How To Get the Most Out of Every Event and the World Premier of Southern Sam’s Sticky Icky

Shaan Puri

Like, yeah, if you want to sip, if you want to pre-buy Southern Sam's Sticky Icky, you need to just, I don't know, DM me on Twitter. My Twitter is @SeanVFee. DM me and say, "I'm in on Southern Sam's Sticky Icky." I feel like I can rule the world.

Sam Parr

Alright, before we get into the episode, we have to say something really quick. Sean, I sent you that thing to share. So, if you go to Sean's or my Twitter profile, you'll see it. Or you can go to **ratethispodcast.com/mfm** (it stands for "My First Million"). If you leave a review for us on Apple Podcasts, we're going to select **six** people. Are we selecting six people? Oh no, we're selecting **six** people, and we're going to give **$1,000** to each of them. We'll announce the winners in a couple of weeks. We're doing this because if we get more reviews in a very particular amount of time, we gain more momentum. If we go up the charts, we get more listeners—or at least that's the hypothesis. So, we're incentivizing the results.

Shaan Puri

we get more excited we our egos grow and I know that's what everybody wants so let's do it

Sam Parr

Yeah, I just went to a conference today, Cody Sanchez's conference, to talk. And dude, everyone listens. It's pretty fun.

Shaan Puri

How was the conference? Because she has her brand, it's like **Contrarian Capital**, I think it is. And so this was the **Contrarian Conference** or something like that.

Sam Parr

Yeah, and I love her and I love the conference. But it was kind of silly. In my head, I was making a joke because they had contrarian merch and they had like 100 of the same ones. I was like, "Well, if we all bought this, it doesn't really work." You know what I mean? So anyway, it was great though. No, she was cool. I asked, I think there were probably 300 people, and I asked who listened. I felt like everyone’s hands went up. People were talking about us; they always confuse our voices, but we get that all the time.

Shaan Puri

Alright, I love it. I was supposed to go to that, but I didn't. You went. There's a bunch of different motivations people have for going to these things. What was your motivation? Some people would say, "Oh, going to these conferences is kind of a waste of time," while other people say, "No, I love it! I network and learn things."

Sam Parr

I just want because she's she's my friend and it's near my house

Shaan Puri

And then in general, you've gone to some of the other ones, like the podcast one you went to recently or stuff in New York. What I guess is, give people an idea of how you think about this stuff. I think it's good to have a frame of, "Okay, this is why I go to these, this is how I go to them, and this is what's come out of it for me."

Sam Parr

I like meeting people who I know on the internet; that makes me feel good. I also like going to events. I've paid money to attend some events—I've paid $5,000 or $10,000—because I can meet one person and become a lifelong friend with them. That pays for itself and makes me happy. So yeah, I don't mind going.

Shaan Puri

Yeah, I do the same thing. I kind of have in my head that I'm here to learn one thing. I want to have one great idea, like a truly great idea. Maybe it's a tactic, a marketing idea, a realization of something I need to change, or a new business idea—whatever it is. So, one great idea is my bar. And then, one great person. If I do that, it's worth it. That's like such a low bar, but what's better is that the good part about that is then you go hunting. You are saying, "Oh, I'm here to meet one great person." If you're talking to somebody who's not that great, you're like, "Alright, peace out. I'm gonna go bump around and see who else is here." The same thing goes for one great idea. You can listen to a talk, and you might otherwise kind of zone out or say, "Oh, this doesn't apply to me." But if you're just on the hunt for that golden nugget, the one great idea, it's like, "Dude, in the 8 hours of this event, there's gonna be at least one great idea." For me, at least, it changes the way I attend these things.

Sam Parr

Yeah, I agree. I'm the same way. Speaking of great ideas, I want to talk about these three news stories that you want to go over. I actually think you selected all three, and they're awesome. They're all pretty good!

Shaan Puri

So, alright, I have 3 and you have 1. Let's start with yours. You have one that's about Elon tweeting about giving away $6,000,000,000 to end world hunger. What I heard was, and you tell me if this is correct, my wife told me this story. She goes, "Did you hear? Somebody tweeted out or there's a news story that said, you know, these billionaires... Elon’s the richest man in the world now. If he, you know, with $6,000,000,000, he could end world hunger." Then he replied to it, saying, "If you could show me that $6,000,000,000 would end world hunger, I'll write the check now. I will happily do it. Just show me that that's the case." So that's all I know about this. What did you...?

Sam Parr

Oh, you don't know what happened after that? Okay, no. So, someone—I forget who, maybe CNN—said if the billionaires would donate $6,000,000,000, we could cure or end world hunger. Elon, like you said, replied, and his language was great. He said, "Show me how that will happen, and I will sell Tesla stock right now to pay for $6,000,000,000 of this stuff." I forget the exact title, but it was something like the head of the United Nations or some official international body. The head said, "You know, better yet, Elon, just come and we'll show you our processes and how we work." Elon said, "No, sunshine, this is great. Tell me in tweet form how this is gonna help and where the money will go, and I will send you the money right now." The response was, "You know, this is just too complicated to say over Twitter." I think—and I'm not like the biggest Elon fan—that this totally made Elon look great. These types of things should be done in a very simple way where you can explain what's happening. You don't have to say, like, "You know exactly," but you could say, "30% of the budget is gonna go to hire around 10,000 people who we think can give out this much." You know, whatever that is, that's a good enough answer. The guy didn't do it. Total miss. When we were talking to the BitCloud guy, Natter, a few days ago, he was explaining what he does, and then I said, "No, no, no, no, no. This is what you do," and I explained it so much better. He goes, "Oh, that's how I should always explain it." Everyone should have that skill. You could actually develop that skill; it is a skill, it's not just a talent. Anyway, this guy blew it, and I thought it was an awesome tweet thread.

Shaan Puri

you know so two things 1 is on that skill so how do you develop that I'll give you 2 kind of unorthodox ways that you develop it the first is you gotta have bullshit callers around you so like you know the way I was like no no no dude that's way too complicated most people just won't say that to somebody and there's this great clip I know you like you watch some joe rogan as well as I do and there's a great clip of brian callan who's one of the kind of friends of the crew of joe rogan and they're they're doing their fight companion podcast which is where they just watch the fight and they're just shooting the shit drinking and eating cheese and they're drinking wine eating cheese and they watch the fight and like I don't know a 100000 or more people will tune in to like hang out with them while they watch the fight even though the fight's not visible on the screen that's just how fun it is to hang out and during this thing brian callan who's a lifelong you know like comedian he's kinda like a scrawny guy and joe's kind of like a former martial artist he's sort of like a meathead and the other guy on there is an ex pro fighter so it's a bunch of kinda like bros and and brian is saying something he goes brian's like oh man if somebody ever tried that on me bro you know I would you know what I would do and they were like and they just kind of moved on for a second and then he's like and the guy said it again like nobody really addressed it and he's like he's like I would never let somebody do it it would be it would be on and then and then joe's like brent what are you talking about he's like but why are you saying shit like this he's like you know you don't you're not gonna do anything first of all and he's like he's like the problem brian is that you hang out with people that will let you say shit like this and he's like you need to stop hanging out with whoever type of people let you let you get away with just saying things like this and just you know letting it fly and after that I just thought that was hilarious and then I started noticing oh there's some people in my life and I call them you know the people who will tell you there's food in your teeth it's like there's 2 types of people there's people who will see it and not say anything and then you know 4 hours later you get home and you're like bro what the hell I had spinach in my teeth the whole time why didn't someone tell me and then there's the person who will cut you off and be like yo yo yo you got a little something in your teeth here and you're like oh shit I'm embarrassed but like the embarrassment was localized to the moment and then you like saved yourself from there that's a true friend and so you want people around you that will tell you when you're saying something that just makes no sense or is confusing or is like delusional or whatever and they're just like what are you talking about why are you saying that you say stuff like this all the time this doesn't make any sense or you say stuff like this and honestly I think you think that's really awesome but no when other people hear that they don't hear really awesome

Sam Parr

Like we asked Abreu, people like that—Abreu, who used to work for us and we love—he was explaining to Sean and me what his new business does. He wrote this long paragraph, and I think Sean goes, "I don't know what any of those words you just said mean." Then he was like, "I buy land, but before paying for it, I hurry up and resell it to someone else and make a profit." I was like, "Okay."

Shaan Puri

great yeah now

Sam Parr

I understand what that means

Shaan Puri

Right, yeah. And then, well actually, the first thing he said was, "Bro, I just wrote you two paragraphs." I didn't even have to address it because he knows if you wrote two paragraphs and I don't know what you're doing, that's on you, not on me. So, you know, the burden's on the owner. One thing is having people like that around you. The other thing is hanging out with somebody who's good at it. Hopefully, for some people, listening to this podcast helps them because I think we both do a good job of explaining stuff without too much jargon... we try at least. The more you hang out with people like that, you'll just naturally, through osmosis, pick it up. It'll be like a sponge; it'll just come right into you. You'll start getting better at it because you've heard our voices in your head all the time. So, hang out with people who do it. I have a buddy, Sully, who's great at this. You're really great at this. Ramon's really great at this. Our best friends are all really good at just saying things for what they are in a way that's simple, easy, and fun to understand. By nature, you'll naturally get good at it.

Sam Parr

Speaking of friends, what did... So, I was out to dinner with Moise the other day, and he made this comment about Casper. He ended up tweeting it. Pretty brilliant! You want to talk about that?

Shaan Puri

I do... can I say one thing about the Elon world? Yeah, so the guy from World Hunger, who's like, "It's not that simple," I can't really break it down. Alright, so that's obviously a loss on their end. But there is a great example of a charity that does this well. Have you seen what Charity: Water does for their accountability? Because what Elon said was the whole thing: "I'll donate the money. My only thing is it has to be kind of like open source and transparently accountable for where the money is going and what's the effect of it."

Sam Parr

Jack Dorsey did that as well. He just... Jack Dorsey did it with a *fucking* Google spreadsheet, right?

Shaan Puri

yeah yeah he he said here's the here's all the money here's where it's going here's the schedule and here's it's a Google doc it's a Google doc that anybody can go view you can't edit it but you can go view it at any given time and see how the money thinks amazing so so the founder of cherry water he his story's amazing but like I'll give you kind of the the fast forwarded version of it so fast forwarded version of his stories a guy named Scott harrison he he grows up and when he's a kid his mom got this like terrible illness she basically she was a stay at home mom so the dad goes to work kids go to school she stayed home and the new house they had moved into it had like a gas leak or something like that and so it like silently killed her autoimmune system so she got so her immune system was so compromised that she could not like go outside she could not like touch objects that had not been sanitized she couldn't do the laundry because like the the cleaner the bleach has chemicals in it and it would just like kill her if you know so they had to like do everything by hand using baking soda 6 times or like if she wanted to read a book Scott would go put it in the oven first and they would have to sort of like kill all the bacteria like by sanitizing it with heat and then hand it to her and she'd wear gloves and they would like slowly turn pages and stuff like that like it was insane and so he and then but but that whole time they didn't sue the company that had that was responsible for the leak because they were like very religious family and they were like you know this is god's plan and so Scott Scott who like grows up with this really unusual childhood he's having to like in many ways be the caretaker of the household because his mom wasn't able to do it and he sees his mom suffering he's like dude you know f this religion shit I'm I'm gonna go live now so he gets he turns 18 and he like goes to college but I think I think he might have dropped out not a 100% sure but he he starts partying like crazy he moves to new york and he becomes like a guy in the party scene and Scott if you've ever seen him he's a good looking guy he's sort of like a george clooney looking motherfucker like he's like very like it's like guy gets gray hair and he looks even him more handsome than he did before and so he's really really charismatic

Sam Parr

rico suave type of guy

Shaan Puri

Very suave, super great storyteller, really funny—he's a great hang. I've hung out with him, and you're just charmed, you know, the whole time. So, anyways, he hits the party scene, and eventually he's like, "Alright, I gotta make some money." He becomes a party promoter. His job was, as he says, "My job was to convince rich guys that they needed to pay me like $5,000 or $6,000 to go buy this $100 bottle of alcohol." He knew what he was doing, and they knew what they were doing, and it worked. He starts making a killing as a party promoter. He's got the fancy watch, the model girlfriends, and the nice penthouse in New York. He's getting paid, you know, whatever—some vodka company will pay him $2,500 a night just to be drinking their liquor instead of somebody else's liquor. Someone will pay him to wear this watch instead of somebody else's watch. So, he's kind of the man in this scene. But a few years go by, and he starts to feel, you know, as you do when you get into this party lifestyle, a little empty inside. The highs are no longer doing it for him anymore. I think the story goes that he was on this guy's boat. The guy's name is... what is the name? The guy who created Cirque du Soleil... like, guy... yeah, Guy Libertine.

Sam Parr

yeah yeah

Shaan Puri

yeah some name like that I can't remember off top of my head

Sam Parr

billion canadian yeah

Shaan Puri

he's on his yacht or boat or whatever party boat and scott's just so and in the boat like in the room where he was in there's a bible and he kinda sees it and he grew up in a super religious household then has you know become basically like a sinner and he just sort of picks up the book and you know he's hungover one day and he starts reading it he's reading the bible and he starts to like kind of like get emotional and he sort of has this literal like come to jesus moment where he's like what am I doing with my life like you know like I'm I'm not a good person I'm not doing good for anyone in the world and like you know I'm just like partying and drinking it's all a very shallow lifestyle it's like you know these these hot girls and then these rich guys and this like lifestyle that's not great in drugs alcohol that sort of thing so he's like okay and I think also he literally woke up that day and he was like numb in his hand he's like this is like a metaphor I'm not just numbing my arm like I'm numb in life right now so he's like okay here's what I'm gonna do I'm gonna take the next 6 months I'm just gonna take a 6 month break from this lifestyle and I'm just gonna what's like the most servant like servant thing I can go do how can I just serve people you know how can I go do a very christian thing here and and so he applies to all these non profits and they reject him they're like you're a party promoter like we don't he's like dude I'll work for free and they're like no we don't need your kind here he's like are you sure like I'm good with people I'm good with like events I'm good with all this stuff and they're like no no no like where you come from that's not that's not what we're looking for here so he gets rejected after one after another and finally he gets this one group to agree to let him work there if he pays so he had to pay to go work there so he basically made a large contribution to mercy ships I think is what it's called it's basically a thing where hotshot doctors in the us like for 1 week out of the year they go on this boat and it goes to africa and then they they spend all week there doing like pro bono surgeries on people who need surgeries and then they come back and he's like he kind of is background photography so he's like oh dude I'll I'll take photos of this trip that'll be my contribution and so he goes there and he's got the photos still he'll show it to you and then when he gives his talk he shows them it's like what they were doing was there was kids with like massive like tumor growth so like you know they would have like a huge lump on the side of their head like the size of a volleyball or like in their jaw their jaw would be protruding out like 6 inches because they had this growth and like all they needed was just for it to be removed like is it they're having trouble eating breathing it's like not even a cancerous thing it's just a benign tumor but they just needed it removed and he's like dude the line was like a mile long and he's like the saddest part is we you know we couldn't do all the cert the one week was up and there's still people in the end of the line that didn't get their surgeries or whatever so he's like okay I'm not just gonna do this I I'm just gonna like I'm gonna go back I'm gonna dedicate my life to like you know helping people because I can't believe what I've been doing and this was so meaningful to me and whatever so he's like he does 2 things he goes on the ground in africa and he says what is the like root cause what are some of the root causes of this problem so he does kind of what elon calls first principles thinking which is why does this person have this crazy tumor in the first place it's like well they might have this tumor because you know they are are they don't have clean drinking water and sanitation and so there's like highly infested things so you found that on all these different axes like why are these women why why are women you know falling so far behind in society and not getting high paying jobs well because they actually have to spend 5 hours a day just walking to the nearest water hole and walking back carrying this 40 pound 50 pound jug of water and that takes 5 hours in a day and then then they have to use that water quickly and like do all the laundry cooking washing of their kids and then like they don't work and then because of that they're like you know stuck economically stuck so anyways he identifies water as the root cause he's like okay and he asked himself a very important question he goes why have I not been giving to charity like I kinda knew there's suffering all around the world kids in africa are starving and need water and all this why didn't I give and it's a this is the connection to the elon thing he's like because I always kinda felt and heard like you never know where the money goes or if you gave if you gave even if you do give money you have this worry like I don't know if this is even making an impact and they never closed the loop so you never knew where the money went and you never saw the impact of your dollars it was just like thank you goodbye here's your tax here's your tax deduction goodbye and so he's like alright I'm gonna do it differently he's like he's like I he didn't know anything about the nonprofit space but he's like alright like let's just do the basics he's like what if 100% of the money went to the cause and he's like that would like clear up that?

Shaan Puri

He's like, "And then he's like, also I'm a photographer. Why don't we just take photos of the place where we do the project and send it to the person who gave us the money? If you contributed, we know where the project is. Why don't we just send you a photo when we do the project and say, 'Hey, here's what you did'?" So he's like, "I'm gonna use GPS trackers and photos to make people feel the effect of their giving."

Sam Parr

and that's what he does now

Shaan Puri

That's what he does now. He goes back to New York and throws a party because he's like, "That's kind of the only thing I know how to do." He's like, "I'm going to throw a party. It's my 30th birthday or something like that." Instead of giving me a gift at the door, he charges. He just wants you to give $30 to the cause. I'm 30 years old, so give $30 to the cause. People come to the party because he's got a great social network in New York. They forget about it, but three months later, he sends them all photos of the project that they contributed to. He's like, "Hey, that all added up! We drilled these two water wells. They used to have to walk this far; now here's how far they walk. Look at the map." He explains, "We turned a four-hour walk into a ten-minute walk." Then he's like, "Here's what the women have to say." There are videos of them thanking you, and here's the kids. He shows them the water: "This is the water they used to drink; it's dirty. Here's the clean, clear water. That's what you did." People were blown away, and that became the biggest charity.

Sam Parr

they've raised a ton of money like 400 $500,000,000

Shaan Puri

yeah well the story gets a little crazier so he he he's like I'm gonna stick to this 100% model 100% of money goes to the college and people were like well bro there's no reason people don't do that like how are you gonna pay for your own salary or the salary of anybody working on the charity he's like we'll do a separate bank account literally 2 bank accounts 1 that's public donations that go to the cause and one that'll be private donations for people that wanna fund our charity to do this and he's like and of course people are pretty interested in doing the 100% thing less people are interested in the private thing and that's where like kind of full circle I guess like I don't know how long I wanna go on this but I'll give you the kind of the cool the cool last bit so he's basically running out of money for the private side for the actual for himself and he's just sleeping on couches and he's like you know I got a backpack to my name and like I'm the only employee so it's fine and but even still he starts running out of money his friends are kinda kicking him off couches he's running out of friends houses to go sleep in and he's like alright he's like let me just do what like this whole thing may end but I wanna do as much good as I can in the meantime so he's like you know this birthday idea of giving up your birthday like we're all pretty privileged we don't need birthday gifts I gave up my birthday that's how I started this charity like instead of giving to me give to them he's like dude there's these social networks now facebook myspace bebo that they all have like millions of people and they all have this birthday feature and people go right on each other's wall he's like so he wrote a letter to mark zuckerberg to like tom from myspace and to michael birch from bebo and he wrote a letter to all of them he said hey you have millions and millions of members on your platforms they all have birthdays logged registered in the platform and people looking for a way to wish each other it would be amazing if you added a charity button a way for you to give up your birthday and let people donate for your birthday to the cause he gets no reply from facebook he gets no reply from myspace and he gets no reply from bebo so he's like whatever didn't work now a month later michael birch from bebo says hey Scott sorry I missed this we actually just sold the company so he just sold the company for $850,000,000 and he said you know so I can't really implement this here but you know what I'm in new york let's just meet up for an hour and so he goes and he meets with him Scott gives him the full pitch michael's like a british guy he's pretty reserved you know in person he's he's you know british people have like a dry sense of humor too so they're not like the most like emotive when you're talking to them and so Scott basically feels like oh I told this guy what we're doing he basically didn't flinch and he moved on like whatever and he had 6 weeks of runway left in the bank he's like god that was my last that was my hail mary I have 6 once 6 weeks of runway left and then this whole thing ends but you know what we did some good work and then michael wrote him an email right after the meeting like the next day and he just said hey Scott loved our chat send me your wire instructions I'll send you a $1,000,000 use it however you wish keep rocking and the $1,000,000 kept them going for 1 more year and then since then they've now raised 100 of 1,000,000 of dollars for the charity they're like one of the biggest privately backed charities because they have this 100% model and michael got them in with other kind of wealthy tech people and they all like this idea of like accountability transparency and closing the loop on on giving and feeling the impact like that just feels right to like kind of the new new wave of rich people and so it's like taken off since then that's the crazy story of charity water

Sam Parr

that you just gave them a 30 minute infomercial

Shaan Puri

Yeah, I don't feel bad. I've been with them to Africa, and literally, it's not only about changing lives. When he goes there, people literally feel like he's Jesus. This is because, first, he's a white man who comes to this village; he's like the only white person ever in the village. Second, whatever he's doing when he leaves here somehow results in fresh water being given to our village. They're like, "Thank you! Whatever you're doing out there is, you know, God's work."

Sam Parr

That's badass! I should give it to him. I have not, but after that pitch, I will. Can I tell you about someone interesting? Have you heard of a guy named Ajay Patel? I bet you haven't.

Shaan Puri

never heard of him what is it who is he

Sam Parr

You have not heard of him, and you're going to be surprised that you've not heard of him. This guy's way low key. I got interested in the space because I've been really interested in low sugar products. Whenever I'm in New York, particularly New York, because I go to corner stores all the time, I see moms with their kids buying things like Hawaiian Punch or Gatorade.

Shaan Puri

it's a sugar factory a corner store and a grocery store are sugar factories

Sam Parr

it's sad and I feel horrible

Shaan Puri

dispensaries maybe I should

Sam Parr

Yeah, it's horrible, and it's because maybe that's just more convenient. But I don't think people know better. So, I've been doing research, and I found this guy named **Ajay Patel**. Listen to what this guy's done. He started this... he's only 32. He started this thing called **Smooth Viking**, which was a men's grooming business that he sold. Then he started **Insta Naturals**, which is a natural-based skincare business. It did **$55,000,000** in 2018, and it's been... I mean, it crushes it. Then he started **Zenwise**, which was a plant-powered vitamins and supplements company. It was doing okay, like **$5 to $8 million** in revenue. But then he was like, "The thing about vitamins is a lot of people are asking me for vitamins for their pets, for their dogs, for their cats." He was like, "That's cool." And it's even cooler because you have no idea if it works, right? That's the funny thing about pet stuff. I give my pet vitamins, and I'm like, "It doesn't work. I have no idea."

Shaan Puri

right

Sam Parr

But I'm doing it. So, he starts this thing called **ZestyPulse**, and **ZestyPulse** is kind of amazing. He creates a strategy where he does two things. The first thing he does is spend a lot of money upfront on making the brand really good. You know, a lot of guys, like you and me, will just kind of throw something up there.

Shaan Puri

yeah like an mvp right the minimum viable product kinda looks shitty and crappy at the beginning

Sam Parr

Yeah, so he hires a branding agency, and they help him make Zesty Paws look really great. His whole goal is to first dominate Amazon, then go to retail. I was doing some research and I used Jungle Scout. I also watched a bunch of videos. Zesty Paws has recently sold for **$610,000,000**. It's estimated that on Amazon, they are doing around **$8,000,000** a month, and then probably another **$7,000,000** through their retail outlets. It costs around **$8** to wholesale, and it sells for **$26**. So, they could have been doing around **$40,000,000** in profit when they sold, and they sold for **$604,000,000**. Now, the reason I'm bringing this up is his new thing called High Key Cookie. I've noticed that when you look up "High Key co-founder," they don't mention his name. He's trying to hide it for some reason. I don't know why he's trying to hide; I don't know what his deal is. He just prefers being low-key, but he didn't talk about it too much. I think he just prefers being low-key. High Key is basically low-sugar cookies, and he's doing the exact same thing where he's getting on Amazon, ranking, and he's got **61,000** reviews. It's a pretty new product already. It's pretty amazing what this guy is doing. He's using the same strategy over and over again. Are you looking at High Key Cookies?

Shaan Puri

I'm on his LinkedIn right now, so he's listed as the co-CEO and he looks like he's in Florida. How did you hear about this person?

Sam Parr

I have two different ways I was researching low-carb cookies because I'm fascinated by that right now. Some current obsessions are low-sugar cookies and low-sugar ketchup, along with other sauces. I was researching and I saw HighKey. I remember a mutual friend told me about this guy who had this thing called Zesty Paws. His whole strategy was to dominate Amazon and then go to retail. Wow!

Shaan Puri

very impressive very few people have done what this person has done so I

Sam Parr

think he's 32 years old or 31

Shaan Puri

yeah that's that's pretty impressive have you tried fat snacks these are cute

Sam Parr

So, I have a list of companies that are interesting. I did try Fat Snacks, and I thought they were fine. I thought they were okay. But yeah, the problem that I have is that I eat Quest all the time. Are you familiar with Quest Bars?

Shaan Puri

Yeah, I like the Quest chips because I'm a chip guy. I don't have a sweet tooth, but the Quest chips are basically like a version of Doritos. Honestly, they're like the only keto snack that I actually like. It actually replaces the craving, you know?

Sam Parr

Yeah, so I eat a ton of Quest now, but there's a big background here. How do you say his last name? Tom Bilyeu. He spoke at our event, Hustle Con. He's a pretty cool guy. This was actually one of the first D2C (direct-to-consumer) kind of home runs. Basically, they bootstrapped this company and within 5 years, sold it for $1,000,000,000. They were making... I think Tom's mom or someone in his family was really overweight, and he wanted to create a low-glycemic, lower-carb food for his overweight family member. He said, "I just need it to taste good so we can replace candy." So he creates this thing, and revenue is doubling like every month. Eventually, they sell it for $1,000,000,000 when they get to $100,000,000 in revenue. But there's a... it's quite controversial. So I eat them, but a lot of people don't like it because it has sucralose... or is that how you pronounce it? Sucralose.

Shaan Puri

yeah that's right

Sam Parr

And it's basically like a sugar alcohol. They also put a lot of fiber in it and protein. A lot of people don't like it because it's not the best protein. It also has palm oil, and many people don't like palm oil. So, a lot of health nuts, including Justin Maris, who I talked to about this, don't like it because it just kind of has some questionable ingredients in there. But frankly, I love it. The reason why Quest Bars are amazing is that they are in every store. If you go to a 7-Eleven or a gas station, they're going to have Quest Bars. Whereas a lot of the other products I don't consume as much because they're just not convenient. Anyway, I'm getting incredibly fascinated with these low-sugar products that are in every store.

Shaan Puri

Well, I like the idea of low sugar sauces. I think low sugar ketchup is a great one to go after. Who's doing that? Is that a business that's saturated or...?

Sam Parr

no it's not so that's

Shaan Puri

a that's a great idea

Sam Parr

I think it's fantastic, and the reason why it's fantastic is that when you're trying to eat lower carb and eat healthy, mustard has no calories and no sugar in it. Barbecue sauce is not great, and ketchup is very high in sugar. You know, if Heinz has a $45 billion market cap, they make something like $7 billion a year just in sauces and condiments. Most of it is basically ketchup, and ketchup is crazy high in sugar. The reason why it's that bright red is that there's a ton of sugar in it. There was a company called Primal Kitchen, which sold for $300 million in 2018. It was started by this guy who kind of looks like an older version of me. His name's Mark... what's his name? Mark Sisson, I think that's his name. You have to look up Mark Sisson, S-I-S-S-O-N, I believe that's his name, and he had a whole line.

Shaan Puri

dude justin does look like an older version of you that's hilarious

Sam Parr

yeah he looks like an I mean he

Shaan Puri

is ripped this guy I don't know how old he is he looks like he's I think

Sam Parr

he's like 70

Shaan Puri

sixties yeah and he is like absolutely shredded which is impressive

Sam Parr

well I meant his face we gotta have like similar faces but older dude this guy

Shaan Puri

is this is you man this is gonna be amazing wow you're gonna look like

Sam Parr

this so he's 68 years old

Shaan Puri

wow

Sam Parr

Crazy! So, he had this business where he had a blog. He's been a blogger forever—a health blogger. He created Primal Kitchen, which makes dressings. Dude, the dressings and ketchup are the worst! They have so much sugar in them, like an Italian dressing. It's just too much sugar!

Shaan Puri

oh I'm eating a salad it's like how's the salad like 1200 calories because the dressing

Sam Parr

So, I've been super curious about this. Tell me what you think about this: the problem with a lot of D2C (direct-to-consumer) companies is that the cost to acquire a customer is **stupidly high** right now. I think it's the highest it's ever been, or at least...

Shaan Puri

the highest it's ever been yeah

Sam Parr

Correct, but particularly with the Facebook change and competition, it's just getting high. Our friend Andrew created this thing where, basically, he... this was illegal what he did, but whatever, it happened. He created a menu and put it on Uber Eats. He was just making low glycemic muffins, so I guess like almond flour muffins at home, and putting it on Uber Eats. He just made the branding really cute.

Shaan Puri

yeah

Sam Parr

Could you just create one of these high-key or low-carb cookies or something like that and just put it on the local Uber Eats? Start getting customers. Put a coupon code in there. I mean, I feel like that's an interesting way to kind of hack customer acquisition for a lot of these D2C (direct-to-consumer) things.

Shaan Puri

Yeah, I think that is kind of interesting. Although, I don't know how many people are going to order just like... even a bakery. It's like, okay, yeah, you're getting like, you know, a dozen muffins or cookies or whatever. I don't know if people would just go order like a sauce or something, right? Like, that's not...

Sam Parr

gonna work no

Shaan Puri

I don't think they would do yeah I

Sam Parr

don't think they would do cookies but have you heard of some insomniac cookies

Shaan Puri

It's only illegal because he just didn't have a commercial kitchen and a license. Right? But like, you could easily do that. You could do the same exact thing if you're just not doing it out of a home kitchen or whatever. You just need a permit. Right? That's the only problem with it. Yes, correct.

Sam Parr

have you heard of insomnia cookies

Shaan Puri

yeah they're insane

Sam Parr

Yeah, they're insane. They're amazing! I'm just thinking, like, I think you could do that from a cloud kitchen and then start selling them online.

Shaan Puri

I totally think you do that. Crumble is also growing like crazy right now. I think it's one of the fastest-growing franchises—Crumble Cookies. But let's get back to this ketchup idea. How do I convince you to start this company? Because you would crush it! It's in your area of expertise. It's a beautiful market because there's huge demand, and it's a consumable. You run out and you have to keep rebuying and replenishing. People use a lot of sauce. You could turn this into a whole line; you could extend into other sauces. But if you start with, you know, ranch or ketchup, you'd get a huge number of people. Barbecue sauce—just 2 or 3 SKUs. You could do this! And then, with your marketing prowess, you could literally build like a $500 million company for this in like 4 years.

Sam Parr

I think it's amazing why are you

Shaan Puri

not interested

Sam Parr

To me, I should... the other day, I went to the store and I bought ketchup. I didn't realize it was near Halloween, and they called it "Blood Tomato." I thought that meant it was a weird category where it was only tomatoes and no sugar. I bought it, and it was just normal Heinz. I've been eating this stuff all week because I don't want to throw it away, and it's horrible. The sugar in Heinz makes it taste good, but it's dodgy stuff.

Shaan Puri

call it so sam sauce what are we calling what are we calling the the the brand here

Sam Parr

fuck southern sam's sticky icky

Shaan Puri

Yes, yeah, there we go, dude! Yes, there we go! Oh my god, dude, Southern Sam is such a good... I'm not joking. Okay, I'm just going to use you as the face of this. I'll build the brand, I'll do all the work, maybe, and actually, we'll launch this thing. Dude, this is an incredible idea!

Sam Parr

you like southern sam's sticky icky

Shaan Puri

Like, yeah, if you want to sip, if you want to pre-buy Southern Sam's Sticky Icky, you need to just, I don't know, DM me on Twitter. My Twitter is @SeanVP. DM me and say, "I'm in on Southern Sam's Sticky Icky," which is this first sauce that's coming out. And it's gonna be a... I mean, you're a fitness influencer, so you gotta have that balance. You're gonna have the health aspect; we know that. We've seen the body, we've seen the videos. What we need now is that flavor. But Southern Sam, he's been... this is what you needed back when you had your hotdog stand. You just needed the condiments. You just need... it's a full circle.

Sam Parr

oh my god I love it have you heard of sir kensington ketchup

Shaan Puri

yes my buddy our our buddy invested in it who

Sam Parr

oh okay great it sold for a $140,000,000

Shaan Puri

yeah and and

Sam Parr

I think it undersold

Shaan Puri

It sold pretty well, you know? It sold early on. But I think at that time, selling helped them get into retail in a big way. One of the good things about selling these companies is that if you can do the branding, create a cult online following, and manage the direct-to-consumer (DTC) online marketing side, you actually almost want to leave some dry powder for the acquirer. You want to go to the acquirer and say, "Yeah, we're doing amazing, and we don't even know how to do retail." You guys know that, right? You have a buddy you play golf with who does Target, or I guess Safeway's nationwide. You have the guy in the Rocky Mountain region for Whole Foods—he's your ex-frat buddy. Oh, fantastic! You should just buy this, and then boom! You already have your growth story baked in of how you're going to improve this. So that actually helps you sell the companies—to have that dry powder of what the acquirer can do. They don't want to see a lemon that's just been squeezed all the way, with all the juices out, because then it's all priced in.

Sam Parr

Dude, maybe I'll go to the store right after this. I'll just go buy a bunch of organic and low-sugar ketchups and see what's out there. Like, I'll be the first to admit, the sugar in there makes it taste so good. I mean, I'll just eat ketchup with a spoon. That stuff is so good!

Shaan Puri

This is the idea. Okay, okay, okay. I got it. In the last episode, we discussed what we can do with this marketing budget that will create a good story beyond just, you know, direct response ads. This is what we should do with the marketing budget: we should be showing case studies. Basically, we should do a fully open business. We should show how we would build this business from scratch. Southern Sam's secret sauce is going to be the first place that we start. We take $10,000 to $15,000 and instead of going out and saying, "Hey, listen to our podcast," we actually just tell the story of how we're building this on the podcast. That will make people want to tune in. They'll see the growth and they'll see the success story, which is ultimately what this podcast is about—brainstorming great ideas and then talking about how you would bring them to life.

Sam Parr

It's definitely interesting. I think it would be fun. I gotta go to the store though and buy a bunch of them to see what they're about and see if they taste good. But this Primal Kitchen one seems incredibly interesting. I would imagine that the multiples for selling these would be alright, right? They'd be pretty good because the repeat purchase rate on ketchup is crazy high, I'd have to imagine.

Shaan Puri

Yeah, I think you can safely sell for somewhere between **2 and 4 times** revenue, depending on what your story is. So, how fast you're growing, how big that market is, you know, etcetera, etcetera. But I think even up to **5 times** revenue is possible for a brand like this.

Sam Parr

but yeah well then let me I'm only

Shaan Puri

going off a couple of data points maybe those were outliers that I know about I I'm not sure yeah

Sam Parr

I got I'll go do some research I'm gonna figure out I'm gonna I'm going after the big ketchup

Shaan Puri

Yeah, exactly. We're going after Big Red and we're going after Big Sugar. I also think maybe a gum wine. How about gum? Do you like gum?

Sam Parr

sugar free gum most gum most gum is sugar free we know it's like the best sugar free gum is

Shaan Puri

Better than sugar-free? I don't know what it's better. We have to go to the next level. We have to be like xylitol-free.

Sam Parr

Or dude, Trident! You remember Trident gum, right? Remember how Trident is like "dentist recommended" and it's sugar-free?

Shaan Puri

yeah well we are all through the recommended

Sam Parr

We're some recommended to choose gum. If anything, you're going to do gum with caffeine in it. There's this guy named Nick Simmons. He's got this business called Run Gum, and it's gum with caffeine in it.

Shaan Puri

how's that company lucy doing is that what it is

Sam Parr

Yeah, so I invested in a nicotine gum company. I think it's only doing okay. Gotcha. I love nicotine though. Here, let me show you what I have in my pocket right now. Can you see this?

Shaan Puri

I see it's a little fuzzy but I see like a vial of some kind what is that

Sam Parr

it's nicotine lozenges and it just

Shaan Puri

suck on it like a cough drop

Sam Parr

you just put it in your lip and you just kinda suck on it I love nicotine man

Shaan Puri

is that the same thing as a pouch is it lost the same thing as a pouch

Sam Parr

There’s no tobacco. It’s just, it’s literally just like a mint. It’s like a mint that has nicotine.

Shaan Puri

that does what why do why do you do that to stop to quit smoking or to give you a buzz

Sam Parr

Yeah, so, I like cigars. If I could, I would smoke cigars all day. Now, I can go like 2 to 3 weeks without a cigar, but I just like sucking on these things. I feel like nicotine does have a lot of interesting advantages, and I don't know if nicotine is inherently bad for you in itself. I know that tobacco is.

Shaan Puri

So, I bumped into this guy on Twitter. Go to Google and search for "Oklahoma Smokes." Have you heard of this brand?

Sam Parr

no but I love it

Shaan Puri

So, Oklahoma Smokes is almost like a sister brand to Southern Sam's Sticky Icky. This guy was like, "Oh yeah, I have this agency, and we were doing kind of like branding for other products. Then we launched our own product, Oklahoma Smokes." It's basically an alternative thing you could smoke. It's like an alternative cigarette, and it has no nicotine and no tobacco, but it has the form factor of a cigarette. So, you light it up, you smoke it, you puff it out, whatever. It's doing really well; he's got a good amount of traction. I was like, "Wow, that's great! What's the secret?" So, I looked him up in the kind of ad library, and I was like, "Dude, I don't see any ads." He goes, "Oh yeah, you can't advertise for this on Facebook or pretty much any ad network because they don't want you advertising cigarettes, even though this is nicotine-free and tobacco-free." He's like, "So, it's all just organic, like TikTok. Basically, people just post about it on TikTok, and it goes kind of viral on TikTok. That's where all the growth comes from—it's just people organically talking about it on TikTok."

Sam Parr

and I was like that's slick website

Shaan Puri

the website is very nice the branding is great the whole thing

Sam Parr

is really well done

Shaan Puri

and I I like it a lot so you know maybe we

Sam Parr

I almost smokes

Shaan Puri

maybe we were we work with their agency for our for our brand well alright

Sam Parr

we got who do they use

Shaan Puri

it's all coming together they are the agency that's what

Sam Parr

they were doing

Shaan Puri

with the rest of this

Sam Parr

are they based in oklahoma

Shaan Puri

No, I think it's just a brand. Like, the dude was just like some Indian dude. Although I'm an Indian dude, I was born in Oklahoma, so I guess maybe they do have some Oklahoma roots. I'm not sure, but I think it's a lot more like where...

Sam Parr

do they live

Shaan Puri

isn't this just like isn't that an amazing brand name

Sam Parr

oklahoma smokes amazing oklahoma smokes it sounds like a band

Shaan Puri

I wanna wear an oklahoma like everything I wanna be a part

Sam Parr

Of yes, Oklahoma Smokes! Oh, that's phenomenal. That's a brilliant name.

Shaan Puri

right like if that was my nickname you know I'd be a happy man

Sam Parr

So, and they're doing... here's a look at this company. They're doing "No Nicotine November."

Shaan Puri

nice

Sam Parr

and they're giving you discounts

Shaan Puri

no sauce september baby no sauce

Sam Parr

this is good I like these guys where do they live do you know

Shaan Puri

I have no idea. I don't even know if you wanted me to shout it out. I mean, he's probably just happy with it, but I've never tried it. I don't smoke, so it's not a product I would use. I just thought the branding was extremely well done, and so I kind of added it to my swipe file of, "Oh, this is a great name and a great brand here," and really cool product idea. It's challenging, you know? It's doing well, but it's not huge because it's very hard to grow and very hard to market something like this through traditional channels. So, I don't know what they're going to do. Hopefully, this gives them a little spike or whatever, but I think that's the hard part about a business like that.

Sam Parr

do you wanna do one more

Shaan Puri

Yeah, let's do one more. Do you have one, or do you want me to pick one? Here, we didn't do our news thing. I kind of hijacked the long Chris Harrison stuff and the Scott Harrison story.

Sam Parr

pick one of the 2

Shaan Puri

Let's do the Zillow thing. So, the funny story about this Zillow situation is that Zillow came out and said, "Hey, we are shutting down our iBuyer business." This is basically where they would say, "You want to sell your home? Boom! We'll give you an instant offer." Their algorithm would do a calculation and spit out a price. You don't have to go through a broker, you don't have to stage your house, and you don't have to do like three months of showings. They would just give you an offer today, and you could sell your home today. The idea was that this was sort of an idea they stole from Opendoor. Opendoor was a startup built to do exactly this: instantaneous sales of houses. Zillow saw Opendoor growing in value, and now Opendoor is public. A couple of years ago, Zillow created their own in-house competitor; they copied that feature, but it didn't work. So, they just came out and announced, "Hey, we lost $500 million this quarter. Oops! We're going to lay off 25% of our staff, and we have 7,000 homes that we need to unload because we're getting out of this business." And there's only $2.8 billion...

Sam Parr

Constantly, because Zillow is what everyone uses to get comps for homes. If the person also buys them, you could easily manipulate the price of things. So, if they can buy a home in one neighborhood, knowing that it's going to increase a lot of different things...

Shaan Puri

And it's competitive with their core business, which I give them credit for because most companies wouldn't do it for all these reasons we're mentioning right now. They would just stay out and get disrupted. Zillow tried to not get disrupted by adding this feature, but their core business is basically selling to agents. For consumers, they provide price information and are supposed to be a trusted source. So that's one challenge. The other conflict was that the main business involves agents buying leads from Zillow. If Zillow is the buyer, then they don't need the agents; they are their own agent. In many ways, they were competing with themselves. So anyway, they're getting out of this business. You know, it's a big kind of... what do you call it? Like a scar from going after this. Their stock price is just in the shitter, which is ironic because we're in this group chat where, for months—like the last year basically—our friends have been like, "Oh dude, Zillow's a great buy."

Sam Parr

yeah and I went and bought $25,000 worth

Shaan Puri

Exactly the same. I bought like $50,000 or $100,000 worth of it, and I'm down big. Everybody in the group is down big.

Sam Parr

or something

Shaan Puri

yeah we're all down like somewhere between 30 40% or something on this

Sam Parr

I agreed with it. I think Zillow is the greatest thing ever because, to me, what do you do when you're in a fancy neighborhood? Even if you're not buying a home, you just go into Zillow. You know, it's a category owner; they own it, right?

Shaan Puri

Yeah, so, you know Zillow? The stock is down big right now. The funny thing is, Opendoor's stock also took a beating. They're down like 12% just on the news that Zillow failed at this. People are like, "Maybe Opendoor is also gonna fail at this." Then they came out with this god-awful... did you see this tweet that Opendoor did?

Sam Parr

it's the worst it's the absolute tone deaf idiot just you know what the best thing to

Shaan Puri

do is to make fun of them

Sam Parr

so listen you know what do you remember what biden did when he was running for president

Shaan Puri

which part

Sam Parr

Forgetting, he should have shut the... you know, shut the fuck up. Because when you have a guy like Trump who does all the talking and is his own worst enemy, you shut up, you hide, and you don't say a word. That's what Open Door should have done. They should have locked themselves in the basement and said, "Everyone is forgetting to mention us, even though we do this exact same thing." You just shut up, and that's what they should have done.

Shaan Puri

Yeah, or they should have come out cocky. They should have posted a chart of how much ass they were kicking and just be like, "You know, this is a hard business, or it's not for everybody." Then, they could post their chart of themselves kicking ass at the same time Zillow's dying in the same business. But instead, I'm going to read this word for word. You tell me if you understand 1% of this. Opendoor just randomly tweets yesterday, "We're in the midst—first of all, don't say 'midst'—we're in the midst of a generational shift towards a fully digital experience, with a large, unmet need for a seamless experience in real estate."

Sam Parr

What a circle

Shaan Puri

Jerk sentence. Nothing. Then they reply to their own tweet with, "Our track record of executional excellence and many years of investment in consumer experience, technology, pricing..." They're saying words: technology, pricing, and operations. "We are well-positioned to meet consumer demand with a best-in-class product and service. Opendoor is open for business. We have demonstrated strong growth, united economics. We are energized to help homeowners nationwide with simplicity, certainty, and speed." I saw this and I was like, "What the fuck?" The funny part, the ironic part, is this is done by somebody whose job is corporate communications. They're a communication professional. This is their actual job. You wanna know...

Sam Parr

They forgot the number one most important rule for copywriting. You know what that number one rule is? **No one cares about you; they only care about themselves.**

Shaan Puri

exactly

Sam Parr

That's the number one rule. If you remember that, you're going to be 90% of the way there. No one cares about you; they only care about themselves. It's like when you go to a website and they say, "We've been in business since 1994. Our passion is to serve you, our dear customers. We've been serving customers for a long time, and we know that we have a lot of integrity when we handle you." It's like, I don't care. No one cares. No one cares.

Shaan Puri

yeah exactly they violated all the rules so what's another rule

Sam Parr

don't use words like that

Shaan Puri

Yeah, exactly. Talk like you speak, or write like you speak. Use an 8th-grade reading level. This is like a 20th-grade reading level, and none of it makes sense to the average person. They also didn't say anything of interest. What did this mean? All this meant was, "Please don't sell our stock. Please don't sell our stock. Please, please, please, please don't sell our stock. We didn't make the mistake; they did." There were so many better ways to do this, so that was what I thought.

Sam Parr

A good job! There's this idea. So, like, when I was running the show at The Hustle, my staff would say, "We need to change the landing page," or "We need to change the footer." And I would ask, "Well, why?" They would respond, "Because it's been the same forever." My analogy was always, "Yeah, but you're thinking about it poorly." For example, our office was on a corner, and there was a billboard right there. I would say, "How many people do you think are going to see that billboard many times in a row?" They would say, "Well, most people are probably just passing by." I would agree with that. Now, of course, you and I have been sitting here for a month, and we see that same billboard every single day, so we're kind of sick of it. But 9 out of 10 people are just passing by and seeing it for the first time every time. What you need to remember is that most people are not just sitting there; they're just a parade, you know, walking by. That's what Opendoor kind of realized. They thought, "Oh, well, yeah, most people..." So they're probably in the thick of this and seeing Zillow flip out. They're like, "Everyone is talking about this; everyone's thinking about us." It's like, "No, no, no, no, no. You are, but most people don't give a shit. Just shut up. Just be quiet. Now is the time to hide." Yeah, so I saw that, and our friend did something pretty funny.

Shaan Puri

Yeah, so Moiz Ali, he tweeted... I love this tweet, by the way. This is just a... he's...

Sam Parr

very he's a very good writer

Shaan Puri

A great, cocky tweet! So, he goes: "Dear Zillow and Rich Barton, the CEO of Zillow, who by the way is badass. I'm sure today is a tough day. I'd like to purchase all the homes you have on your balance sheet in one transaction. Is that something you'd consider? I will pay cash and close within 30 days, no contingencies or financing delays. Best, M." Signing off with just the initial is the power move, by the way. I will never ever write my full name again because the initial is so good. This is great! Obviously, he's not going to buy $2,800,000,000 worth of stuff himself, but...

Sam Parr

but maybe

Shaan Puri

Maybe he's got some strategy here, or maybe he's got some money he could tap into. I'm not sure. But yeah, it's also just like a hilarious tweet and a way to kind of be out there on Twitter and ride the wave of something happening.

Sam Parr

Yeah, I thought this tweet was brilliant. He's a troll, and I love when he trolls because he trolls in a very smart way.

Shaan Puri

Yeah, he's a cocky troll. And you know, the weird thing is, how did they lose money doing this? From what I can tell, the single-family home market is at an all-time high. People from COVID experienced what I call "the great reassessment." During COVID, everybody reassessed their jobs. They thought, "Can I work from home? Oh wow, I didn't need to travel for business; I could just do a Zoom meeting, and it actually works." They also reconsidered things like gym memberships, realizing they could work out at home. People began to ask themselves if they liked their jobs. Maybe now that they had a break, they could think about what they really wanted to do. Some picked up new hobbies. And then there were those who thought, "You know, maybe this marriage sucks. Should I reassess that?" During this great reassessment, a lot of people moved for different reasons. If your job is remote, you could leave high-priced places like California and New York and relocate to other areas. If you're at home all the time, maybe you need more space. You might want to buy a bigger place with a larger yard and office space. So, people were buying more than ever, especially single-family homes. They were leaving the cities, while condos in places like San Francisco and New York were down about 15%. In contrast, single-family homes were up 15-20%. I don't fully understand it. I'm sure there's a totally logical explanation, but it's puzzling. How did they lose money doing the one thing that everybody wanted? They were buying and selling single-family homes. I think what they said was that the price was too unpredictable, so they weren't able to do this well. The other issue was a labor shortage; they couldn't get people to come and flip the homes or do the necessary repairs. Yeah, I'm sure that's really hard, but it's crazy they weren't able to do it in a bull market.

Sam Parr

Yeah, I think it's nuts. It doesn't make me like them anymore. And I, I'm a shareholder. I'm bummed. I guess they should've just stuck to what they did.

Shaan Puri

you're gonna hold your stock or you're gonna sell

Sam Parr

I don't sell so yeah I'm gonna hold

Shaan Puri

okay cool me too alright anything else you wanted to do or we can wrap it up here

Sam Parr

we'll wrap it up here don't forget to go to what what was the url

Shaan Puri

Rate this podcast at **rate this podcast.com/mfm**, as in "My First Million." So, please leave us a review if you enjoy the show. That's kind of all we ask. It helps us move up the charts and get more downloads.

Sam Parr

Go to Tribe and we're, I think, we're going to do one more thing. I believe what we're going to do—I'll kind of like say briefly—is we want to do something where we have a budget of up to $20 a month. The people who create clips for us, Sean, and get the most views, we'll give them a little bit of money.

Shaan Puri

ah okay I like it

Sam Parr

yeah ben or jonathan came up with that

Shaan Puri

okay I like it dude you're paid to listen so it's a good deal

Sam Parr

Well, you pay to chop up clips and to be creative. So, kind of a good idea. Awesome! Alright, that's the pod.