20% Remix Business Model

A strategy of taking successful business models and applying them to new markets with a 20% modification, allowing you to capitalize on proven concepts while serving different customer segments.

Example 1: Sketchy.com Business Model

• Visual learning platform for medical students
• Key elements:
  • Focused on specific niche (med students)
  • Uses cartoons/animations for better retention
  • Test prep subscription model ($25-50/month)
  • 500,000+ students served
• Potential 20% remixes:
  • Apply to SAT/AP exam prep
  • Use for nursing or dentistry education
  • Adapt for other professional certification tests

Example 2: Babylon Bee Media Model

• Conservative-leaning satirical news site
• Key success factors:
  • Focuses on shareability over factual reporting
  • Serves specific political demographic
  • Gets viral distribution through influential figures
• Potential 20% remixes:
  • Create version for millennial moms
  • Target different demographic clusters
  • Focus on non-political topics like Bachelor/Taylor Swift
  • Apply format to specific interest groups

Example 3: Native Deodorant Model

• Clean/natural alternative to mainstream products
• Success based on:
  • Health-conscious positioning
  • Premium branding
  • Simple product extension strategy
• Potential 20% remix:
  • Apply to feminine hygiene products
  • Focus on toxicity concerns
  • Target health-conscious consumers
  • Use similar natural/clean positioning

Key Principles of 20% Remix Strategy

• Find proven business models
• Identify underserved market segments
• Make minimal but meaningful modifications
• Maintain core elements that drive success
• Focus on execution over innovation
• Leverage existing consumer concerns/trends
• Build on established customer behaviors