Early Platform Arbitrage

A strategy for capitalizing on new platforms in their early days when high-quality users are most active and engagement opportunities are highest.

Key Principles of Early Platform Arbitrage

  • Focus on first 90 days of platform launch
  • Target platforms started by influential Silicon Valley figures
  • Capitalize when interesting people are most active and engaged
  • Take advantage of low competition in early days

Why It Works

  • High-quality early users
    • Usually friends of platform founders
    • Most interesting/influential people join first
    • Creates unique networking opportunities
  • Limited competition
    • Fewer total users on platform
    • Easier to stand out and gain traction
    • Higher chance of meaningful interactions

Real World Example: Clubhouse

  • Early days had concentrated high-quality users
  • Created unique opportunities for early adopters
  • Success story shared:
    • Friend named Jason was advised to focus full-time on Clubhouse
    • Spent 10 hours per day on platform
    • Results in 90 days:
      • Raised $4M crypto fund
      • Made several million dollars
      • Built lasting relationships
      • Created ongoing opportunities

Current Application: Air Chat

  • New platform by Naval Ravikant
  • Currently in early adoption phase
  • Characteristics:
    • Voice-first Twitter alternative
    • Auto-transcribes voice to text
    • Speeds up playback 1.3x
  • Strategy:
    • Going "all in" for first 7 days
    • Ignoring other platforms temporarily
    • Maximizing engagement while high-quality users are active

Key Takeaway

  • Early platform arbitrage is about recognizing and capitalizing on the unique window when:
    • High-value users are most active
    • Competition is lowest
    • Opportunities for meaningful connections are highest
    • Potential for outsized returns exists
13:03 - 16:57
Full video: 46:39
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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