No silver bullet, only lead bullets

Success comes from consistently executing many small actions rather than finding one big solution.

Key principles

  • Persistence is crucial for long-term success
  • Consistent effort over time yields results
  • There's rarely a single "silver bullet" solution
  • Progress comes from many small "lead bullet" actions

Impatience vs patience

  • Be impatient with taking action
  • Be patient with seeing results
  • Avoid looking for genius tactics or quick fixes
  • Trust in consistent execution over time

The power of persistence

  • Treat side projects like a real job
  • Put in consistent effort (e.g. 40 hours/week)
  • Maintain effort for years, not just months
  • Small actions compound over time

Lead bullet strategy

  • Take many small actions rather than seeking one big solution
  • Keep "firing" lead bullets until you break through
  • Progress often comes from cumulative small wins
  • Can't always identify which specific action led to success

Long-term perspective

  • People overestimate what they can do in a year
  • People underestimate what they can do in a decade
  • Take a multi-year view on projects and goals
  • Trust that consistent effort will pay off eventually

Examples of persistence paying off

  • Podcast growing to 500k+ monthly downloads after 2 years
  • AppSumo reaching $100M revenue after 10 years of consistent work
  • Twitch project succeeding after months of sustained effort
01:05:57 - 01:06:43
Full video: 01:08:13
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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