Trad Wife Resurgence

Codie Sanchez observes a growing trend of women embracing traditional gender roles, which she calls the "trad wife movement." This trend represents a shift in societal values and reflects desires that many women have but feel unable to express openly.

Key Points:

• Emergence of the "Trad Wife" Movement:

  • Gaining popularity on social media platforms like Instagram and TikTok
  • Represents a counterculture to the "girl boss" mentality
  • TikTok views for "tradwife" searches have reached 187 million

• Characteristics of the Movement:

  • Emphasis on traditional homemaking activities
  • Aesthetic often includes flowing dresses, bare feet, and rustic home settings
  • Embraces gender roles and family-oriented lifestyle

• Societal Implications:

  • Reflects a pendulum swing away from career-focused feminism
  • Indicates a desire for simpler, more domestic lifestyles
  • Challenges the notion that all women want to prioritize careers over family

• Personal Observations:

  • Codie, despite her successful career, finds herself drawn to some aspects of this movement
  • Noticed herself engaging in traditionally feminine activities like flower pressing

• Market Opportunities:

  • Potential for businesses catering to this demographic
  • Could involve modernized versions of traditional homemaking products or services
  • Possibility for content creation and community building around these values

• Broader Context:

  • Part of a larger trend of people seeking more traditional or "simple" lifestyles
  • Similar to the "gentleman farmer" trend observed during COVID-19
  • Represents a desire for a different kind of fulfillment outside of career success

• Challenges:

  • Many women feel unable to openly express these desires due to societal pressure
  • Potential conflict with feminist ideals and career-focused mentalities

• Codie's Perspective:

  • Believes in the possibility of balancing career success with traditional values
  • Sees potential in catering to this market while maintaining a successful business career