No silver bullet, only lead bullets
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Success comes from consistently executing many small actions rather than finding one big solution.
Key principles
- Persistence is crucial for long-term success
- Consistent effort over time yields results
- There's rarely a single "silver bullet" solution
- Progress comes from many small "lead bullet" actions
Impatience vs patience
- Be impatient with taking action
- Be patient with seeing results
- Avoid looking for genius tactics or quick fixes
- Trust in consistent execution over time
The power of persistence
- Treat side projects like a real job
- Put in consistent effort (e.g. 40 hours/week)
- Maintain effort for years, not just months
- Small actions compound over time
Lead bullet strategy
- Take many small actions rather than seeking one big solution
- Keep "firing" lead bullets until you break through
- Progress often comes from cumulative small wins
- Can't always identify which specific action led to success
Long-term perspective
- People overestimate what they can do in a year
- People underestimate what they can do in a decade
- Take a multi-year view on projects and goals
- Trust that consistent effort will pay off eventually
Examples of persistence paying off
- Podcast growing to 500k+ monthly downloads after 2 years
- AppSumo reaching $100M revenue after 10 years of consistent work
- Twitch project succeeding after months of sustained effort
01:05:57 - 01:06:43
Full video: 01:08:13SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.