No Response Reference Check
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A clever email technique for getting honest reference feedback when people might be hesitant to give negative reviews.
Core Strategy
- Email multiple former colleagues/employers of candidate
- Include explicit statement that no response will be interpreted as a negative reference
- Forces people to respond if they have anything positive to say
- Provides a safe "out" for those who don't want to give negative feedback directly
Why It Works
- People generally avoid giving negative references due to:
- Legal liability concerns
- Discomfort with criticizing others directly
- Professional courtesy
- This approach gives them a passive way to signal issues
- Most people will respond if they have anything positive to say about the candidate
Implementation Tips
- Don't rely on references provided by candidate
- Reach out to former colleagues through network connections
- Use "scuttlebutt" approach - ask friends who know people at former companies
- Contact former CEOs and coworkers directly
- Focus on getting authentic feedback rather than just formal references
Part of Larger Reference Check Strategy
- Use alongside traditional reference checks
- Combine with background checks when possible
- Part of comprehensive due diligence process
- Particularly important for senior executive hires
- Can be done cost-effectively when full background checks aren't feasible
This technique comes from Andrew Wilkinson who uses it as part of his CEO hiring process. He describes it as "such a great trick" for getting honest feedback about candidates.
45:33 - 46:15
Full video: 57:14AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.