VC Pitch Meeting Surveillance
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A secretive deal flow hack where photographers are stationed outside major VC firms to identify startups that are fundraising. This creates competitive intelligence for other VCs.
How It Works
- Photographers stationed outside major VC offices (like Sequoia, Andreessen)
- Offer to take photos of founders in front of the VC firm's logo/building
- Collect company/founder information when sharing photos
- Sell this intelligence to other VC firms
- Creates visibility into deals other VCs might be missing
Similar Digital Surveillance
- Twitter account @stealthcospy (750 followers) that monitors:
- When people change profiles from "stealth mode" to announcing projects
- When people leave high-growth startups
- Changes in LinkedIn profiles indicating new ventures
- Example alerts:
- Ex-GitHub data science director working on something new
- Founders announcing SDK tooling for enterprise LLM applications
Why It Works
- VCs want to know about deals they're not hearing about
- Traditional deal flow methods (dinners, conferences, podcasts) don't capture everything
- Creates competitive advantage through information asymmetry
- Helps VCs reach out early to promising startups
- Provides intelligence on competitor VC firm activities
Industry Response
- Most VCs acknowledge awareness but claim not to pay for such services
- Demonstrates the lengths VCs will go for deal flow advantage
- Similar to how hedge funds use proximity/speed advantages for trading
- Shows evolution of competitive intelligence in venture capital
01:03 - 02:34
Full video: 29:09SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.