Isaac's Journey to Copywriting

Isaac shares a story about how he learned storytelling and copywriting, leading to viral success on Twitter.

"About 4-5 months ago, Alex Lieberman made a post about watching an interview with Aaron Sorkin about stories. It resonated with something I was already feeling. I wouldn't consider myself naturally a great storyteller, but I felt like I could learn this skill.

I went down the rabbit hole. I listened to podcasts, read books, and took courses on copywriting and writing in general. Then I decided to figure it out and try it.

I'd taken an 8-month break from Twitter, but I came back guns blazing in June with all this knowledge I'd accumulated. Right out the gate, I had a 6 million view thread. People were saying threads are dead and Twitter's dead, but I've never had so much sustained success. The last 10 threads I've written in a row, without exception, have averaged about a million views apiece.

I wrote this thread about a train car that my dad bought. I stayed up all night, spent 8 hours writing it. I put 60% of my effort into writing the hook, both writing it and curating the images. The thread went viral, getting 20 million views in the first day and attracting attention from major publications and influencers."