No Response Reference Check

A clever email technique for getting honest reference feedback when people might be hesitant to give negative reviews.

Core Strategy

  • Email multiple former colleagues/employers of candidate
  • Include explicit statement that no response will be interpreted as a negative reference
  • Forces people to respond if they have anything positive to say
  • Provides a safe "out" for those who don't want to give negative feedback directly

Why It Works

  • People generally avoid giving negative references due to:
    • Legal liability concerns
    • Discomfort with criticizing others directly
    • Professional courtesy
  • This approach gives them a passive way to signal issues
  • Most people will respond if they have anything positive to say about the candidate

Implementation Tips

  • Don't rely on references provided by candidate
  • Reach out to former colleagues through network connections
  • Use "scuttlebutt" approach - ask friends who know people at former companies
  • Contact former CEOs and coworkers directly
  • Focus on getting authentic feedback rather than just formal references

Part of Larger Reference Check Strategy

  • Use alongside traditional reference checks
  • Combine with background checks when possible
  • Part of comprehensive due diligence process
  • Particularly important for senior executive hires
  • Can be done cost-effectively when full background checks aren't feasible

This technique comes from Andrew Wilkinson who uses it as part of his CEO hiring process. He describes it as "such a great trick" for getting honest feedback about candidates.

45:33 - 46:15
Full video: 57:14
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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