Fatal vs Non-Fatal Errors
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A framework for when owners/board members should intervene with CEO decisions, based on distinguishing between fatal and non-fatal errors.
Core Philosophy
- Let CEOs make their own mistakes and learn from them
- Only intervene when errors could be fatal to the business
- Allow non-fatal errors to play out, even if you disagree
Fatal vs Non-Fatal Examples
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Fatal Errors (Intervene):
- Decisions that could ruin company reputation
- Actions that imperil the business's survival
- Choices that could destroy core business value
-
Non-Fatal Errors (Don't Intervene):
- R&D investments you disagree with ($2-3M range mentioned)
- Strategic decisions you wouldn't make
- Operational changes you doubt will work
Benefits of This Approach
- Prevents CEO resentment
- Avoids the "you held us back" excuse
- Allows CEOs to:
- Learn from their mistakes
- Develop better judgment
- Make more good decisions than bad over time
Implementation Tips
- Clear upfront agreement on intervention boundaries
- Focus on long-term development of CEO decision-making
- Accept that watching mistakes happen is part of the process
- Trust that good CEOs will make more right decisions than wrong ones over time
40:56 - 41:33
Full video: 01:09:35AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.