One Chart Opportunity Framework
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A framework for identifying business opportunities by finding exponentially growing trends and building solutions around them. Based on Brett Adcock's experience with school security systems.
How to Identify One Chart Opportunities
- Look for metrics/data showing exponential growth in a specific area
- Focus on charts that demonstrate clear upward trajectory over time
- Example: School shooting incidents showing 5x spike since 2018
- Look for problems that are getting dramatically worse over time
Key Elements of the Framework
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Market Size & Growth
- Track metrics showing rapid acceleration
- Look for 5-10x growth over short periods
- Focus on problems affecting large populations
- Identify if trend likely to continue growing
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Problem Validation
- Research underlying causes driving the trend
- Understand if problem is systematic vs temporary
- Validate if technological solution is feasible
- Example: Several hundred thousand guns brought to schools annually
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Solution Development
- Research existing solutions and technologies
- Look for novel approaches to solve the problem
- Consider both immediate and long-term applications
- Build solution that can scale with growing problem
Execution Strategy
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Start with most severe use case first
- Example: Schools have urgent need but limited budgets
- Use as proving ground for technology
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Expand to broader commercial applications
- Look for adjacent markets with bigger budgets
- Example: Stadiums, churches, hospitals
- Scale solution across multiple verticals
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Think long-term about societal changes
- Consider how trends might evolve over decades
- Example: As human longevity increases, safety becomes higher priority
- Build solutions that align with future needs
The key is identifying exponential trends early and building solutions before the problem becomes widely recognized.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.