Kevin's First Product: Raised Garden Beds
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Kevin recounts how he started importing raised garden beds from Australia, facing unexpected logistics challenges.
"I started emailing this company from Australia maybe once or twice a quarter for like a year saying, 'Hey, can I get these? Can I somehow get these to America and sell them?' They kept saying no, they were already working with someone else. Then at the beginning of 2019, they emailed back asking if I was still interested.
I bought a 20-foot container of these raised beds for about $35,000, which was like half the money I had. When I asked what happens when they get to America, they said I had to receive it at the port, unpack it, and ship it out. I had no idea about commerce, so I tried to rent a storage facility out of a Costco, figuring out how to get it from the port to storage, and even looking up how to get internet in the storage facility to print labels.
I put up a really basic Shopify store and sold out all the beds in like 4 or 5 days while they were still getting to America. Then I used that money to buy another container. That's when I realized there was something really going on here."
Kevin Espiritu
Started Epic Gardening in 2013 as a blog, which grew into an e-commerce business.
Shares gardening expertise through various media platforms, including podcasts and YouTube videos.
Built a trusted brand in the gardening community without formal horticulture qualifications.