Hook Structure Framework

A framework for creating viral hooks in short-form video content, focusing on immediate viewer engagement and retention.

Core Hook Components

• Must start with "power words" that grab attention

  • Examples: free, $0, stole, crazy
  • Avoid weak starts like "this is" or "I'm"

• Three essential elements in first sentence:

  • Setup of situation
  • Conflict or challenge
  • Hint at resolution/payoff

• Hook must foreshadow video ending

  • Clear indication of what viewer will learn/see
  • Sets expectation for payoff
  • Creates curiosity gap that drives retention

Hook Performance Metrics

• View vs Swipe Away Percentage

  • Average: 70%
  • Good: 80%+
  • Excellent: 85%+

• Visual Elements

  • Keep first frame simple with minimal focus points
  • High brightness and saturation
  • Clean environment with no distracting elements
  • Enhanced visuals through post-production if needed

Hook Examples

• "Movie theaters are overpriced, so I'm making one at home for $5"

  • Setup: Movie theaters cost too much
  • Conflict: Want movie experience
  • Resolution: DIY solution for $5

• Structure Pattern:

  • Problem/Situation
  • "So" or "But" transition
  • Action/Solution being taken

Key Success Factors

• Progress the story immediately
• Don't just make statements - show action
• Clear indication of video's direction
• Must hook viewer in first 1-2 seconds
• Visual simplicity with high impact
• Artificial enhancement acceptable to increase impact