20-80 Cash Flow Rule
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A framework for managing personal finances when scaling income, based on Andrew Wilkinson's experience building wealth through business success.
The 20% Rule Core Concept
- Spend up to 20% of pre-tax cash flow on personal expenses
- Invest remaining 80% back into investments
- Applied this when making $4-5M annually in cash flow
Implementation Example
- On $5M annual cash flow:
- $1M allocated to personal spending (20%)
- $4M allocated to investments (80%)
- Allowed for luxury lifestyle while ensuring wealth building
- Bought nice but responsible house
- Purchased luxury cars (Porsche, Tesla)
- Maintained high quality of life without excess
Benefits of the System
- Creates sustainable wealth building
- Avoids common entrepreneur trap of living like a "pauper" waiting for big exit
- Allows enjoyment of success while still growing wealth
- Provides steady lifestyle funded by cash flow rather than requiring exit event
Evolution of the Rule
- Started with 20% rule during initial success
- Gradually reduced spending percentage as income grew larger
- Demonstrates principle of lifestyle inflation control even as wealth grows
Key Insight
- System allows entrepreneurs to live well while building wealth
- Focus on cash flow rather than exit events for lifestyle funding
- Creates balance between enjoying success and building long-term wealth
19:47 - 20:33
Full video: 54:50AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.