College Admission Three Pillars
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A story about Jamie Beaton, who created a highly successful strategy to get into top universities and turned it into a $500M college admissions consulting business called Crimson Education.
Core Strategy for Elite College Admission
- Focus on three key pillars:
- Perfect academics (straight A's, "B's are bombs")
- Strong leadership activities
- Unique profile development
How Crimson Education Operates
- Charges ~$200,000 per year for comprehensive services
- Starts working with students as early as 5th-6th grade
- Claims 98% acceptance rate to top college choice
- Represents ~2% of admitted students at top schools (Brown, Columbia, Harvard, Penn)
- Has verification from PricewaterhouseCoopers for acceptance claims
Key Service Components
-
Academic Excellence
- Intensive tutoring (50,000+ students)
- Focus on perfect grades
- Strategic course selection
-
Leadership Development
- Help students start businesses
- Launch podcasts
- Publish academic papers
- Get PR coverage
-
Profile Building
- Identify 10 key activities aligned with student interests
- Focus on becoming exceptional at chosen activities
- Cut activities where students won't excel
- Create unique combinations of achievements
Business Success Metrics
- Revenue: $120-150M annually
- Valuation: ~$500M
- Employees: ~1,000
- Global reach with students worldwide
- Proven track record with elite university placements
Founder Background (Jamie Beaton)
- Accepted to 25 universities at age 17
- Including Harvard, Yale, Princeton, Stanford, Columbia
- Has 7 degrees and 1 PhD by age 29
- Started company while sophomore at Harvard
- Built initial success through word-of-mouth in New Zealand
- Turned personal strategy into scalable business model
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.