VC Pitch Meeting Surveillance

A secretive deal flow hack where photographers are stationed outside major VC firms to identify startups that are fundraising. This creates competitive intelligence for other VCs.

How It Works

  • Photographers stationed outside major VC offices (like Sequoia, Andreessen)
  • Offer to take photos of founders in front of the VC firm's logo/building
  • Collect company/founder information when sharing photos
  • Sell this intelligence to other VC firms
  • Creates visibility into deals other VCs might be missing

Similar Digital Surveillance

  • Twitter account @stealthcospy (750 followers) that monitors:
    • When people change profiles from "stealth mode" to announcing projects
    • When people leave high-growth startups
    • Changes in LinkedIn profiles indicating new ventures
    • Example alerts:
      • Ex-GitHub data science director working on something new
      • Founders announcing SDK tooling for enterprise LLM applications

Why It Works

  • VCs want to know about deals they're not hearing about
  • Traditional deal flow methods (dinners, conferences, podcasts) don't capture everything
  • Creates competitive advantage through information asymmetry
  • Helps VCs reach out early to promising startups
  • Provides intelligence on competitor VC firm activities

Industry Response

  • Most VCs acknowledge awareness but claim not to pay for such services
  • Demonstrates the lengths VCs will go for deal flow advantage
  • Similar to how hedge funds use proximity/speed advantages for trading
  • Shows evolution of competitive intelligence in venture capital
01:03 - 02:34
Full video: 29:09
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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