Content Stripping Method

A method for creating highly shareable content by systematically removing unnecessary information until only the core message remains.

Core Philosophy

• Remove metadata and complexity until content becomes universally appealing
• Focus on emotional connection rather than technical details
• Make content accessible to the broadest possible audience

Key Example: Overtime Sports Content

• Original approach: Detailed player statistics
  • Height, wingspan, school name, shooting percentages
  • Found this reduced engagement
• Simplified approach:
  • Stripped down to basic emotional appeal
  • Example: "Sean is fucking dope"
  • Removed all technical stats and background info
• Result: Significantly higher engagement and sharing

Why This Works

• Fewer details = fewer reasons for people to disconnect
• Technical information creates barriers to entry
• People don't need context to appreciate excellence
• Allows audience to focus on pure emotional response

Applications Beyond Sports

• Wine descriptions: Complex terminology vs. simple enjoyment
• Product features: Technical specs vs. core benefits
• Business pitches: Detailed metrics vs. simple value proposition

Implementation Tips

• Start with complete information
• Systematically remove one piece of metadata at a time
• Test engagement at each level of simplification
• Stop when you reach the simplest possible message that still conveys value
• Focus on emotional core rather than technical accuracy

Warning Signs You Need to Simplify

• Having to explain context
• Audience asking clarifying questions
• Engagement dropping with added information
• Content not being shared widely

The essence is: The simpler the message, the more universal its appeal becomes.