Zoom In Product Focus

A "Zoom In Pivot" is a business strategy where you take a broad product and focus entirely on a specific promising use case. Here's how it works based on two key examples shared.

Core Concept

• Take something that works for everyone "meh" and make it amazing for one specific group
• Focus on the smallest but most promising segment of current users
• Seems counterintuitive because you're deliberately making your market smaller
• Can lead to much bigger success through specialization

Key Example: Twitch's Evolution

• Started as Justin.tv - broad vision to "broadcast anything"
• Only 2% of content was video game streaming
• Company was failing with broad approach
• Pivoted to focus exclusively on gaming content
• Became highly successful after narrowing focus

Jenny AI Case Study

• Started as general AI writing tool like Jasper
• Initial product was undifferentiated from competitors
• Made successful pivot to focus specifically on college students writing essays
• Key features after pivot:
  • Writing assistant vs full essay generator
  • Helps with citations
  • Runs plagiarism checks
  • Only 30% AI-generated content
  • Student writes 70% themselves

Results of Successful Zoom In Pivot

• Jenny AI went from $2k to $300k monthly recurring revenue
• Received acquisition offer for $3M (declined)
• Currently valued at $10-16M
• Shows how narrowing focus can lead to rapid growth

Implementation Strategy

• Identify underserved segment within current users
• Specialize product features for that specific use case
• Make product exceptional for chosen niche
• Can expand again once dominated specific market