Codie Sanchez emphasizes the importance of maintaining ethical integrity over public image in business and content creation. She believes in being transparent about her methods and motivations, even if it might lead to criticism or comparisons with controversial figures in the industry.

Key Points:

  • Ethical Compass:

    • Prioritizes doing what she believes is right over public perception
    • More concerned with personal integrity than others' opinions
  • Transparency in Business:

    • Never raised money from her audience for personal investments
    • Openly discusses the profitability of her content business vs. other ventures
  • Education vs. Fundraising:

    • Believes teaching people how to do things is more valuable than raising money from them
    • Sees legitimacy in asking for investments, but prefers educating audience
  • Content Creation Approach:

    • Aims to share real experiences and "homework" with audience
    • Focuses on practical, sometimes difficult truths about business
  • Differentiating from Controversial Figures:

    • Acknowledges comparisons to figures like Grant Cardone or Tai Lopez
    • Emphasizes differences in approach and messaging
  • Dealing with Criticism:

    • Accepts that a small percentage of a large audience will always be critical
    • Focuses on addressing legitimate concerns or mistakes
  • Personal Growth:

    • Values the opportunity to learn and improve from feedback
    • Strives to maintain authenticity in content and business practices
  • Long-term Vision:

    • Aims to create valuable educational resources in business and finance
    • Wants to challenge traditional education models with practical knowledge
01:32:51 - 01:35:35
Full video: 01:44:03
CS

Codie Sanchez

Content creator helping others ride the silver tsunami

Codie's played in a lot of sandboxes as a building an investment firm in latin america, a venture fund focused on small business infrastructure, a media business and a small business holding company.

On her Contrarian Thinking: Contrarian Thinking’s mission is to bring more humans into financial freedom, making us fluent in the language of money. Civilize the mind. Make savage the body. Build the bank account.

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