Three-Box Decision Framework

John Allen, a former Navy SEAL turned content creator, shares his framework for evaluating opportunities and making decisions in life.

Core Decision Framework

  • Uses three key criteria to evaluate opportunities:
    • Must be challenging enough to feel proud when accomplished
    • Should come with recognition for the achievement
    • Must have some level of personal enjoyment in doing it

Framework Application Examples

Navy SEALs

  • Checked all three boxes:
    • Extremely challenging to graduate
    • Comes with high recognition/respect
    • Provided personal satisfaction
    • Helped overcome previous college struggles

Content Creation

  • Applied same framework to social media:
    • Saw it as a significant challenge to get noticed
    • Potential for recognition if successful
    • Enjoyed the storytelling aspect
    • Initially aimed for supplemental income vs. empire building

Current Business Vision

  • Aims to make Ballin Studios the "Boston Red Sox of storytelling"
    • Want to be the premier destination for top storytellers
    • Seeking to create the highest prestige platform for storytellers
    • Goal is to be the definitive "stamp of approval" in storytelling
    • Currently has 50+ employees and multiple shows

Framework Benefits

  • Provides clear decision-making criteria
  • Helps avoid overthinking opportunities
  • Focuses on meaningful challenges vs. easy wins
  • Balances personal satisfaction with external validation
  • Creates sustainable motivation through multiple reward factors