10x Opportunity Filter

A framework for filtering opportunities based on your current success level, focusing on only accepting opportunities that offer significantly higher returns than your current activities.

Core Concept

  • As you become more successful, you get more opportunities
  • The hardest opportunities to say no to are those matching your current level of success
  • Should only accept opportunities that offer 10x potential compared to current activities

Opportunity Assessment Framework

  • Calculate your current "rate" (e.g., $100/month, $10,000/month)
  • Easy to say no to opportunities below your rate
  • Hard to say no to opportunities at your current rate
  • Must say no to opportunities offering only 1-2x returns
  • Only say yes to opportunities offering potential 10x returns

Common Mistakes

  • Spreading energy too thin across multiple opportunities
  • Doing more but getting less results
  • Saying yes to opportunities at current level
  • Doubling workload for only incremental gains
  • Losing life balance by taking on too many similar-sized opportunities

Success Principles

  • More successful people say "no" more often
  • Focus energy on fewer, higher-potential opportunities
  • Use current success as permission to be more selective
  • Stay focused until finding truly 10x better opportunities
  • Avoid splitting focus on multiple similar-sized opportunities

Implementation

  • Start day with 3 focused hours on highest-potential activity
  • Build momentum through focused work
  • Prototype new opportunities before fully committing
  • Test ideas in small ways to validate potential
  • Cut activities that only offer incremental gains
35:52 - 36:18
Full video: 49:02
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce