Windows vs Doors Framework

A mental model about how successful people approach opportunities differently than others, focusing on the willingness to pursue uncertain outcomes.

Core Concept

• Windows = Opportunities where you can clearly see the outcome
• Doors = Opportunities where outcome is unknown/unclear
• Most people only pursue "windows" where they can see what's on the other side
• True success comes from being willing to open "doors" despite uncertainty

Key Principles

• Successful people:

  • Willing to knock on doors without knowing what's behind them
  • Take calculated risks on uncertain opportunities
  • Don't require perfect visibility into outcomes
  • Understand breakthrough opportunities often come from opening doors

• Less successful people:

  • Only pursue clearly visible opportunities
  • Need to see the exact outcome before taking action
  • Miss opportunities by avoiding uncertainty
  • Limit themselves to "safe" choices with known outcomes

Real World Application

• Going to unfamiliar conferences/events
• Meeting people outside your normal circles
• Trying new business approaches
• Taking on projects without clear ROI
• Pursuing opportunities that require leaving comfort zone

Benefits of "Opening Doors"

• Access to unexpected opportunities
• Broader network and perspectives
• More chances for breakthrough success
• Development of risk tolerance
• Growth through uncertainty

The framework suggests that while windows provide clarity, the biggest opportunities often come from being willing to open doors into the unknown.