Early Platform Arbitrage
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A strategy for capitalizing on new platforms in their early days when high-quality users are most active and engagement opportunities are highest.
Key Principles of Early Platform Arbitrage
- Focus on first 90 days of platform launch
- Target platforms started by influential Silicon Valley figures
- Capitalize when interesting people are most active and engaged
- Take advantage of low competition in early days
Why It Works
- High-quality early users
- Usually friends of platform founders
- Most interesting/influential people join first
- Creates unique networking opportunities
- Limited competition
- Fewer total users on platform
- Easier to stand out and gain traction
- Higher chance of meaningful interactions
Real World Example: Clubhouse
- Early days had concentrated high-quality users
- Created unique opportunities for early adopters
- Success story shared:
- Friend named Jason was advised to focus full-time on Clubhouse
- Spent 10 hours per day on platform
- Results in 90 days:
- Raised $4M crypto fund
- Made several million dollars
- Built lasting relationships
- Created ongoing opportunities
Current Application: Air Chat
- New platform by Naval Ravikant
- Currently in early adoption phase
- Characteristics:
- Voice-first Twitter alternative
- Auto-transcribes voice to text
- Speeds up playback 1.3x
- Strategy:
- Going "all in" for first 7 days
- Ignoring other platforms temporarily
- Maximizing engagement while high-quality users are active
Key Takeaway
- Early platform arbitrage is about recognizing and capitalizing on the unique window when:
- High-value users are most active
- Competition is lowest
- Opportunities for meaningful connections are highest
- Potential for outsized returns exists
13:03 - 16:57
Full video: 46:39SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.