton of volume. I was walking around, and I basically saw in Costco that if you go look, every electronic piece of equipment that's there is like... it's not a Chinese knockoff; it's like an American knockoff of an American product.

Sam Parr

yeah

Shaan Puri

it's like they're

Sam Parr

light very good

Shaan Puri

this mattress 9 sleep it's like what the this is this is just like 8 sleep what's going on here

Sam Parr

I have a $300 Costco mattress in one of my rooms at my house. Whenever guests stay there, they go, "Where'd you get this mattress?" They ask about it all the time. I'm like, "I got it for $280 at Costco."

Shaan Puri

So, basically, they have a lot of these fitness trackers and blenders, right? They need them at a certain price. There's a strategy where you take a highly desirable product that's priced too high. For example, Athletic Greens or the Oura Ring. I don't know if you've ever looked into buying an Oura Ring, but it tracks your sleep. It's a cool ring that tracks your sleep, and it's like $700 or something like that. Maybe they've changed the pricing now, but I think when I bought it, it was $700. Okay, it looks like it's around $500 now. So, about $500 for the Generation 3 Oura Ring. They've sold like a billion dollars' worth of Oura Rings, so there's definitely demand for this product. The cumulative sales are that high. But you go to Costco, and there's no Oura Ring, and there's no replacement for the Oura Ring. I think you could create a company that just says, "I'm going to make an Oura Ring-like product for Costco," and that could be the entire business plan. If you do that one thing, you'll be more successful than 99% of e-commerce stores. You have to think smarter and not just work hard. Similarly, I would go in and hunt down what products are not yet in Walmart or Costco—places that drive insane volume. Target's another one. There is a proven customer base, like the high-end New York, LA, Lululemon, Peloton type of customer that buys products like that. You just bring it down market and make it a little worse. For example, Theragun has done this with a bunch of products. Go figure out which ones are not there. For example, the mattress thing—it's actually not there yet. There is no 8 Sleep mattress there. There is the Oura Ring, but at least the last time I walked around, it wasn't there. I think that's just a simple strategy for e-commerce.

Sam Parr

have you heard of echelon

Shaan Puri

echelon no

Sam Parr

Dude, you should look up Echelon. Echelon is a fitness company; they started out...

Shaan Puri

of peloton it looks exactly like peloton I

Sam Parr

I don't know when exactly they started, but it's an American company, I think, too. So, if you go to Echelon Fitness, I think they may have changed their branding, but before it was the same red as Peloton.

Shaan Puri

same as peloton it it

Sam Parr

It was a Peloton, but cheaper. And they now have Costco, yes. I read this interview with the guy who started it. So basically, they have the fitness mirror that was really popular, called "Mirror."

Shaan Puri

yeah

Sam Parr

They have a smart rower, which a few companies did. Then they did the Peloton bike, and now they have a smart treadmill. They just did the same thing but cheaper. At first, it was all the same branding, but instead of Peloton, it said Echelon. They're on track to do $200,000,000 a year in revenue this year. I think it's a bootstrap company; like, I think they've just said, "Whatever you do." So it says, "Peloton rival Echelon Fit fitness eyes $1,000,000,000 valuation." They recently raised some money, but they were like, "Yeah, we're just gonna do the same thing but a little bit cheaper," and we're calling it Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, "Oh cool, a Peloton booth," and it was Echelon. It was the same thing; it was the exact same thing. It was pretty funny. They have a ride with Pitbull, so like Pitbull, the rapper, is the guy that they chose. They're in Walmart, Costco, Target, things like that. Whereas, you know, Lululemon's company Mirror and Peloton were like, "F***ing Walmart? Not a chance! We want skinny people to get skinnier." You know, like that was their whole shtick, and they went the exact...

Shaan Puri

like peloton but the seat is wider for other sorts of people

Sam Parr

yeah yeah

Shaan Puri

that's what

Sam Parr

They... that's what their motto is. Other sorts of people. And anyway, yeah.

Shaan Puri

we are your type

Sam Parr

Yeah, we're going to make you look like the "before" picture instead of the "way before" picture. So anyway, it's pretty cool that they've done exactly what you're talking about. This Kevin Hart thing... it's kind of stupid. It's kind of cheap though, right? If I'm Kevin Hart, I don't know if I would be doing this stuff.

Shaan Puri

is $100,000,000 gonna be stupid because that's what he's gonna make off this thing

Sam Parr

I have a meaty topic about your old company, The Milk Road, and how I think that you guys have just made a huge mistake. I'm going to bring that up in a minute, and I want to get your opinion on it. But before I do, I want to talk about something that's not business-related at all, but it kind of is, and I'm going to get to it. I've been working on different body stuff. I love experimenting with my body, and this is a little vain of me to bring this up, but I posted these pictures in our doc. They're about two months apart. Basically, what I've been experimenting with body-wise is getting super lean and somewhat skinny, and then gaining weight again without getting fat. You know, they call it a "dirty bulk." That's when you eat a ton of food, and you gain muscle but also some fat. I've been experimenting with that. Look at the difference in the two pictures that I shared. If this is on YouTube, we'll put it on the screen, I guess. It seems a little weird, but I guess we'll do it.

Shaan Puri

Dude, we're making this the thumbnail. If you're going to bring this up, we're getting the clicks! So, welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam.

Sam Parr

Well, it's not that the pictures aren't shocking, but here's what I've been testing: just a difference of 200 to 300 calories a day for 2 months. So, you go down to like 1,900 to 2,000, or 1,900 or 2,100-ish. That's my window when I'm getting skinny, up to like 2,300 or 2,400. That's the difference—300 calories a day, 200 calories a day. That's the difference. That's like a Twinkie or like a pack of M&M's.

Shaan Puri

that's that's

Sam Parr

not a lot

Shaan Puri

two slices of cheese or something yeah

Sam Parr

That it's not a significant amount. In my case, it's mostly protein, so it's a little bit more protein. Is that crazy? How big of a difference that can make!

Shaan Puri

It is crazy! I saw you post that on Instagram, and I had a great joke or something. I remember I had a great joke, and then I thought, "You know, I'm not gonna make this joke." This would be getting wiser. I said, "I'm not gonna make this joke because some people get really sensitive about their body, and they don't want jokes. Even a funny joke won't come across well." So I said, "Let me just hit the like button and move on and carry on here." But I do have a...

Sam Parr

question for you just say it just say it come on

Shaan Puri

I don't even remember it now. It was something about, you know, when a person is super fit, you have to pull them down. When someone is overweight, you have to bring them up. So, I was going to make fun of you in some way, but I don't even remember what it was at this point. I have a question for you. The thing that stood out was you were basically saying, "This is a 200 calorie difference," and I was like, "That's kind of stunning."

Sam Parr

it's stunning and by the way that's not precise so

Shaan Puri

I I

Sam Parr

I typically weigh stuff. I've been traveling for the last 6 weeks, so I don't weigh things, but I track everything. A lot of it is eyeballing, so it could be give or take.

Shaan Puri

what do you what do you tracking everything in

Sam Parr

I use MyFitnessPal and MyBodyTutor. I meet with them weekly to go over the plan, and they provide me with a plan to follow. I also have a trainer called Central Athlete, who tells me what workouts to do. I track everything, and they review it all.

Shaan Puri

and so you what's a typical day of eating for you right now

Sam Parr

So right now, I prefer getting a lot of protein early in the day. I'll do roughly 100 grams of protein first thing.

Shaan Puri

Are you fasting, or are you just doing the like 30 grams of protein within 30 minutes? Because I've heard both schools of thought: intermittent fasting people like...

Sam Parr

I don't fast

Shaan Puri

and then tim ferris in the 4 hour body was like no no no protein right away right when you wake up

Sam Parr

I don't fast because I'm hungry in the morning. So, I get up around 9:30 and I'll have a cup of yogurt. That's like 15 grams of protein, I think. Then, I'll maybe eat a banana and go get a really hard workout in. Afterwards, I use a scent or Momentous protein. I do 4 scoops with just water and drink that. Then, I won't eat until dinner. And then, of course...

Shaan Puri

a lot right isn't it supposed to be like 1 per thing is that like the standard serving

Sam Parr

1 or 2

Shaan Puri

and so each scoop's like 20 grams

Sam Parr

of protein 25 25 yeah

Shaan Puri

So, you just get 100 grams right there in that can. Can the body even absorb that much protein powder at once? That's what I was wondering.

Sam Parr

I don't know. I think that the preferred method is to get that protein from food, like chicken. But I just like doing it, so I just like drinking it. I feel really full, and then at dinner time, I eat chicken and vegetables, and usually, like, a dessert.

Shaan Puri

oh wait so there's no lunch

Sam Parr

that's my lunch is like the the protein I I just feel good

Shaan Puri

Eat a banana, a thing of yogurt, and drink a shitload of protein powder. Then, later for dinner, like we're talking around 6 PM or something like that, right?

Sam Parr

yeah yeah I'll eat like a 1300 calorie meal

Shaan Puri

you have a huge dinner of chicken and veggies and like

Sam Parr

Chicken or fish and veggies. The veggies will be something green and also like a potato. Then I'll usually do a piece of candy or ice cream, or something like a very small serving of that. Like last night, I had chocolate-covered almonds—about 250 calories worth.

Shaan Puri

and that adds up to roughly 20 23 to 23100

Sam Parr

23 to 24 yeah

Shaan Puri

That's crazy. I mean, not crazy like that's so different is what I should say. Because obviously, it works. So maybe I'm crazy for not doing that.

Sam Parr

but here's the thing

Shaan Puri

sounds like so little food

Sam Parr

It's not that much food. Sometimes, if I have a really hard workout, I'll do a banana and a bagel. But I'll just do a plain bagel, like 350 calories of carbs, right before I go workout. I'm not sure if this is the right thing to do. I think probably the right thing to do is to get proper food, but I just don't.

Shaan Puri

I'm looking at this photo. It looks like the right thing to do to me. Right? Like, what else are we measuring here?

Sam Parr

I I yeah I don't know

Shaan Puri

instagram likes that's how you measure your health and that is working right now

Sam Parr

So here's the thing, though: I've learned that this has changed my confidence in life, in business, and everything. Learning how to manipulate your body... because that's what everyone wants to do. They either want to get skinnier or gain weight. Everyone wants to do something with their body. Once you learn... how many people are happy?

Shaan Puri

just like yeah

Sam Parr

yeah like everyone wants to improve their body in some way

Shaan Puri

what I want

Sam Parr

Yes, but the thing is, what I've learned is... I've been going hard at this. I think it was two years ago when I texted you and said, "I'm gonna become an Instagram fitness influencer." It was a joke, but not entirely a joke. I was like, "I want to figure this out." So, I just went and learned how it worked. Once I figured out that it's like a mathematical equation, life became so much better. It was just like, "You do this, you do this, you do this," and you do it for 3, 6, 12 months or whatever. You likely are going to see results. What it did was give me so much confidence. I realized, "Wow, this is just like business." Business is actually the same thing: you do this, you do this, you do this, and the likelihood of getting some type of result is high. Hopefully, you'll get your desired result, but you're going to be better than when you started. That became the truth for me. It was as if I had bad eyesight and then put on glasses. That became the truth with so many other things. You do this, you do this, you do this, and you trust the process. You hire a coach or develop your own plan, follow the plan, and you have to do it for 3, 6, 12 months, whatever. It's really fun to start seeing results. Particularly with the body, I think emotions would be next. But with the body, it's like, "Oh wow, I can manipulate that." And then also with money, we do it with money. I can manipulate money by doing X, Y, and Z. Then it becomes like, "I can do anything." So, right, once I've conquered the body part, it feels awesome. It feels so good.

Shaan Puri

That's exactly right. That's so on point. By the way, the opposite is true as well. When you want something and you don't figure out how to bend reality to make it happen, a little seed of doubt gets planted in your brain. That seed now says, "Man, I could do anything I put my mind to," but there's a part of your head that questions, "Really? Or is it like that diet? Or is it like sleeping earlier? Is it about making money?" Whatever the thing that you wanted to do that you didn't actualize, that you didn't manifest into reality by doing it. I'll tell you a little story. This very much relates to a conversation I had yesterday with my trainer. I was talking to my trainer and I said, "I wrote a number on the mirror." I just went in there and wrote "53." He said, "53? What are we doing, 53 of something? 53 push-ups? What is this?" I replied, "53 days left." He asked, "What do you mean?" I explained, "Oh, I had this realization. I'm 8 weeks away from having the body I want. That's 56 days."

Sam Parr

where did you start and where did you you at your peak you were like 280

Shaan Puri

no no no no I'm so I'm basically the same weight I was at the start

Sam Parr

you look way different

Shaan Puri

muscle and fat a little bit

Sam Parr

but like no no I was not bad

Shaan Puri

I'm currently weighing between 220 and 230 pounds. It actually went up a little bit, but the composition has changed a bit.

Sam Parr

Sorry, you just looked horrible when you started. Now you look awesome! So, well...

Shaan Puri

that's a great compliment actually

Sam Parr

No, you can see your biceps. You look significantly different from when we first started.

Shaan Puri

So, I told him, I said, "I'm 8 weeks away from everything I want." He's like, "Oh, that's great!" I said, "So, I'm just keeping track right now. I'll just keep changing this number every day. If I eat exactly the way I want, this number goes down. If I don't, we go back to the beginning, and I don't know if we go all the way back or if I'm just going to add 3 every time I slip." But I haven't slipped yet, so I haven't had to think about it. Alright, so anyways, we're talking, and we have this philosophy. Being my trainer, we both are very into mindset. What's cool is what I had experienced previously in my life. I'm really into mindset things. I'm basically like, you know, in San Francisco, there's that angry Jesus guy who walks around with a megaphone, saying, "Jesus lives! He's alive! He's alone!" But this guy just walks around so much, like in the heart of where all the startups are. There's one guy that just walks around like that. He's famous; everybody knows him. I was kind of like that with mindset stuff. I'd be like, "Life is what you respond to, not how you react." Right? Like, "There is no meaning except the meaning you're giving it." Like, you know, "Hey, your mood is your choice." I was just walking around like that, and nobody really cared. In fact, most people were generally somewhat annoyed with my ongoing conviction in the power of the mind and how important it is to master the mind.

Sam Parr

Your wife's like, "Yeah, I get it, Sean. If you think you can or think you can't, you're probably right." I get it. Just eat your fucking noodles, yeah.

Shaan Puri

I think you can take out the trash, like I told you to. You know, that's kind of where she lands. I'm like, but is the trash already taken out? When we really think about it, like, yeah, that annoying guy... So, then I'm sorry. I meet my trainer. He's got his megaphone, I got my megaphone, and they touched. We were both into the same things. I'm like, "You were?" He's like, "I've read that book." I'm like, "In the morning, do you sit down and think about these things?" He's like, "I do. No, I do."

Sam Parr

you're like more annoyed than like 2 improv kids or 2 vegans taking out

Shaan Puri

exactly we're we're 2 improv vegans taking out exactly right

Sam Parr

yes and yes and you're just constantly like trying to one up each other

Shaan Puri

we're just like

Sam Parr

yeah we're gonna

Shaan Puri

Let each other talk. So, normally, that's the thing. To hype ourselves up, we're like, "Dude, it's so nice to talk to another black belt." It's like there are a lot of white belts running around here. You try to help them out, but they don't even really want to learn the technique. It's so nice to talk to another black belt. And they say, "You know what's nice about it? I don't even have to say the thing." Actually, I'll say two words, three words about the subject, and that's enough said. You actually already know. You've read the thing, you've practiced that. We already agree; there's no defensiveness. So we just implement, and I'm like... I'm like...

Sam Parr

I'm like, that day, just back patting. Yeah, just like today, we're working on our triceps.

Shaan Puri

Yeah, so while we're having this conversation, he even told me this thing. He's like, "Bro, I like big weights and thin books." And I was like, "What?" And he's like, "I like big weights and thin books." So we'll crack each other up about that. He likes to lift weights, and he's like, "I like thin books," meaning I like to just understand the premise of the book and move on. I appreciate books that are thin. We've always talked about simplicity. How do you simplify a concept so that you understand it and so that others can understand it? This is something I always try to do. We've talked about what's simpler than a book? A thin book. What's simpler than a thin book? A blog post. What's simpler than a blog post? A tweet. What's simpler than a tweet? A little catchphrase. What's simpler than a catchphrase? A gesture. So we had been playing with this idea of...

Sam Parr

you're doing too much just do less

Shaan Puri

We were like, there's this phrase that I've been saying on the pod and off the pod: "The season I'm in right now is this season of intensity." This is the strategy. For me, that applies very easily to the body and diet. It's like I don't need a new strategy. I don't need a different workout program. I don't need a new coach. I don't need a new diet. I don't need a new anything. I don't need to go get a new app to track it all. What I simply need to do is execute the very simple plan with much higher intensity. So, I just had this little thing where I just... if you're on YouTube, you see this, I'm just turning the knob up.

Sam Parr

the dial

Shaan Puri

And just turn the dial. Now, when I'm working on something, he'll just go, "Hold on," and then he'll just turn up the dial. I know what that means. I know exactly what I need to do. I need to multiply the intensity I'm bringing to the current situation. I'm doing the same thing whether it's on food or whatever. This is all I need to do. Everything I want is on the other side of this little gesture. Alright, cool.

Sam Parr

it looks like you're rubbing a nipple your neighbors are just like why is this guy doing like a nipple rubbing

Shaan Puri

He's like, "Be careful with that one." I said, "Oh, I only hear there's two possible good interpretations of this." So, the reason for coming full circle to the thing you said, which is when I told him, I said, "Look, I wanted..." He's like, "You gotta know your why." So I said, "I know my why. My why is because I know that if I could do this now, there is an unstoppable feeling that comes from knowing that you put your mind to something and you did it." I said, "I don't really care. I'm already married, I got two kids. I don't need to walk on a beach and be attractive. That's not a thing for me. What I do care about is I can't have there be an area of my life that I wanted something in and not have that reality to my will. I can't not have done that." Right? And so once I have done that, it's just yet another area of my life that I was able to dial up the intensity and get the result. That creates the unstoppable confidence. It furthers the confidence to...

Shaan Puri

Of being unstoppable. This is the only area of my life I haven't yet conquered. I highly recommend that for anybody, the area where you have struggled is the place to put the emphasis. That's the place to try to overcome. Not even for the thing itself, but because you want to be the type of person who can do that thing. That's at least what's worked for me so far, and why I have a lot more momentum than I had in the past. In the past, I was like, "Do I really care if I have abs? I'm not sure that matters to me."

Sam Parr

No, you definitely care, but it feels good. I read a stupid article on Vice, and it was like, "Gyms are built for skinny people." I can't go to the gym because I'm fat, and people stare at me. I thought, and this is for anyone listening who's fat right now or out of shape: **Go to the gym!** You want to know why? When I have never been to a gym and seen a fat person, I have never thought, "That person's gross." I've only thought, "Dude, that's sick! They're getting after it; they're trying." In fact, I get inspiration when I see someone overweight because I'm like, "Damn, the first step's the hardest. They're actually in a harder spot than I am." So if you're listening to this, **fucking go get fit!** It feels so good to achieve a goal and to make progress. It feels awesome. I've learned a lot over these past few years, like getting my stuff together, and it feels amazing. I've enjoyed this tremendously. I wanted to bring that up really quick. What's cool is that once you're basically out of shape and fat, you only need to do a few things. For example, if you, Sean, were like, "I just want to get strong," I'd be like, "Well, just do this, this, and this." It's really simple: do 5 reps, 5 sets of this, this, and this. It's quite simple, and then eat this much food. Once you get down to that 80th or 90th percentile of fitness, then it's like, "Alright, we're going to do really small adjustments, and you're going to see bigger changes." So it's really fun to see, like, "Alright, I just need to get to this."

Sam Parr

And that's easy. I'm going to send you a general plan that works for everyone. As you get fitter, it's like, "Oh, you're just going to dial this a little bit, dial this a little bit." That's really cool to see those little small changes. For example, 300 calories a day—what does that mean? Or eating a bagel instead of a banana before your workout—does that change anything? These little small things have been really fun to see how they work. I think maybe just because I get older and my body doesn't respond the same way, these things actually matter. But if you're listening to this, that's what you have to look forward to. If you're out of shape, or if you're already in shape, it's really fun to test those small dials. I have one topic, Sean. So, yeah, let's go. Last week, or this week maybe, Milk Road—your old company. Sean started a company called Milk Road. It was an email newsletter that provided daily news for crypto enthusiasts. It was awesome, and it still is awesome! You guys sold it, and I don't actually know what your involvement is now, but you launched this thing called Milk Road Pro, I believe. The launch for it was cool. I actually don't see the date, but I'm looking at the newsletter when you launched it, and it's like $300 a year or $20 a month... or sorry.

Shaan Puri

10 no it was $10 a month

Sam Parr

$10 a month and $150 a year, whatever. What you get is market insights and deep dives from Milk Road's research team, weekly recaps on everything happening in the space, and quarterly funding breakdowns. Cool, awesome! First, before I give my criticism, I think it's sick that you guys tried this. Second, do you know if it's working?

Shaan Puri

I know a little bit, so I wasn't involved in the launch of this or the details, like what it is, the price, all that stuff. I wasn't really involved in that. I knew they were going to do it, and I was like, "Cool, cool idea to try. Let's do it." That's all I know about that part. I don't know the results of it just so far.

Sam Parr

So, I've been in this situation. I had the hustle; I launched a $300-a-year thing. The biggest mistake I made, or a big mistake I made, was instead of charging $300 a year, I should have created something that I could have charged $30,000 a year for.

Shaan Puri

yeah you dropped a 0 you dropped a 0 over here you want to come get that

Sam Parr

Yeah, I dropped two of them. I got two zeros, and the difference between those two price points is a ton. But I actually don't think that the work is as big as the difference in price points, or at least the effort that goes into that. Can I give you a few examples of what I would have done instead if I was the Milk Road? The first thing—and by the way, I'm in the back seat here. I don't know anything. They probably, I'm sure, maybe thought about this, and there's reasons why. There's probably some strategy, so this is totally from a guy who doesn't know anything about the strategy. The first thing I would have done—or these are all different ideas of what could have worked—I would have researched. The first thing, tell me what you think about this: not a crypto job board. That stinks; been there, done that. I would have done a crypto salary benchmarking. Meaning, as any user that signs up, I would have asked them where they work, what their job title is, and how much money they made. Then I would have taken what the benchmarks are for different salaries and packaged that. I would have tried to see if I could sell that to HR departments at crypto companies, which I don't know if they're actually hiring a lot right now, so I'd have to do more research. But I think I would have done something like that. There are a few companies that have done this: there's Salary.com and then there's Payscale. I think Payscale does something like $200 or $300 million a year in subscription revenue when they sell into this. What's your gut instinct on that one?

Shaan Puri

and you're saying instead of milkro pro or you're saying this is a part of it what what what is the idea here

Sam Parr

instead of these are these are things I would have done instead of what what what is that like

Shaan Puri

That's a cool idea. I think, you know, the number of crypto companies that are mature enough to care about salary things is a little early for that. I feel like something like that is going to work in a few years, not well now.

Sam Parr

a good time to start then man right

Shaan Puri

yeah fair

Sam Parr

Enough. When I'm thinking about these new ideas, I would say most of my ideas for what you guys should have launched are data-related. The reason I like data is that I actually think that's within the core competency of a company creating newsletters. I think creating a software platform would have been a horrible idea because that's not within your core competency. I also would have looked at what data I can get from my users and what they are clicking on in order to track different data. If possible, I would have tried to make something that my advertisers would also want to buy, but that's actually quite hard. That last one, I don't think I could have done. The second thing I would have looked at is sentiment analysis. Again, I'm a total outsider here, but I wonder if big banks or big buyers of crypto would care about what the little guy thinks, like the retail investor. What I would have done is look at a few companies, like Santiment, which does about $4 to $5 million a year in revenue. They analyze behavior analytics of different crypto markets and how they work. I think there's Augmento and a few more that look at this. The thing with crypto is that a lot of stuff happens in Discord. If anything happens in Discord, a gray-haired guy is not going to be able to figure that out, right?

Shaan Puri

yes true

Sam Parr

and so I'm wondering if

Shaan Puri

they that's definitely true

Sam Parr

Could Milk Road have figured out what the little guy is talking about before it kind of pops? And gets sentiment analysis packaged in a more professional way than Discord?

Shaan Puri

what do

Sam Parr

you think about that

Shaan Puri

I think that's a good idea. So, we've been doing this thing called the **Fear and Greed Index** from the beginning.

Sam Parr

which I love

Shaan Puri

Which is basically a meter that shows the market's mood. This is kind of based on the stock market, and this has been the case for a long time. The market is very moody; it gets extremely fearful and extremely greedy. You want to be buying when it's fearful and selling when it's greedy. If you want to time it, at least avoid buying when the market is feeling super greedy. It's good to know where the sentiment stands because prices are very linked to that. At the beginning, we didn't have any first-party data, so we used an existing fear and greed index. We just skinned it and designed it to fit our brand. But I'm pretty sure right now we have probably the biggest ability of anyone to poll for that, outside of Coinbase or others who could do it, but they're not doing it. In terms of media, we're one of the biggest, and I think we are the biggest mood newsletter for crypto. We get a lot of feedback; if we say, "Hey, tell us X," we'll get tons of responses for every email. So I think we could have basically built our own fear and greed index or built that out, maybe per coin or per project, per NFT. What is the sentiment around this? What are the whales saying? We could create a cohort of whales and their sentiment, take that data, and package it up for any of the financial institutional money that's in this space. I do think that has a possibility, and that is a $30,000 product, not a $10 a month product.

Sam Parr

And then what I would have done is looked at that analysis and the data. I would also have my researchers and writers provide context around this. They would explain their sources and why they think it means what it means. I think...

Shaan Puri

Because the research they do in this program is actually good. The problem is, when it's going to be super low-priced, I think that it's really hard to go that extra mile on any one topic. You know, the buyer, the reader, may not even be that sophisticated or have that much skin in the game. Then the writer has to churn out lots of content for a wider base. But if you know, "Hey, this is a narrow group of people that really care a lot about these specific things," you could go be the best in the world at delivering that type of intel.

Sam Parr

And you host conferences and a handful of other things around that. That is a $30,000 a year product, I think. Now, packaging all of that is challenging, and pulling it off is challenging. But I don't think it's significantly more challenging than the work that they already have to do. It's just packaged differently. And the last two things...

Shaan Puri

The sales work is different. In this case, the sales work is easy. You put a link in the newsletter today and say, "Hey, you want to read this section? Go check out Pro." Sales work is easy; content work is about the same. However, the value of the sale is what matters. In the other case, you have to basically go and meet with the head of research at some firm—some blockchain investing firm or some traditional hedge fund or whatever. You have to do an enterprise sale to get them on board.

Sam Parr

The difference is, and this is an advantage, that Milk Road is small and your burn is small. So, you only have a couple of deals.

Shaan Puri

two sales yeah

Sam Parr

Could make a meaningful difference. You just start small and you start slow. I think that I could pull off... you're not a VC-funded company that has to grow and support a $1,000,000 a month team. The last two things that have always interested me are organizational charts, which sounds boring, but with crypto, this is combined with two ideas. With crypto, you don't always know who's behind things because a lot of it is just someone's face that's an NFT or something like that. You're not exactly sure who's behind it. What I would do is create org charts that explain who's behind each thing. Here's the team, their contact information, and the story behind it, as well as our prediction of whether it's interesting or not. Should you trust it? Because if a bank, buyer, or funder of some of these companies wants to know the real deal behind them, it's really challenging to get a surface-level or even a more than surface-level view without doing lots of your own research. So if you have data that can actually pinpoint what's legitimate, it's worth diving deeper into. Here's some more analysis on that, or this one is just nonsense—run! Something like that. Your customer could be someone who wants to sell into those companies or someone who wants to fund, invest, or purchase something from them. It kind of gives you a little bit more quantitative and qualitative information on whether they are worth the time. Do you know what I mean?

Shaan Puri

Yeah, I know what you mean. That one... I like that one, but I like that one less than the other one. So, I think these are all good ideas. I like the theme of these data-driven cores. Basically, once you acquire this corpus of data, it just simply becomes more valuable over time. It has to be updated and refreshed, but it's not like new content in the same way. It's building a stack of content.

Hubspot

this data is wrong every freaking time

Hubspot

Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated.

Hubspot

Woah! I can see the client's whole history: calls, support tickets, emails, and here's a task from three days ago that I totally missed.

Shaan Puri

hubspot grow better

Sam Parr

I was talking to or I was reading this post about zoominfo do you know what zoominfo is

Shaan Puri

yeah it's basically just like here's everyone's email address is that the like dummy version of it

Sam Parr

yeah they're publicly traded though they do like $1,000,000,000 in revenue I don't know what their market cap is they're big but it's what

Shaan Puri

do they provide beyond that it's basically like for it's for salespeople right like hey salesperson here's how you do your prospecting

Sam Parr

I think the high-level view is basically that we have mapped out every employee at every company in America. We know what they do, their contact information, and a little bit of background about the company. The way that they started was with the two founders. They said, "We spent 75% of our time just calling the front desk of all these companies to confirm that their phone number was correct." That was how it started. Then, we went and got a bunch of different data sources and combined them to make it a little bit more readable. This way, you could have more data on different companies. Finally, they created a... I don't know what you call it, like a viral loop or whatever it's called, where people could access some of the data but had to submit their own data in order to get a discounted price. That kind of created this loop where now they have so much information on different companies and how they work. If you Google a company and then "revenue," you might find ZoomInfo that will show up, but it'll say their contact information, where their office is, and things like that. They started just by the two guys phone calling. These company data businesses can be cool because you can brute force your way to get a nice little MVP. So anyway, that's my spiel on Milk Road. I think that I don't know the background of what the owners are doing, so I could be totally off. That's what I would have done instead, though.

Shaan Puri

So, here's a tool that's pretty cool and related. Have you ever heard of Particle.com?

Sam Parr

no I'm gonna go to

Shaan Puri

it now though so particle just without the e so it's partical.com

Sam Parr

unlock the power of driven product development

Shaan Puri

Yeah, what it should say is, "See how much any eCommerce store does in sales," because that's what it does, right? That's like the layman's term. Again, ZoomInfo is like, "Hey, you want to sell stuff? We'll tell you who to reach out to and here's their email address." They have to sort of mask it and make it sound a little fancier than it is, but it's very functional and very useful. Similarly, Particle is pretty cool. What they did is for pretty much all the major eCommerce stores, they have a way to go to any kind of Shopify store and estimate, with fairly high confidence—it's not perfect, but it's directionally correct—what that store does in sales. Within that, they can identify which SKU they sell, like, you know, what's the top-selling products and the bottom-selling products, that sort of thing. You could do really great competitive research and market research to try to figure out where there are gaps in the market. Oh, okay, this company is doing really well, but there aren't a lot of competitors that also sell that product. There may be an opportunity to go in there. Or, hey, you know, we're doing really well with these three products, but our competitor has this other product line that we don't have that's doing really well. So, it's a cool thing that they built using basically what seems like crawlers and scrapers to go onto an eCommerce store and estimate the volume of sales for products. It's not perfect. I could have looked at it for our brand and a couple of other brands of people I know. So, you know, the exact sales number—like if it says $50,000,000, they might actually do $70,000,000 or $60,000,000, right?

Sam Parr

it's just directionally

Shaan Puri

It's directional. It's not 500 that they do probably, but it's not 5. It's more like 50. The product-level stuff seems to be more accurate, where, you know, again relatively, like Product A is more popular than Product B by double right now. Okay, interesting. What can we learn from that? How do we...? They sell this thing for like, I don't know, $20 a year to you. Because if I'm a retailer and I can be smarter about my inventory purchases, I'll make back the $20 in, you know, 1 or 2 purchases just by having this intel if I didn't have it earlier. So it kind of makes sense how these companies are able to charge so much for it.

Sam Parr

is this company big particle

Shaan Puri

Yeah, I think they're pretty big. I don't know too much. You know, you can't search them on the platform, unfortunately, but it seems like they're doing pretty well.

Sam Parr

who's the owner of milk road now what are their names again mike

Shaan Puri

kendall and mike

Sam Parr

kendall and mike bravo launching us to

Shaan Puri

Do their podcast. This clip, they don't listen to podcasts. They don't listen to any podcasts. In fact, when we first met him, I was like, "Yeah, I think it's a podcast, blah blah." And then he's like, "Wasn't really that interested in the podcast." I was like, "Do you listen to our pod? Any pod? Do you listen to podcasts?" He's like, "No, why would I? I don't really understand. Why would I do that?" He was just like, "I just feel like I should just work instead of listen to other people talk about work."

Sam Parr

I was like

Shaan Puri

Oh, well, touche! Absolutely right. That is what a successful person would say.

Sam Parr

If you guys are listening, that's what I would have done. This is what I learned from launching my product. I mean, we were successful with Trends, but I realized we could have had two zeros at the end of our revenue, probably, if we would have done things differently.

Shaan Puri

yeah good feedback I like it

Sam Parr

what else you got

Shaan Puri

Okay, well that was amazing. Let's just first start with that great idea. Next, you know, with a guy with great ideas.

Sam Parr

you're getting those backpacking reps in nice

Shaan Puri

yeah yeah

Sam Parr

can't stop won't stop never quit no days off

Shaan Puri

I mean I'm a let it slide that you said backpacking

Sam Parr

that's what I'm gonna do because

Shaan Puri

I'm like, I'm a nice guy, so with ideas like this, I think I should be in the **Tech All-Star Game**. What's the Tech All-Star Game, you ask? It's something I wish existed. So, I tweeted this out, and I think I laid out my case for why the tech industry needs its version of the NBA All-Star Game. Tech is getting pretty big. In fact, somebody who’s not in the tech industry pointed this out to me. They said, "Yes, weird. I feel like tech is the new thing. Everyone in Hollywood's talking about it." They mentioned that the Facebook movie was dope, and then they came out with *Silicon Valley* on HBO. They have the WeWork movie, the Theranos movie, and the Uber story. It's making its way more into pop culture. What happens when something gets into movies is those heroes become heroes. The protagonists in these stories become a new archetype that people want to follow. So, he was pointing this out, saying, "I think tech has just crossed over into this thing where the cool tech people are now popular everywhere." You see this with Elon Musk, Mark Zuckerberg—they're household names now. Jeff Bezos, too. Whereas, you know, I couldn't have told you who the CEO of IBM was growing up; I had no idea. But that's changed now. So, he was like...

Sam Parr

you you still can't name the ceo of ibm

Shaan Puri

couldn't tell you what ibm stands for yes

Sam Parr

I used to not be able to name who the CEO of IBM was. I still can't, but I at least want to know.

Shaan Puri

I definitely used to not be able to. So, I think somebody should create this. I think somebody should create a weekend event that's produced like the NBA All-Star Weekend and get the best talent in the tech industry to compete. So, here's how I think it’s...

Sam Parr

You're going to have like a layup contest or like the base hit derby.

Shaan Puri

no no no no it's gonna be a hackathon real simple so it's a hackathon that's the main that's the main attraction that's the that's the game is a hackathon and what we'll do is each so you get you only get invited if you're like a legit awesome tech company so you go from like the top like okay facebook you get to send a team or maybe a couple teams and but so does I don't know figma you guys have made it congratulations you get to participate in the thing and so the ceo of each company gets to recruit 1 engineer 1 designer and 1 marketer for their squad they get to come and they're gonna compete in the weekend hackathon they gotta build something awesome and they have to pitch it at the end and you get to kind of see these people actually like watch them cook a little bit like let me see you actually do work like are you creative are you interesting can you build something cool can you sell can you pitch I want to see see that in action I think it would be a phenomenal recruiting event for companies I think it would be just a great like kind of brand builder I think it'd be fun for these people because I don't know most tech ceos' jobs are actually like just dealing with problems and not even the fun types it's not even like product problems it's like people problems and lawsuit problems and and shit like that so I think it'd be a nice diversion for people who got into this because they like to build shit and that this is how they actually started their company and I think that you the way that elon and zarkar sort of competing now I think it's gonna open the door to more direct competition friendly competition I agree amongst tech people and then I think you do the fun gimmick games right you have the whatever the the speed typing contest or you have who can do x while they're drunk or whatever you come up with like some random ass games for other people to try to try as well you broadcast the whole thing and I think that like you could kind of if you had the right con like if I'm the I was trying to think who has the incentive to do this so none of the companies have the incentive to do this only somebody just as like stupid like me has the incentive to do this where I'm like yeah this is what I'm gonna spend my time on for the year and like I don't need money so I can just like do this and like I think the whole thing you it would be profitable because you could get sponsors for the whole thing and I think either me or somebody like eric thornburg I thought would be great at this because he's got a lot of great connections and he he comes from the sports world so he like appreciates that part of it and sees that it's missing here I also think that vc funds like sort of like andreessen horowitz or whoever could use this as a excuse to create like a a festival or a fair that's different than a traditional boring conference so nobody's gonna do this but I think this would be a fun idea I wish this existed what's your reaction

Sam Parr

do you remember the silicon valley sports league

Shaan Puri

I said no what is that

Sam Parr

It was awesome! It was like a recreational sports league. We did soccer one season and flag football another season. Different companies would pay $10 per season, and you could have 10 players play. It was a really fun way to hang out, get to know your team, and play sports. At the time, I was at Apartment List, so it was Apartment List versus whatever company was nearby. It was really awesome!

Shaan Puri

yeah

Sam Parr

It was really fun, and the guys who started it used the profits to bootstrap their company. It was sick! They said they made $1,000,000 from it. Have you not heard of that?

Shaan Puri

No, but I'm on their website right now. I don't know if you've been there in a while. Look at this banner image. This might be the worst banner image I've ever seen. It's two evil-looking tech guys pretending to play football against each other. One guy is holding the football, but not in a way you would when you run. First of all, he has tiny hands and can't hold a football. The other guy looks like an absolute hyena, as if he's actually coming to take your data and sell it, not to play sports at all. The artist who did this hates the tech industry. They lost their two-bedroom loft in San Francisco because they raised the rent so that some tech bro could live there. Now, he's on the street doing art like this.

Sam Parr

You just have to make it boxing, though. You gotta get to the boxing. I mean, the YouTubers are doing it now.

Shaan Puri

But people aren't going to do the boxing thing. Even the best-case scenario, like this Elon-Zuckerberg match, is also not going to happen. They have too much to lose, and it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually dropped out of life and has trained in boxing for years just to look okay. Imagine a tech person, typically in their forties or fifties, or they're like the scrawniest 25-year-old who has spent their whole life building their thing and not working out. I just don't think it's going to look okay. I think it's going to look really bad and sad when you watch it.

Sam Parr

why don't you just do this what's holding you back I mean it seems fun

Shaan Puri

Yeah, it seems fun, but I think it's a fun idea that if I knew I could get the right people involved, maybe. But you need the A players to do this. I'm not interested in an apartment list head of growth versus, you know, a customer success guy from Feet Finders. We're not doing that. It needs to be Zuck and his team, Elon and his team, and then, like, you know, it needs to be top people doing this. Like the Airbnb founder—that's who people would want to tune in to see. Because you don't get to meet these people. You definitely don't get to see them work. You only see them giving rehearsed interviews about how they started something 10 years ago or why they're not ruining the world right now. That's the only context we see these people in. You don't really get to see them in a context that makes them likable, favorable, and, you know, admirable.

Sam Parr

are you on a roll right now should we just let you rattle these off

Shaan Puri

I have 3 like alliterations there pretty pretty much

Sam Parr

so yeah I thought that feet feet finder was a gem too I was just like oh no

Shaan Puri

List as an idea, but I haven't researched it. Somebody just told me, "Feet Finder crushes it." I asked, "What is Feet Finder?" They replied, "I think it's only a finder for feet." I said, "Bookmark that. We'll look more at that later."

Sam Parr

Is that really a thing? Feet Finder? Oh my god, you're right! It is the safest place, the largest, easiest website to view, buy, and sell feet content. Great! Oh my god, dude, this is wild. You're right, they do kill... oh wow, yeah, that's some homepage! They get 4,000,000... yeah, we'll save this for another time. Oh my god, that is a homepage! Don't go to FeetFinder.com if you're with your family.

Shaan Puri

Alright, let me give you another quick one related to my OnlyFans and now Feed Finder curiosity. Okay, so Ben sent me a link to something called OnlyPage.com. "Page" as in like the girl's name, Paige. I thought this was kind of interesting, so I went to it. It's basically OnlyFans. There's some model named Paige, and she's like, "Hey, subscribe to me and you get my content." You get all the same things as OnlyFans, but she was hosting it.

Sam Parr

on her website that golfer the what I don't know what what's her full name

Shaan Puri

I don't know is she a famous athlete I have no idea

Sam Parr

I think she started as like a mediocre athlete, a mediocre golfer. But she's really good looking, and so now she's in the news all the time for just being this hot athlete. Her name is Paige... I forget her last name, but something like that.

Shaan Puri

I mean, the variety of content here is incredible. You scroll down, and it's golf instruction. It says "Warming Up," and she's just bending over on a putting green. Then it says "The Mental Game," and she's talking about that. And then there's a bra tutorial. I don't know how many guys are subscribing to watch a bra tutorial for that, you know, the bra techniques. But, you know, she knows what she's doing. Let me just put it this way.

Sam Parr

I sent you her Wikipedia. It's Paige Spiranac. So, I guess she was a former professional golf player. She was a Division 1 golfer, and then she just got famous for being pretty good at golf. People started saying, "You're very attractive," and she was like, "Oh, I guess I should lean into that."

Shaan Puri

She's talking to her mentor and says, "I'm pretty good at golf, but I'm amazing at boobs. Where do you think I should go with this?" They're like, "You know what? You should focus on your strengths." What I found interesting about this is that it's basically a direct consumer version of OnlyFans. It's what Shopify did. Before Shopify, you could list your products on somebody else's marketplace, like Amazon or Walmart. That's one alternative; you could be an Amazon seller and put your product on Amazon. Amazon is the storefront where people go to find your product. That's how OnlyFans works. People go to your OnlyFans page, which is hosted on OnlyFans. OnlyFans is the tech platform where you make your purchases. This is interesting. Somebody must have created this for her. There must be some company behind this, or she built it herself, which is like a Shopify version of OnlyFans. She has her own branded domain, her own store, and she's handling her own customer relationships. For example, when you sign up for someone's OnlyFans, you don't get their email address. If they churn, you could never market back to them that way. But with this, theoretically, she could. I thought this was kind of interesting. I wonder if Shopify turned out to be a very big deal in the commerce landscape. Clearly, OnlyFans, in its niche, is doing billions of dollars a year as a product. I don't even know what you would call that category. Can somebody create the Shopify for that? That's kind of interesting to me. I don't know the company; I haven't seen this.

Sam Parr

The company behind her page is called **Uscreen**. It's located at **uscreen.tv** (the letter "U" and then "screen.tv"). Uscreen is an all-in-one membership platform for creators, allowing you to connect with your die-hard fans through exclusive video content and a vibrant community across your own mobile app and website. On their homepage, they list some YouTubers with 2,000,000 subscribers, as well as a yoga company.

Shaan Puri

kids kids art

Sam Parr

is that what it is

Shaan Puri

There's kids' art, there's yoga, there's like some German guy, and there's a pregnancy blog.

Sam Parr

And now she's on there. Yeah, she's like their... she's them with their biggest.

Shaan Puri

best selling

Sam Parr

Yeah, so she's... it's a company that's doing it. It looks like she just found a course creator company and was like, "Or a..."

Shaan Puri

membership platform yeah

Sam Parr

Yeah, she's like, "Yeah, we're gonna do that. We're gonna go ahead and just only pay $300 a month."

Shaan Puri

Order their thing says **$150,000,000** earned by creators each year. That's pretty interesting. That's not a small number. They said they have **9,000,000** end users, so like members on the other side of the content.

Sam Parr

yeah and so I never heard of it

Shaan Puri

have you ever heard of this

Sam Parr

No, I've never heard of it. It looks like they're killing it because they just made some policy changes that would not allow something like Kajabi to appeal to that type of creator. But it's smart. If you click on their leadership team, they have a big team. It must be a big company; they have got a huge team. It looks like they have 50 to 150 employees, so it must be working. If you look them up, you can't find any funding information about them. The company might be killing it, and we just... dude.

Shaan Puri

I want to make a Chrome extension that's just called the **Honesty Filter**. It would change the website homepage to say what it actually does. Like, you know, it should just say, "Monetize your body." Yeah.

Sam Parr

with less fees than onlyfans

Shaan Puri

Yeah, and like, you know, the ZoomInfo gets people's email addresses and spams them. Like, you know, these are what these companies actually do. But if I go to ZoomInfo, what does it say?

Sam Parr

So, the guy who started it, his name's PJ. It looks like he, on his LinkedIn, says they're north of $20,000,000 in ARR. They're bootstrapped and it's based out of Washington, D.C. This is a legit company. Before that, he had a web hosting site. Anyway, this guy...

Shaan Puri

this thing is bootstrapped is that what you said

Sam Parr

yeah that's what his linkedin says yeah

Shaan Puri

So, they're probably doing... they probably take like, I want to say 5 to 10% of this. So maybe something like $10 to $15 million a year in revenue for them.

Sam Parr

Yeah, and he says that he's killing it. It says in his LinkedIn it's over $20,000,000 in ARR. It says it's a fast-growing and profitable bootstrap SaaS business revolutionizing the way that video-based entrepreneurs make money. That's what it says. And so, yeah, PJ.

Shaan Puri

oh you gotta turn the chrome extension off

Sam Parr

Oh my God, we got you there! So, kudos to PJ.

Shaan Puri

My Chrome extension is called **TruDat**. If you find it, it's in the Chrome Store.

Sam Parr

That's his side hustle. Good job, PJ, at Onscreen! I don't see Paige on their home screen. I don't know why I wouldn't see that. She has 4,000,000 followers on Instagram. You've got a guy out here on the front page with 1.8 million on YouTube. We gotta put Paige on there! But that's what she's using. So her name's Paige Saranek or something like that.

Shaan Puri

Well, maybe with your new body, I don't know. Maybe you scream, I scream, we all scream for Sam's screen. You know what I'm saying?

Sam Parr

Yeah, and Paige, what's up? That's a joke. My wife, who's listening, that's a joke.

Shaan Puri

but

Sam Parr

I do see that Paige is recently divorced, according to her Wikipedia. No, I'm just joking. She's like a 9, and I'm a 4. That won't ever work out unless we could figure out a way. Yeah, on screen or your screen, whatever it is. Good job, kudos to you guys! They're taking that business of people who don't want to deal with these people. I don't know why more people don't do this. I guess you have to have a really big audience. Paige has 4,000,000 Instagram followers, but does OnlyFans even drive audience? Do they drive a significant amount up?

Shaan Puri

No, they don't. They intentionally don't drive discovery. It's kind of like Shopify. Anyways, you promote yourself; they're your storefront. But the thing is, it would be like if every Shopify store was called "shopify.com/storename" and if you couldn't collect your, you know, the emails or phone numbers of your customers. So you couldn't, like, you know, sell more products to them or whatever. It's all done through their platform.

Sam Parr

Yeah, and YouScreen advertises that they have a community platform. I don't think I want to be part of that community, but just the paywall part might be worth it. So if you're a creator, I'd be like, "Yeah, I'll accept their money," but I don't want to, you know, talk to them on a regular basis. That'd be weird. Yeah, that's a good find.

Shaan Puri

where where do we go from here I think that's it I think we wrap it up

Sam Parr

alright well that's the end of the episode by the way really quick

Shaan Puri

bro it's that's the pod that's the pod

Sam Parr

I know I wanted to tell you something really quick. I just got a text while we were recording from Jason Janowitz at Blockworks. He goes, "Today I got asked to leave the bank because I was laughing so hard at Sean's Taco Bell story." They were like, "Sir, could you please leave your call outside?" because I had headphones in and I was laughing so loud. I said, "Yeah, yeah, no, you need to listen to this podcast." And they were like, "Sir, what are you talking about? The Taco Bell story?"

Shaan Puri

he sure was taking off his airpods and played it out loud for the entire bank to hear

Sam Parr

It's like, "Oh, you gotta hear the story that Sean tells about making eye contact with a guy who's farting at a Taco Bell." And can I please deposit $500? No, apparently that was a hit. A lot of people liked that Taco Bell story. Congratulations! You should do more... do more uncomfortable stories.

Shaan Puri

I went and replied to a bunch of the comments on YouTube. If it comes from the channel name, that's me. So, I replied to a bunch of them because I had said, "We read and reply to every comment."

Sam Parr

I know people got mad at you

Shaan Puri

We read all the comments. Now, there's a lot—like 700 comments per episode, which is a lot to reply to. I did it for one episode, and I was like, "Okay, I can't do that for the next one." So I think it's going to be kind of like I read all of them and reply to, I don't know, about 100 each time because it's now getting... I don't know.

Sam Parr

I read all of them. A lot of them got mad at us for being... they called us all a bunch of "cucks" for liking Zuck. They said, "You're Zuck's cucks."

Shaan Puri

yeah cuck army what's up we we have tattoos on the inside of our wrist

Sam Parr

dude isn't it crazy that

Shaan Puri

hot whenever whatever whatever sucks working out

Sam Parr

That Zuck is now on the liberal side of this stuff. Somehow, we're like, you know, left of center because we like Zuckerberg. That's so funny that he's fallen on that side of this argument.

Shaan Puri

yeah yeah

Sam Parr

but yeah

Shaan Puri

they got I don't get it

Sam Parr

they got mad at us but anyway that's the pod we'll read all the comments that's the pod