10x Opportunity Filter
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A framework for filtering opportunities based on your current success level, focusing on only accepting opportunities that offer significantly higher returns than your current activities.
Core Concept
- As you become more successful, you get more opportunities
- The hardest opportunities to say no to are those matching your current level of success
- Should only accept opportunities that offer 10x potential compared to current activities
Opportunity Assessment Framework
- Calculate your current "rate" (e.g., $100/month, $10,000/month)
- Easy to say no to opportunities below your rate
- Hard to say no to opportunities at your current rate
- Must say no to opportunities offering only 1-2x returns
- Only say yes to opportunities offering potential 10x returns
Common Mistakes
- Spreading energy too thin across multiple opportunities
- Doing more but getting less results
- Saying yes to opportunities at current level
- Doubling workload for only incremental gains
- Losing life balance by taking on too many similar-sized opportunities
Success Principles
- More successful people say "no" more often
- Focus energy on fewer, higher-potential opportunities
- Use current success as permission to be more selective
- Stay focused until finding truly 10x better opportunities
- Avoid splitting focus on multiple similar-sized opportunities
Implementation
- Start day with 3 focused hours on highest-potential activity
- Build momentum through focused work
- Prototype new opportunities before fully committing
- Test ideas in small ways to validate potential
- Cut activities that only offer incremental gains
35:52 - 36:18
Full video: 49:02SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.