20-80 Cash Flow Rule

A framework for managing personal finances when scaling income, based on Andrew Wilkinson's experience building wealth through business success.

The 20% Rule Core Concept

  • Spend up to 20% of pre-tax cash flow on personal expenses
  • Invest remaining 80% back into investments
  • Applied this when making $4-5M annually in cash flow

Implementation Example

  • On $5M annual cash flow:
    • $1M allocated to personal spending (20%)
    • $4M allocated to investments (80%)
  • Allowed for luxury lifestyle while ensuring wealth building
    • Bought nice but responsible house
    • Purchased luxury cars (Porsche, Tesla)
    • Maintained high quality of life without excess

Benefits of the System

  • Creates sustainable wealth building
  • Avoids common entrepreneur trap of living like a "pauper" waiting for big exit
  • Allows enjoyment of success while still growing wealth
  • Provides steady lifestyle funded by cash flow rather than requiring exit event

Evolution of the Rule

  • Started with 20% rule during initial success
  • Gradually reduced spending percentage as income grew larger
  • Demonstrates principle of lifestyle inflation control even as wealth grows

Key Insight

  • System allows entrepreneurs to live well while building wealth
  • Focus on cash flow rather than exit events for lifestyle funding
  • Creates balance between enjoying success and building long-term wealth
19:47 - 20:33
Full video: 54:50
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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