Fatal vs Non-Fatal Errors

A framework for when owners/board members should intervene with CEO decisions, based on distinguishing between fatal and non-fatal errors.

Core Philosophy

  • Let CEOs make their own mistakes and learn from them
  • Only intervene when errors could be fatal to the business
  • Allow non-fatal errors to play out, even if you disagree

Fatal vs Non-Fatal Examples

  • Fatal Errors (Intervene):

    • Decisions that could ruin company reputation
    • Actions that imperil the business's survival
    • Choices that could destroy core business value
  • Non-Fatal Errors (Don't Intervene):

    • R&D investments you disagree with ($2-3M range mentioned)
    • Strategic decisions you wouldn't make
    • Operational changes you doubt will work

Benefits of This Approach

  • Prevents CEO resentment
  • Avoids the "you held us back" excuse
  • Allows CEOs to:
    • Learn from their mistakes
    • Develop better judgment
    • Make more good decisions than bad over time

Implementation Tips

  • Clear upfront agreement on intervention boundaries
  • Focus on long-term development of CEO decision-making
  • Accept that watching mistakes happen is part of the process
  • Trust that good CEOs will make more right decisions than wrong ones over time
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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