Media To SaaS Conversion
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A breakdown of how Alex Hormozi leveraged his media presence to acquire and grow a SaaS company (School), demonstrating the strategy of converting media influence into valuable SaaS assets.
Core Strategy
- Convert media presence (lower value) into SaaS ownership (higher value)
- Use existing audience to drive growth to acquired asset
- Leverage personal brand for immediate traffic boost
Case Study: School Acquisition
- Initial traffic: 8M monthly visitors
- Post-acquisition spike: 17M monthly visitors
- Nearly doubled traffic after announcement
- Platform focuses on community building tools
- Primary users: Digital marketing, affiliate marketing communities
Why This Strategy Works
- Media presence = lower value business model
- SaaS = higher value business model
- Personal audience becomes growth lever
- Can buy asset at fair price knowing you have traffic advantage
- Immediate value add through audience conversion
Platform Demographics
- Digital growth communities
- Manifestation programs
- Digital wealth academies
- Lifestyle improvement groups
- Non-business categories (style, meditation)
Key Success Factors
- Strong existing media presence
- Clear alignment between audience and product
- Ability to drive immediate traffic
- Understanding of both media and SaaS business models
- Strategic timing of announcement and promotion
This represents a smart way to leverage media influence into more valuable business assets, particularly in the SaaS space.
13:08 - 13:25
Full video: 29:09SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.